Founded in 2011, Sunteng pioneers China’s advertising technology sector to deliver the most measurable and effective results to thousands of advertisers and agencies from home and abroad. The flagship product BiddingX DSP features a full-stack marketing solution, offering state-of-the-art marketing technology as well as personalized services at each customer touchpoint, where Sunteng products and technologies like DMP, DCO (Dynamic Creative Optimization), Deeplink, LBS, PDMP, ABTester, TagManager, Anti-Fraud engine, Brand Safety, and Sunteng’s comprehensive programmatic buying models like RTB, PMP, PDB, play a vital role in bettering the management and usability of advertisers’ data assets.
BiddingX processes 50 billion bid requests daily, in which 30 billion bid requests are processed on BiddingX mobile DSP. The cross-device retargeting powerhouse enhances user experience across PC, mobile, tablet, and digital TV through BiddingX’s recognized cross-device tracking and targeting technology, which helps customers save a bunch on advertising, and has made marketing more accurate and effective.
Founder and Chief Executive Officer
As Founder and Chief Executive Officer, David Zhang started Sunteng in 2011 and leads China’s programmatic advertising industry with a decade of experience in the online advertising sector. A pioneer in the commercialization of big data and a technical expert with unique business insights, David has been devoting himself to the creation and perfection of BiddingX, the leading Demand-Side Platform in China, and created a culture of learning and innovation in Sunteng. He also built and managed a team of professionalism and efficiency, offering optimal technologies and services that have won him and Sunteng many awards and recognitions. David hold a B.S.E in Computer Science from Xiamen University.