Chief Digital Evangelist Google China
Co-Chair MMA China
Tony Chen is the Chief Digital Evangelist of Google China LCS team. Tony leads, develops andmaintains Google's relationships with domestic clients. His core responsibility is toelevate
digital transformation for domestic advertisers through the application of the latest
data/technology driven Google solutions.
Tony has extensive experience, knowledge and market insights gained from his 20year
careerin digital media. He currently serves as cochairman of MMA China, where he dedicates himself to the development of industry standards and best practice in mobile. Prior to joining Google, hewas Chief Digital Officer, GroupM China and Taiwan, General Manager for Dell consumer direct business in Greater China. Before that, Tony was the COO for RealNetworks China, Marketing VP for eBay China, and VP of Operations for Yahoo! China.
Tony has a master’s degree in Communications from New York University and an EMBA degree from Fudan University.
Chief Operation Officer
AdMaster
As Chief Operating Officer, Calvin is responsible for AdMaster’s operational excellence, organizational development and strategic partnerships. Calvin holds responsibilities for the best delivery of wide-ranging solutions with his capability teams. Since joining AdMaster in 2012, he previously held the positions of General Manager of Beijing office, as well as Vice President, Strategy & Insights. Prior to that, Calvin worked in the US and China for the Nielsen Company.
In his over 10 years of marketing data solution experience, Calvin has set himself as the most innovative and dynamic cross-media expert and co-authors the book “Research on Cross-media Communication Strategy”. Calvin is enlisted by Campaign for the 2014 and 2015 “Digital A-List”, which recognizes top digital marketing experts in China. And he is a frequent speaker in high-level forums like Global Mobile International Conference (GMIC) and his opinions are always quoted by influential media including Campaign and China Daily, and regularly serves as jury member for industry awards, e.g. Effie Awards，Golden Mouse, ECI Awards and MMA Smarties Awards.
Calvin is appointed as Special Advisor for the Media Integration Research Center of the Communication University of China. He also chairs the Board of Advisors for AIESEC in Mainland China, a non-profit organization that promotes youth leadership and global internship programs. Calvin has a bachelor’s degree in Marketing and a master’s degree in Humanities, both from The Hong Kong University of Science & Technology (HKUST).
Managing Director
VivaKi China
Mr. David J Chen has more than 10 years’ experience in digital marketing in Asia Pacific. He used to work in Sydney, Hong Kong, Singapore, Beijing, and now is Managing Director of VivaKi China.
Prior to VivaKi, Mr. Chen spent 10 years at Google, responsible for Google’s Media & Platforms Solutions team in Great China. Joined Google in 2004, he was taking the roles of product manager, senior strategy consultants. Since 2008, he took charge of Google's DoubleClick platforms and YouTube & AdMob monetization in Great China and has extensive experiences and insights for online advertising industry in Asia.
In 2012, Mr. Chen managed to launch DoubleClick Ad Exchange in China, which is the very first real time bidding market place and laid the foundation of China programmatic buying industry.
CEO and Founder
Bowhead Technology
•Founded Bowhead Technology in early 2015
•Former CMO of Renren , involved in company IPO raising USD 1.3 billion in 2011. Former Alibaba Group VP and former NetEase VP.
• A 16-year Internet veteran with commercial experiences, including internet portals, e-commerce, advertising platforms, social networking, and mobile internet. •Former co-chair and current director of MMA China. Named as "Top 100 Influential Marketing People" by Marketing China Magazine for 6 years. A Cyber Lions juror, for 2013 Cannes Lions International Festival of Creativity.
•Once an angel investor in China, US, and Israel. A frequent startup mentor. Co-founder of Ali-bang, an active ex-Alibaba alumni organization.
Media Director
Unilever North Asia
David is responsible for one of the largest media budgets in the region, driving the company’s innovation in Communications Channel Planning with a strong focus on Unilever’s development as a major force in digital marketing. He chairs the World Federation of Advertisers’ MediaForum in China.
Unilever was joint holder of the MMA’s 2014 Chinese Mobile Marketer of the Year award and is their Global Mobile Marketer of the Year 2014. In March 2015 Unilever topped the WARC 100 ranking of the world’s best advertisers, measured by its success in the world’s top effectiveness and strategy competitions.
