Council

Tony Chen

China VP
Google

Tony Chen is the Chief Digital Evangelist of Google China LCS team. Tony leads, develops andmaintains Google's relationships with domestic clients. His core responsibility is toelevate

digital transformation for domestic advertisers through the application of the latest

data/technology driven Google solutions.

Tony has extensive experience, knowledge and market insights gained from his 20year

careerin digital media. He currently serves as cochairman of MMA China, where he dedicates himself to the development of industry standards and best practice in mobile. Prior to joining Google, hewas Chief Digital Officer, GroupM China and Taiwan, General Manager for Dell consumer direct business in Greater China. Before that, Tony was the COO for RealNetworks China, Marketing VP for eBay China, and VP of Operations for Yahoo! China.

Tony has a master’s degree in Communications from New York University and an EMBA degree from Fudan University.

KF Lee

Chairwoman
Dentsu Aegis Network China

KF Lee has approximately 30 years' experience in the advertising and media communication field, with broad expertise in helping clients with brand communication as well as media investment strategies and solutions. KF joined Carat Taiwan in 2000. In 2006, KF was promoted to CEO Aegis Media Greater China, in charge Mainland China and Taiwan. Under her leadership, 5 Aegis global brands have strong presence in both markets. Through aggressive M&A programs, Aegis Media has built its digital scale to the number one position in Mainland China and Taiwan. KF was awarded the “2010 Star Performer Award” by Aegis Media for her outstanding business performance. KF also received “The Best Manager of the Year – Media Agency” for 3 consecutive years in 2005, 2006 and 2007. KF is also the co-founder of Mobile Marketing Association (MMA) China.

Joshua Maa

Founder & Chief Executive Officer
Madhouse Inc.

Joshua Maa is the Founder and Chief Executive Officer of Madhouse Inc., China’s largest and most intelligent mobile ad network, with offices in Shanghai, Beijing, Guangzhou and 3 cities in India. Joshua Maa is the Founding Member and Board Director of MMA APAC (Mobile Marketing Association, Asia Pacific Region), and the Co-Chair of Global Mobile Advertising Committee. He is also the Co-founder and Board Member of MMA China, and the Head of Mobile Advertising Guideline Committee. Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the Wireless Business & Operations and International Business Development teams, and helped Tom become the largest Wireless Value-Added Service Provider by revenue in China in 2005. Before TOM Online, Joshua was the Founding CEO of Rock Mobile Corporation, Greater China's leading Mobile Music Entertainment Service Provider. Joshua has over 20 years of managerial experience in Greater China’s New Media, entertainment, and Consumer Marketing industries.

Jessie Yang

General Manager
InMobi

Jessie is the General Manager of InMobi China with overall responsibilities to lead and scale up InMobi’s business in China. She brings extensive experience in mobile ecosystem with proven track record in general management and business operations in China. Prior to InMobi, Jessie was the GM of Business Development and VP of Operations of TOM Group in charge of mobile internet business development and new media business. Before TOM Group, she was COO of Sky Flying Media Group in charge of overall business. She also was worked at McKinsey & Company as Senior Engagement Manager covering TMT sector. Jessie holds a MBA degree from MIT Sloan School of Management.

Craig Zhang

CEO

Craig has wealth of experience of more than 10 years helping brands make the most out of mobile. Oversees the operations for Joule in Beijing and Shanghai and has ultimate responsibility for the satisfaction and success of every client in the geography.

Michael Tang

President
HDT Holdings Ltd.

President of hdtMEDIA Michael Tang has been serving in the communications industry for over 30 years and has experience working in mainland China, Hong Kong and Australia. He spent 10 years at CitiAd Hong Kong followed by 10 years at Mojo/MDA Australia Headquarters after it merged with CitiAd. Thereafter Michael Tang returned to school where he completed an MBA. In 1999 he took over Image Factory in Shanghai, which was bought by WPP one year after. Then he became Managing Director of JWT Beijing, and 2 years later became Managing Director of Lowe Worldwide China Area under IPG. In 2004 Michael Tang joined HDT Holdings Ltd. as President. He is currently a research scholar of Modern Advertising at Peking University where he guest lectures and works as a research scholar with the CMM Research Institute.

Zou Lei

Co-CEO
iResearch Consulting Group

Zou Lei, having rich experience in market research and business development, has kept cooperation with major companies in the Internet industry. Zou began her career of studying online marketing in 2001. She commercialized online advertising measurement service and provided services for publishers and advertising agencies. At the end of 2002, she joined iResearch Consulting Group. With deep understanding and rich experience in all types of services of the Internet industry, she has participated in many typical case executions of different sectors such as online game, online marketing, e-commerce, and publisher measurement. During a decade, she provided professional services for many well-known companies in the Internet industry.

