时趣

Social Touch 时趣成立于2011年，是国内领先的社会化营销系统、营销大数据解决方案与整合服务提供商。时趣团队之前拥有一线的大型消费者社区运营经验，同时整合了业内最领先的数字营销、软件工程和数据挖掘人才，是中国社会化营销领域目前规模最大、服务客户数最多、技术产品最领先的专业公司。 一直以来以中国客户的社会化营销需求为中心，以对中国社会化营销多平台环境的深刻理解为基础，不断完善其社会化营销SaaS平台、社会化大数据分析平台，以及社会化营销整合服务产品的优化。 时趣Social CRM，是国内第一款SaaS类的社会化媒体营销管理系统。该产品为企业社会化营销链条上的多业务场景，提供高效、智能，且灵活的一体化解决方案。基于深度的社会化用户洞察，产品能帮助企业全面提升社会化舆情监测、社会化内容发布、社会化用户互动管理、社会化广告投放等综合能力。 时趣社会化大数据计算能力，利用时趣独有的社会化大数据管理平台，能够帮助企业无缝对接分散的消费者数据，实现对消费者全生命周期管理，不断盘活营销数字资产，提高营销投入产出比；基于时趣社会化大数据实时预测技术，能够帮助客户多维度分析来自消费者的声音，准确预测消费者的商业兴趣与社交行为，实施大规模个性化互动，并不断监测和优化社会化营销效果，从而提升客户社会化营销的精准性。 时趣社会化营销整合服务，能够为客户提供最贴近社会化消费者的、专业的社会化营销管理服务，高度定制化的社会化营销战役服务，以及全面、智能的社会化数据挖掘分析服务与社会化商业咨询服务。 凭借不断创新和专业严谨所赢得的信任，超过50家大型品牌客户和40000家中小型品牌选择了时趣提供的产品与服务，在多个社会化媒体平台上管理着超过2500万名消费者粉丝以及每天上百万次的互动。 时趣的品牌客户中包括7家世界500强企业。在2013年，时趣通过严格竞标，赢得数字营销的领军企业宝洁集团旗下17个品牌的社会化营销管理业务，并且获得宝洁年度最佳数字创新大奖。 在国际上，被Salesforce2012年收购的领先的社会化营销SaaS公司Buddymedia， 是时趣Social Touch的战略投资者。同时，时趣作为Salesforce Marketing Cloud的战略合作伙伴，能够帮助中国营销团队在社会化营销、营销自动化、大数据营销等技术领域的创新上与世界最领先的经验接轨。 时趣获得的其他荣誉还包括2013年Gartner China Cool Vendor荣誉、2012年《成功营销》颁发的最佳营销技术创新、2012年《IT经理世界》评选的最佳技术营销产品奖等。 About Social Touch Founded in 2011, Social Touch is the domestic leading provider of social marketing systems and marketing big-data solutions and integrated services. Social Touch currently has a team that has rich experience in operating large consumer communities. At the same time, it has integrated the industry’s most advanced digital marketing, software engineering and data mining talents, thus becoming the leading professional company with the largest scale, the most clients, and the most advanced technical products in China’s social marketing field. Centering on the social marketing demand of Chinese clients and based on its profound understanding of the multi-platform environment of China’s social marketing field, Social Touch has constantly improved its social marketing platform SaaS and social big-data analysis platform, and optimized its social marketing integrated services and products. Social Touch CRM is the first SaaS social media marketing management system in China, which provides efficient, intelligent, and flexible integrated solutions for the multiple business scenarios on the enterprise social marketing chain. Based on the deep insight into its users, the product helps the enterprises improve their comprehensive ability in monitoring of social public opinion, releasing of social contents, management of social user interaction, and social advertising. Using the company’s unique social big-data management platform, Social Touch’s big-data computing ability helps the enterprises seamlessly dock with the dispersed consumer data, realize the full life cycle management over consumers, constantly invigorate the marketing digital assets, and improve the marketing input-output ratio. And based on Social Touch’s social big-data real-time prediction technique, it helps the clients analyze the voices from the consumers from multiple dimensions, accurately predict the commercial interests and social behaviors of the consumers, implement large-scale personalized interactions, and continuously monitor and optimize the social marketing effect, thus enhancing the accuracy of social marketing. Social Touch’s social marketing integrated service provides the clients with the professional social marketing management service closest to social consumers, the highly-customized social marketing campaign service, as well as the comprehensive, intelligent social data mining analysis service and social commercial advisory service. Thanks to the trust won by constant innovation and professionalism, more than 50 large brand clients and 40,000 small and medium brands have selected Social Touch’s products and services, managing over 25 million consumers and nearly one million interactions every day on several social media platforms. Social Touch’s brand clients include 7 Fortune 500 companies. In 2013, after the strict bidding, Social Touch won the 17 social marketing management businesses of P&G, the leader of digital marketing, and was named by P&G the winner of the Digital Innovation Award of the Year. Internationally, Byddymedia, the leading social marketing SaaS company which was acquired by Salesforce in 2012, is the strategic investor of Social Touch. At the same time, as the strategic partner of Salesforce Marketing Cloud, Social Touch can help China’s marketing teams keep abreast of the world’s most advanced experience in the innovation of social marketing, marketing automation, big-data marketing and other technical fields. Other honors of the company include the Gartner China Cool Vendor 2013, the Best Marketing Technical Innovation 2012 awarded by Successful Marketing, and the Best Technical Marketing Product Award 2012 issued by IT Managers World.

