ABOUT YOYI DIGITAL
Yoyi Digital is the leading platform in multi-screen programmatic buying in China. With the vision of focusing on data and technology, Yoyi Digital is leading the transformation in display ads from media buying to audience buying. At present, Yoyi has successfully completed four rounds of financing. The investors include Oak Investment Partner , Gobi Partners, Fidelity Investments, NewQuest Capital Partners, and Guangzhou Daily.
Since its establishment, Yoyi has been always leading the development of programmatic buying industry. With data and technology advantages, Yoyi launched the first DSP in China which based on Real Time Biding(RTB), and also the first to bring the concept of cross-screen programmatic buying in China. In 2014, Yoyi launched Databank, China’s first real-meaning DMP, which helps advertisers on collecting, analyzing, managing, and acting on this first-party data from advertisers’ website and app as well as third-party data assembled by Yoyi and other data providers. Furthermore, Yoyi took the lead in entering the OTT indursty, launched the programmatic TV platform, established Big Data Lab by cooperating with Hisense, a Chinese famous Smart TV manufacturer，realising the data and platform integration, thus to provide more creative OTT solutions to advertisers. Yoyi is also the only DSP platform that cross multi-screens including PC, mobile,video and OTT. Based on Yoyi’s proprietary audience data and advanced advertising technology, Yoyi is able to deliver the right ads to the right audience through right screen at right time, thus greatly enhancing user experience and advertising effectiveness at the same time.
Yoyi Digital provides both branding and performance solutions for over 1000 global and local brands, including Coco Cola, Budweiser, Audi, Toyota, Sumsang, Haier, Shell and Kimberly etc. Yoyi was been selected as the Red Herring 100 Global Winner, one of the technology industry's most respected awards, and also awarded the Most influential advertising company on Ad Stars Festival in Busan. Yoyi Digital was also the first ad tech company in China which been invited to give speech at Cannes Lions in France. With such strong influence，Yoyi Digital is continuously driving the revolution of digital marketing in China. Yoyi Digital is based in Beijing with branches in Shanghai and Guangzhou.