There is no other platform as personal and pervasive as mobile, and no other event able to drive your success and mobile transformation quite like SM2™ East. SM2™ participants will hear directly from industry leaders experienced in the design, strategy an

There is no other platform as personal and pervasive as mobile, and no other event able to drive your success and mobile transformation quite like SM2™ East. SM2™ participants will hear directly from industry leaders experienced in the design, strategy and execution of mobile marketing campaigns on how to successfully create mobile moments with customers during every touch point. Award-winning marketers and brands will share success stories and strategies to successfully engage consumers as part of a brand story. Plus, hear from leading innovators in the field on what's coming next in mobile. In a full-day of mobile content, attendees will have the opportunity to hear from leading global marketers in the General Session Talks, and choose from targeted deep dive discussions into technical topics during afternoon Breakout Sessions. SM2's expert-driven agenda will provide the direction and inspiration to transform your business with mobile. Here are just some of the companies who attended the 2013 China Forum: Themes of SM2™ Talks include: Consumer Engagement – Nothing Gets You Closer to Your Consumer than MobileBusiness Transformation - The Power of Mobile to Revolutionize Business PotentialCreative Success - Leveraging Creative to Engage ConsumersThe Path to Purchase - Connect the Dots: Steps from Impression to RedemptionMonetize to Maximize Your Reach - Using Integrated Social & Mobile CampaignsPlus, an in-depth discussion of The Mobile ToolKit will wrap the day - to give every attendee a broad-based overview of all the factors necessary for the success of stand-out mobile campaigns including Personalization, Content and Commerce. The mobile marketing industry will be gathering in Shanghai on April 1st. Founding Partner