As a director unit of China International Public Relations Association, Cenbo has been ranked in the TOP30 list of the Public Relations Association for many years by its deep cultivation in the fields of smart health and smart home.
Compared with many companies who analyze and innovate concepts around communication channels, content and methods of communication, Cenbo’s “Original PR” is a thinking mode of “returning to the self”.Returning to the origin of brand, product and marketing, taking public relations as the starting point, thinking about the essence of strategy and execution, and helping enterprises effectively solve problems in the aspects of integrated marketing communication, brand management, product marketing promotion, crisis public relations, and social media marketing.
In terms of organizational structure, Cenbo adopts three major systems: integrated marketing product system and business empowerment. In the field of integrated marketing, Cenbo is divided into health integrated marketing and smart home integrated marketing.In the product field, Cenbo covers video and live broadcast marketing product department, event and experience marketing product department, user operation product department, PR&social product department, e-commerce marketing product department, and product innovation consulting department. Platform empowerment.
In the Communication Theory Research Center, Cenbo also proposed the effective communication model between brands and users, the brand premium promotion model and the experiential marketing model, and helped clients achieve market and brand success in a large number of projects.
Cenbo is also one of the earliest companies to deploy the Metaverse. Committed to the integration of the development of the metaverse and the development of the industry, with the digital human (human), NFT (thing) and virtual space (environment) in the metaverse as the core, to create a product system, including corporate digital spokesperson customization and marketing, Digital human live broadcast, brand NFT marketing, brand virtual space creation, etc., help brands open the era of metaverse marketing.
The founder, Mr. Yu Linyi, graduated from Xiamen University School of Management. In 2004, he established Cenbo Public Relations Group. He has been focusing on effective communication between brands and users, and has built a leading consulting + product marketing company in China, focusing on smart health and In the field of smart home, we always grow together with our customers.