2015 MMA无线营销论坛

2015 MMA无线营销论坛

简介

MMA无线营销论坛2015上海将于2015年8月14日盛大举行。

“MMA 论坛系列”从2005年 开始每年在纽约、伦敦、新加坡、洛杉矶、迈阿密、西班牙、印度、越南、巴西等地举办,是聚集全球无线广告精英和高层决策者的顶级盛会。作为“MMA 论坛系列”的一部分,由 MMA中国无线营销联盟主办的“MMA无线营销论坛上海2012”获得近600位来宾,“MMA 无线营销论坛北京2013”获得逾800位来宾。“MMA 无线营销论坛上海2014”超过700位来宾。MMA无线营销论坛中国系列,遴选最强大的演讲嘉宾阵容,精选最具价值的演讲内容,获得上千名观众的高度认可,是中国无线营销行业最高品质的盛会。

The Smarties ™ 品牌商标由“MMA无线营销联盟”拥有,是世界上唯一一个表彰无线营销创新和发展的全球性奖项。自2005年开始,The Smarties ™ 无线营销大奖评选活动每年在全世界各地方国家进行初选,经过北美洲、拉丁美洲、亚洲、欧洲、非洲区域性中选后,聚集美国纽约庆祝无线营销全球大奖的诞生。

The Smarties ™ China中国无线营销大奖,是“MMA无线营销联盟”落地中国后举办的评奖活动,联盟希望通过此奖项将中国的优秀无线营销案例和制作介绍给全世界,已成功举办三届。The Smarties ™ China中国无线营销大奖2015的颁奖典礼将在“MMA无线营销论坛 2015上海”当天同时举行。

演讲嘉宾(按姓名拼音排名)

陈建豪
谷歌中国区副总裁
MMA中国无线营销联盟联合主席

陈传洽
首席运营官
精硕科技

陈骥
大中华区董事总经理
阳狮锐奇

裴德为
媒介总监
联合利华北亚区

范秋华
主编
中国程序化广告资讯网 RTBChina.com

符传志
Airwave 移动营销总经理
互动营销专有服务部门
宏盟媒体集团中国

Greg Stuart
首席执行官
无线营销协会(MMA)

何塞
总经理
iProspect 北京

洪倍
创始人兼首席技术官
精硕科技

侯雪微
Sales VP
酷划在线

黄驰
市场营销副总裁
大众点评

黄凯文
首席产品官
亿动广告传媒(Madhouse)

近卫 元博
CEO
迪尔希

李桂芬
中国区董事长
电通安吉斯集团

李昕
中国媒体事业部副总裁
中国电子商务研究事业部
大中华区管理层成员
尼尔森

林真
首席执行官
安索帕中国集团

马良骏
创始人兼首席执行官
亿动广告传媒(Madhouse)

R.K.Mani
国际客户董事总经理
凯络中国
董事总经理
卡利迪

舒义
CEO
力美科技

谭靖颖
生态营销及客户运营中心营销副总裁
乐视网

Tom Daly
全球集团移动总监
可口可乐公司

王智民
董事长
星创视界

袁珏明
资深副总裁
互动通控股集团

曾良
副总裁
百度

张迪
创始人兼CEO
AdbugTech

张鹤
Cofounder&总裁
多盟(domob)

郑斌
首席执行官
互动通控股集团

朱京华
总经理
星传媒体集团中国

Overview

MMA Forum 2015 Shanghai and The Smarties ™ China 2015 will be held on 14 August 2015.The MMA Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing. As a part of the MMA Forum series, MMA Forum in China has established itself as the premier event for marketers who want to fully embrace, utilize and execute marketing campaigns that truly allow them to meet and exceed their marketing objectives. Organized by MMA China, MMA Shanghai 2012 had 600 attendees and MMA Beijing 2013 over 800 attendees, 2014 over 700 attendees。

The Smarties ™ is the world’s only global mobile marketing awards program recognizing and celebrating outstanding achievement within the industry for innovation, creativity and leadership. Started in 2005, The Smarties ™ comes through North America, Latin America, Asia and Africa each year, and ends with a global awards gala in New Year. The Smarties ™ China is organized by MMA China, already had success in 2012, 2013 and 2014. MMA China wishes to recommend the excellent mobile marketing campaigns and productions in China to the global stage.

Speakers

Tony Chen
China VP
Google

Calvin Chan
Chief Operating Officer
AdMaster Inc.

David Chen
Managing Director
VivaKi China

David Porter
Media Director
Unilever North Asia

Andy Fan
Chief Editor
RTBChina.com

Alvin Foo
Head of Airwave
A digital SBU of OMG China

Greg Stuart
CEO
Mobile Marketing Association

Jose Campon
General Manager
iProspect Beijing

Bennett Hong
Chief Technology Officer
AdMaster

Jerry Huang
Vice President for marketing
Dianping.com

Clement Huang
Chief Product Officer
Madhouse Inc.

HIRO KONOE
CEO
D2C-CHINA

KF Lee
Chairwoman
Dentsu Aegis Network China

Steven Li
Media vertical, Nielsen China
E-tailer vertical, Nielsen China
Member of GCMT

Jane Lin-Baden
CEO
Isobar China Group

Joshua Maa
Founder & Chief Executive Officer
Madhouse Inc.

Nishtha Mehta
Founder| Chief Instigator
CollabCentral Consulting Inc.

R.K.Mani
Managing Director of International Clients, Carat China
Managing Director, Clarity

Yi Shu
founder & CEO
Limei Technologies

Karen Tan
VP of Eco-marketing and Customer Operation Center
Letv

Tom Daly
Global Group Director Mobile
The Coca-Cola Company

Jim Wang

Tony Yuan
Senior Vice President
hdtMEDIA

Liang ZENG
Vice President
Baidu Inc.

Martin Zhang
Founder & CEO
AdbugTech
Founder & Chief Editor
Adexchanger.cn

He Zhang
co-founder & COO
Domob

Clarence Zheng
CEO
HDT Holdings Ltd.

Vivian Zhu
Director of Digital
Starcome Mediavest Group

2015年8月14日 • 上海明天广场JW万豪酒店

14 August 2015 • JW Marriott Shanghai Tomorrow Square

陈建豪

谷歌中国区 副总裁
MMA中国无线营销联盟 联合主席

陈建豪,现任Google中国大客户部销售副总裁,他负责领导Google中国客户的开拓,以及客户关系的建立和维护。他的主要职责是通过Google的技术和广告解决方案,推动广告主的数字化变革。

陈建豪拥有20年工作经验,主要专注于数字媒体的发展和管理。作为MMA中国无线营销联盟的联席主席,他还致力于推广移动营销在中国的发展以及相关业内标准的制订。

陈建豪曾任群邑中国及台湾地区首席数字官,戴尔大中华区任直销事业部总经理职务,并曾任RealNetworks首席运营官,eBay中国营销副总裁以及Yahoo!中国运营副总裁。

陈建豪毕业于纽约大学,获传播学硕士学位。同时他还拥有复旦大学 EMBA 高级工商管理硕士学位。

Tony Chen

Chief Digital Evangelist Google China
Co-Chair MMA China

Tony Chen is the Chief Digital Evangelist of Google China LCS team. Tony leads, develops andmaintains Google’s relationships with domestic clients. His core responsibility is toelevate

digital transformation for domestic advertisers through the application of the latest

data/technology driven Google solutions.

Tony has extensive experience, knowledge and market insights gained from his 20year

careerin digital media. He currently serves as cochairman of MMA China, where he dedicates himself to the development of industry standards and best practice in mobile. Prior to joining Google, hewas Chief Digital Officer, GroupM China and Taiwan, General Manager for Dell consumer direct business in Greater China. Before that, Tony was the COO for RealNetworks China, Marketing VP for eBay China, and VP of Operations for Yahoo! China.

Tony has a master’s degree in Communications from New York University and an EMBA degree from Fudan University.

陈传洽

精硕科技
首席运营官

现任 AdMaster(精硕科技)首席运营官,负责管理公司高效运营、组织化发展及对外战略合作。同时,他还负责领导公司一系列数据应用解决方案的发展和革新。陈传洽于2012年加入 AdMaster,先后出任战略研究副总裁和北京公司总经理。此前,陈传洽曾就职于尼尔森美国和中国。

陈传洽投身营销数据领域研究十余年,是跨媒体创新研究领域的专家,他合著了行业内第一本跨屏专著 《跨媒体传播策略与研究》,并在2014和2015年入选Campaign杂志的“Digital A-List”中国数字营销专家榜单。陈传洽也经常出席如全球移动互联网大会(GMIC)等行业高端论坛进行发言,接受Campaign和中国日报等具影响力的媒体采访,以及受邀出任国内各知名奖项的专家评审,其中包括:艾菲奖、金鼠标、艾奇奖和MMA中国无线营销联盟无线营销大奖等。

同时,陈传洽目前受邀出任中国传媒大学媒体融合中心专家顾问。此外,他也担任AIESEC(国际经济学商学学生联合会)董事顾问会主席,专注培养年轻人的领导力及全球交换实习计划。陈传洽毕业于香港科技大学,拥有市场营销学士和人文学硕士学位。

Calvin Chan

Chief Operation Officer
AdMaster

As Chief Operating Officer, Calvin is responsible for AdMaster’s operational excellence, organizational development and strategic partnerships. Calvin holds responsibilities for the best delivery of wide-ranging solutions with his capability teams. Since joining AdMaster in 2012, he previously held the positions of General Manager of Beijing office, as well as Vice President, Strategy & Insights. Prior to that, Calvin worked in the US and China for the Nielsen Company.

In his over 10 years of marketing data solution experience, Calvin has set himself as the most innovative and dynamic cross-media expert and co-authors the book “Research on Cross-media Communication Strategy”. Calvin is enlisted by Campaign for the 2014 and 2015 “Digital A-List”, which recognizes top digital marketing experts in China. And he is a frequent speaker in high-level forums like Global Mobile International Conference (GMIC) and his opinions are always quoted by influential media including Campaign and China Daily, and regularly serves as jury member for industry awards, e.g. Effie Awards,Golden Mouse, ECI Awards and MMA Smarties Awards.

Calvin is appointed as Special Advisor for the Media Integration Research Center of the Communication University of China. He also chairs the Board of Advisors for AIESEC in Mainland China, a non-profit organization that promotes youth leadership and global internship programs. Calvin has a bachelor’s degree in Marketing and a master’s degree in Humanities, both from The Hong Kong University of Science & Technology (HKUST).

陈骥

阳狮锐奇大中华区
董事总经理

陈骥先生在亚太区有着10年多的数字广告营销经验,曾在悉尼,香港,新加坡,北京工作和生活,现任阳狮锐奇中国区董事总经理。在此之前,担任谷歌大中华区广告平台总监。陈骥先生自2004年加入谷歌以来,先后担任产品经理,高级策略咨询顾问等职务。

2008年,开始负责谷歌大中华区广告平台,以及YouTube和AdMob广告资源运营,对包括中国在内的整个亚太市场的在线广告行业有着资深了解。

2012年,陈骥先生领导并实施谷歌程序化广告交易市场在中国区本土化项目,成功发布国内第一个广告交易市场DoubleClick Ad Exchange,为程序化营销行业在中国取得突破性发展奠定了坚实的基础。

David Chen

Managing Director
VivaKi China

Mr. David J Chen has more than 10 years’ experience in digital marketing in Asia Pacific. He used to work in Sydney, Hong Kong, Singapore, Beijing, and now is Managing Director of VivaKi China.

Prior to VivaKi, Mr. Chen spent 10 years at Google, responsible for Google’s Media & Platforms Solutions team in Great China. Joined Google in 2004, he was taking the roles of product manager, senior strategy consultants. Since 2008, he took charge of Google’s DoubleClick platforms and YouTube & AdMob monetization in Great China and has extensive experiences and insights for online advertising industry in Asia.

In 2012, Mr. Chen managed to launch DoubleClick Ad Exchange in China, which is the very first real time bidding market place and laid the foundation of China programmatic buying industry.

裴德为

联合利华
北亚区媒介总监

裴德为先生负责管理北亚区最大的媒体投放预算,致力于推动联合利华在媒介传播上的创新并确保公司在这个区域中保持对数字营销强而有力的发展。他主持了中国区的世界广告主联合会(WFA)。

联合利华在2014年获得MMA(无线营销协会)在中国和全球范围内“年度最佳广告主”的称号。在2015年3月,联合利华因为其在市场营销有效性和战略领域内的成就荣获WARC“全球最佳100名广告主”的称号。

裴德为先生先后在伦敦达利奇学院、英国开放大学商学院接受教育。他拥有25年服务于英国广告代理公司的经验,之后有7年就职于传立媒体泰国和新加坡,在这个职位他管理了传立媒体在多个市场与联合利华亚太区的合作业务。

裴德为先生自2010年加入联合利华至今,一直管理着联合利华在北非、中东、土耳其、俄罗斯、乌克兰以及白俄罗斯的媒体业务。

裴德为先生于2013年同他的夫人和2个小孩一起移居到上海。

个人主页:http://www.linkedin.com/in/davidporterasia

公司邮箱:David.Porter@unilever.com

David Porter

Media Director
Unilever North Asia

David is responsible for one of the largest media budgets in the region, driving the company’s innovation in Communications Channel Planning with a strong focus on Unilever’s development as a major force in digital marketing. He chairs the World Federation of Advertisers’ MediaForum in China.

Unilever was joint holder of the MMA’s 2014 Chinese Mobile Marketer of the Yearaward and is their Global Mobile Marketer of the Year 2014. In March 2015 Unilever topped the WARC 100 ranking of the world’s best advertisers, measured by its success in the world’s top effectiveness and strategy competitions.

