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Carat 凯络中国

凯络(Carat)在RECMA全球媒介代理网络中排名第一,同时也是数字和多样化媒体解决方案的领导者。凯络成立于1968年,是全球首家媒介代理公司。
Carat 凯络中国

www.carat.com

凯络(Carat)在RECMA全球媒介代理网络中排名第一,同时也是数字和多样化媒体解决方案的领导者。凯络成立于1968年,是全球首家媒介代理公司。自成立以来,凯络的员工人数已经发展到5,000多名,遍布全球80个国家,与许多全球领先品牌合作,是电通安吉斯集团的重要成员。

凯络1996年进入中国市场,在中国设有4大策划与购买中心、8个区域购买办公室,拥有800多名员工。

凯络中国通过重新定义品牌和中国消费者沟通的方式为客户创造更大的商业价值。我们的动力源于企业开拓精神、创新的思维和雄心壮志。我们矢志重新定义并变革媒体的角色,使之在对商业成果的贡献上,更为直观、高效、可测。

在媒体高度融合的今天,凯络致力于对中国消费者行为进行深入的解读,并开创新的平台,助力品牌和消费者之间的沟通。在过去几年中,凯络中国在本土乃至国际范围内都赢得了众多荣誉,2012-2014年连续三年被业界权威杂志Campaign评为中国年度媒介代理商,并于2014年成功跻身全球代理商权威排行榜第六位,成为中国大陆唯一进入全球前十的代理商。

Carat is the #1 Global Media Network, according to RECMA’s Network Qualitative Evaluation Report, and a market leader in digital and diversified media solutions. It was established in 1968 as the world's first media agency. Since then it has grown to have more than 5,000 people in 80 countries worldwide, as part of the Dentsu Aegis Network, working with many leading global brands.

Carat entered the China market in 1996 and it has developed into four planning and buying hubs, eight regional buying offices with over 800 employees.

Carat China is creating better business value for clients by redefining how brands connect with consumers in China. We are driven by an entrepreneurial spirit, innovative mind set and an ambitious vision to redefine and transform the role of media to become more visible, immediate and measurable in its contribution to business results.

In a convergent media world, Carat China is focused on gaining an in-depth understanding of this uniquely Chinese consumer behavior and creating innovative platforms to connect brands and consumers. We have been independently assessed as the #1 media agency in China for 3 consecutive years from 2012 to 2014, and at #6 globally in 2014, the only agency in China to make into top 10.

会员信息

郑亚迪 Adil Zaim

凯络中国首席执行官

郑亚迪(Adil Zaim)是现任凯络中国首席执行官。过去17年中,郑亚迪在大中华区媒介传播行业经历过许多不同角色的历练,包括:策略企划、数字营销、消费者洞察以及购买谈判,他在中国大陆市场已经累积了8年多的经验。

在郑亚迪的领导下,凯络中国在过去两年中取得了前所未有的业务增长,成功跻身Recma全球代理商排行榜前十。凭借出色的领导力以及将凯络成功转变为中国最佳媒介代理商的成就,郑亚迪荣获Campaign Asia-Pacific颁发的大中华区年度代理商领袖冠军称号。

郑亚迪成功地带领和管理过多个领域的客户,包括宝马、亿滋、康师傅、飞利浦、阿迪达斯、微软、费列罗、腾讯、保乐力加、联合利华,英特尔、三星、强生、百事、雀巢、海尔等。

此前他曾在安吉斯媒体中国担任策略资源行政副总裁,强化并整合了安吉斯专属的媒介产品与服务,协助促成安吉斯媒体旗下各公司的成长。在加入安吉斯媒体中国之前,郑亚迪在IPG盟博亚洲区胜任过多个管理角色。

Adil Zaim
CEO, Carat China


Adil has worked extensively across multiple roles in strategic planning, digital, insights and trading in the media industry for over 17 years. He has been mainly based in the Greater China region with over eight years in mainland China.

Under Adil’s leadership, Carat China has achieved unprecedented business growth in the past 2 years and is recognized as a Top 10 global agency by Recma. Adil has also been awarded the Greater China Agency Head of the Year by Campaign Asia-Pacific in recognition of his strong leadership and successful transformation of Carat into the most dominant media agency in China (Recma).

He has successfully led and managed clients from diverse categories including BMW, Mondelez, Master Kong, Philips, adidas, Microsoft, Ferrero, Tencent, Pernod Ricard, Unilever, Intel, Samsung, Johnson & Johnson, Pepsico, Nestle and Haier.

In his previous role as Executive Vice President of Strategic Resources, Adil enhanced and integrated Aegis Media’s products and services leading to rapid growth of Aegis agencies in China. Prior to Aegis Media China, Adil held various leadership roles with IPG Mediabrands across Asia.

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