许炜崇（Weichong Khor）凯络中国 数字前瞻负责人
Weichong Khor is leading digital negotiation and data led audience buying, as well as playing a key role in the development of digital-focused clients.
Khor’s appointment underlines Carat’s commitment to being the leading data-led audience agency in China. With a background ranging across Silicon Valley, Singapore and Shanghai, Khor has successfully led tech start up businesses including Brandtology, where he served as the North Asia Regional Business Director, as well as agency experience including Razorfish, where he developed social strategies for brands such as NIKE, GAP and Converse.
Khor graduated from National University of Singapore and Stanford University. Working at Carat since 2013, Khor has pioneered the way businesses look at audience marketing, integrating digital into the heart of clients planning. He has built on this experience, working with Carat clients to drive efficiency and performance through the adoption of programmatic buying, as well as pushing for adoption of ad verification to clients.
About Carat China
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1966 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 10,000 talented staff. For more information visit Carat.com.