David was educated at Dulwich College, London and later at the Open University Business School, UK. He spent 25 years in UK agencies before a spending 7 years in Thailand and Singapore with Mindshare, managing the agency’s APAC relationship with Unilever.

He joined Unilever in 2010 to manage its media investments in North Africa & the Middle East, Turkey, Russia, Ukraine & Belarus.

David moved to Shanghai in 2013 with his wife and two children.

http://www.linkedin.com/in/davidporterasia

david.porter@unilever.com

范秋华

RTB China
主编

互联网广告科技媒体RTBChina.com及《中国程序化广告技术产业地图》主编。RTBChina持续专注于报道和分析中国程序化广告生态体系的行业动态、投融资及相关技术发展情况。他有超过10年的互联网技术企业管理经验和产品技术应用经验。

Andy Fan

Chief Editor
RTB China

Andy Fan is the chief editor of RTBChina.com, a technology media focusing on the development of programmatic advertising industry in China, which reports trade news, investment events and technology development. He is also the editor of the widely used “China Programmatic Advertising Technology Landscape” chart. He has over 10 years of management experience in Internet technology companies in both general management and product development.

符传志

宏盟媒体集团
Airwave中国区总经理

符传志目前领导着宏盟媒体集团移动营销专有服务部门Airwave,负责为客户推进和整合移动移动营销战略。

符传志是一位资深的互联网及移动媒体高管和企业家,他拥有近20年深厚的行业经验,其中8年是在中国。在加入宏盟媒体集团之前,他任职于谷歌中国移动业务负责人。

在之前的13年中,他在包括诺基亚在内的科技和媒体公司担任过各种管理层职务。他曾于1997年创立自己的公司,并连续三年被德勤列为高科技高成长500强。

Alvin Foo

Head of Airwave
Omnicom Media Group China

Alvin currently leads Airwave China, a Mobile Media Special Business Unit within OMG. Alvin is currently driving and integrating mobile strategy for all clients.

Alvin is a senior internet and mobile media executive and entrepreneur with 20 years of experience in Asia Pacific with the last 8 years spent in China. Prior to OMG, he was the Head of Mobile for Google Greater China.

In the 13 years prior, Alvin had held various leadership roles with other technology & media companies including Nokia and also started his own technology company in 1997 and it was later listed under Fast 500 in APAC for 3 consecutive years by Deloitte Touche Tohmatsu.

Greg Stuart

全球无线营销联盟
首席执行官

Greg Stuart是MMA全球无线营销联盟的首席执行官, MMA是全球领先的媒体贸易集团专注于蓬勃发展的移动营销行业。在过去的四年里,Greg改造了这个协会,让它吸引了整个行业市场营销和商业领袖去紧紧推动移动营销的发展。通过扩大和发展MMA的核心资源, Greg已经把组织的收入增加了一倍多,监管着全球800家成员公司在12个国家开展业务,并且与全球领先的“移动先行”品牌一同执掌董事会。

MMA的目标是无线市场,“没有什么能比手机让营销者更接近顾客”对Greg来说是一个真实的证明,成为一个久经考验的商人,一个将自己奉献于对营销者最具有力量的移动发展渠道。

虽然Greg是移动营销专家,他的背景扩展到包括传统和数字领域。他曾是互动广告局(IAB)的首席执行官。在他的任期内,Greg使IAB的收入显著增长,他刚到IAB就将互联网广告的投资从60亿美元飞跃到170亿美元,提供了远景和方向来刺激这个产业。近三十年在营销,其中二十年关注数字和新兴技术,Greg一直在媒体中工作,包括Y&R,索尼网络企业,Cars.com,1999年初开募股的Flycast,并且为建议24家其他风投公司的首席执行官,一批已经卖出了超过20亿美元。

除了是广受欢迎的演讲家和全国演讲协会的成员,Greg也是What Sticks的作者:“为什么大多数的广告失败了,怎样能保证你成功”被AdAge认为是“十本一定要看的书”中的第一名

行业主管部门给Greg作为新兴媒体的先驱工作而颁奖, 2006年,AdAge挑选Greg作为“烙下印迹的十个人”,另外他经常在主流出版刊物上,如Fast Company上贡献自己对于移动营销的观点。

Greg Stuart

Chief Executive Officer
MMA Global

Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past four years, Greg has transformed the association, attracting marketing and business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA’s core resources, Greg has more than doubled the organization’s revenue, oversees the 800 member companies globally with operations in 12 countries, and works alongside top “mobile-first” brands on the MMA Global Board.

The MMA’s position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers.
While Greg is an expert on mobile marketing, his background expands to include both the traditional and digital arena. He was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. During his tenure, Greg grew the IAB’s revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB.

With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Greg has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network that IPO’d in 1999 and advising the CEO’s of two dozen other venture-backed businesses, a group of which have now sold for over $2 billion.

In addition to being a sought after speaker and a member of the National Speakers Association, Greg is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”.

Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.

顾彬

携程旅行网
无线市场部总经理

•2008年加入携程,历任多个市场营销岗位
•2008年至2010年,负责携程对外BD合作,与各大航空公司、银行、企业等进行会员营销等合作
•2010年起负责携程旅行无线端营销及推广
•2012年携程成立无线事业部,负责携程app线上市场渠道合作
•2014年加入大市场部整体负责携程旅行客户端及H5网站线上及线下营销推广

Henry Gu

GM of Wireless Marketing
Ctrip

•Joining Ctrip in 2008, Mr. Gu has gained rich marketing experience through several marketing positions.
•From 2008 to 2010, he was responsible for affiliate marketing with major airlines, banks and enterprises.
•From 2010 on, his work started to focus on marketing and promotion of Ctrip Application.
•In 2012, he joined the newly founded wireless business unit and took charge of the online channel cooperation of Ctrip application.
•In 2014, he joined the Ctrip marketing department and took charge of the overall online and offline promotion activities of Ctrip application and H5 website.

何塞

iProspect北京
总经理

何塞在数字化营销领域有十多年的丰富经验。他的职业生涯开始于谷歌,曾负责管理西班牙和拉美的Google Adwords团队,并带领完成欧洲、中东和非洲的谷歌图书项目。

何塞有超过7年的中国市场经验,之前在香港领导iProspect的搜索部门,现在是iProspect北京搜索总经理。何塞的数字化经验涵盖诸多行业,包括快消品、酒店、时尚、奢侈品和汽车。他曾服务于宝洁、迪士尼乐园、香格里拉大酒店、佳能、拉尔夫·劳伦及宝马。

何塞专注于为客户带来效果化营销,致力于数字化效果营销的创新,以使客户能够保持行业领先地位,并不断超越竞争对手。

Jose Campon

General Manager
iProspect Beijing

Jose Campon has over 10 years experience in Digital Performance, beginning his career at Google, where he led the Google AdWords team for Spain and Latin America, and Google Books for EMEA。

He has also over 7 years China experience, leading iProspect for several years in Hong Kong and now in Beijing. He is experienced in a wide range of industries, including FMCG, Hospitality, Fashion, Luxury and Automotive. His client experience encompasses the likes of Procter & Gamble, Disneyland, Shangri-La Hotels, Canon, Ralph Lauren or BMW.

Jose focused on driving performance to his clients and strives to bring innovations in digital performance marketing, so that his China clients stay ahead of their competitors and continuously outperform them.

洪倍

精硕科技
联合创始人兼首席技术官

洪倍(Bennett Hong)现任 AdMaster(精硕科技)首席技术官,他在 2006 年与闫曌共同创立 AdMaster,带领公司研发团队完善产品架构、钻研核心技术、挖掘数据价值。

洪倍独创了 AdMaster Dual Cookie 用户标识技术,专注于高并发异构数据实时流式计算的研究,拥有丰富的分布式数据挖掘集群的架构设计经验。他带领 AdMaster 研发团队,架构了中国领先,涵盖广告监播、社交聆听、电商渠道及移动应用等多种数据源的营销大数据采集和处理集群。洪倍作为 AdMaster 的代表,为中国广告协会、MMA 移动营销协会等多项行业技术标准制定作出杰出的贡献,引领数字营销产业健康有序的发展。

洪倍毕业于上海交通大学,拥有计算机科学与工程学士学位。

Bennett Hong

Co-Founder & Chief Technology Officer
AdMaster

Bennett is the Chief Technology Officer at AdMaster. In 2006, Bennett along with Vincent Yan founded AdMaster. He is now responsible for leading AdMaster’s R&D team in improving the company’s product line, researching the latest technologies and finding new and innovative ways to extract value from big data.

Bennett developed AdMaster’s dual-cookie user tracking technology, has studied real-time data stream computing and has a wealth of experience designing data mining cluster architecture. He led AdMaster’s R&D team in developing China’s leading digital marketing cluster, which collects and processes data from multiple sources such as online advertising, social media, e-commerce channels and mobile apps. As AdMaster’s representative to the China Advertising Association, the Mobile Marketing Association (MMA and other industry forums, Bennett has made significant contributions to the development of industry standards and protocols.

Bennett has a bachelor’s degree in computer science and engineering from Shanghai Jiao Tong University.

侯雪微 Vivian Hou

酷划
在线销售副总裁

15年全球IT公司的战略管理和执行销售经验,擅长推动品牌的市场份额,开拓新的商机,销售管理,建立与客户和业务伙伴良好的业务关系,为公司获取新的业务,积极进取,提供销售线索,为新老客户提供良好的销售服务。我在实现团队和个人的销售任务上有着成功的记录,善于制定销售战略和策略,利用现有的关系拓展市场,创建和执行行动计划,提高市场份额和盈利能力,与不同的部门协调确保交易顺利进行。
2014年度SAP销售天才计划得主。
2013年度SAP全球Winner销售俱乐部得主,中国区销售第一名,公司奖励Winner及家人去夏威夷度假。
2010年度IBM未来三年奖金计划得主。
2008年度IBM 股票奖励人才计划得主。
2007年度IBM 全球Winner销售俱乐部,公司奖励澳洲度假。
2005年度IBM最佳新人奖。
2002年度Sybase(已被SAP收购)全球Winner销售俱乐部,公司奖励韩国度假。
2001年度Dell最快销售明星奖。

黄驰

大众点评
市场营销副总裁

  • 2014-现在, 大众点评,市场营销副总裁,负责大众点评品牌传播,公关传播,外部品牌方推广业务。
  • 2010-2014, 欧普照明 首席市场官,负责品牌管理,产品管理,零售运营,渠道市场,用户体验设计。
  • 2002-2010, 宝洁公司,历任助理品牌经理,品牌经理,市场副总监,管理过的品牌包括海飞丝,潘婷,飘柔,沙宣,伊卡璐,威娜,佳洁士,欧乐b,舒肤佳,玉兰油,卡玫尔。

Jerry Huang

Vice President for marketing
Dianping.com

  • 2014-NOW, Dianping.com, Vice President for marketing, in charge of brand building, public relationship and external brand co-op business.
  • 2010-2014, Opple Lighting, Chief Marketing Officer, in charge of brand strategy, product management, trade marketing, retail operation and consumer experience design.
  • 2002-2010, P&G, from Assistant Brand Manager to Brand Manager, then to Associated Marketing Director, managing the brand portfolio including H&S, Pantene, Rejoice/Pert, VS, Clairol, Wella, Crest, Oral-B, Safeguard, Olay, Camay.

黄凯文

亿动广告传媒
首席产品官

黄凯文先生现任亿动广告传媒(Madhouse)首席产品官。亿动广告传媒(Madhouse)是领先的移动广告平台公司和移动营销服务商,立足中国和印度两大新兴市场。

加入亿动广告传媒(Madhouse)之前,黄凯文先生任职美国雅虎(Yahoo)公司程序化购买平台产品总监,带领他的团队成功研发了雅虎最新的跨渠道DSP以及受众数据平台(aka Ad Manager Plus)。

加入美国雅虎(Yahoo)之前,他还曾在聚逸(Gree)公司担任全球广告平台产品总监,负责全球第二大手机游戏公司的App推广和盈利平台。

黄凯文先生也曾有多次参与创业公司的经验。自2005年起至今9年间,一直为硅谷华人创业论坛担任“创投孵化导师”,为立志创业的硅谷华人提供专业的指导意见和解决方案。

黄凯文先生毕业于加州理工大学,拥有学士学位并获得校长荣誉(President’s Honor)。

Clement Huang

Chief Product Officer
Madhouse Inc.

Clement Huang is Chief Product Officer at Madhouse Inc., a leading mobile advertising platform and service company with steady growth both in China and India.

Prior to Madhouse, Clement worked at Yahoo USA, where he led the product team of ads and data platform and was responsible for building and managing the product team to create Yahoo’s new Programmatic Buying Platform.

Before Yahoo, Clement was the product leader of global ad platform at GREE, the world’s second largest mobile social gaming network.

Meanwhile, he has been consulting for Silicon Valley China Entrepreneurship Forum (SVCEF) since 2005, giving startup mentorship on product strategies to new business owners in the US.

Clement graduated from California Polytechnic State University in 1997 with President’s Honor.

