沈昳丽Lydia Shen

DeVries Global中国区负责人

沈昳丽， 英文名Lydia Shen, 投身于市场营销和传播行业近20年，作为DeVries Global中国区负责人，带领公司向创新整合营销和多元化转型和发展。

她曾任多家国际知名公关传播和品牌咨询公司中国区负责人；还曾涉及投资领域，孵化的创新公司涵盖大数据、新媒体、移动互联、电商和新科技等。

她在业界以品牌营销而闻名。擅长的领域包括：品牌战略、整合营销、数字营销、公共关系、企业危机和声誉管理等；她以敏锐的商业洞察力、杰出的领导力、战略性思考力以及国际视野和本土执行力兼备，受到业界赞誉。

Lydia Shen

 Managing Director, China

Lydia is a marketing communications and public relations expert with over 18 years of experience serving many global multinational clients.

Before joining Devries, Lydia spent two years in investing and incubating startups, which either has unique technology or business model in big data, new media, new technology and E-commerce to accelerate the transformation of marketing industry.

She’s started up demanding new communications practices in the consumer, lifestyle, healthcare and technology sector, created internationally recognized award-winning campaigns and has managed large, high performing teams.

She is recognized in China for her expertise in building valuable brands across a wide range of industries. This includes extensive experience in branding, integrated marketing, public affairs, government relations, sustainability, event management; advertising, crisis and reputation management, thought leadership build-up, digital/social media engagement at both strategic and operational levels.