Carat is the #1 Global Media Network, according to RECMA’s Network Qualitative Evaluation Report, and a market leader in digital and diversified media solutions. It was established in 1968 as the world's first media agency. Since then it has grown to have more than 5,000 people in 80 countries worldwide, as part of the Dentsu Aegis Network, working with many leading global brands.
Carat entered the China market in 1996 and it has developed into four planning and buying hubs, eight regional buying offices with over 800 employees.
Carat China is creating better business value for clients by redefining how brands connect with consumers in China. We are driven by an entrepreneurial spirit, innovative mind set and an ambitious vision to redefine and transform the role of media to become more visible, immediate and measurable in its contribution to business results.
In a convergent media world, Carat China is focused on gaining an in-depth understanding of this uniquely Chinese consumer behavior and creating innovative platforms to connect brands and consumers. We have been independently assessed as the #1 media agency in China for 3 consecutive years from 2012 to 2014, and at #6 globally in 2014, the only agency in China to make into top 10.