近卫 元博

迪尔希
首席执行官

近卫元博2006年加入株式会社D2C,在数字营销与跨媒介营销领域有超过14年丰富的从业经验,其中8年在日本负责电通数码业务部门手机领域的企划等业务,期间成功地服务了包括丰田汽车、7-11、美国运通等在内的众多大型客户,同时活跃于跨媒体的营销活动中,并与多家媒体公司合作开发了移动媒体的大型广告商品。

2011年8月,近卫元博来到中国,担任D2C海外子公司迪尔希(D2C-CHINA)的CEO,投入中国市场的营销支援中。在不断适应中国市场的过程中,将迪尔希的经营理念注重在消费者在活动中的深度参与和深度体验,以促进在社交平台上的高效话题传播。

基于在数字互动领域的丰富经验,于2015年率先在业界提出Store Engagement理念,认为在互联网日益发达的如今,将线下环境与移动平台相结合,既能丰富消费者在店内的体验度,又无形增加了品牌价值。

毕业于日本庆应义塾大学,于中国MMA讲座、Mworld讲座、日经Business Digital讲座等发表多次演讲。

Hiro Konoe

Chief Executive Officer
D2C-CHINA

Hiro Konoe, who joined in D2C Inc. in 2006, has more than 14 years in digital marketing and cross media marketing area. During he was in charge of planning for Dentsu digital department in mobile marketing for 8 years in Japan, he successfully served big companies including Toyota, 7-11, American Express. At the meantime, Hiro was active at cross media marketing, cooperating with several media companies opening up products for mobile media area.

In August 2011, Hiro came to China being CEO of D2C-CHINA (subsidiary of D2C Inc.) start to support marketing campaigns in China. With the continuous experience of adapting Chinese marketing environment, Hiro has paid high focus on deep engagement and experience in events and campaigns for customers to promote better topic spreading on SNS, which is now the business concept of D2C-CHINA.

Based on extensive experience in digital interaction marketing, Hiro led in raising his idea about ‘Store Engagement’. He thinks, with the high development of the Internet, if we combine the real stores with creative interactions with internet platform, we can raise brand value while enriching customers experience in store.

Hiro graduated from Keio University, having hold several speeches for MMA CHINA, Mworld, Nikkei Business Digital etc.

江志强

巨鲸网络科技
CEO&创始人

•在2015年创办巨鲸网络科技,担任CEO。
•曾任人人公司首席营销官,并深度参与公司上市。前阿里巴巴集副总裁、前网易营销副总裁。
•16年互联网从业经验的老兵,经历互联网社区、电子商务、广告平台、社交网络、移动互联网、智能硬件与物联网。
•MMA China前任联合主席,现任董事。被《成功营销》杂志6次评为“中国营销100大人物”。2013年戛纳国际创意节任互动类评委。
•自2014年从事天使投资,项目分布中国、美国和以色列,也是TMT创业圈的创业导师、《阿里邦》联合创始人,活跃于阿里员工离职组织。

Alvin Chiang

CEO and Founder
Bowhead Technology

•Founded Bowhead Technology in early 2015
•Former CMO of Renren , involved in company IPO raising USD 1.3 billion in 2011. Former Alibaba Group VP and former NetEase VP.
• A 16-year Internet veteran with commercial experiences, including internet portals, e-commerce, advertising platforms, social networking, and mobile internet. •Former co-chair and current director of MMA China. Named as “Top 100 Influential Marketing People” by Marketing China Magazine for 6 years. A Cyber Lions juror, for 2013 Cannes Lions International Festival of Creativity.
•Once an angel investor in China, US, and Israel. A frequent startup mentor. Co-founder of Ali-bang, an active ex-Alibaba alumni organization.

林妤真

谷歌中国
媒体渠道业务总经理

Annabel Lin

General Manager of Agency Business
Google China

李桂芬

电通安吉斯集团中国区 董事长
MMA中国无线营销联盟 联合主席

李桂芬在广告和媒体传播领域从业近30年,在协助客户开展品牌沟通、制定媒体投资战略及解决方案方面拥有卓越而广泛的经验。

李桂芬于2000年加入凯络台湾,并在之后担任安吉斯媒体台湾地区首席执行官。2006年,她升任安吉斯媒体大中华区首席执行官,负责中国大陆与台湾市场的经营发展。在她的领导之下,安吉斯媒体旗下5大全球品牌——凯络、伟视捷、安索帕、博视得和安布思沛,在两大市场均表现优异。其中,凯络位列台湾地区媒体代理商第一名,在中国大陆其媒体购买能力排名第三;安索帕是中国大陆和台湾地区获奖最多的数字创意和营销代理商。通过一系列战略性兼并和收购项目,安吉斯媒体的数字营销规模已居中国大陆和台湾地区之首。自2014年1月起,李桂芬担任电通安吉斯网络中国区董事长。李桂芬致力于为客户在当今媒体会流的时代提供富有创意、极具竞争力的品牌传播服务。

李桂芬凭借其杰出的表现于2010年荣获安吉斯媒体颁发的“2010星表现奖”,于2005年至2007年连续三年获得”台湾最佳媒体代理商经理人”头衔。2007年,李桂芬还获得由台湾经济事务部颁发的“最佳媒体代理经理人大奖”。

KF Lee

Chairwoman Dentsu Aegis Network China
Co-Chair MMA China

KF Lee has approximately 30 years’ experience in the advertising and media communication field, with broad expertise in helping clients with brand communication as well as media investment strategies and solutions.

KF joined Carat Taiwan in 2000 and later on took the role of CEO of Aegis Media Taiwan. In 2006, KF was promoted to CEO Aegis Media Greater China, in charge Mainland China and Taiwan. Under her leadership, 5 Aegis global brands, including Carat, Vizeum, isobar, Posterscope and iProspect have strong presence in both markets. Carat ranked number 1 in Taiwan and number 3 in China. Isobar is the most awarded digital creative and marketing agency in this region. Through aggressive M&A programs, Aegis Media has built its digital scale to the number one position in Mainland China and Taiwan. Since January 2014, KF has taken the role of Chairwoman Dentsu Aegis Network China working across the two businesses. Her ambition is to continue to build innovative service capabilities for clients in the media convergence world.

KF was awarded the “2010 Star Performer Award” by Aegis Media for her outstanding business performance. KF also received “The Best Manager of the Year – Media Agency” for 3 consecutive years in 2005, 2006 and 2007. In 2007, KF was awarded “The Best Manager of Media Agency” by Taiwan Ministry of Economic Affairs.

李昕

尼尔森
媒体事业部副总裁

超过15年的市场研究、市场营销、销售、广告经验,曾于英特尔、新浪、微软中国,Adobe从事高级管理职位。

  • 尼尔森中国媒体事业部
  • 尼尔森中国电子商务研究事业部
  • 尼尔森大中华区管理层成员

Steven Li

Vice President of Media Division
Nielsen China

About 20 years marketing and sales experience with Intel, Microsoft, Adobe and SINA.COM.

林真

安索帕中国
首席执行官

林真负责安索帕中国集团市场的经营战略与运营管理,包括4家网络奖项常胜代理机构与旗下的900名员工。安索帕中国集团自2011年起连续3年蝉联Campaign Asia年度最佳数字广告代理商,且连续5年被《中国广告》评选为年度最佳数字广告代理商。安索帕同时也是中国市场赢得最多奖项的数字代理商。

她拥有超过16年网络科技和数字营销行业经验,服务过的客户包括:宝洁、百胜、 亿滋、卡夫、华为、宝马、飞利浦、壳牌、可口可乐、索尼爱立信、玛氏和强生。

她于美国宾夕法尼亚大学沃顿商学院取得MBA学位, 并于英国伦敦大学取得现代艺术史硕士学位。

代表行业评委经验:

  • 2015法国戛纳国际创意广告节“健康狮子”演讲嘉宾
  • 2015 ROI金投赏创意奖终审评委
  • 2015 Campaign 杂志 Digital A List 候选人
  • 2014 Campaign 杂志 Digital A List 候选人
  • 2014 ROI 金投赏创意奖终审评委
  • 2013上海媒介360营销传播奖战略奖终审评委
  • 2012法国戛纳国际创意广告节创意实效奖评委
  • 2012新加坡创意广告节创意实效奖评委
  • 2011亚太区数字媒体大奖评委

Jane Lin-Baden

Chief Executive Officer
Isobar China Group

Jane oversees Isobar China Group which includes 4 award winning agencies and more than 900 people in China market. Isobar China Group has won Digital Agency of The Year by Campaign Asia consecutively for 3 years since 2011 and Agency of the Year by Ad China consecutively for 5 years. It is also the most awarded digital agency in the China market.

Jane has over 16 years industry experience in technology and digital marketing, and client engagement experience including P&G, Yum, Mondelez, Kraft, Huawei, BMW, Philips, Shell, Coca Cola, Sony Ericsson, Mars and Johnson and Johnson etc.

She holds a MBA degree from The Wharton Business School, University of Pennsylvania USA and MA of History of Contemporary Art, University of London UK.

Industry and Award Credential:

  • 2015 Speaker of Cannes Lions Health, Cannes France
  • 2015 ROI Jury, Shanghai China
  • 2015 Campaign Magazine Digital A List
  • 2014 Campaign Magazine Digital A List
  • 2014 ROI Jury, Shanghai China
  • 2013 Jury of Media360 Award, Shanghai China
  • 2012 Jury of Cannes Lions Creative Effectiveness Award, Cannes France
  • 2012 Jury of Spikes Asia Creative Effectiveness Award, Singapore
  • 2011 Jury of Asia Media Award, Beijing China

马良骏

MMA中国 广告标准及测量委员会秘书长
亿动广告传媒 创始人兼首席执行官

马良骏是亿动广告传媒(Madhouse)的创始人和首席执行官,亿动广告传媒(Madhouse)是领先的移动广告平台公司和移动营销服务商,立足中国和印度两大新兴市场。

马良骏同时还是全球移动营销协会(MMA)亚太区的理事会成员,其中国区域的联合创始人、理事会成员和移动广告标准及测量委员会秘书长,负责制定和发布移动广告标准,并在业界被广泛应用。

在创办亿动广告传媒(Madhouse)前,马良骏曾任Tom在线执行副总裁,主管无线业务运营及国际业务发展,并在2005年成功地将Tom在线变为中国营业收入最高的无线增值服务提供商。

在加入Tom在线之前,马良骏创办了大中华区领先的无线音乐娱乐服务提供商滚石移动并出任创始CEO。

马良骏在大中华区的新媒体、娱乐和消费者营销行业拥有超过21年的管理经验。

Joshua Maa

Mobile Ad Standard & Measurement Committee Chair MMA China
Founder & Chief Executive Officer Madhouse Inc.

Joshua Maa is the Founder and Chief Executive Officer of Madhouse Inc., a leading mobile advertising platform and service company with steady growth both in China and India.

Joshua Maa is the Board Member of MMA APAC (Mobile Marketing Association, Asia Pacific Region). He is also the Co-founder and Board Member of MMA China, and the Chairman of Mobile Ad Standards & Measurement Guidelines Committee.

Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the Wireless Business & Operations and International Business Development teams, and helped Tom become the largest Wireless Value-Added Service Provider by revenue in China in 2005.

Before TOM Online, Joshua was the Founding CEO of Rock Mobile Corporation, Greater China’s leading Mobile Music Entertainment Service Provider.

Joshua has over 21 years of managerial experience in Greater China’s New Media, entertainment, and Consumer Marketing industries.

Nishtha Mehta

CollabCentral Consulting Inc.
Founder| Chief Instigator

Nishtha Mehta is a 10 year China digital and Mobile marketing expert runs CollabCentral Consulting Inc. Curious, passionate, new media creative and technology evangelist, she’s commited to propel the adoption of Mobility, tech & innovation and talent skills by accelerating collaborations between brand owners, partners, tech companies and start up community. Experience across 2 of the largest APAC markets – India (3 yrs) & China (10 yrs).

An active mentor and volunteer for the startup community Chinaccelerator (No. 1 start-up accelerator of the east) and Startup Next (powered by Google), on the advisory board of ad:tech China & iMedia Summit China; keynote speaker at numerous industry forums like the MMA, iMedia agency & brand summits, ad:tech; trainer; workshop facilitator and have received award recognitions from AME, Effies, MMA – Mobile Marketing Association.

At MMA China 2014, she was central to the team wins of Mobile Marketing Company of the year 2014 for PHD & Mobile Advertiser of the year for Unilever China and other numerous wins at MMA APAC & MMA Global) in her role as Consulting Partner and head of Mobile Capability for PHD China between 2013 – early 2015.

Of the past 4 years in the independent executive consultancy, her clients have been from the Fortune 500 companies in the likes of Unilever, Estee Lauder, Wyeth Nutrition (Nestlé group); start-ups, digital & social specialist agencies and agency networks in the likes of WPP| Ogilvy, Publicis Groupe| Starcom, Leo Burnett and Omnicom Media Group| PHD Media. With CollabCentral she’s now focused on delivering new arenas of gamified talent training & innovation acceleration programs that’s based on ‘learn-by-doing’ approach, for both local market, as well as, regional and global HQ. eg:

  1. CollabCentral Mix:er – Workplace Hackathon Program with start ups & tech community, that accelerates pilots & innovation pipeline
  2. CollabCentral Mobile:Chargers – Getting brands Mobile charged, from strategy, partnerships to effectiveness, across Mobile video, mCommerce, O2O, integration

Prior to starting with the consulting stint, she worked at Ogilvy between 2003-2011 – India & China in various client & digital leadership roles servicing clients like adidas digital, British Petroleum, Unilever.

https://www.linkedin.com/in/nishthamehta

nishtha@collabcentral.com

R.K.Mani

凯络中国 国际客户董事总经理
卡利迪 董事总经理

Mani在亚太区4A代理领域有超过14年丰富的从业经验,其中8年深耕中国市场,致力于推动变革与创新。期间他成功地管理了包括阿迪达斯、亿滋、博柏利、荷兰美素集团、乐高、宝洁、强生、百事、葛兰素史克及大众汽车在内的众多品类的客户。

2013年3月Mani加入中国电通安吉斯集团,出任媒介投资管理副总裁,策略性地推动媒介投资效率的提升。2014年1月,鉴于他对本土消费者的深入理解以及将其与日益全球化的市场背景相结合的出色能力,Mani被擢升为凯络中国国际客户董事总经理。

在过去的12个月中,凯络的国际客户业务量迅速增长了46%,Mani被赋予重任,同时出任中国电通安吉斯集团旗下奢侈品类媒介代理品牌卡利迪的董事总经理,推动卡利迪业务的成长。

R.K.Mani

Managing Director of International Clients Carat China
Managing Director Clarity

With over 14 years of experience garnered across 4A Agencies in APAC, 8 of which have been spent in China, Mani continues to build a reputation for driving change and innovation. He has successfully managed clients from diverse categories including adidas, Mondelez, Burberry, FrieslandCampina, Lego, P&G, Johnson & Johnson, PepsiCo, GSK and Volkswagen.

