陈建豪 Tony Chen
陈建豪毕业于纽约大学，获传播学硕士学位。同时他还获得复旦大学 EMBA 高级工商管理硕士学位。
CEO of iProspect China,
CEO of Digital Performance Brands North Asia
Chief Innovation Officer of DAN China
Tony is one of the most sought-after speakers on the topic of digital marketing in
China. In addition to delivering keynotes at nearly all major China digital events,
Tony has addressed international audiences at Cannes Lions and Spikes Asia.
Tony, who was named as one of the top 50 Business Innovators in 2013 by CBN
Weekly. He also authored a regular column for CEIBS Business Review
on digital marketing in China.
No stranger to innovation, Tony has 20 years of rich experience in digital innovation, media, commercial and operations on both client and agency sides. This invaluable knowledge will be leveraged in his role as Chief Innovation Officer of DAN China to drive innovation across the group as he works in conjunction with senior management to identify future opportunities in key areas such as data, content, O2O, e-commerce and consumer-centric technologies, etc.
Tony joins DAN from Google China where he was Chief Digital Evangelist in China. Before that, he was General Manager for Dell direct business in Greater China; Marketing VP for eBay China and VP of Operations for Yahoo! China.
Tony has a master’s degree in Communications from New York University and an
EMBA degree from Fudan University.