MMA中国成员

Kenneth Tan

Chief Digital Officer, Mindshare China

Kenneth is Mindshare’s Chief Digital Officer. Previously he was Mindshare's Head of Business Planning, charged with helping advertisers allocate, attribute and optimize their media spends towards their business objectives.

With over fourteen years of experience in media analytics and consulting he has a unique view on the challenges presently facing brands and marketers in the increasingly complex and fragmented media environment. He has been based in Shanghai for the past decade helping brands gain a better understanding on the consumer and crafting communications strategies that better target and cut through.

He thinks about his role as future proofing Mindshare to be the lead agency for its clients by driving the strategic digital agenda for the agency. In ensuring that the agency is continually reinventing itself in terms of its product, capability and talent, under his leadership Mindshare is recognized as not just Media Agency of the Year 3 years in row but has also gone well beyond the traditional scope of a media agency winning Digital Agency of the Year at the inaugural GCR Digital Marketing Awards 2017 and Mobile Marketing Company of the Year in China for the past two years.

In a previous life Kenneth was conscripted into the Singapore Military where he graduated Sword of Honor – the highest recognition awarded to the top ranking cadet during Officer School which was followed by two and a half years of distinguished service.