MMA中国

MMA中国成员

  1. 首页
  2. 成员中心
  3. MMA中国成员
  4. 正文

comScore

http://comscore.com/chi

comScore是领先的跨平台测量公司,对全球各地的受众、品牌以及消费者行为进行精准度量。comScore和Rentrak Corporation于2016年1月完成合并,以创建全新的测量模式来适应瞬息万变的跨平台时代。
comScore

公司简介

comScore是领先的跨平台测量公司,对全球各地的受众、品牌以及消费者行为进行精准度量。comScoreRentrak Corporation20161月完成合并,以创建全新的测量模式来适应瞬息万变的跨平台时代。本着精准原则和创新精神,我们将专有的数字、电视和电影测量信息与海量的人口统计学资料相结合,大规模地量化衡量消费者的多屏行为。由此帮助媒体进行全面的受众变现,帮助广告主更有效地到达受众。comScore在全球75个市场服务3,200家客户,引领测量行业的发展。关于comScore的更多信息,请访问comscore.com/chi

About comScore

comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

会员信息

Cai Fang

Vice President, China

Cai Fang is Vice President, China at comScore, a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere.

Founded in 1999, comScore now serves more than 3,200 clients and has a global footprint in more than 75 countries. Cai Fang is responsible for expanding comScore’s business in China across audience and advertising analytics products and services.

Cai Fang has more than 10 years of experience in the market research industry. She also comes with strong knowledge of digital media research methodologies, as well as deep insights into the Internet industry in China and international markets.

Cai Fang graduated from Beijing Foreign Studies University in 1998 and obtained an MBA degree from Tsinghua University in 2012.

MMA 微信
在微信上关注我们

联系我们

marketing@mmachina.cn