公司简介
凯帝珂是全球领先的户外传播品牌，致力于用场景化的方式联结和调动户外受众。凯帝珂在34个国家设有办公室，依靠遍及全球的高覆盖范围、合作伙伴关系，以及专业领域专长，凯帝珂为客户提供最高效和有效的媒体解决方案。基于数据的独到洞察是凯帝珂的优势所在。
About Kinetic
Kinetic is the global leader in contextually connecting and activating audiences on the move. With offices in 34 countries worldwide, Kinetic has the scale, partnerships, and location expertise to deliver the most efficient and accountable media solutions. What makes us different is that we use insights, powered by data.
会员信息
郑龙匡
凯帝珂中国管理合伙人
凯帝珂（WPP旗下的公司）是全球以及中国最大的户外媒体传播品牌。作为公司管理合伙人，郑龙匡主要致力于将数字和移动整合营销注入凯帝珂的核心媒体业务。
在过去二十年里，郑龙匡一直作为业内领军人物，引导品牌在数字化时代的转型。1999年，他在盛世长城台湾打造了自己第一个互动营销部门，随后其又服务了数家公司，包括奥美互动上海董事总经理和盛世长城大中华区董事总经理。在过去的几年中，郑龙匡领导和打造了一系列成功的数字营销和CRM企划，包括欧莱雅旗下奢侈品牌的CRM项目和上海通用的大型跨品牌CRM营销计划。
Jason Cheng
Managing Partner, Kinetic China
Kinetic (a WPP Group Company) is the largest out of home media agency both globally and in China. As Managing Partner, Jason is in charge of injecting digital and mobile integration into its core media services.
For decades, Jason has been a key industry leader in transforming brands in the digital age. In 1999, Jason started his digital marketing career at Saatchi & Saatchi Taiwan at the dawn of the digital age, setting up their first interactive marketing division. Since then, Jason has served in some of the top digital advertising and branding agencies, including OgivyOne as Managing Director, Shanghai and Saatchi & Saatchi – Saatchi Labs, Greater China Managing Director. Over the years Jason has been a pioneer in spearheading some of the successful digital and CRM progammees including L’Oréal luxury brands’ CRM programs, and Shanghai GM’s massive cross brands CRM marketing initiative.
