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传立中国

http://www.mindshareworld.com

传立媒体是一家全球性的媒介代理公司,媒体承揽量超过$345亿美金(来源:RECMA)。传立在全球有超过7000名员工,在北美、拉丁美洲、欧洲、中东、非洲和亚太地区的86个国家设有116处办公室。
传立中国

公司简介

传立媒体是一家全球性的媒介代理公司,媒体承揽量超过$345亿美金(来源:RECMA)。传立在全球有超过7000名员工,在北美、拉丁美洲、欧洲、中东、非洲和亚太地区的86个国家设有116处办公室。基于速度、团队协作和颠覆常规,传立致力于为客户品牌及企业打造有竞争力的优势营销。传立是群邑的成员。群邑是WPP旗下世界领先的媒介投资管理机构,WPP 集团是全球领先的传播服务集团。

欲了解更多信息,请访问:www.mindshareworld.com 或关注传立公众号:Mindshare_China

ABOUT MINDSHARE

Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa andAsia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

For more information, please visit: www.mindshareworld.com and follow us on WeChat: Mindshare_China

会员信息

Kenneth Tan

Chief Digital Officer, Mindshare China

Kenneth is Mindshare’s Chief Digital Officer. Previously he was Mindshare's Head of Business Planning, charged with helping advertisers allocate, attribute and optimize their media spends towards their business objectives.

With over fourteen years of experience in media analytics and consulting he has a unique view on the challenges presently facing brands and marketers in the increasingly complex and fragmented media environment. He has been based in Shanghai for the past decade helping brands gain a better understanding on the consumer and crafting communications strategies that better target and cut through.

He thinks about his role as future proofing Mindshare to be the lead agency for its clients by driving the strategic digital agenda for the agency. In ensuring that the agency is continually reinventing itself in terms of its product, capability and talent, under his leadership Mindshare is recognized as not just Media Agency of the Year 3 years in row but has also gone well beyond the traditional scope of a media agency winning Digital Agency of the Year at the inaugural GCR Digital Marketing Awards 2017 and Mobile Marketing Company of the Year in China for the past two years.

In a previous life Kenneth was conscripted into the Singapore Military where he graduated Sword of Honor – the highest recognition awarded to the top ranking cadet during Officer School which was followed by two and a half years of distinguished service.

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