Ethan Tsai

Co-founder and COO
AdMaster

Ethan co-founded AdMaster in 2010 and was responsible for corporate strategy, client and partnership development, management structure and service standard. Soon he led his team to acquire investment from GSR Venture. He is also improving AdMaster’s business by establishing long-term relationship with over 300 leading enterprises, such as Estée Lauder, McDonald's, Volkswagen, P&G, Haier, Phillips and Yili, which helps AdMaster’s revenue grow by about 500% annually. Now AdMaster has become China’s largest independent 3rd party service provider for integrated ad monitoring and evaluation. From 1997 to 2008, started his own business in medical treatment, finance and internet in regions such as Taiwan, Japan, Singapore and South Korea with significant accomplishments. During his career, he accumulated rich experience in medical and beauty projects, commercial real-estate internet leasing and trade, BBS commercialization, high-end artwork management, and other market research projects. His specialties lie in business model design, financial management and business development.

Alvin Chiang

Alvin Chiang joined the Renren Inc. (NYSE: RENN) in November 2008 as Chief Marketing Officer responsible for advertising revenue, marketing, PR, and business development. A seasoned executive with over 14 years of internet and advertising experiences, Alvin has held senior positions at Yahoo! Taiwan, NetEase and the Alibaba Group before joining Renren, a real-name based social network and widely viewed as an equivalent of Facebook in China. His career features entering forefronts of internet portal, e-commerce, advertising platform, social networking, and making break-through results in monetization and marketing. At Renren.com, his innovative acts include rebranding the site in the pursue of China's social networking eco-system in 2009; an exclusive partnership with Popcap to launch the first global social game of Plants-Versus-Zombie game in 2011; and a co-branded credit card issued by the China Merchant Bank in 2012, one globally pioneering card featuring LBS benefits.

Active on behalf of the online marketing category and viewed as a creative thinker throughout his career in the greater China region, in June 2013, Alvin is invited to be a member of Cyber Lions jury in Cannes Lions Festival. He was proudly elected by advertising industry veterans in 2012 and became the co-chair of MMA China.

Yawei Dong

Chief Marketing Officer
Youku Tudou Inc.

Mr. Dong joined Youku in 2006 and has since served as Director of Business Development, General Manager of Eastern China, and Vice President of Sales. In 2013, he was promoted to Chief Marketing Officer, overseeing Youku Tudou's national direct and agency sales teams and sales-related planning and support operations.

Prior to joining Youku, he spent four years at Sohu.com. In addition to more than 10 years of Internet industry experience and a specialty in Internet video marketing, he holds an MBA from Zhejiang University.

Guangdong Yu

Guangdong Yu has been senior vice president in 360 Co.,LTD since March 2014 and is primarily responsible for our Internet products and product and service commercialization. He was vice president from 2011 to 2013, focusing on the development of Internet products, included search products, and commercialization, especially the DianJing advertisement platform and network, and the innovative "content as ads" integrated marketing system are built around the gigantic internet user traffic, simultaneously the sales team and the supporting team are formulated. Mr. Yu served as the head of our website navigation department ,the department was founded in 2009. The earthquake hit the website navigation industry with our initiative and changes in 2010. The formulation of website navigation platform made us the No.1 leader of the industry in 2012. The innovation continued by introducing personalized recommendations in 2013. Mr. Yu was the founder of Sales Center of the Company and served as the general manager from 2006 to 2009. Prior to joining us, Mr. Yu was a sales director at TOM.com from 2003 to 2006. From 2001 to 2003, Mr. Yu worked at the market department of LG Electronics Inc. Mr. Yu received his bachelor’s degree in international finance from Beijing College of Finance in 2001.

Liang ZENG

Vice President
Baidu Inc.

Mr. Liang Zeng serves as Vice President of Baidu Inc. and oversees key account sales, search engine marketing and Baidu Marketing Research Institute. He is an IT and Internet industry executive with a successful track record in leading diverse team to grow business in multiple countries.

Before joining Baidu, Liang worked for Microsoft as a member of the Greater China Region (GCR) Senior Leadership Team and was responsible for driving the sales, marketing and services of government, education and healthcare industry for China, Hong Kong and Taiwan. Before Microsoft, Liang worked in Kingdee International Software Group, where he held different executive positions, including Sr. VP of Sales and Marketing, Chief Marketing Officer, President of Kingdee Asia Pacific. Liang started his IT career at MicroStrategy (a NASDAQ-listed business intelligence software vendor) in its US headquarter.

Liang received both his MBA and his MS in Engineering from Georgia Institute of Technology, USA. In addition, he holds another MS in Engineering degree from Tsinghua University in Beijing.