郑香霖Steven Chang

Steven Chang 郑香霖

腾讯公司副总裁

现任腾讯公司副总裁，全面负责腾讯网络媒体事业群的广告系统业务，专注于腾讯视频、移动、门户、以及社交等在线媒体的广告业务整合，为品牌商提供基于腾讯全媒体平台，更优化的市场营销解决方案。

加盟腾讯前，郑香霖在亚太区包括香港、台湾和中国多地担任管理职务，并在广告媒介领域享有盛名。1995年他作为香港最年轻的媒体总监(28岁) 担任香港4A广告公司委员会主席，1996年作为实力传播中国创始人之一负责建立办公室、组建团队并且开始开发大量国际及本土大客户，覆盖快消、航空、金融以及IT等各行业知名品牌。他自2010年起任实力传播大中华区CEO，负责中国大陆、香港和台湾三地的业务，成为中国广告行业的重要领军人物。

郑香霖经常受邀在亚太区行业大会演讲，包括TED China, Campaign Media 360峰会, 尼尔森中国消费者360论坛, SNS 大会，摩根斯坦利中国峰会互联网专场等，曾多次被评为最佳演讲人。此外，他还经常在香港及中国主持瑞信互联网论坛并做演讲，兼任多个广告节包括新加坡媒体大奖评委会成员，中国ROI节评委会主席和2015 香港4A金帆奖主席。郑香霖也很乐于分享，多年来经常接受中国及国际行业媒体包括Ad Age和Campaign及财经类媒体“亚洲华尔街日报”及“中国日报”的采访。郑香霖这几年对于移动互联网的营销，创意及技术方面特别关注，也坚信这是互联网发展的一大趋势及中国互联网高速发展的一大特色。

郑香霖同时身兼多个高校包括香港中文大学市场学系的客座教授；自2009年起，成为中央电视台广告部的唯一一位来自4A公司的策略顾问。

自2004年起，郑香霖所获的广告界殊荣不胜枚举，具体包括：2014凤凰网原生营销研究院专家， 2013中国广告人物 , 2012-14成功营销中国创新营销100人，中国十大广告人物、年度十大网络营销领袖、年度传媒人物，百度特级认证特聘专家等。他带领实力传播赢得多项业内大奖：R3-CAA最佳媒介代理公司，最具投资回报媒介代理公司等，并带领公司位列2010年RECMA排名首位。

郑香霖拥有美国西北大学凯洛格商学院 – 香港科技大学联合颁发的EMBA学位。

Steven Chang

Tencent

Vice President

As Corporate Vice President of Tencent, Steven is in charge of online media marketing solutions and advertising business of Online Media Group (OMG), with a special eye on the alignment of Tencent Video, Mobile, Portal and Social Advertising.

Before joining Tencent in 2014, Steven had acquired extensive experience in Hong Kong, Taiwan, and China, where he was recognized as an important leader in advertising industry. In 1995, at the age of 28, he became the youngest media director in Hong Kong to be elected Chairman of the Committee for 4A Agencies. In 1996, as one of the founders of ZenithOptimedia, he played a key role in the company’s office and team setup and developed a wide array of international and local clients, including well-known brands in FMCG, Aviation, Finance, IT and other industries. In 2010, he was appointed CEO of ZenithOptimedia Greater China, responsible for company development in mainland China, Hong Kong and Taiwan.

Steven speaks regularly at industry conferences in the Asia region and has been selected best speaker many times at such prestigious events as TED China, Nieson Consumer 360, 360 Media Conference, SNS Conference, and the Internet Session of Morgan Stanley China Summit. In addition, he frequently hosts or speaks at the Credit Swiss Internet Sessions in Hong Kong and China, and is the judge for many ad festivals such as the Singapore Media Award, and has served as Chairman of the Judge Panel for the ROI Festival in China as well as Chairman of 2015 HK4As Kam Fan Award. Steven is also frequently interviewed by industry trade titles in China and internationally, including Ad Age and Campaign, and business titles such as the Asia Wall Street Journal and China Daily. Steven attaches importance to mobile marketing, creativity and technology in particular in recent years, and fully convinced that mobile Internet represents future trend and key characteristic of Internet development in China.

Steven is Adjunct Professor at universities in China and Hong Kong, including the Department of Marketing at Hong Kong Chinese University, and has been one of the few 4As Strategic Consultants of CCTV since 2009.

Steven has also garnered a number of advertising awards, including 2014 Marketing Influencer of ifeng.com, 2013 Ad Person, 2012-14 VMarketing China Top 100 Marketers, Top 10 Ad Persons of China, Top 10 Digital Marketers of China, Media Person of the Year, and 4As Premium Distinguished Expert of Baidu. Steven led ZenithOptimedia to become Best Agency of the Year from R3-CAA, Best Agency of the ROI Festival, and No. 1 in RECMA in 2010.

Steven holds an EMBA degree jointly issued by Kellogg-HKUST of Management, Northwestern University (ranked No.1 worldwide by the Financial Times five times) and Hong Kong University of Science and Technology.