David was educated at Dulwich College, London and later at the Open University Business School, UK. He spent 25 years in UK agencies before a spending 7 years in Thailand and Singapore with Mindshare, managing the agency’s APAC relationship with Unilever.
He joined Unilever in 2010 to manage its media investments in North Africa & the Middle East, Turkey, Russia, Ukraine & Belarus.
David moved to Shanghai in 2013 with his wife and two children.
http://www.linkedin.com/in/davidporterasia
Chief Editor
RTB China
Andy Fan is the chief editor of RTBChina.com, a technology media focusing on the development of programmatic advertising industry in China, which reports trade news, investment events and technology development. He is also the editor of the widely used “China Programmatic Advertising Technology Landscape” chart. He has over 10 years of management experience in Internet technology companies in both general management and product development.
Head of Airwave
Omnicom Media Group China
Alvin currently leads Airwave China, a Mobile Media Special Business Unit within OMG. Alvin is currently driving and integrating mobile strategy for all clients.
Alvin is a senior internet and mobile media executive and entrepreneur with 20 years of experience in Asia Pacific with the last 8 years spent in China. Prior to OMG, he was the Head of Mobile for Google Greater China.
In the 13 years prior, Alvin had held various leadership roles with other technology & media companies including Nokia and also started his own technology company in 1997 and it was later listed under Fast 500 in APAC for 3 consecutive years by Deloitte Touche Tohmatsu.
Chief Executive Officer
MMA Global
Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past four years, Greg has transformed the association, attracting marketing and business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA’s core resources, Greg has more than doubled the organization’s revenue, oversees the 800 member companies globally with operations in 12 countries, and works alongside top “mobile-first” brands on the MMA Global Board.
The MMA’s position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers.
While Greg is an expert on mobile marketing, his background expands to include both the traditional and digital arena. He was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. During his tenure, Greg grew the IAB’s revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB.
With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Greg has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network that IPO’d in 1999 and advising the CEO’s of two dozen other venture-backed businesses, a group of which have now sold for over $2 billion.
In addition to being a sought after speaker and a member of the National Speakers Association, Greg is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”.
Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.
GM of Wireless Marketing
Ctrip
•Joining Ctrip in 2008, Mr. Gu has gained rich marketing experience through several marketing positions.
•From 2008 to 2010, he was responsible for affiliate marketing with major airlines, banks and enterprises.
•From 2010 on, his work started to focus on marketing and promotion of Ctrip Application.
•In 2012, he joined the newly founded wireless business unit and took charge of the online channel cooperation of Ctrip application.
•In 2014, he joined the Ctrip marketing department and took charge of the overall online and offline promotion activities of Ctrip application and H5 website.
在线销售副总裁
酷划
15年全球IT公司的战略管理和执行销售经验，擅长推动品牌的市场份额，开拓新的商机，销售管理，建立与客户和业务伙伴良好的业务关系，为公司获取新的业务，积极进取，提供销售线索，为新老客户提供良好的销售服务。我在实现团队和个人的销售任务上有着成功的记录，善于制定销售战略和策略，利用现有的关系拓展市场，创建和执行行动计划，提高市场份额和盈利能力，与不同的部门协调确保交易顺利进行。
2014年度SAP销售天才计划得主。
2013年度SAP全球Winner销售俱乐部得主，中国区销售第一名，公司奖励Winner及家人去夏威夷度假。
2010年度IBM未来三年奖金计划得主。
2008年度IBM 股票奖励人才计划得主。
2007年度IBM 全球Winner销售俱乐部，公司奖励澳洲度假。
2005年度IBM最佳新人奖。
2002年度Sybase（已被SAP收购）全球Winner销售俱乐部，公司奖励韩国度假。
2001年度Dell最快销售明星奖。
General Manager
iProspect Beijing
Jose Campon has over 10 years experience in Digital Performance, beginning his career at Google, where he led the Google AdWords team for Spain and Latin America, and Google Books for EMEA。
He has also over 7 years China experience, leading iProspect for several years in Hong Kong and now in Beijing. He is experienced in a wide range of industries, including FMCG, Hospitality, Fashion, Luxury and Automotive. His client experience encompasses the likes of Procter & Gamble, Disneyland, Shangri-La Hotels, Canon, Ralph Lauren or BMW.
