小米营销
“小米营销”是小米公司推出的商业化营销平台，致力于为广大品牌主提供智能化移动营销解决方案。
公司简介
“小米营销”是小米公司推出的商业化营销平台，致力于为广大品牌主提供智能化移动营销解决方案。
随着手机、互联网电视、智能家居等产品的推出，小米公司持续布局生态链，通过高质量的硬件、软件以及互联网服务，为用户提供一站式智能生活服务，已经快速成长为国民智能生活的推动者。
基于小米智能硬件的数据和场景覆盖优势，配合更多的软件和硬件创新，手机级大数据让“小米营销”具备全时数据获取能力，能够打造全场景营销解决方案，为广告主提供持续影响消费者心智的品效合一的智能化广告服务，极大提升了营销的精准性、延展性和智能性。
About Xiaomi Marketing
Xiaomi Marketing is a subsidiary of Xiaomi, which is committed to providing intelligent mobile marketing solutions for the majority advertisers.
Based on 24-7 real time data from Xiaomi smart hardwares and the ability of identify different marketing scenes, Xiaomi Marketing is able to provide all-sense marketing solutions and an integrated and intelligent advertising service that will continue to influence the minds of consumers.
陈高铭
小米公司广告销售部总经理
陈高铭先生任小米公司广告销售部总经理,负责小米公司及整体生态的广告销售。推 动小米智能生态营销的商业化模式的创新与探索。
在中国互联网及数字广告市场有着超过15年的从业经历,见证中国社交媒体的发展变 迁。对商业趋势和营销行业有深入和独特的视角与洞察。于2016年1月加入小米,凭借小 米全场景、大数据、IoT上的优势,带领团队打造出多个广告商业化的经典案例,例如跨 天气、音乐、运动等多场景的定制,彪马手机主题,以及创新性的KFC会叫鸡的冰箱、高 互动性的优悦水手环提醒饮水等IoT案例。特别是在OTT大屏时代,在保护用户体验的前 提下,推动小米OTT广告的商业化,带领团队把小米OTT广告做到行业领先。
Q Chen
GM of Advertising & Sales Dept., Xiaomi Inc.
Q Chen is the GM of Advertising & Sales Dept., Xiaomi Inc., and in charge of developing innovative commercialization for Xiaomi Intelligent Eco Marketing. With his 15+ years experience in mobile internet and digital marketing in China, he has been making a great progress through Xiaomi’s strengths of omni-scenario, big data, and IoT. He has led the department accomplish multiple edging cases, such as Puma mobile theme on weather, music, and sports apps which echoed with present scenario; IoT applications which included the innovative KFC “Chicken Please” – the smart fridge which ordered KFC with voice control, and the interactive Master Kang bottled water reminder through Mi bands. Meanwhile, Q has been working on the commercialization on OTT, the Internet TV, under the premise of protecting user experience. With his leadership and penetrating insight, Xiaomi OTT ad business has achieved significant performance in the market.