尼尔森
Nielsen
尼尔森公司是全球首屈一指的资讯和监测公司,提供全球领先的市场资讯、媒介资讯、在线研究、移动媒体监测、商业展览服务以及其他相关服务。尼尔森公司业务遍布全球100多个国家和地区,总部位于美国纽约。
Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
会员信息
高杰 Jesse Goranson
大中华区高级副总裁 Senior Vice President, Greater China
高杰为尼尔森公司高级副总裁,全面负责大中华区与“消费者在看什么”相关的所有项目,包括电视,网络,手机领域的受众测量和广告效果,以及社交媒体影响力研究。高杰自2007年加入尼尔森,主导在网络与移动通讯业务的创新工作,以及与谷歌Google、雅虎Yahoo、微软Microsoft、Facebook与Twitter的合作,是尼尔森在社交媒体和跨媒体研究领域的权威专家。高杰也频繁应邀在主要数字媒体论坛进行演说,包括AdTech,ThinkMobile,Digital Hollywood,DMA,CTIA和GSMA 论坛。
Jesse Goranson is Senior Vice President for Nielsen Greater China. Jesse is responsible for Nielsen’s Watch business in Greater China, covering Nielsen’s audience measurement and advertising effectiveness businesses across TV, online, and mobile, as well as our efforts in social media. Jesse has been with Nielsen since early 2007, most recently leading Nielsen’s online and mobile innovation work, as well as Nielsen’s partnerships with Facebook, Google, Yahoo, Microsoft, and Twitter. Jesse is one of Nielsen’s leading experts on Social Media and Cross-Media research. Jesse has been a frequent speaker at digital conferences including most recently AdTech, ThinkMobile, Digital Hollywood, DMA, CTIA and GSMA events.