In March 2013 Mani was invited to join the Dentsu Aegis Network as a strategic lead to drive trading efficacy. Recognized for his ability to contextualize deep local consumer understanding within the framework of an increasingly globalized market, he was promoted to Managing Director of International Clients for Carat China in Jan 2014.

In addition to a rapid expansion of the International client portfolio which has seen revenue grow by 46% within 12 months, Mani has taken on the additional responsibility of heading up Clarity, the network’s specialist Luxury Agency and is taking it from strength to strength.

Rohit Dadwal

MMA亚太区
董事总经理

RohitDadwal是MMA全球移动营销协会亚太区的董事总经理。拥有18年互联网,数字化和移动行业的从业经验,Dadwal是一位对行业有着深刻认识和全面理解的专业认识。他也致力于MMA全球移动营销协会在亚太区的发展,帮助建立行业领袖和市场主导者之间的关系。

除了参与和主持MMA亚太区的相关事宜,Dadwal也曾担任微软平台和移动服务总监长达9年时间。在此之前,他也在英国电信印度分公司和印度国营电讯公司的子公司IPSII任职。

作为一名移动营销的倡导者,Dadwal是美国数字广告联盟董事成员和IMMAP以及IDBYTE的顾问。

Rohit Dadwal

Managing Director
Mobile Marketing Association Asia Pacific Limited

RohitDadwal is the Managing Director of the Mobile Marketing Association (MMA) Asia Pacific Limited. A highly visible industry advocate with over 18 years of experience in the internet, digital and mobile spheres, Rohit has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders.

Prior to taking charge of MMA’s APAC activities, Rohit spent 9 years working with Microsoft as the Director of Platform and Mobile Services. In the past, Rohit has also worked with Bharti-British Telecom ISP services – India and with IPSII, an affiliate of VSNL, the largest internet service provider in India.

An enthusiastic evangelist of mobile marketing, Rohit sits on the board of the Digital Advertising Alliance (DAA) and is an Advisor for the Internet and Mobile Marketing Association of the Philippines (IMMAP) and IDBYTE.

舒义

力美科技
创始人兼首席执行官

舒义,力美科技创始人,首席执行官,负责力美科技的整体战略和运营。

2010年成立北京力美科技有限公司,带领团队在业务模式、产品设计、公司管理、团队建设和资本运作等层面取得了飞速发展,成长为国内最大的移动营销解决方案公司之一。

舒义先生先后率领团队连续两年荣获“中国移动广告公司服务水平排行榜第一”和福布斯“移动互联网30强”等多项殊荣,舒义本人也连续三年荣获《财富》(《FORTUNE》中文版)“中国40位40岁以下的商界精英”,《福布斯》杂志(《Forbes》中文版)”30位30岁以下创业者“等荣誉。

Yi Shu

Founder & Chief Executive Officer
Limei Technologies

Yi Shu, founder and CEO of Limei Technologies, is responsible for company strategy and operations.

Since founding the company in 2010, Mr. Shu has led the team to achieve tremendous success in business operations, product management, and capital operations, making the company one of the largest mobile advertising solution providers in China.

Under Mr. Shu’s leadership, Limei Technologies has won numerous awards including “Best Client Service Awards for China’s Mobile Advertising Companies” by Internet Weekly and “Top 30 Companies of Mobile Internet” by Forbes.

Mr. Shu has been named Fortune China’s List of Top 40 Entrepreneurs Under 40 and Forbes China’s List of Top 30 Entrepreneurs Under 30, for three consecutive years.

Shireesh Joshi

高德瑞治集团公司
战略营销主管

Shireesh于2012年加入高德瑞治。他负责推动高德瑞治的品牌价值并主导高德瑞治集团内部的跨部门营销和策略项目以及在各个企业和国家建立市场主导能力和最佳实践能力。
加入高德瑞治之前,Shireesh曾在Bharti Airtel有限公司担任CMO,为印度的电信领头人实行市场和销售创新计划。于此之前,Shireesh在中国,台湾和新加坡花了十年尝试过很多不同的职业。作为一个已经推动了全球和印度各种品牌在亚洲市场和市场地位方面获得收入和利润的成功的新兴市场专家,Shireesh在组织中曾凭借对成功的见解,创新、策略和设计赢得了国际奖项。他同时拥有班加罗尔分校的市场营销MBA学位和印度理工学院坎普尔分校的电子技术学士学位。

Shireesh喜欢同他的妻子和两个孩子旅行和享受另类的经历。在空闲时间他喜欢阅读小说或者对我们生活的世界有趣的见解。狂热的摄影师,电影迷和业余音乐家。Shireesh也是乐队的一员,每年都会参加现场演唱会。

谭靖颖

乐视网
营销副总裁

2012年,谭靖颖加盟全球首家上市的视频网站乐视网,担任乐视网生态营销及客户运营中心副总裁,发掘和培养销售人才,组建出色的销售团队,带动了公司整体销售业绩的大幅提升。

毕业于中国戏曲学院,热爱艺术的她,却成为了最出色的互联网顶尖销售。

2001年到2004年,谭靖颖就职于《计算机世界》报业集团,在不到两年的时间里快速成长,完成了专业戏曲演员到销售冠军的华丽转身。

2004年到2011年,谭靖颖进入搜狐,担任全国渠道总监。整整七年的时间,她用热情、真诚和团队合作的精神,赢得了客户的信任,获得搜狐销售冠军殊荣。

现在,谭靖颖找到了真正属于自己的舞台——乐视生态。

Karen Tan

VP of Eco-marketing and Customer Operation Center
Letv

In 2012, Karen joined Letv.com, the world’s first video website that went public. She served as Vp for Letv Eco-marketing and Customer Operation Center. Since joining, she has been discovering talent and training sales professionals and building top notch sales teams. With her effort, sales has been driven up by a large Margin at Letv. Graduated from China Drama Academy, and being an art-lover, Karen was a professional Chinese opera actress. Surprisingly, she turned into one of the best Internet sales professional.

From 2001 and 2004, she worked at “Computer World”, which is a magazine launched jointly by IDG and MIIT. Within two years, she transformed herself from a opera actress to a sales champion.

From 2004 to 2011, Karen joined sohu.com as channel director for domestic Chinese market. Spending seven years of her career at sohu.com, she has won the trust of her clients with passion, sincerity and teamwork. She was also sales champion of sohu.com. Now, karen has found her real stage–Letv eco-system.

Tom Daly

可口可乐
全球移动事业总监

汤姆在可口可乐公司工作了近十年。在此期间,他与内部和外部团队合作,在全球范围内推行了许多公司最引人注目的在线计划。他目前主要关注公司的全球手机营销策略。

戴利的方法的形成是受广告行业的经验,以及和多样化的品牌如联合包裹(UPS)和荷兰国际集团等的客户端体验的启发。

由此产生的成果为他和他所代表的公司赢得了认可:AdAge“数字媒体大师”(1997),移动娱乐“移动内容领域前50名最重要的人”(2008),OMMA“互动营销全明星”(2009),商业内幕“移动广告前30名最富有创意的人”(2013),亚特兰大商会“亚特兰大流动星”(2014),“如此50”(# 3名单上最具影响力的买家,卖家&营销人员”),“年度移动营销人员”(2012和2014)和最近,应召加入到移动营销人员的“移动名人堂”。

他活跃于移动营销协会等行业组织(全球)以及民间组织(亚特兰大商会的机动小组),通过市场营销和广告倡导负责任地、知情地和有效地使用技术来扩大业务。

Tom与他的妻子及四个孩子住在亚特兰大,他们一同经历了他额外的国际旅行丰富的国际旅行。

Tom Daly

Group Director-Global Connection
Coca-Cola

Tom has been with The Coca-Cola Company for nearly ten years. During that time, he has collaborated with internal and external teams across the globe to deliver many of the company’s highest profile online initiatives. He currently focuses his attention on the company’s worldwide strategy for mobile marketing.

Daly’s approach has been inspired and shaped by experiences in the advertising industry and as well as client-side experience with notable and diverse brands such as UPS and ING.

The resulting work has earned recognition for him and the company’s he has represented: AdAge “Digital Media Master”(1997), Mobile Entertainment “Top 50 Most important people in Mobile Content” (2008), OMMA “Interactive Marketing All-Star” (2009), Business Insider “Top 30 Most Creative People in Mobile Advertising” (2013), Metro Atlanta Chamber of Commerce “Atlanta Mobility Star” (2014), “The Adweek 50″ (#3 on the list of the most influential buyers, sellers & marketers”), “Mobile Marketer of the Year” (2012 and 2014) and most recently, inductee into Mobile Marketer’s “Mobile Hall of Fame”.

He is very active in industry trade groups such Mobile Marketing Association (Global Board) as well as civic organizations(Metro Atlanta Chamber of Commerce’s Mobility Taskforce) and works to advocate responsible, informed, and effective use of technology to grow businesses through marketing and advertising.

Tom lives in Atlanta with his wife and four children who have endured his extensive international travel and inspired occasional tweets as @TravelingParent.

王智民

星创视界(宝岛眼镜)
首席执行官

【简介】

  • 毕业于加州大学伯克利分校Haas商学院(University of California-Berkeley, Haas School of Business)
  • 取得悉尼大学MBA(MBA,The University of Sydney)

【荣誉】

  • SAP中国研究院荣誉院士,被天津职业大学授予“工学结合突出贡献奖”荣誉。除此之外,王智民还担任北京大学光华管理学院企业信息战略与创新研究中心副主任兼专家委员、天津医科大学眼视光学院客座教授等职务。
  • 广受学术界欢迎,被北京大学、复旦大学、南京大学等全国各大知名高校邀请做定期专题讲座,更被上海交通大学聘请为其海外教育学院高级讲师。
  • 作为商业3.0的领跑者,王智民的身影也频频出没于各大高峰论坛,和商界大鳄们交流互联网思维,跨界探讨商业3.0话题。2014年3月21日,王智民受邀参加由中国连锁经营协会主办的“中国连锁业O2O大会暨第十一届中国零售业信息化&电商峰会”,与小米、京东、1号店、团车网等互联网企业和跨界企业高管齐聚一堂,王智民带来主题为“用O2O做营销和营销3.0”的演讲,为上汽电商战略带来新思路。10月17日,受邀出席由联商网主办的主题为“联合?造势——为实体零售站台”的联商风云会,做了主题为《迎接商业3.0》的演讲。10月23日,受邀参加主题为“抢占新风口”的第十四届中国药店高峰论坛,分享旗下宝岛眼镜的转型经验。

【成就】

  • 2012年底成立星创视界(NOVA VISION),实现平台统一管理和资源共享,从单一零售通路正式跨入多品牌经营,除整合包括宝岛眼镜、米兰米蓝(MILANNO)等品牌,并成立星创眼科,设立星创视界视光产业研究院(NOIRI)。秉承 “Better Vision,Better Life(更好视界,更好生活)”的企业宗旨,真正成为一家提供从预防医学、验配零售到诊断治疗一站式服务的综合性企业。
  • 2013年,星创视界荣膺亚洲品牌协会颁发的“亚洲品牌500强”荣誉称号。
  • 2014年,凭借传统企业接轨互联网进程中的创新运营与管理,星创视界荣获中国管理模式杰出奖理事会颁发的“2014年中国管理模式杰出奖-卓越运营奖”。
  • 2015年,蝉联亚洲品牌协会颁发的相关奖项,星创视界荣获“亚洲品牌十大最具发展力企业”称号,董事长王智民荣获“中国(行业)品牌十大创新人物”称号。同年,星创视界获得由极客公园和蓝色光标传播集团授予的“2014中国互联网创新产品年度右脑竞争力奖”。

王佐

腾讯OMG系统办公室
收益流程管理

多年从事互联网广告平台与产品运营工作,曾就职于新好耶、奥美互动,具有丰富的互联网广告营销品牌客户服务经验和解决方案实施能力;现就职腾讯OMG系统办公室,负责收益流程管理优化与对外的新业务模式合作方面的工作。

肖逸民

中国数字化营销与服务产业联盟 秘书长
上海市数字营销专业委员会 秘书长

长期在媒体、互联网数据、行业协会组织等领域的从业经历,从而积累了在媒体与数字营销行业、广告主等产业各链以及政府相关管理部门丰厚人脉。
致力于以标准促进产业进步与生态健康,直接推动着数字化营销技术标准在国家层面的制定、立项。

张鹤

AppsFlyer
中国区经理

王玮目前担任AppsFlyer的中国区经理,负责中国业务的拓展。他喜欢和客户在技术,产品和商务的多个维度上进行沟通,擅长根据客户反馈进行产品创新。他曾在诺基亚中国研究院和安沃传媒任职,分别担任研究员和海外业务总监。他在加州大学戴维斯分校获得计算机博士学位。

Wei Wang

China Country Manager
AppsFlyer

Wei is currently the China Country Manager of AppsFlyer. He enjoys working closely with clients on technology, product and business, especially on translating the feedback from clients into product innovations. In the past, he worked for Nokia Research Center and Adwo as Senior Researcher and Director of Overseas Business, respectively. He holds a PhD from UC Davis in Computer Science.

