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安索帕 Isobar

http://www.isobar.com/cn/en/

安索帕(Isobar)是一个以数字为核心的全方位传播营销代理商,其宗旨是为品牌创造出结合创意、技术、及新媒体传播的市场营销方案。
安索帕 Isobar

公司简介

安索帕(Isobar)是一个以数字为核心的全方位传播营销代理商,其宗旨是为品牌创造出结合创意、技术、及新媒体传播的市场营销方案。安索帕是电通安吉斯(电通全资子公司)的一员,在全球超过45个市场拥有超过6000位世界顶尖的数字行销先锋。

安索帕中国集团在北京、上海、广州和武汉设有办公室,拥有超过1000名数字营销精英,涵盖安索帕(Isobar)、欧安派(OMP - Linked by Isobar)、维拉沃姆(Verawom - Linked by Isobar)、费芮互动(VeryStar - Linked by Isobar) 及Isobar Commerce五个品牌。安索帕中国集团是2015至2017年、2011至2013年Campaign中国区年度最佳数字代理商,2016年大中华区年度最佳整合服务代理商,2017年金投赏最佳数字创意代理商以及《广告时代》2016最佳国际代理商亚军,且连续六年荣获《中国广告》数字广告公司年度大奖。

About Isobar China Group

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, in order to transform businesses and brands. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

Isobar China Group has over 1000 digital marketing pioneers in offices across China, servicing Beijing, Shanghai, Guangzhou, and Wuhan. Isobar China Group consists of Isobar, OMP - Linked by Isobar, Verawom - Linked by Isobar, VeryStar - Linked by Isobar and Isobar Commerce. Isobar China Group was Runner-Up of Advertising Age’s 2016 International Agency of the Year, 2016 Greater China Integrated Agency of the Year and Digital Agency of The Year by Campaign Asia from 2011 to 2013, in 2015 and 2016, Digital Creative Agency of the Year at ROI Festival 2015 and Digital Agency of the Year by Ad China consecutively for 6 years.

会员信息

黄敏尉

安索帕中国集团 首席执行官

电通安吉斯中国 首席成长官

作为安索帕中国集团首席执行官黄敏尉全面负责安索帕中国集团的业务与运营驱动安索帕的战略性成长并进一步推动集团旗下代理商的协同工作促进安索帕中国集团的整合和发展

黄敏尉拥有20年媒体及网络营销经验。他2004年加入安索帕,在过去的13年内担任过安索帕中国集团董事总经理、中国区媒介管理合伙人、安索帕北京及上海董事总经理等重要管理职位。在加入安索帕之前,他曾在Weblisher,Double Click等数字营销机构任高级经理人。黄敏尉在数字行业人脉广泛,是业界少有的同时精通数字创意与媒体业务, 并积极拥抱新技术的资深人才,曾多次入选Campaign中国 “Digital A-list” 名人堂。

黄敏尉毕业于台湾政治大学大众传播学院广播电视学系,大学主修课程是大众传媒专业,辅修工商管理专业。他于千禧年前投身于数字网络营销领域,以DoubleClick为起点,开始了其长达20年的数字职业生涯。

Alvin Huang

Chief Executive Officer, Isobar China Group

Chief Growth Officer, Dentsu Aegis Network China

As Chief Executive Officer, Isobar China Group, Alvin Huang is responsible for driving strategic growth and expanding Isobar’s capabilities in the highly dynamic Chinese market. He is also tasked with encouraging collaboration between the group's five agencies and promoting its development and integration within Dentsu Aegis Network.

Having been with Isobar since 2004, Huang brings 20 years of experience in media and digital marketing to the most awarded digital agency in the China market. Throughout his 13 years with Isobar, Huang has held several executive roles such as Managing Director of Isobar China Group, Managing Partner, Integrated Media of Isobar China Group and before that, Managing Director of Isobar’s Shanghai and Beijing office. Well-connected in the digital industry with a passion to embrace new technology, Huang is a well-recognized talent with strong expertise in both digital creative and media business. He has been recognized as China’s Digital-A list multiple times by Campaign Asia.

Graduated from Department of Radio& Television, College of Communication in National Chengchi University, Alvin Huang majored in Mass Communication and minored in Business Administration. In the late 1990’s, with strong passion in new media, he set foot in digital network marketing. From Double Click, he started his 20-year digital career.

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