Jose focused on driving performance to his clients and strives to bring innovations in digital performance marketing, so that his China clients stay ahead of their competitors and continuously outperform them.
Co-Founder & Chief Technology Officer
AdMaster
Bennett is the Chief Technology Officer at AdMaster. In 2006, Bennett along with Vincent Yan founded AdMaster. He is now responsible for leading AdMaster's R&D team in improving the company's product line, researching the latest technologies and finding new and innovative ways to extract value from big data.
Bennett developed AdMaster's dual-cookie user tracking technology, has studied real-time data stream computing and has a wealth of experience designing data mining cluster architecture. He led AdMaster's R&D team in developing China's leading digital marketing cluster, which collects and processes data from multiple sources such as online advertising, social media, e-commerce channels and mobile apps. As AdMaster's representative to the China Advertising Association, the Mobile Marketing Association (MMA and other industry forums, Bennett has made significant contributions to the development of industry standards and protocols.
Bennett has a bachelor's degree in computer science and engineering from Shanghai Jiao Tong University.
Vice President for marketing
Dianping.com
Chief Product Officer
Madhouse Inc.
Clement Huang is Chief Product Officer at Madhouse Inc., a leading mobile advertising platform and service company with steady growth both in China and India.
Prior to Madhouse, Clement worked at Yahoo USA, where he led the product team of ads and data platform and was responsible for building and managing the product team to create Yahoo's new Programmatic Buying Platform.
Before Yahoo, Clement was the product leader of global ad platform at GREE, the world's second largest mobile social gaming network.
Meanwhile, he has been consulting for Silicon Valley China Entrepreneurship Forum (SVCEF) since 2005, giving startup mentorship on product strategies to new business owners in the US.
Clement graduated from California Polytechnic State University in 1997 with President's Honor.
Chief Executive Officer
D2C-CHINA
Hiro Konoe, who joined in D2C Inc. in 2006, has more than 14 years in digital marketing and cross media marketing area. During he was in charge of planning for Dentsu digital department in mobile marketing for 8 years in Japan, he successfully served big companies including Toyota, 7-11, American Express. At the meantime, Hiro was active at cross media marketing, cooperating with several media companies opening up products for mobile media area.
In August 2011, Hiro came to China being CEO of D2C-CHINA (subsidiary of D2C Inc.) start to support marketing campaigns in China. With the continuous experience of adapting Chinese marketing environment, Hiro has paid high focus on deep engagement and experience in events and campaigns for customers to promote better topic spreading on SNS, which is now the business concept of D2C-CHINA.
Based on extensive experience in digital interaction marketing, Hiro led in raising his idea about ‘Store Engagement’. He thinks, with the high development of the Internet, if we combine the real stores with creative interactions with internet platform, we can raise brand value while enriching customers experience in store.
Hiro graduated from Keio University, having hold several speeches for MMA CHINA, Mworld, Nikkei Business Digital etc.
Chairwoman Dentsu Aegis Network China
Co-Chair MMA China
KF Lee has approximately 30 years’ experience in the advertising and media communication field, with broad expertise in helping clients with brand communication as well as media investment strategies and solutions.
KF joined Carat Taiwan in 2000 and later on took the role of CEO of Aegis Media Taiwan. In 2006, KF was promoted to CEO Aegis Media Greater China, in charge Mainland China and Taiwan. Under her leadership, 5 Aegis global brands, including Carat, Vizeum, isobar, Posterscope and iProspect have strong presence in both markets. Carat ranked number 1 in Taiwan and number 3 in China. Isobar is the most awarded digital creative and marketing agency in this region. Through aggressive M&A programs, Aegis Media has built its digital scale to the number one position in Mainland China and Taiwan. Since January 2014, KF has taken the role of Chairwoman Dentsu Aegis Network China working across the two businesses. Her ambition is to continue to build innovative service capabilities for clients in the media convergence world.
KF was awarded the “2010 Star Performer Award” by Aegis Media for her outstanding business performance. KF also received “The Best Manager of the Year – Media Agency” for 3 consecutive years in 2005, 2006 and 2007. In 2007, KF was awarded "The Best Manager of Media Agency" by Taiwan Ministry of Economic Affairs.
