温道明（Lawrence Wan）电通安吉斯集团安纳特中国区 董事总经理

温道明（Lawrence Wan）

电通安吉斯集团安纳特中国区 董事总经理

现任电通安吉斯集团安纳特中国区董事总经理, 加拿大籍华裔，在北美和大中华区积累了超过18年的行业经验。他的经验包括从领导4A代理公司开拓数字营销到为全球和本土品牌带来价值。2016年凭借程序化购买领域的突出成就入选Campaign 杂志主办的中国区“Digital A-List”名人堂。

此前曾是DAN旗下搜索营销代理公司——安布思沛中国董事总经理，在加入DAN之前，曾担任Effisis Digital的首席顾问，为各种快速增长的数字媒体初创企业进行业务及产品孵化的广告服务。担任过的其他高级职务包括群邑中国的董事总经理，中国宏盟媒体集团（OMG）数字业务前任总经电讯盈科总监、Effisis、香港灵智互动-香港首个按次付费点击的文本搜索广告网络，以及现代传媒。

作为积极的数字营销传播者，参与过行业活动并发表演说于AD:Tech , CAA, CASBAA, DCCI, DSZR,金投赏，SES. 同时在Campaign杂志，Ad Age 和AdExchanger.cn发表文章为行业做出贡献。 2016年担任MMA中国移动广告标准委员会副秘书长。

Lawrence heads Amnet China, the programmatic buying unit under Dentsu Aegis Network China (DAN). He is a Chinese Canadian who’s worked across North America and Greater China for over 18 years. His experience spans across leading 4A agency groups in pioneering digital marketing roles to deliver value for global and local brands.

Previously, Lawrence was also the Managing Director at iProspect China, search and performance marketing agency under the DAN. Before joining DAN, he was the Principal Consultant at Effisis Digital. Other digital marketing roles included Managing Director of GroupM e-Business Solutions in China, General Manager of Digital at Omnicom Media Group (OMG) China, Business Manager at PCCW Directories, Effisis, HK’s first pay-per-click contextual search ad network, Euro RSCG Interaction HK, and Modem Media.

He is an active digital marketing evangelist, participating in industry events at AD:Tech, DSZR, ROI Festival, and SES. He has worked as Vice Chair of Mobile Advertising Standards Committee at Mobile Marketing Association (MMA) China in 2016 and has been named in Campaign Asia’s China Digital A-List.

关于安纳特

Amnet是电通安吉斯媒体集团旗下的程序化交易平台， 团队由超过500名程序化购买行业精英和数据分析专家组成，在全球超过37个国家运营。2013年安纳特进入中国市场，现已成为中国领先的程序化交易平台，通过结合前沿的需求方平台技术(DSP)和创新的消费者洞察工具， 为电通安吉斯集团客户提供实时竞价、程序化直采、私有竞价和优质私有广告交易在内的全面解决方案. 2016年Amnet荣获Campaign Asia-Pacific主办的亚太区年度程序化购买公司Programmatic Agency of the Year）银奖。

About Amnet

Amnet is Dentsu Aegis Network’s programmatic group, with over 550+ programmatic experts, and across 40+ markets. Amnet China was founded in 2013. Amnet operates a consistent and innovative technology, operations, and people stack that can deliver success on a local, regional and global basis. Supported by the Amnet Audience Center, our global proprietary data management platform, Amnet specialists work with each Dentsu Aegis Network agency to deliver programmatic solutions that are seamless, and unified with broader communication goals. Amnet team has been awarded Asia Pacific Programmatic Agency of the year 2016 – Silver.