comScore
comScore是领先的跨平台测量公司,对全球各地的受众、品牌以及消费者行为进行精准度量。comScore和Rentrak Corporation于2016年1月完成合并,以创建全新的测量模式来适应瞬息万变的跨平台时代。
公司简介
comScore是领先的跨平台测量公司,对全球各地的受众、品牌以及消费者行为进行精准度量。comScore和Rentrak Corporation于2016年1月完成合并,以创建全新的测量模式来适应瞬息万变的跨平台时代。本着精准原则和创新精神,我们将专有的数字、电视和电影测量信息与海量的人口统计学资料相结合,大规模地量化衡量消费者的多屏行为。由此帮助媒体进行全面的受众变现,帮助广告主更有效地到达受众。comScore在全球75个市场服务3,200家客户,引领测量行业的发展。关于comScore的更多信息,请访问comscore.com/chi。
About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.