会员信息 时趣Social Touch 创始人兼首席执行官 张锐（Rui Zhang），时趣Social Touch 创始人兼首席执行官。作为中国社会化营销发展与创新的开拓者，张锐曾先后创立国内知名社交网络平台魔时网和国内领先的社会化营销管理解决方案提供商时趣Social Touch，并带领团队研发了中国第一款SaaS级的社会化媒体营销管理软件-时趣Social CRM。 在张锐的带领下，时趣Social Touch在北、上、广三地已经拥有超过400名员工，并已完成多轮融资，是中国社会化营销领域团队规模最大、技术创意最整合、服务水平最专业、得奖案例最多的第三方服务商。时趣为从世界500强到本地服务等多种类型企业，成功提供着相关的社会化媒体管理与策略服务整合解决方案。并不遗余力地帮助企业更好的管理其社会化数字资产，充分利用社交大数据，帮助品牌更深入的挖掘社会化商业价值。 张锐同时是国内多家媒体特约撰稿人与重要行业会议的发言嘉宾。在2014年他提出了“社会化传播波纹模型”，引发整个营销界的热议与追捧，并得到“现代营销学之父”菲利普·科特勒的高度赞许。张锐凭借他在社会化营销领域的不断探索与创新，赢得了业界的诸多称赞和认可。在2014年，被全球知名媒体Campaign选入“Digital A-list”名人堂；被《中国广告》杂志评选为“中国数字营销十大年度人物”；在2013年，被《成功营销》评为“年度创新营销数字精英”；被第四届金鼠标评为“年度网络营销新锐人物”；在2012年，张锐被首届社会化网络营销金蜜蜂奖评为“社会化网络营销功勋人物”等。 Rui Zhang is founder and CEO of Social Touch. As the pioneer of China’s social marketing development and innovation, Rui Zhang has successively founded the domestic well-known social networking platform mosh.cn and the domestic leading social marketing management solution provider Social Touch. In addition, Rui Zhang has also developed China’s first type of SaaS-level social media marketing management software – Social CRM along with his team. Under the leadership of Rui Zhang, Social Touch has owned more than 400 employees in Beijing, Shanghai and Guangzhou and completed several rounds of financing. Currently, it has become the third-party service provider with the largest team, the most integrated technical creativity, the most professional service level, and the most award-winning cases in China’s social marketing field. Social Touch provides various enterprises from Fortune 500 to local enterprises with related social media management and integrated strategy service solutions, and spares no efforts to help enterprises better manage their social digital assets and make full use of social big data, and help brands dig social business value more deeply. Rui Zhang is a special contributor of several domestic media and speech-giving guest of important industry meetings. In 2014, he raised the concept of “social communication ripple model” which caused a sensation in the whole marketing world and received high marks from Philip Kotler, known as the Father of Modern Marketing. With his exploration and innovation in the field of social marketing, Rui Zhang has earned wide recognition from the industry. In 2014, he was listed into “Digital A-list” by the world-famous media Campaign and “Top 10 figures in China’s digital marketing field 2014” by the magazine China Advertising. In 2013, Rui Zhang was named the “Innovative marketing digital elite of the year” by Successful Marketing and the “New network marketing elite of the year” by the 4th Gold Mouse. In 2012, Rui Zhang was named the“Person of social network marketing” by the 1st Social Network Marketing Gold Bee Award.