Vincent Yan

Founder & CEO
AdMaster

Vincent is the Chief Executive Officer of AdMaster. He founded AdMaster together with Bennett Hong in 2006. Under his leadership, AdMaster has become China’s leading marketing data solution provider. By using cutting-edge technology and by harnessing the power of big data, AdMaster helps companies succeed in the digital marketplace.

As a pioneer of digital marketing in China and an important contributor to the development of big data marketing solutions, Vincent strongly believes that data is the key to success in brand marketing and business development. Thanks to his in-depth knowledge of corporate needs and market trends, Vincent has led AdMaster to provide technology solutions for over 80 percent of leading global and local brands. As a result of AdMaster’s stellar growth, Vincent is considered an expert in big data integration within the marketing industry.

Before founding AdMaster, Vincent worked at Mars & Co and Procter & Gamble. He holds a double bachelor’s degree in chemistry and economics from Peking University.

袁珏明

互动通控股集团
资深副总裁

中国最早从业互联网行销的专业人士。

拥有超过18年中国数字传播和4A资深广告媒介策划和管理经验。

1995年从事广告行业,曾任职上海奥美广告、传立媒体、传立数字媒体m-digital、优势麦肯媒体、wwwins/isobar媒体,拥有服务于IBM、美国西北航空、中国电信、固特异轮胎、大众中国、奥迪中国、万事达国际、Intel、Microsoft等国际国内知名企业在内的数字媒体经验。

2006年加入互动通,担任副总裁、资深副总裁至今。

曾担任中国第一届网络广告大赛评委,获得1999年“亚太地区网络创意奖”,2012年“金瑞营销奖•中国网络广告十五周年杰出贡献奖”。

Tony Yuan

Senior Vice President
hdtMEDIA

Tony Yuan is one of the first generation of Chinese online marketing professionals and has more than 18 years of digital communication, and 4A’s agency experience.

His advertising experience started from 1995, he served in Ogilvy, Mindshare, Mindshare m-digital, Universal McCann, wwwins/isobar. Clients he has served include IBM, Northwest Airlines, CTCC, Goodyear, Volkswagen, Audi China, MasterCard International, Intel, Microsoft.

Tony joined hdtMEDIA as Vice President in 2006 and was promoted as Senior Vice President in 2012.

His achievements include: 1999 “Asia Pacific Network Creative Award” , 2003 Sina “Judge of the First China Internet Advertising Award” and 2012 iResearch “Outstanding Contribution to Online Advertising”.

曾良

百度 副总裁
百度糯米 总经理

曾良先生,百度副总裁兼百度糯米公司总经理,致力于在移动互联网时代连接人与服务,打造O2O生活服务平台。此前,曾良分管百度大客户销售部、营销咨询部和百度营销研究院,致力于推动企业在营销媒体战略中充分发挥互联网广告的作用和有效运用大数据带来的精准营销。

身为IT和互联网行业的资深高管,曾良的职场生涯聚焦在IT和互联网行业的业务拓展、营销与经营管理,他在中国和海外市场都具备领导多样化团队并高速增长业务的丰富成功经验。加入百度以前,曾良担任微软(Microsoft)大中华区副总裁,全面负责微软在大中华地区针对政府、教育、医疗等重点行业的战略、业务拓展和运营。

曾良先生拥有美国佐治亚理工大学的MBA和工程硕士学位,以及清华大学的工程硕士学位。

Liang ZENG

Vice President Baidu Inc.
General Manager Baidu Nuomi

Mr. Liang Zeng serves as Vice President of Baidu Inc., and CEO of Baidu Nuomi, a leading O2O service platform owned by Baidu. His mission is to enable Baidu to connect the people and the services in the mobile Internet age. In his tenure with Baidu before, he oversaw key account sales, search engine marketing and Baidu Marketing Research Institute.

As an IT and Internet industry executive, Mr. Zeng has a successful track record in leading diverse team to grow business in multiple countries. Before joining Baidu, Liang worked for Microsoft as a member of the Greater China Region (GCR) Senior Leadership Team and was responsible for driving the sales, marketing and services of government, education and healthcare industry for China, Hong Kong and Taiwan.

Liang received both his MBA and his MS in Engineering from Georgia Institute of Technology, USA. In addition, he holds another MS in Engineering degree from Tsinghua University in Beijing.

张迪

Adexchanger 主编
AdbugTech 创始人兼首席执行官

Adbug是广告中国知名的广告搜索引擎,是中国境内首家具备BrandSafety能力的第三方公司。

在adbug前,他曾担任美国知名广告科技公司Sizmek中国区媒体经理,TribalDDB项目经理,也创办了得奖无数的创意广告公司ZGsolution,他的软件工程师生涯分别在美国UGS与中国科学院度过。

Martin Zhang

Founder & Chief Editor Adexchanger
Founder & Chief Executive Officer AdbugTech

Adbug is the only ads search engine and BrandSafety service provider in China.

Before adbug, Martin work for Sizmek as publisher manager of China and TribalDDB as project manager. He also founded award winning digital production house ZGsolution. He spent his software engineer career in UGS and China Acedamy of Science.

Martin holds Computer Science Bachelor degree from Coventry Univerisity. He also drop out the CEIBS MBA course to start his own company.

张鹤

多盟
联合创始人兼总裁

张鹤,中欧EMBA,经历无线及互联网十二年历程。多年一线战斗及管理经历,尤其对新媒体业务发展形成了自己独特的管理理念,并具备务实,进取的管理风格。

张鹤先生曾任激动网总裁,全面负责激动网运营工作。激动之前,系掌上灵通销售副总裁和搜狐无线业务负责人,曾成功帮助LTON于2004年在Nasdaq上市。

随着移动互联网的快速发展,2010年,张鹤先生与业界同学好友齐玉杰、边嘉耕、王鹏云共同成立了广告主和应用开发者之间的手机广告技术服务平台多盟(domob),以其丰富的移动互联网行业经验带领多盟走在行业的最前沿。目前多盟已发展为国内第一智能手机广告平台。

He Zhang

co-founder & COO
Domob

Mr. Zhang has 12 years experience in Internet and wireless industries with roles in operation, business development, and management.

Mr. Zhang co-founded Domob in 2010 with his EMBA classmates Yujie Qi, Jiageng Bian, and Pengyun Wang aiming to build the leading mobile advertising technology service platform to connect advertisers and App developers. Domob has now become the No.1 mobile advertising platform in China.

Prior to Domob, Mr. Zhang was the President of Joy.cn, overseeing the company’s business operation. Before Joy.cn, he was the sales VP of Linktone and helped with Linktone’s IPO in 2004 (Nasdaq: LTON). He has also held position with Sohu.com in the wireless department.

Mr. Zhang received EMBA from China Europe International Business School (CEIBS) and is a frequent speaker on wireless industry.

郑斌

互动通
创始人兼首席运营官

互动通控股集团创始人。

2000年担任互动通控股集团负责运营和商业策略管理的副总裁。

2002年就任互动通控股集团首席执行官。

拥有复旦大学计算机科学技术和国际政治学士学位。

超过10年服务于跨国集团和大型企业的销售和市场管理经验。

Clarence Zheng

Founder & Chief Executive Officer
hdtMEDIA

Clarence Zheng, one of the founders of hdtMEDIA, has over 10 years sales and marketing experience in MNCs and SOE.

He was appointed in 2000 as Vice President in Operation and Business management and promoted to CEO of hdtMEDIA in 2002.

He holds a Bachelor Degree in Computer Science and International Politics from Fudan University, Shanghai.

Vivian Zhu was appointed Managing Director of Digital, Data and Analytics for Starcome Mediavest Group China in April 2013 and has since focused on leading and driving the digital innovation and growth for SMG Clients including P&G, Coke, ABI, Richemonte and Mead Johnson just to name a few. She is also part of the key team in winning the BMW media business for Starcom Mediavest Group most recently.

Under her leadership, SMG digital has gone through a major transformation toward embracing technology, innovation and data. She has orchestrated the partnership with Tencent, Madhouse and China Accelerator to bring technology, mobile solutions and innovation deeper into the overall media planning.

朱京华

星传媒体集团大中华区
互动营销及数据分析业务董事总经理

2013年四月加入星传媒体集团中国任董事总经理,负责整个区域互动营销及数据解析业务,带领团队提升星传媒体集团持续增长的互动营销业务,巩固团队能力,丰富互动营销和数据解析业务产品创新,助力客户实现业务增长。她服务的客户包括宝洁,可口可乐, 百威英博,历峰集团,和美赞臣等.她的团队也在最近星传媒体赢得宝马中国媒介业务中成绩卓越.

她坚信科技创新和对数据的应用将是推动客户对广告媒体投资回报增长的新动力. 在她的推动下,星传数码业务和数据分析业务在`高速增长的同时也经历了进一步优化. 星传媒体达成了业内第一家与腾讯的战略合作关系; 她也促成了星传与亿动传媒和中国加速的合作关系; 把技术,移动和创新思维深入联接到媒体策划过程中, 将客户投资回报最大化.

她深信移动时代,品牌需要也有可能与消费者建立深层的亲密感. 蜕变,, 创新和对消费者的实时和深入的洞察是制胜的关键.

作为资深的互动营销专家和领导者,她拥有超过16年电子商务、娱乐、金融服务、酒店、信息技术、医药及零售行业经验。朱京华女士曾经服务的客户还包括Travelocity、贝宝(Paypal)、Glit、微软,迪斯尼、花旗银行、喜达屋酒店、英特尔、辉瑞制药、拉夫劳伦(Ralph Lauren)、J Crew以及维多利亚的秘密等在内的多个品牌,深入了解消费者洞察及创新,通过精准的分析衡量,为客户成功制定跨渠道市场策略,最终为消费者提供最优体验。

在加入星传媒体集团中国之前,朱京华女士服务于阳狮旗下互动广告公司睿域营销旧金山和纽约办公室,担任策略和消费者洞察副总裁。在此之前,她还曾服务于麦肯光明(MRM Worldwide)和伟门公司(Wunderman)纽约办公室。

出生于中国北京,长期在北京,纽约,旧金山工作生活,现常驻上海,拥有美国罗切斯特大学(Simon School of Univ. of Rochester)MBA工商管理硕士学位。

Vivian Zhu

Managing Director of Digital, Data and Analytics
Starcom Mediavest Group China

Vivian Zhu has been driven thought leadership and innovative solutions in the areas of digital strategy, consumer insights, and advanced media analytics for the past 16 years for global clients in various verticals, working in leadership positions in New York and San Francisco across various agency networks prior to moving to Shanghai and joining Starcom.

She believes mobile is a behavior, not just a channel and in the age of mobile first, brands need to learn to establish new intimacy with consumer by behaving in the most relevant way.

She is an avid advocate for using data to customize and personalize human experience in a multi channel and fragmented media realities of today’s world. She also believes in leveraging the latest technology innovations to drive the tracking, analysis and delivering of the industry-first experiences. She believes data and insights fuels innovation and creativity and digital media best manifest the convergence of data, technology and creativity.

She has extended experience in high tech, entertainment, luxury goods, gaming, retail, FMCG, auto, and financial service.

She holds an MBA degree from Simon Business School of University of Rochester.

论坛首席合作伙伴 Principal Partner

互动通控股集团

1999年,互动通控股集团在中国创立,投资成员包括成为投资、红杉投资、WPP集团等。互动通的分支机构遍布中国各大城市,使命是引领中国数字媒体广告投放技术及服务站在世界的前沿!互动通旗下拥有两大平台:数字广告平台hdtMEDIA与数字广告交易平台hdtDXP。

hdtMEDIA是中国最大、最早、最好的Ad Network数字媒体广告投放平台。作为中国互联网广告营销行业的领航者,十年来携手中国所有门户网站、搜索引擎网站及90%以上的优质垂直媒体资源,跨越互联网、手机移动互联网、数字电视等所有数字领域的媒体平台建立最优质的技术架构。hdtMEDIA的数字媒体广告投放平台产品包括iCast(Rich Media Ad Network)、iFocus(Online Ad Network)、iMocha(手机in APP广告)和MoCast(基于iPad平台的富媒体广告)。在内容定向、频次控制等技术的支持下,有效覆盖目标人群,客户的投资回报率得到显著提升。

hdtDXP互动通数字广告交易平台,是互动通控股集团近年来自主研发的广告交易开放平台,该平台融合了广告交易平台 (Ad Exchange) 、需求端平台 (Demand-side Platform, 简称DSP)、供应端平台 (Supply-side Platform,简称SSP) 以及数据管理平台 (Data Management Platform, 简称DMP),集合了最先进的广告技术和理念,可实现多渠道和基于人群购买的实时竞价功能,达到广告投放的高回报(ROI)、高效率和高透明度,从而为广告主、代理商和媒体提供一种崭新的互联网广告客户体验及服务。

hdtMEDIA

hdtMEDIA is a digital advertising network under the HDT Holdings Group®. Founded in 1999, hdtMEDIA is China’s most established digital ad network and also the pioneer of iCast™ Rich Media Ad Network, iFocus™ Online Ad Network and hdtMobile Mobile Ad Network. Over the past decade, hdtMEDIA has developed extensive cooperation with all the major horizontal portals, search engine sites and over 90% of the vertical portals in China—covering Internet, mobile wireless, digital TV, online video and SNS groups—to provide superior technological services for the advertising industry.

