传立中国
传立媒体是一家全球性的媒介代理公司,媒体承揽量超过$345亿美金(来源:RECMA)。传立在全球有超过7000名员工,在北美、拉丁美洲、欧洲、中东、非洲和亚太地区的86个国家设有116处办公室。
介绍
传立媒体是一家全球性的媒介代理公司,媒体承揽量超过$345亿美金。传立在全球有超过7000名员工,在北美、拉丁美洲、欧洲、中东、非洲和亚太地区的86个国家设有116处办公室。基于速度、团队协作和颠覆常规,传立致力于为客户品牌及企业打造有竞争力的优势营销。传立是群邑的成员。群邑是WPP旗下世界领先的媒介投资管理机构,WPP 集团是全球领先的传播服务集团。
欲了解更多信息,请访问:www.mindshareworld.com 或关注传立公众号:Mindshare_China
ABOUT MINDSHARE
Mindshare is a global media agency network with billings in excess of US$31.4 billion. The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa andAsia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
For more information, please visit: www.mindshareworld.com and follow us on WeChat: Mindshare_China
王开元
董事总经理,传立中国
作为一个拥有全面知识和经验的团队负责人兼策略师,王开元在营销,数字媒体,传统媒体,创意内容,技术,社交和效果类媒体方面具有丰富的经验。 他是传立中国年轻的领导者,对中国数字环境和媒介趋势拥有极强的洞察力。
王开元服务的客户包括百胜集团,耐克,通用磨坊,阿里巴巴,OPPO等。
他负责制定和实施整合性的年度媒介沟通策略,整合从战略到执行的营销活动,并为客户拓展在线视频,移动,电子商务,效果营销,游戏等领域的数字渠道。
Carey Wang
Managing DIrector, Mindshare China
Carey Wang is an all-around team leader and strategist, delivering expertise in marketing, media, creative content, technology, social and performance. Working at Mindshare China, Carey leads some of the world’s top brands with rich insights into China’s digital landscape and trends. Carey’s clients include Yum! China, Nike, General Mills, Alibaba, OPPO, and more. Carey is responsible for developing and implementing annual plans, as well as integrating communication campaigns from ideation to execution. He has also led his clients’ digital transformation journey across online video, mobile, performance, social, eCommerce, and gaming.