Vice President of Media Division
Nielsen China
About 20 years marketing and sales experience with Intel, Microsoft, Adobe and SINA.COM.
Chief Executive Officer
Isobar China Group
Jane oversees Isobar China Group which includes 4 award winning agencies and more than 900 people in China market. Isobar China Group has won Digital Agency of The Year by Campaign Asia consecutively for 3 years since 2011 and Agency of the Year by Ad China consecutively for 5 years. It is also the most awarded digital agency in the China market.
Jane has over 16 years industry experience in technology and digital marketing, and client engagement experience including P&G, Yum, Mondelez, Kraft, Huawei, BMW, Philips, Shell, Coca Cola, Sony Ericsson, Mars and Johnson and Johnson etc.
She holds a MBA degree from The Wharton Business School, University of Pennsylvania USA and MA of History of Contemporary Art, University of London UK.
Industry and Award Credential:
Mobile Ad Standard & Measurement Committee Chair MMA China
Founder & Chief Executive Officer Madhouse Inc.
Joshua Maa is the Founder and Chief Executive Officer of Madhouse Inc., a leading mobile advertising platform and service company with steady growth both in China and India.
Joshua Maa is the Board Member of MMA APAC (Mobile Marketing Association, Asia Pacific Region). He is also the Co-founder and Board Member of MMA China, and the Chairman of Mobile Ad Standards & Measurement Guidelines Committee.
Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the Wireless Business & Operations and International Business Development teams, and helped Tom become the largest Wireless Value-Added Service Provider by revenue in China in 2005.
Before TOM Online, Joshua was the Founding CEO of Rock Mobile Corporation, Greater China's leading Mobile Music Entertainment Service Provider.
Joshua has over 21 years of managerial experience in Greater China’s New Media, entertainment, and Consumer Marketing industries.
General Manager of Agency Business
Google China
Founder| Chief Instigator
CollabCentral Consulting Inc.
Nishtha Mehta is a 10 year China digital and Mobile marketing expert runs CollabCentral Consulting Inc. Curious, passionate, new media creative and technology evangelist, she’s commited to propel the adoption of Mobility, tech & innovation and talent skills by accelerating collaborations between brand owners, partners, tech companies and start up community. Experience across 2 of the largest APAC markets - India (3 yrs) & China (10 yrs).
An active mentor and volunteer for the startup community Chinaccelerator (No. 1 start-up accelerator of the east) and Startup Next (powered by Google), on the advisory board of ad:tech China & iMedia Summit China; keynote speaker at numerous industry forums like the MMA, iMedia agency & brand summits, ad:tech; trainer; workshop facilitator and have received award recognitions from AME, Effies, MMA - Mobile Marketing Association.
At MMA China 2014, she was central to the team wins of Mobile Marketing Company of the year 2014 for PHD & Mobile Advertiser of the year for Unilever China and other numerous wins at MMA APAC & MMA Global) in her role as Consulting Partner and head of Mobile Capability for PHD China between 2013 - early 2015.
Of the past 4 years in the independent executive consultancy, her clients have been from the Fortune 500 companies in the likes of Unilever, Estee Lauder, Wyeth Nutrition (Nestlé group); start-ups, digital & social specialist agencies and agency networks in the likes of WPP| Ogilvy, Publicis Groupe| Starcom, Leo Burnett and Omnicom Media Group| PHD Media. With CollabCentral she’s now focused on delivering new arenas of gamified talent training & innovation acceleration programs that’s based on ‘learn-by-doing’ approach, for both local market, as well as, regional and global HQ. eg:
Prior to starting with the consulting stint, she worked at Ogilvy between 2003-2011 – India & China in various client & digital leadership roles servicing clients like adidas digital, British Petroleum, Unilever.
https://www.linkedin.com/in/nishthamehta
Managing Director of International Clients Carat China
Managing Director Clarity
With over 14 years of experience garnered across 4A Agencies in APAC, 8 of which have been spent in China, Mani continues to build a reputation for driving change and innovation. He has successfully managed clients from diverse categories including adidas, Mondelez, Burberry, FrieslandCampina, Lego, P&G, Johnson & Johnson, PepsiCo, GSK and Volkswagen.
