Mindshare is a global media agency network with billings in excess of US$31.4 billion. The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa andAsia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
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Starting his career at Mindshare in 2000, Kevin has been with the agency for 19 of his 21-year career. Joining Mindshare at entry level, Kevin rose up through the ranks quickly, today sitting on Mindshare China’s Exco team as Chief Operation Officer of MPOWER. Kevin is not only a sophisticated media expert, but also a visionary leader, working across some of the world’s largest brands, including PepsiCo, Kang Shi Fu, Uniqlo, Unicharm, Lufthansa Group, BP and Nestlé etc.
As one of Mindshare China’s Exco team, Kevin is responsible for growing and leading the agency roster, creating adaptive and innovative products by integrating media (planning, buying, negotiating, etc.), IP, content, data & even IMC services together. Kevin is also responsible for finding synergies across the wider WPP group, uniting resources to deliver adaptive and agile solutions to clients.