论坛全程合作伙伴 Gold Partner

电通安吉斯

作为日本电通集团的一部分,电通安吉斯集团是数字时代第一个真正的全球性传播网络。凭借旗下八大全球性传播品牌 – 凯络、电通、电通传媒、安布思沛、安索帕、mcgarrybowen、博视得和伟视捷,以及其他来自于多市场运作的专业品牌,包括安纳特(Amnet)、Amplifi、Data2Decisions、Mitchell Communications(公关)、psLIVE以及 360i ,电通安吉斯集团致力于为客户提供最高水准的品牌、媒体和数字化传播服务,实现创新品牌成功之道的愿景。电通安吉斯集团总部位于伦敦,业务遍及全球110个国家和地区,拥有超过23,000名专业人才,为客户提供一系列独具创新的产品与服务。

Dentsu Aegis Network

As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its eight global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum – and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i – Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.

论坛合作伙伴 Silver Partner

北京力美科技有限公司

北京力美科技有限公司(以下简称力美科技),是中国领先的移动营销解决方案提供商,致力于打造中国领先的移动广告平台。力美科技凭借在广告基础构架及算法上的丰富经验,在移动互联网广告投放技术、移动互联网广告效果监测、广告目标受众数据挖掘技术等方面的持续创新,实现了从”媒体定向“到”人群定向“的颠覆与创新,极大提升移动广告的覆盖面和有效性。自2010年成立以来,力美科技依托旗下的力美广告网络和力美DSP两大产品成为中国移动互联网广告市场强有力的引领者,是中国发展最快的移动互联网广告公司之一。
成立至今,力美科技相继获得了IDG、KPCB等多家知名海外投资机构共2000多万美元的风险投资,在上海、广州、武汉、成都均设有分支机构,并投资了多家专业移动互联网技术开发公司。

微博号:力美科技中国
微信:力美科技

Beijing Limei Technology

Beijing Limei Technology Co., Ltd. (hereinafter referred to as Limei Technology), a Chinese leading mobile marketing solution provider, is committed to building the largest mobile advertising platform in China. With extensive experience in basic infrastructure and algorithms of mobile ads technology, Limei Technology keeps sustainable innovation in mobile ads delivering, effect monitoring and technology of data mining through target clients so as to achieve a transition from ‘Media targeting’ to ‘ Audience targeting’ and enhance the coverage and effectiveness of mobile advertising. Since its foundation in 2010, Limei Technology, a competitive leader in mobile Internet advertising market, mainly based on ADN and Limei DSP products, has become one of the fastest-growing mobile Internet advertising companies in China.

It’s worth mentioning that Limei Technology has acquired more than $20 million VC investments from IDG, KPCB and many other well-known overseas investment institutions. There are Limei Technology branch offices in Shanghai, Guangzhou, Wuhan and Chengdu. A huge number of professional mobile Internet technology development companies gain direct investment from Limei Technology.

多盟

多盟(简称domob),中国第一智能手机广告平台,成立于2010年9月。

多盟整合了智能手机领域最优质的应用以及广告资源,搭建了广告主和应用开发者之间的广告技术服务平台。并借助大规模数据处理的平台优势以及贴近应用开发者的服务模式,为应用开发者提供产品推广服务和收益,以及为致力于在智能手机平台推广产品、品牌的广告主提供高效的服务。多盟提供了公平、合理、高效的资源配置平台,为应用开发者和广告主创造价值最大化。

多盟拥有以业内资深专家及知名高级工程师为核心的研发队伍,对广告平台系统拥有独特的技术优势。团队在互联网行业有多年的积累,拥有丰富的广告资源,多盟希望给行业带来独特的价值。移动互联网将因广告而更精彩!

Domob

We were founded in September 2010, and we committed ourselves to be the most leading mobile advertising network in China.?Domob integrated excellent application and advertising resources in the field of mobile advertising marketing, and built the advertising service platform between advertisers and publishers. We made it easy for publishers to monetize their mobile traffic based on our advantage on mass data processing and the business model suitable for publishers, and enabled advertisers to target the most suitable customers when promoting their products or brands on mobile advertising networks. Here in Domob Mobile Advertising Network, we provided a fair, reasonable and efficient resource allocation platform, and we are working on bringing the best value to publishers and advertisers.?We have senior experts in the field, and a research and development team with famous senior engineers, all of which give us particular technology advantage in running an advertising system. With years of experience in Internet advertising and ample ad resources, we wish to bring to this industry our special value. We believe Mobile Internet will be much cooler with the existence of advertising!

VIP午宴合作伙伴 VIP Lunch Partner

精硕科技

AdMaster是中国领先的独立第三方数字营销全流程数字广告监测服务和技术解决方案供应商。AdMaster 成立于 2006 年,设有上海、北京、广州 3 家公司。AdMaster 将多年对中国网络营销的理解和实践经验注入产品的研发和创新,为广告主提供包括媒体审计、优化咨询、受众分析、微博和社交媒体评估、舆情监测、在线调研等全方位的效果评估解决方案。目前,AdMaster 已经为快消、IT 、汽车、电商等多个行业内的近 300 家国内外知名品牌客户并获得业界的广泛认可和赞誉。

AdMaster

AdMaster is the largest independent 3rd party digital ad tracking service provider in China. Our service consists of internet, mobile, social media ad tracking, data analysis, optimization consulting and research solutions. AdMaster was founded in 2006 and has offices in Beijing, Shanghai and Guangzhou. AdMaster provides an integrated solution and technology platform for digital marketers. AdMaster leverages innovative technologies and rich industry experience, as well as actionable insights to help advertisers maximize their digital ROI.

现场展位 Exhibit Table Partner

艾瑞咨询集团

艾瑞咨询集团(iResearch)是一家专注于网络媒体、电子商务、网络游戏、无线增值等新经济领域,深入研究和了解消费者行为,并为网络行业客户及传统行业客户提供市场调查研究和咨询服务的专业研究机构。公司旨在通过优质的研究咨询服务及可量化的数据产品,帮助客户提高对中国新经济的认知水平、盈利能力和综合竞争力,并推动中国新经济行业的整体发展。

iResearch

Founded in 2002, iResearch is a leading organization focusing on in-depth research in China’s internet industry, including online media, e-commerce, online games, mobile internet and wireless value-added services, etc. With more than 200 experts, iResearch is dedicated to providing high quality products and services to increase our clients’ understanding of China’s internet industry and, therefore, enhancing their profitability and competitiveness.As one of the pioneers in this field, iResearch has achieved great success by providing precise analysis support, consulting services and customized solutions to more than 700 clients in past 9 years, including new media, agencies, investors and manufacturers. In addition to the research teams located in Beijing, Shanghai and Guangzhou, iResearch also launched branches in Tokyo and San Francisco in order to enhance our services to global clients. We truly believe our products and services will help you take advantage of the opportunities in China’s booming internet industry.

无线营销合作伙伴 Mobile Partner

亿动广告传媒

亿动广告传媒(Madhouse)是领先的移动广告平台公司,提供移动广告网络平台及移动DSP双平台服务,旗下亿动智道(SmartMad)是国内最大最智能的移动广告网络,优道(Optimad)为广告主提供领先的移动广告需求方优化平台和服务。公司成立于2006年1月,并于2012年进入印度市场,是国内唯一一家将移动广告业务延伸进入亚太其他市场的企业。总部设于上海,目前在全球已拥有260余名员工,并在北京、广州、班加罗尔、孟买、新德里设有办公室。

微博ID:亿动广告传媒Madhouse

微信号:Madhouse_Inc

官网:www.madhouse.cn

About Madhouse Inc.

Founded 2006 in Shanghai, Madhouse is China’s First Mobile Ad Platform Company to operate both a mobile Ad network & a mobile DSP. Madhouse’s Smartmad is China’s most intelligent mobile web & in-app Ad network. Its other product Optimad simplifies the mobile demand-side process by helping advertisers maximize returns on their mobile spend. The company has more than 240 employees in Shanghai, Beijing and Guangzhou. In 2012, Madhouse started operations in India at Mumbai, New Delhi and Bangalore.

Millward Brown

Millward Brown 是全球领先的调研机构之一,专业从事广告效果、战略沟通、媒介与品牌资产方面的调查研究。

Millward Brown通过提供综合全面的、以调研为基础的定性和定量解决方案帮助客户构建强有力的品牌。公司下设的全球性专业业务机构包括Millward Brown Digital(数字化营销效果及智能化方面的领先机构)、Firefly Millward Brown(全球性的定性研究公司)、Neuroscience Practice(利用神经科学来强化传统研究技巧)以及Millward Brown Vermeer(专注于帮助客户优化品牌和市场投资的战略咨询公司)。

Millward Brown在超过55个国家和地区开展业务,隶属于WPP旗下的Kantar数据投资管理集团。

了解更多信息,请访问 www.millwardbrown.com

酷划

酷划是韩国CashSlide的独家授权方,是全球最大的手机锁屏返现应用。目前拥有超过5000万注册用户,活跃用户超过千万。酷划同时也是中国最大的锁屏广告投放平台,是第六届金鼠标网络营销大赛评选的“最佳移动营销应用平台”。酷划通过精准定向技术 ,将广告推送到目标用户的手机锁屏上,开创了移动互联网新的广告模式。

Coohua

Coohua is an affiliate of Cashslide, which is the first mobile advertisement platform globally to display full-screen advertisement on the mobile device’s lock-screen. As the leading mobile advertisement platform in China, Coohua accumulated over 50 million users with 10 million active users. Based on strong foothold in Chinese market, Coohua was awarded “Best Mobile Marketing Application Platform” at The 6th Golden Mouse Network Marketing Competition. Coohua has innovated the methods of mobile advertisement by providing diverse array of targeting options with high accuracy.

媒体合作伙伴

赞助方案总览

MMA 无线营销论坛赞助项目

标准赞助权益–所有类别的赞助均可享有以下回报:

  1. 在官方活动网站展示赞助商logo及公司简介(100字内)
  2. 在MMA中国官方微信和微博发布赞助商logo及公司简介(100字内)
  3. 在活动现场引导标识上展示赞助商logo
  4. 在活动指南上展示赞助商logo
  5. 在活动现场口播赞助商名称
  6. 在活动后报告/邮件中展示赞助商logo

论坛首席合作伙伴(仅1席)

¥220,000 MMA Member Price

  1. 一位高层加入本次活动的顾问团
  2. 一位高层在主会场舞台发表论坛开场致辞,时间为5分钟(致辞人和内容需由MMA确认)
  3. 一位高层参与组织一场圆桌讨论,可担任讨论嘉宾或主持人(嘉宾人选和讨论主题需由MMA确认)
  4. 论坛主舞台背景板上展示logo (排在首位)
  5. 在会场入口放置1个易拉宝(物料由赞助商提供)
  6. 在会场外桌面展示区放置宣传资料或赠品(物料由赞助商提供)
  7. 在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
  8. 赠送11张论坛门票
  9. 赠送15张门票给赞助商邀请的品牌广告主(需由MMA确认),给予赞助商邀请的其他参会者7.5折门票优惠
  10. 在MMA Asia Pacific Year Book 2015中赠送给赞助商一页广告
  11. 以及标准赞助权益

演讲合作伙伴(2席)

¥180,000 MMA Member Price

  1. 一位高层加入本次活动的顾问团
  2. 一位高层参与组织一场圆桌讨论,可担任讨论嘉宾(嘉宾人选和讨论主题需由MMA确认)
  3. 在活动指南上的议程中,在参与的panel边上展示logo
  4. 论坛主舞台背景板上展示logo
  5. 在会场入口放置1个易拉宝(物料由赞助商提供)
  6. 在会场外桌面展示区放置宣传资料或赠品(物料由赞助商提供)
  7. 在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
  8. 赠送9张论坛门票
  9. 赠送10张门票给赞助商邀请的品牌广告主(需由MMA确认),给予赞助商邀请的其他参会者8折门票优惠
  10. 在MMA Asia Pacific Year Book 2015中赠送给赞助商一页广告
  11. 以及标准赞助权益

论坛全程合作伙伴(2席)

¥150,000 MMA Member Price

  1. 一位高层可担任圆桌讨论嘉宾或主持人(嘉宾人选和讨论主题需由MMA确认)
  2. 一次茶歇赞助(上午或下午)
  3. 论坛主舞台背景板上展示logo
  4. 在会场入口放置1个易拉宝(物料由赞助商提供)
  5. 在会场外桌面展示区放置宣传资料或赠品(物料由赞助商提供)
  6. 在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
  7. 赠送8张论坛门票
  8. 赠送5张门票给赞助商邀请的品牌广告主(需由MMA确认),给予赞助商邀请的其他参会者8.5折门票优惠
  9. 在MMA Asia Pacific Year Book 2015中赠送给赞助商半页广告
  10. 以及标准赞助权益

论坛合作伙伴(4席)

¥120,000 MMA Member Price

  1. 一位高层可担任圆桌讨论嘉宾(嘉宾人选和讨论主题需由MMA确认)
  2. 论坛主舞台背景板上展示logo
  3. 在会场外桌面展示区放置宣传资料或赠品(物料由赞助商提供)
  4. 在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
  5. 赠送6张论坛门票
  6. 以及标准赞助权益

注册合作伙伴(仅1席)

