杨美娟（Jenny Yang） 凯络中国 数据与策略董事总经理
Jenny Yang is leading Carat’s specialist teams including Convergence Planning, Data & Insights, Digital Strategy and Client Solutions, with a remit to drive continued growth and enhanced business value for clients.
Jenny has two decades of experience across marketing, media and creative agencies. With strong track record, she has led brand strategy and communications to create business value in automobile, financial services and other consumer goods industries. She has developed a solid skill set across data interrogation and analytics, as well as managing multi-function teams.
Jenny joins Carat from iClick Interactive Advertising where she was VP of Strategy Planning. Prior to that she was Chief Brand Consultant and Head of Business Intelligence for JWT-Always. She had also worked for Saatchi & Saatchi, Bates141 Advertising and Hakuhodo Advertising, with a wealth of experience across multiple brands including Peugeot, Citroen, Johnson & Johnson, Pfizer, PepsiCo, Coca-Cola, Colgate, Unilever, Olay, Apple, etc.
About Carat China
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1966 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 10,000 talented staff. For more information visit Carat.com.