In March 2013 Mani was invited to join the Dentsu Aegis Network as a strategic lead to drive trading efficacy. Recognized for his ability to contextualize deep local consumer understanding within the framework of an increasingly globalized market, he was promoted to Managing Director of International Clients for Carat China in Jan 2014.
In addition to a rapid expansion of the International client portfolio which has seen revenue grow by 46% within 12 months, Mani has taken on the additional responsibility of heading up Clarity, the network’s specialist Luxury Agency and is taking it from strength to strength.
Managing Director
Mobile Marketing Association Asia Pacific Limited
RohitDadwal is the Managing Director of the Mobile Marketing Association (MMA) Asia Pacific Limited. A highly visible industry advocate with over 18 years of experience in the internet, digital and mobile spheres, Rohit has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders.
Prior to taking charge of MMA’s APAC activities, Rohit spent 9 years working with Microsoft as the Director of Platform and Mobile Services. In the past, Rohit has also worked with Bharti-British Telecom ISP services - India and with IPSII, an affiliate of VSNL, the largest internet service provider in India.
An enthusiastic evangelist of mobile marketing, Rohit sits on the board of the Digital Advertising Alliance (DAA) and is an Advisor for the Internet and Mobile Marketing Association of the Philippines (IMMAP) and IDBYTE.
Founder & Chief Executive Officer
Limei Technologies
Yi Shu, founder and CEO of Limei Technologies, is responsible for company strategy and operations.
Since founding the company in 2010, Mr. Shu has led the team to achieve tremendous success in business operations, product management, and capital operations, making the company one of the largest mobile advertising solution providers in China.
Under Mr. Shu's leadership, Limei Technologies has won numerous awards including "Best Client Service Awards for China's Mobile Advertising Companies" by Internet Weekly and "Top 30 Companies of Mobile Internet" by Forbes.
Mr. Shu has been named Fortune China’s List of Top 40 Entrepreneurs Under 40 and Forbes China's List of Top 30 Entrepreneurs Under 30, for three consecutive years.
VP of Eco-marketing and Customer Operation Center
Letv
In 2012, Karen joined Letv.com, the world's first video website that went public. She served as Vp for Letv Eco-marketing and Customer Operation Center. Since joining, she has been discovering talent and training sales professionals and building top notch sales teams. With her effort, sales has been driven up by a large Margin at Letv. Graduated from China Drama Academy, and being an art-lover, Karen was a professional Chinese opera actress. Surprisingly, she turned into one of the best Internet sales professional.
From 2001 and 2004, she worked at "Computer World", which is a magazine launched jointly by IDG and MIIT. Within two years, she transformed herself from a opera actress to a sales champion.
From 2004 to 2011, Karen joined sohu.com as channel director for domestic Chinese market. Spending seven years of her career at sohu.com, she has won the trust of her clients with passion, sincerity and teamwork. She was also sales champion of sohu.com. Now, karen has found her real stage--Letv eco-system.
Group Director-Global Connection
Coca-Cola
Tom has been with The Coca-Cola Company for nearly ten years. During that time, he has collaborated with internal and external teams across the globe to deliver many of the company's highest profile online initiatives. He currently focuses his attention on the company's worldwide strategy for mobile marketing.
Daly's approach has been inspired and shaped by experiences in the advertising industry and as well as client-side experience with notable and diverse brands such as UPS and ING.
The resulting work has earned recognition for him and the company's he has represented: AdAge "Digital Media Master"(1997), Mobile Entertainment "Top 50 Most important people in Mobile Content" (2008), OMMA "Interactive Marketing All-Star" (2009), Business Insider "Top 30 Most Creative People in Mobile Advertising" (2013), Metro Atlanta Chamber of Commerce "Atlanta Mobility Star" (2014), "The Adweek 50" (#3 on the list of the most influential buyers, sellers & marketers"), "Mobile Marketer of the Year" (2012 and 2014) and most recently, inductee into Mobile Marketer's "Mobile Hall of Fame".
He is very active in industry trade groups such Mobile Marketing Association (Global Board) as well as civic organizations(Metro Atlanta Chamber of Commerce's Mobility Taskforce) and works to advocate responsible, informed, and effective use of technology to grow businesses through marketing and advertising.
