加和科技

加和科技

加和科技AddNewer是一家专注于智能营销产品和解决方案创新的高新技术企业。

公司简介

https://www.addnewer.com/

加和科技AddNewer是一家专注于智能营销产品和解决方案创新的高新技术企业。自2014年成立以来,加和科技一直以“技术构建营销网络,数据驱动营销回报”为使命,注重业务的创新实践。公司旗下ReachMax广告投放平台开创了国内透明程序化的新模式,成为多家世界500强企业的长期选择。通过不断积累,加和科技已在品牌管理、零售管理、消费者管理、流量管理等方面拥有丰富的产品能力和项目经验,并将其构建为“营销中台”产品服务矩阵,向企业主和合作伙伴提供平台化支持,助力商业增长。

AddNewer Introduction

AddNewer is a high-tech company focused on innovation on intelligent marketing products and solutions. Since its establishment in 2014, AddNewer has always been committed to “Technology Builds Marketing Network, Data Drives Marketing Return” and focusing on business innovation practices. The company’s ReachMax advertising platform has initiated a new model of PDB in China and has become a long-term choice for many Fortune 500 companies. Through continuous accumulation, AddNewer has gained rich product capabilities and project experience in Brand Management, Retailing Management, Consumer Management, Traffic Management, etc., then built them into a Marketing Mid-deskProduct & Service Matrix, providing platform support for business owners and partners to help business grow.

尹子杰Zijie Yin

创始人& CEO

2014年创办加和科技,出任CEO。在此之前,尹子杰曾先后出任北京思享广告副总、碧生源媒介中心副经理及高级总裁助理、电视台执行总编。凭借其对中国互联网广告行业的深刻理解和对广告技术发展的独到观察,他推出中国首个基于“推送比”的视频广告程序化预留投放平台-ReachMax,其致力于打造的全透明品牌广告程序化优选管道,现已成为中国主流的程序化广告投放模式。尹子杰还是一位出色的编导,其制作的纪录片曾获2008年广州国际纪录片大会二等奖。

Zijie Yin

Founder & CEO

Before starting the company in 2014, Mr. Yin successively served as VP of Beijing Ideashare Corporation, Deputy Media Manager and Senior Assistant VP of Besunyen, and Executive Editor of a TV station. With abundant working experiences in advertising and media industries, which brought him unique ideas about Internet advertising technology in China, Mr. Yin, with his company, launched ReachMax, China’s first pushing ratio-based Programmatic Guaranteed Platform for video advertising. ReachMax is a platform which is committed to bringing a fully transparent programmatic advertising channel to China, and has become China’s prevalent model of programmatic advertising. It is worth mentioning that Mr. Yin is also an excellent TV director, the documentary produced by him won the second prize of 2008 Guangzhou International Documentary Film Festival.