AddNewer is a high-tech company focused on innovation on intelligent marketing products and solutions. Since its establishment in 2014, AddNewer has always been committed to “Technology Builds Marketing Network, Data Drives Marketing Return” and focusing on business innovation practices. The company’s ReachMax advertising platform has initiated a new model of PDB in China and has become a long-term choice for many Fortune 500 companies. Through continuous accumulation, AddNewer has gained rich product capabilities and project experience in Brand Management, Retailing Management, Consumer Management, Traffic Management, etc., then built them into a Marketing Mid-deskProduct & Service Matrix, providing platform support for business owners and partners to help business grow.
Founder & CEO
Before starting the company in 2014, Mr. Yin successively served as VP of Beijing Ideashare Corporation, Deputy Media Manager and Senior Assistant VP of Besunyen, and Executive Editor of a TV station. With abundant working experiences in advertising and media industries, which brought him unique ideas about Internet advertising technology in China, Mr. Yin, with his company, launched ReachMax, China’s first pushing ratio-based Programmatic Guaranteed Platform for video advertising. ReachMax is a platform which is committed to bringing a fully transparent programmatic advertising channel to China, and has become China’s prevalent model of programmatic advertising. It is worth mentioning that Mr. Yin is also an excellent TV director, the documentary produced by him won the second prize of 2008 Guangzhou International Documentary Film Festival.