General Manager, China for The Trade Desk
As General Manager, China for The Trade Desk, Calvin leads the company’s business in China, with a particular focus on localization of branding & strategies, client relations and industry partnerships.
Calvin has 15 years of experience with digital and marketing data solutions, most recently as Chief Executive Officer for AdMaster, China’s leading digital measurement and data solution provider. As CEO, he oversaw the company’s P&L, operational performance, organizational development, product R&D and strategic partnerships. Prior to AdMaster, Calvin held management positions in China and the United States for Nielsen.
Calvin is an innovative and widely respected digital industry expert in China, speaking regularly at major industry conferences such as I-COM, Advertising Week, ROI Festival and GMIC, chairing GDMS and also featured in Campaign magazine’s Asia Pacific region’s “40 Under 40” and China’s “Digital A-List.”
In addition to his digital marketing and advertising industry experience, Calvin often delivers guest lectures at leading universities, including Peking University, Fudan University and Hong Kong University of Science & Technology (HKUST). He also served as a senior advisor (and former chairman of the Board of Advisors) for AIESEC in Mainland China, a non-profit organization that promotes youth leadership and global internship programs.
Calvin has a bachelor’s degree in marketing and a master’s degree in humanities from HKUST. He enjoys reading, traveling with family, playing football with his sons and is a die-hard Manchester United fan.