杨美娟（Jenny Yang） 凯络中国 数据与策略董事总经理
杨美娟（Jenny Yang）
凯络中国 数据与策略董事总经理
杨美娟负责领导包括整合传播策划、数据与洞察、数字行销策略及客户解决方案在内的凯络专才团队，致力于推动客户业务的持续增长，为品牌创造更大的商业价值。
杨美娟在市场营销、媒介及创意代理界拥有二十年的从业经验。她在引领品牌策略及传播上展现了非凡的实力，成功为汽车、金融服务及消费品等各行业客户创造商业价值。同时，她还擅长数据洞察及分析，并高效管理不同职能团队，进行专业化资源的整合，为客户提供最佳传播解决方案。
在加入凯络前，杨美娟在爱点击iClick担任策略规划副总裁，并曾担任JWT奥维思首席品牌顾问和商务智能领导等职务。此外，她还曾效力于盛世长城、达彼思和博报堂，在服务标致、雪铁龙、强生、辉瑞、百事、可口可乐、高露洁、联合利华、玉兰油及苹果等客户和品牌上积累了丰富的经验。
Jenny Yang is leading Carat’s specialist teams including Convergence Planning, Data & Insights, Digital Strategy and Client Solutions, with a remit to drive continued growth and enhanced business value for clients.
Jenny has two decades of experience across marketing, media and creative agencies. With strong track record, she has led brand strategy and communications to create business value in automobile, financial services and other consumer goods industries. She has developed a solid skill set across data interrogation and analytics, as well as managing multi-function teams.
Jenny joins Carat from iClick Interactive Advertising where she was VP of Strategy Planning. Prior to that she was Chief Brand Consultant and Head of Business Intelligence for JWT-Always. She had also worked for Saatchi & Saatchi, Bates141 Advertising and Hakuhodo Advertising, with a wealth of experience across multiple brands including Peugeot, Citroen, Johnson & Johnson, Pfizer, PepsiCo, Coca-Cola, Colgate, Unilever, Olay, Apple, etc.
关于凯络中国
凯络的使命是重新定义媒体。凭借对媒介融合的专业运用，凯络致力于为客户创造更大的商业价值。凯络成立于1966年，是全球首家媒介代理公司，隶属于电通安吉斯集团。凯络连续多次被RECMA评为全球最佳代理商，业务遍及全球150个国家，拥有超过一万名专业人才，为客户提供多样化的媒体解决方案。网址：carat.com
About Carat China
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1966 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 10,000 talented staff. For more information visit Carat.com.