¥66,000 MMA Member Price

  1. —在线注册页面和论坛现场签到背景板上展示赞助商logo
  2. 在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
  3. 可指定在签到处的其他赞助形式,比如放置宣传资料/易拉宝等(需由MMA确认)
  4. 赠送3张论坛门票
  5. 以及标准赞助权益

VIP午宴赞助(仅1席)

¥66,000 MMA Member Price

  1. 可在午宴区域放置带有赞助商logo的桌上用品、企业标牌或其他广告品(物料由赞助商提供,需由MMA确认)
  2. 在午宴餐券上展示赞助商logo
  3. 可在午宴区域通道处或入口处放置易拉宝(物料由赞助商提供)
  4. 可指定在午宴区域内的赞助形式(由MMA确认)
  5. 赠送3张论坛门票
  6. 以及标准赞助权益

茶歇赞助(上午1席&下午1席)

¥45,000 MMA Member Price

  1. 可在茶歇区域放置带有赞助商logo的杯子、纸巾,企业标牌或其他广告品(物料由赞助商提供,需由MMA确认)
  2. 茶歇区体现品牌赞助标志
  3. 赠送2张论坛门票
  4. 以及标准赞助权益

WI-FI 赞助(仅1席)

¥75,000 MMA Member Price

  1. 在发送给参会者的邮件中告知网络登录信息并放置赞助商logo(由MMA编写并发送)
  2. 在活动指南中放置网络登录信息和赞助商logo
  3. 可指定其他网络赞助形式(由MMA确认)
  4. 赠送4张论坛门票
  5. 以及标准赞助权益

移动充电站赞助(2席)

¥45,000 MMA Member Price

  1. 赞助商可定制移动充电站(由赞助商设计制作,需由MMA确认)
  2. 赠送2张论坛门票
  3. 以及标准赞助权益

胸牌和挂绳赞助(仅1席)

¥80,000 MMA Member price

  1. 在挂绳上展示赞助商logo
  2. 在胸牌背面展示赞助商logo
  3. 赠送4张论坛门票
  4. 以及标准赞助权益

赠品发送(2)

¥25,000 MMA Member price

  1. 赞助商宣传页或赠品 (仅限一份)放置在参会者座椅上(早上开场前或午后开场前)
  2. 赠送1张论坛门票
  3. 以及标准赞助权益

椅背赞助(上午1席&下午1席)

¥80,000 MMA Member price

  1. 赞助商定制参会者的椅背(由赞助商设计和制作,需由MMA确认)
  2. 赠送4张论坛门票
  3. 以及标准赞助权益

资料入袋(4席)

¥15,000 MMA Member price

  1. 赞助商宣传页或赠品放入会议资料袋中
  2. 赠送1张论坛门票
  3. 以及标准赞助权益

笔和记录本赞助(仅1席)

¥30,000 MMA Member price

  1. 赞助商提供参会者使用的笔和记录本
  2. 赠送2张论坛门票
  3. 以及标准赞助权益

现场展位(6 to 8席)

¥30,000 MMA Member price

  1. 在紧邻会场区域提供给赞助商1张标准展示桌和2把椅子,赞助商可自行装饰
  2. 赠送2张论坛门票
  3. 以及标准赞助权益

首席合作伙伴(仅1席)

¥100,000 MMA Member price

  1. 一位高层在颁奖礼上发表3分钟致辞(发言嘉宾由MMA确认)
  2. 一位高层颁发一个奖项(所颁奖项由MMA确定)
  3. 舞台背景板上展示赞助商logo
  4. 可提供终审会场
  5. 在终审会场,可提供企业宣传页、赠品等
  6. 可赞助终审评委晚宴
  7. 在会场入口放置1 个易拉宝(物料由赞助商提供)
  8. 在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
  9. 赠送5张论坛门票
  10. 以及标准赞助权益

颁奖礼合作伙伴(仅1席)

¥80,000 MMA Member price

  1. 一位高层颁发一个奖项(所颁奖项由MMA确定)
  2. 舞台背景板上展示赞助商logo
  3. 参与组织颁奖礼表演(与MMA合作)
  4. 在会场入口放置1个易拉宝(物料由赞助商提供)
  5. 在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
  6. 赠送4张论坛门票
  7. 以及标准赞助权益

赞助联系

Amanda Guan (86)13918135478 amanda.guan@mmaglobal.com
Cathy Cao (86)13601795187 cathycao@madhouse-inc.com

OPPOTUNINTIES

CATEGORIES OF SPONSORSHIP PACKAGE

STANDARD PARTNERSHIP BENEFITS FOR ALL LEVELS

  1. Company logo on official event website with 100 word company description
  2. Company logo with 100 word company description post in MMA China WeChat and Weibo
  3. Company logo on appropriate onsite signage
  4. Company logo in Forum Guide
  5. Verbal acknowledgement of partnership by MMA Forum
  6. Logo inclusion in post event emails

PRINCIPAL SPONSORSHIP PACKAGE

PRINCIPAL PARTNER (only 1)

¥220,000 MMA Member Price

Be at the forefront with this principal partnership:

  1. A company executive sits on the event Advisory Board to help guide the conference agenda
  2. A company executive delivers a 3-5 minute co-scripted introduction on the main stage at the start of day one of the conference (written with and approved by the MMA)
  3. Collaboration with the MMA on a panel session with a company executive participating as a panelist/moderator – MMA has final approval on speakers and topic
  4. On stage logo placement
  5. One Roll up (prepared & provided by the partner) located outside of show entrance
  6. Tabletop display area, located outside of show entrance
  7. Full-page collateral piece or giveaway (prepared & provided by the partner) in event conference tote
  8. Eleven (11) complimentary MMAF event registrations
  9. Discount code, 25%, to invite partners to event, 15 tickets for MMA approved brand partners
  10. One Full Page Advertisement in MMA Asia Pacific Year Book 2015
  11. Plus Standard Partnership Benefits

PRESENTING PARTNER (Up to 2)

¥180,000 MMA Member Price

Be at the forefront with this presenting partnership:

  1. A company executive sits on the event Advisory Board to help guide the conference agenda
  2. Collaboration with the MMA on a panel session with a company executive participating as a panelist – MMA has final approval on speakers and topic
  3. Partner logo to be printed next to panel on agenda in the event guide
  4. On stage logo placement
  5. One Roll up (prepared & provided by the partner) located outside of show entrance
  6. Tabletop display area, located outside of show entrance
  7. Full-page collateral piece or giveaway (prepared and provided by the partner) in event conference tote
  8. Nine (9) complimentary MMAF event registrations
  9. Discount code, 20%, to invite partners to event, 10 tickets for MMA approved brand partners
  10. One Full Page Advertisement in MMA Asia Pacific Year Book 2015
  11. Plus Standard Partnership Benefits

GOLD PARTNER (Up to 2)

¥150,000 MMA Member Price

  1. A company executive participates as a panellist on a panel session – MMA has final approval on speakers
  2. One Tea Break partnership (morning/afternoon)
  3. On stage logo placement
  4. One Roll up (prepared & provided by the partner) located outside of show entrance
  5. Tabletop display area, located outside of show entrance
  6. — Full-page collateral piece or giveaway (prepared and provided by Partner) in conference tote
  7. — Eight (8) complimentary MMAF event registrations
  8. — Discount code, 15%, to invite partners to event, 5 tickets for MMA approved brand partners
  9. — Half Page Advertisement in MMA Asia Pacific Year Book 2015
  10. — Plus Standard Partnership Benefits

SILVER PARTNER (Up to 4)

¥120,000 MMA Member Price

  1. A company executive participates as a panellist on a panel session – MMA has final approval on speakers
  2. On stage logo placement
  3. Tabletop display area, located outside of show entrance
  4. Full-page collateral piece (prepared and provided by partnering company) in conference tote
  5. Five (6) complimentary MMAF event registrations
  6. Plus Standard Partnership Benefits

REGISTRATION PARTNER (only 1)

¥66,000 MMA Member Price

  1. Company logo prominently displayed on onsite registration signage and online registration page
  2. Full-page collateral piece or giveaway (prepared and provided by partnering company) in conference tote
  3. Supporting Partner designation (approved by the MMA)
  4. Three (3) complimentary MMAF event registrations
  5. Plus Standard Partnership Benefits

NETWORKING SPONSORSHIP PACKAGE

LUNCH PARTNER (only 1)

¥66,000 MMA Member Price

  1. Opportunity to provide logo-imprinted cups, napkins, signage and/or additional branding (collateral provided by partner; approved by the MMA)
  2. One literature or collateral piece placed during lunch
  3. Logo printed on the lunch ticket
  4. Supporting Partner designation (approved by the MMA)
  5. Three (3) complimentary MMAF event registrations
  6. Plus Standard Partnership Benefits

TEA BREAK PARTNER (1 Morning & 1 Afternoon)

¥45,000 MMA Member Price

  1. Opportunity to provide logo-imprinted cups, napkins, signage and/or additional branding (collateral provided by partner; approved by the MMA)
  2. Company branded signage for the breaks
  3. Two (2) complimentary MMAF event registrations
  4. Plus Standard Partnership Benefits

WI-FI PARTNER (only 1)

¥75,000 MMA Member Price

  1. E-mail to event attendees with Internet access instructions for the day partnered with prominently placed partner logo (message created & sent by MMA)
  2. Access instructions in program guide for Internet use with partner logo (created by MMA)
  3. Supporting Partner designation (approved by the MMA)
  4. Four (4) complimentary MMAF event registrations
  5. Plus Standard Partnership Benefits

MOBILE DEVICE CHARGING STATION (up to 2)

¥45,000 MMA Member Price

  1. Branded mobile device charging station on site(created by partner; approved by the MMA)
  2. Two (2) complimentary MMAF event registrations
  3. Plus Standard Partnership Benefits

LANYARD & BADGES (only1)

¥80,000 MMA Member price

  1. Company branded lanyards for all attendees
  2. Company design prominently displayed on back of attendee name badge
  3. Four (4) complimentary MMAF event registrations
  4. Plus Standard Partnership Benefits

SEATS ADVERTISING (1 Morning & 1 Afternoon)

¥80,000 MMA Member price

  1. Brand the seat-covers for all attendees (provided by partner)
  2. Four (4) complimentary MMAF event registrations
  3. Plus Standard Partnership Benefits

PEN AND PAD (only1)

¥30,000 MMA Member price

  1. Pens and notepads with company logo (provided by partner) to be distributed to all attendees
  2. Two (2) complimentary MMAF event registrations
  3. Plus Standard Partnership Benefits

IN SESSION DISTRIBUTION (2)

¥25,000 /each, MMA Member price

  1. Company collateral or a giveaway placed on seats during general session (in morning or after lunch)
  2. One (1) complimentary MMAF event registrations
  3. Plus Standard Partnership Benefits

TOTE INSERT (4)

¥15,000 MMA Member price

  1. Company collateral or a giveaway included in conference tote
  2. One (1) complimentary MMAF event registrations
  3. Plus Standard Partnership Benefits

TABLETOP EXHIBITOR (6 to 8)

¥30,000 MMA Member price

  1. Standard draped one table and two chairs provided for your display
  2. Two (2) complimentary MMA Forum event registrations
  3. Plus Standard Partnership Benefits

The “SMARTIES ™” is the world’s only global mobile marketing awards program recognizing and celebrating outstanding achievement within the industry for innovation, creativity and leadership. An all-star panel of judges comprised of international marketers and agency leaders judges the submissions.

PREMIER PARTNER (only1)

¥100,000 MMA Member price

  1. A company executive delivers a 3 minute introduction on the Smarties China ceremony (approved by the MMA)
  2. 1 Award Presenter – award TBD (approved by the MMA)
  3. On stage logo placement
  4. Opportunity to provide the final judging room
  5. On the judging sites logo placement, and opportunity to place full page collateral pieces or giveaway (provided by sponsoring company) in the final judging room
  6. Judging dinner sponsorship
  7. One roll up (prepared and provided by sponsoring company) located outside of event show entrance
  8. Full-page collateral piece or giveaway (prepared and provided by sponsoring company) in event conference tote
  9. Five (5) complimentary MMAF event registrations
  10. Plus Standard Sponsorship Benefits

CEREMONY PARTNER (only1)

¥80,000 MMA Member price

  1. 1 Award Presenter – award TBD (approved by the MMA)
  2. On stage logo placement
  3. Collaboration with the MMA on the shows
  4. One roll up (prepared and provided by the partner) located outside of event show entrance
  5. Full-page collateral piece or giveaway (prepared and provided by the partner) in event conference tote
  6. Four (4) complimentary MMAF event registrations
  7. Plus Standard Sponsorship Benefits

Contact info

Amanda Guan (86)13918135478 amanda.guan@mmaglobal.com
Cathy Cao (86)13601795187 cathycao@madhouse-inc.com

陈建豪

中国区副总裁
谷歌

陈建豪,现任Google中国大客户部销售副总裁,他负责领导Google中国客户的开拓,以及客户关系的建立和维护。他的主要职责是通过Google的技术和广告解决方案,推动广告主的数字化变革。

陈建豪拥有20年工作经验,主要专注于数字媒体的发展和管理。作为MMA中国无线营销联盟的联席主席,他还致力于推广移动营销在中国的发展以及相关业内标准的制订。

陈建豪曾任群邑中国及台湾地区首席数字官,戴尔大中华区任直销事业部总经理职务,并曾任RealNetworks首席运营官,eBay中国营销副总裁以及Yahoo!中国运营副总裁。

陈建豪毕业于纽约大学,获传播学硕士学位。同时他还拥有复旦大学 EMBA 高级工商管理硕士学位。

Tony Chen

China VP
Google

Tony Chen is the Chief Digital Evangelist of Google China LCS team. Tony leads, develops andmaintains Google’s relationships with domestic clients. His core responsibility is toelevate

digital transformation for domestic advertisers through the application of the latest

data/technology driven Google solutions.

