悠易互通
悠易互通是中国互联网广告行业多屏程序化购买引领者，依托庞大的专有受众数据库和先进的广告技术，成为当下最富创新精神、最具营销实效的互联网广告技术公司。
公司简介
关于悠易互通
悠易互通是中国互联网广告行业多屏程序化购买引领者，依托庞大的专有受众数据库和先进的广告技术，成为当下最富创新精神、最具营销实效的互联网广告技术公司。目前，悠易互通已成功完成四轮融资，投资方包美国橡树投资、戈壁合伙人、富达国际、新程投资以及广州日报·粤传媒。
自成立以来，悠易互通始终引领程序化购买行业发展。凭借数据与技术优势，悠易互通在中国推出第一家支持实时竞价（RTB）购买为主的需求方平台（DSP）；首次将跨屏程序化购买概念引入中国；推出国内首个真正意义上的受众数据管理平台；率先进入互联网电视领域，推出程序化电视购买平台，并与智能电视厂商海信集团共同合作成立大数据实验室，实现数据及平台的全面对接，共享终端数据信息以及实现OTT、移动及PC的跨屏数据打通，为广告主勾勒出更加精准、立体的人群数据。将更好地探索品牌跨屏营销新模式，为广告主定制出更具创新性的互联网电视营销解决方案。悠易互通是市场上唯一一家实现跨PC+移动+视频+智能电视的DSP平台。
目前，悠易互通已经成功为包括可口可乐、奥迪、丰田、金佰利、百威、海尔、壳牌等超千家国内外知名企业，提供成功的品牌和效果解决方案，悠易互通还曾获得由国际著名的投资风向杂志《红鲱鱼》颁发的“红鲱鱼全球100强企业”，以及釜山国际广告节颁发的“亚洲最具影响力广告公司”等众多国际大奖，并且是中国第一家受邀出席戛纳国际广告节的广告技术公司。悠易互通凭借在业界超强的影响力，正在不断推动中国数字营销新变革。
ABOUT YOYI DIGITAL
Yoyi Digital is the leading platform in multi-screen programmatic buying in China. With the vision of focusing on data and technology, Yoyi Digital is leading the transformation in display ads from media buying to audience buying. At present, Yoyi has successfully completed four rounds of financing. The investors include Oak Investment Partner , Gobi Partners, Fidelity Investments, NewQuest Capital Partners, and Guangzhou Daily.
Since its establishment, Yoyi has been always leading the development of programmatic buying industry. With data and technology advantages, Yoyi launched the first DSP in China which based on Real Time Biding(RTB), and also the first to bring the concept of cross-screen programmatic buying in China. In 2014, Yoyi launched Databank, China’s first real-meaning DMP, which helps advertisers on collecting, analyzing, managing, and acting on this first-party data from advertisers’ website and app as well as third-party data assembled by Yoyi and other data providers. Furthermore, Yoyi took the lead in entering the OTT indursty, launched the programmatic TV platform, established Big Data Lab by cooperating with Hisense, a Chinese famous Smart TV manufacturer，realising the data and platform integration, thus to provide more creative OTT solutions to advertisers. Yoyi is also the only DSP platform that cross multi-screens including PC, mobile,video and OTT. Based on Yoyi’s proprietary audience data and advanced advertising technology, Yoyi is able to deliver the right ads to the right audience through right screen at right time, thus greatly enhancing user experience and advertising effectiveness at the same time.
Yoyi Digital provides both branding and performance solutions for over 1000 global and local brands, including Coco Cola, Budweiser, Audi, Toyota, Sumsang, Haier, Shell and Kimberly etc. Yoyi was been selected as the Red Herring 100 Global Winner, one of the technology industry's most respected awards, and also awarded the Most influential advertising company on Ad Stars Festival in Busan. Yoyi Digital was also the first ad tech company in China which been invited to give speech at Cannes Lions in France. With such strong influence，Yoyi Digital is continuously driving the revolution of digital marketing in China. Yoyi Digital is based in Beijing with branches in Shanghai and Guangzhou.
