魏玮(Benjamin Wei)群邑移动营销 董事总经理

魏玮(Benjamin Wei)

群邑移动营销 董事总经理

2015年重新带领群邑集团移动营销事业部,管理团队为集团各代理商提供移动营销各维度的支撑。包含数据、策划工具、策略工具、调研、产品创新、移动互联网创意制作、移动媒介策划、创意中心等。

2012年开始启动mLab创新实验室项目,并于2013年获得群邑亚太区eMMies和中华区Mpower的创新奖项。

2010年加入群邑中国,建立移动营销事业部,服务包括群邑旗下的MediaCom, Mindshare, MEC, Maxus以及集团内所有客户。

在加入群邑之前,曾经在亿动传媒任职从业务拓展、到媒介购买、谈判和广告网络产品等业务。更久之前曾就职于A4A为诺基亚在数字互动营销领域提供服务。

2000年继续就读于英国华威大学的国际关系学硕士,之后在布里斯托大学拿到了第二个市场营销学硕士学位。

1998年就读于北京外国语大学,后交换课程到英国就读华威大学,学习社会语言学和西方文化学,取得学士学位。

In 2015, a new integration of GroupM Mobile unit, providing all-in-one dimension mobile services to clients, includes mobile data acquisition and analysis, mobile media planning, mobile strategy generation, research, creativity, mobile intelligence and idea center.

In 2012, start up mLab Innovation project, which Benefited GroupM client innovation marketing capability. Recognition came GroupM Asia-Pacific eMMies awards as well as Mpower innovation awards in the Greater China region.

In 2010, joined GroupM China and founded the first GroupM Mobile team; facing all agencies: MediaCom, Mindshare, MEC, Maxus and all clients for pilot mobile marketing.

Prior joining GroupM, working at MadHouse and in charge of business development, media buying, negotiation, Ad network products. Also had working experience in 4A agency and providing services for Nokia digital marketing.

In 2000, obtained Master degree on International Relationship from University of Warwick, UK. Obtained the second Master degree on Marketing from University of Bristol.

In 1998, started studying in Beijing Foreign Studies University, later exchanging to University of Warwick to pursue Bachelor degree in Sociolinguistics and Western Culture Studies.

关于群邑

群邑是全球顶尖的媒体投资管理集团,是业内领先的传立、尚扬、竞立、迈势、Essence等媒介代理公司,以及专注于受众购买的媒体技术公司邑策的母公司,群邑的根本宗旨是最大限度地提升旗下媒介代理公司的综合实力,以母公司和协作者的角色,增强其包括媒介购买、内容创作、体育行销、数字媒体、财务及专业媒介工具开发等业务能力上的表现,始终致力于为客户及其他利益相关者打造市场优势。群邑是WPP集团的一员,并与WPP的数据投资管理集团凯度展开日益密切的合作。群邑与凯度在WPP集团的营收中占50%以上的份额。

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.