Tom lives in Atlanta with his wife and four children who have endured his extensive international travel and inspired occasional tweets as @TravelingParent.
China Country Manager
AppsFlyer
Wei is currently the China Country Manager of AppsFlyer. He enjoys working closely with clients on technology, product and business, especially on translating the feedback from clients into product innovations. In the past, he worked for Nokia Research Center and Adwo as Senior Researcher and Director of Overseas Business, respectively. He holds a PhD from UC Davis in Computer Science.
Founder & CEO
AdMaster
Vincent is the Chief Executive Officer of AdMaster. He founded AdMaster together with Bennett Hong in 2006. Under his leadership, AdMaster has become China’s leading marketing data solution provider. By using cutting-edge technology and by harnessing the power of big data, AdMaster helps companies succeed in the digital marketplace.
As a pioneer of digital marketing in China and an important contributor to the development of big data marketing solutions, Vincent strongly believes that data is the key to success in brand marketing and business development. Thanks to his in-depth knowledge of corporate needs and market trends, Vincent has led AdMaster to provide technology solutions for over 80 percent of leading global and local brands. As a result of AdMaster’s stellar growth, Vincent is considered an expert in big data integration within the marketing industry.
Before founding AdMaster, Vincent worked at Mars & Co and Procter & Gamble. He holds a double bachelor’s degree in chemistry and economics from Peking University.
Senior Vice President
hdtMEDIA
Tony Yuan is one of the first generation of Chinese online marketing professionals and has more than 18 years of digital communication, and 4A’s agency experience.
His advertising experience started from 1995, he served in Ogilvy, Mindshare, Mindshare m-digital, Universal McCann, wwwins/isobar. Clients he has served include IBM, Northwest Airlines, CTCC, Goodyear, Volkswagen, Audi China, MasterCard International, Intel, Microsoft.
Tony joined hdtMEDIA as Vice President in 2006 and was promoted as Senior Vice President in 2012.
His achievements include: 1999 “Asia Pacific Network Creative Award” , 2003 Sina “Judge of the First China Internet Advertising Award” and 2012 iResearch “Outstanding Contribution to Online Advertising”.
高德瑞治集团公司
战略营销主管
Shireesh于2012年加入高德瑞治。他负责推动高德瑞治的品牌价值并主导高德瑞治集团内部的跨部门营销和策略项目以及在各个企业和国家建立市场主导能力和最佳实践能力。
加入高德瑞治之前,Shireesh曾在Bharti Airtel有限公司担任CMO，为印度的电信领头人实行市场和销售创新计划。于此之前，Shireesh在中国,台湾和新加坡花了十年尝试过很多不同的职业。作为一个已经推动了全球和印度各种品牌在亚洲市场和市场地位方面获得收入和利润的成功的新兴市场专家，Shireesh在组织中曾凭借对成功的见解,创新、策略和设计赢得了国际奖项。他同时拥有班加罗尔分校的市场营销MBA学位和印度理工学院坎普尔分校的电子技术学士学位。
Shireesh喜欢同他的妻子和两个孩子旅行和享受另类的经历。在空闲时间他喜欢阅读小说或者对我们生活的世界有趣的见解。狂热的摄影师,电影迷和业余音乐家。Shireesh也是乐队的一员,每年都会参加现场演唱会。
腾讯OMG系统办公室
收益流程管理
多年从事互联网广告平台与产品运营工作，曾就职于新好耶、奥美互动，具有丰富的互联网广告营销品牌客户服务经验和解决方案实施能力；现就职腾讯OMG系统办公室，负责收益流程管理优化与对外的新业务模式合作方面的工作。
长期在媒体、互联网数据、行业协会组织等领域的从业经历，从而积累了在媒体与数字营销行业、广告主等产业各链以及政府相关管理部门丰厚人脉。
致力于以标准促进产业进步与生态健康，直接推动着数字化营销技术标准在国家层面的制定、立项。
Vice President Baidu Inc.
General Manager Baidu Nuomi
Mr. Liang Zeng serves as Vice President of Baidu Inc., and CEO of Baidu Nuomi, a leading O2O service platform owned by Baidu. His mission is to enable Baidu to connect the people and the services in the mobile Internet age. In his tenure with Baidu before, he oversaw key account sales, search engine marketing and Baidu Marketing Research Institute.
As an IT and Internet industry executive, Mr. Zeng has a successful track record in leading diverse team to grow business in multiple countries. Before joining Baidu, Liang worked for Microsoft as a member of the Greater China Region (GCR) Senior Leadership Team and was responsible for driving the sales, marketing and services of government, education and healthcare industry for China, Hong Kong and Taiwan.
Liang received both his MBA and his MS in Engineering from Georgia Institute of Technology, USA. In addition, he holds another MS in Engineering degree from Tsinghua University in Beijing.
Founder & Chief Editor Adexchanger
Founder & Chief Executive Officer AdbugTech
Adbug is the only ads search engine and BrandSafety service provider in China.
Before adbug, Martin work for Sizmek as publisher manager of China and TribalDDB as project manager. He also founded award winning digital production house ZGsolution. He spent his software engineer career in UGS and China Acedamy of Science.
Martin holds Computer Science Bachelor degree from Coventry Univerisity. He also drop out the CEIBS MBA course to start his own company.
co-founder & COO
Domob
Mr. Zhang has 12 years experience in Internet and wireless industries with roles in operation, business development, and management.
Mr. Zhang co-founded Domob in 2010 with his EMBA classmates Yujie Qi, Jiageng Bian, and Pengyun Wang aiming to build the leading mobile advertising technology service platform to connect advertisers and App developers. Domob has now become the No.1 mobile advertising platform in China.
Prior to Domob, Mr. Zhang was the President of Joy.cn, overseeing the company’s business operation. Before Joy.cn, he was the sales VP of Linktone and helped with Linktone’s IPO in 2004 (Nasdaq: LTON). He has also held position with Sohu.com in the wireless department.
Mr. Zhang received EMBA from China Europe International Business School (CEIBS) and is a frequent speaker on wireless industry.
Founder & Chief Executive Officer
hdtMEDIA
Clarence Zheng, one of the founders of hdtMEDIA, has over 10 years sales and marketing experience in MNCs and SOE.
He was appointed in 2000 as Vice President in Operation and Business management and promoted to CEO of hdtMEDIA in 2002.
He holds a Bachelor Degree in Computer Science and International Politics from Fudan University, Shanghai.
Vivian Zhu was appointed Managing Director of Digital, Data and Analytics for Starcome Mediavest Group China in April 2013 and has since focused on leading and driving the digital innovation and growth for SMG Clients including P&G, Coke, ABI, Richemonte and Mead Johnson just to name a few. She is also part of the key team in winning the BMW media business for Starcom Mediavest Group most recently.
Under her leadership, SMG digital has gone through a major transformation toward embracing technology, innovation and data. She has orchestrated the partnership with Tencent, Madhouse and China Accelerator to bring technology, mobile solutions and innovation deeper into the overall media planning.
Managing Director of Digital, Data and Analytics
Starcom Mediavest Group China
Vivian Zhu has been driven thought leadership and innovative solutions in the areas of digital strategy, consumer insights, and advanced media analytics for the past 16 years for global clients in various verticals, working in leadership positions in New York and San Francisco across various agency networks prior to moving to Shanghai and joining Starcom.
She believes mobile is a behavior, not just a channel and in the age of mobile first, brands need to learn to establish new intimacy with consumer by behaving in the most relevant way.
She is an avid advocate for using data to customize and personalize human experience in a multi channel and fragmented media realities of today’s world. She also believes in leveraging the latest technology innovations to drive the tracking, analysis and delivering of the industry-first experiences. She believes data and insights fuels innovation and creativity and digital media best manifest the convergence of data, technology and creativity.
She has extended experience in high tech, entertainment, luxury goods, gaming, retail, FMCG, auto, and financial service.
She holds an MBA degree from Simon Business School of University of Rochester.
Mobile Marketing Association (MMA) 是全球著名的行业组织，旨在推动无线营销行业在全球范围内的发展。
目前在北美、欧洲、中东、非洲、拉美、亚太等地区设有分支机构，其超过700家的会员公司来自全球四十多个国家和地区，业务涉及无线营销生态系统的各个领域，包括广告、手机设备制造、运营、零售、软件提供、服务等。
2011年4月，MMA 进入中国，MMA China中国无线营销联盟在上海成立。
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