Tony has extensive experience, knowledge and market insights gained from his 20year

careerin digital media. He currently serves as cochairman of MMA China, where he dedicates himself to the development of industry standards and best practice in mobile. Prior to joining Google, hewas Chief Digital Officer, GroupM China and Taiwan, General Manager for Dell consumer direct business in Greater China. Before that, Tony was the COO for RealNetworks China, Marketing VP for eBay China, and VP of Operations for Yahoo! China.

Tony has a master’s degree in Communications from New York University and an EMBA degree from Fudan University.

李桂芬 KF Lee

中国区董事长
电通安吉斯网络

李桂芬在广告和媒体传播领域从业近30 年,在协助客户开展品牌沟通、制定媒体投资战略及解决方案方面拥有卓越而广泛的经验。 2000 年加入凯络台湾,2006 年,她升任安吉斯媒体大中华区首席执行官,负责中国大陆与台湾市场的经营发展。在她的领导之下,安吉斯媒体旗下5 大全球品牌在两大市场均表现优异。通过一系列战略性兼并和收购项目,安吉斯媒体的数字营销规模已居中国大陆和台湾地区之首。李桂芬凭借其杰出的表现于2010 年荣获安吉斯媒体颁发的“2010 星表现奖”, 于2005 年至2007 年连续三年获得”台湾最佳媒体代理商经理人”头衔。李桂芬是中国无线营销联盟的联合创始人之一。

KF Lee

Chairwoman
Dentsu Aegis Network China

KF Lee has approximately 30 years’ experience in the advertising and media communication field, with broad expertise in helping clients with brand communication as well as media investment strategies and solutions. KF joined Carat Taiwan in 2000. In 2006, KF was promoted to CEO Aegis Media Greater China, in charge Mainland China and Taiwan. Under her leadership, 5 Aegis global brands have strong presence in both markets. Through aggressive M&A programs, Aegis Media has built its digital scale to the number one position in Mainland China and Taiwan. KF was awarded the “2010 Star Performer Award” by Aegis Media for her outstanding business performance. KF also received “The Best Manager of the Year – Media Agency” for 3 consecutive years in 2005, 2006 and 2007. KF is also the co-founder of Mobile Marketing Association (MMA) China.

马良骏Joshua Maa

创始人兼首席执行官
亿动广告传媒(Madhouse)

马良骏是亿动广告传媒(Madhouse)的创始人和首席执行官,亿动广告传媒(Madhouse)是中国领先的移动广告网络和移动营销服务商,在上海、北京和广州均有分支机构,并在印度设有子公司。马良骏同时还是全球移动营销协会(MMA)亚太区的创始会员和董事会成员,并且是全球移动广告委员会的联合主席,其中国区域的联合创始人、理事会成员和移动广告规范委员会秘书长,制定和发布移动广告标准,并被业界广泛应用。在创办亿动广告传媒(Madhouse)前,马良骏曾任Tom在线执行副总裁,主管无线业务运营及国际业务发展,并在2005年成功地将Tom在线变为中国营业收入最高的无线增值服务提供商。在加入Tom在线之前,马良骏创办了大中华区领先的无线音乐娱乐服务提供商滚石移动并出任创始CEO。马良骏在大中华区的新媒体、娱乐和消费者营销行业拥有超过20年的管理经验。

Joshua Maa

Founder & Chief Executive Officer
Madhouse Inc.

Joshua Maa is the Founder and Chief Executive Officer of Madhouse Inc., China’s largest and most intelligent mobile ad network, with offices in Shanghai, Beijing, Guangzhou and 3 cities in India. Joshua Maa is the Founding Member and Board Director of MMA APAC (Mobile Marketing Association, Asia Pacific Region), and the Co-Chair of Global Mobile Advertising Committee. He is also the Co-founder and Board Member of MMA China, and the Head of Mobile Advertising Guideline Committee. Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the Wireless Business & Operations and International Business Development teams, and helped Tom become the largest Wireless Value-Added Service Provider by revenue in China in 2005. Before TOM Online, Joshua was the Founding CEO of Rock Mobile Corporation, Greater China’s leading Mobile Music Entertainment Service Provider. Joshua has over 20 years of managerial experience in Greater China’s New Media, entertainment, and Consumer Marketing industries.

杨娟Jessie Yang

中国区总经理
Inmobi

杨娟主要负责领导和拓展Inmobi在中国的业务。她不仅拥有丰富的商业运营经验和被证明的卓越领导能力,而且还在移动互联网生态系统建设方面具备深厚的背景。加盟InMobi之前,Jessie曾任Tom集团商务拓展总经理和运营副总裁,主要负责移动互联网业务拓展和新媒体业务。在加入Tom集团之前,她是天骏传媒集团(Sky Flying Media Group)的首席运营官,负责公司的整体业务。她曾在麦肯锡咨询公司 (McKinsey &Company;) 担任要职,为中国及亚太区电信、媒体和技术行业的客户提供经营策略、市场营销及销售、运营完善等方面的咨询服务。Jessie拥有麻省理工大学斯隆商学院(MIT Sloan School of Management)工商管理硕士学位。

Jessie Yang

General Manager
InMobi

Jessie is the General Manager of InMobi China with overall responsibilities to lead and scale up InMobi’s business in China. She brings extensive experience in mobile ecosystem with proven track record in general management and business operations in China. Prior to InMobi, Jessie was the GM of Business Development and VP of Operations of TOM Group in charge of mobile internet business development and new media business. Before TOM Group, she was COO of Sky Flying Media Group in charge of overall business. She also was worked at McKinsey & Company as Senior Engagement Manager covering TMT sector. Jessie holds a MBA degree from MIT Sloan School of Management.

张垒Craig Zhang

中国首席执行官 CEO

10年的移动行业从业经验,从从对行业的深度了解、对媒体的资源把控、到对效果的严格控制,张垒带领其团队,为包括百胜,大众、奔驰、米其林, 联通等在内的众多合作伙伴提供着高效、创新的专业服务,并一直致力于打造行业标准作出积极的努力和贡献。

Craig Zhang

CEO

Craig has wealth of experience of more than 10 years helping brands make the most out of mobile. Oversees the operations for Joule in Beijing and Shanghai and has ultimate responsibility for the satisfaction and success of every client in the geography.

邓广梼Michael Tang

总裁
互动通控股集团

北京大学新闻与传播学院客座教授

在中国大陆、香港及澳洲从事传播专业三十年。曾于香港广告业工作十年,时任CitiAd广告公司后由澳洲Mojo/MDA收购并调派往澳洲悉尼总部工作十年,之后重返校园完成MBA学位。1999年在上海接管“形象工厂”(Image Factory),一年后由WPP集团并购,随后担任集团公司的北京智威汤逊广告公司(JWT)董事总经理,两年后负责IPG集团的灵狮广告公司(Lowe Worldwide)中国区董事总经理,其后出任互动通控股集团总裁,中国领先的数字网络广告平台。

Michael Tang

President
HDT Holdings Ltd.

President of hdtMEDIA Michael Tang has been serving in the communications industry for over 30 years and has experience working in mainland China, Hong Kong and Australia. He spent 10 years at CitiAd Hong Kong followed by 10 years at Mojo/MDA Australia Headquarters after it merged with CitiAd. Thereafter Michael Tang returned to school where he completed an MBA. In 1999 he took over Image Factory in Shanghai, which was bought by WPP one year after. Then he became Managing Director of JWT Beijing, and 2 years later became Managing Director of Lowe Worldwide China Area under IPG. In 2004 Michael Tang joined HDT Holdings Ltd. as President. He is currently a research scholar of Modern Advertising at Peking University where he guest lectures and works as a research scholar with the CMM Research Institute.

邹蕾Zou Lei

联合总裁Co-CEO
艾瑞咨询集团

邹蕾,多年从事市场研究以及行业拓展工作,与各大网络行业运营企业保持良好的互通与合作关系。2001年加入网络广告先锋,从事网络营销研究,并帮助网络广告监测服务成功的实施与商业化运作,为国内著名的网络媒体和广告代理商提供服务。2002年底加入艾瑞咨询集团,凭借对互联网各类型应用服务的理解和认识,从事过多个互联网行业的个案研究,涉及网络游戏、网络营销、电子商务、媒体评测等多个行业相关典型项目的管理和实施,并服务过国内外多家著名的行业公司。

Zou Lei

Co-CEO
iResearch Consulting Group

Zou Lei, having rich experience in market research and business development, has kept cooperation with major companies in the Internet industry. Zou began her career of studying online marketing in 2001. She commercialized online advertising measurement service and provided services for publishers and advertising agencies. At the end of 2002, she joined iResearch Consulting Group. With deep understanding and rich experience in all types of services of the Internet industry, she has participated in many typical case executions of different sectors such as online game, online marketing, e-commerce, and publisher measurement. During a decade, she provided professional services for many well-known companies in the Internet industry.

蔡易承Ethan Tsai

创始人兼首席运营官
精硕科技

蔡易承2010年联合创办精硕科技, 主要负责企业策略规划,扩建客户及合作伙伴群体,以及建立管理团队及服务标准。成功带领团队获得知名风险投资金沙江创业的融资。并在公司业务拓展方面以每年4-5倍的速度稳步增长。目前公司服务超过300家广告主,其中包括雅诗兰黛、麦当劳、一汽大众、宝洁、海尔、飞利浦和伊利。精硕科技已经发展成为国内最大的专业独立第三方全流程监测评估服务提供商。蔡易承1997年-2008年,曾在台湾、日本、韩国等地的医疗行业、金融行业、医药行业、互联网行业创业多次。随后,成功运作了商用不动产的互联网租用、买卖项目;BBS商业化运作项目;高端艺术品管理项目。专长商务模型设计、财务管理以及业务拓展。

Ethan Tsai

Co-founder and COO
AdMaster

Ethan co-founded AdMaster in 2010 and was responsible for corporate strategy, client and partnership development, management structure and service standard. Soon he led his team to acquire investment from GSR Venture. He is also improving AdMaster’s business by establishing long-term relationship with over 300 leading enterprises, such as Estée Lauder, McDonald’s, Volkswagen, P&G, Haier, Phillips and Yili, which helps AdMaster’s revenue grow by about 500% annually. Now AdMaster has become China’s largest independent 3rd party service provider for integrated ad monitoring and evaluation. From 1997 to 2008, started his own business in medical treatment, finance and internet in regions such as Taiwan, Japan, Singapore and South Korea with significant accomplishments. During his career, he accumulated rich experience in medical and beauty projects, commercial real-estate internet leasing and trade, BBS commercialization, high-end artwork management, and other market research projects. His specialties lie in business model design, financial management and business development.

江志强Alvin Chiang

创始人兼首席执行官
巨鲸网络科技

江志强先生于2008年至2013年加盟人人公司(NYSE: RENN),担任首席营销官一职,并代表人人公司,于2012年-201年当选MMA中国区无线营销联盟联合主席。在人人公司期间,江先生负责全国互联网与手机的广告销售业务,以及旗下网站的整体企业品牌宣传、市场推广商务合作等。江先生在互联网领域经历丰富,曾先后于雅虎奇摩、网易、阿里巴巴集团等公司担任要职,在广告销售、营销策划、电子商务等领域锐意创新,业绩出众。近年来,他积极倡导网络营销服务的整合,不时从全媒体视角提出引领市场趋势的新思路,多样化的创新营销模式推陈出新。由于在网络营销领域的影响力,2013年6月,江先生获邀担任2013戛纳创意节互动类别评委。江先生1992年毕业于台湾交通大学,获管理科学系学士学位。

Alvin Chiang

Alvin Chiang joined the Renren Inc. (NYSE: RENN) in November 2008 as Chief Marketing Officer responsible for advertising revenue, marketing, PR, and business development. A seasoned executive with over 14 years of internet and advertising experiences, Alvin has held senior positions at Yahoo! Taiwan, NetEase and the Alibaba Group before joining Renren, a real-name based social network and widely viewed as an equivalent of Facebook in China. His career features entering forefronts of internet portal, e-commerce, advertising platform, social networking, and making break-through results in monetization and marketing. At Renren.com, his innovative acts include rebranding the site in the pursue of China’s social networking eco-system in 2009; an exclusive partnership with Popcap to launch the first global social game of Plants-Versus-Zombie game in 2011; and a co-branded credit card issued by the China Merchant Bank in 2012, one globally pioneering card featuring LBS benefits.

Active on behalf of the online marketing category and viewed as a creative thinker throughout his career in the greater China region, in June 2013, Alvin is invited to be a member of Cyber Lions jury in Cannes Lions Festival. He was proudly elected by advertising industry veterans in 2012 and became the co-chair of MMA China.

董亚卫

首席营销官
优酷土豆集团

董亚卫毕业于浙江大学,获工商管理硕士学位,拥有多年的互联网从业经历,在互联网营销尤其视频营销方面具有丰富的经验。

自2006年加入优酷后,董亚卫历任优酷华东总经理、销售副总裁、高级销售副总裁。2012年8月优酷土豆合并完成后,董亚卫被任命为优酷土豆集团高级销售副总裁。2013年4月,董亚卫升任集团首席营销官,并担任集团营销业务委员会主席, 负责集团的营销和业务策略。

董亚卫积极倡导在视频营销行业建立统一的规范和标准,打造健康的行业生态链。

Yawei Dong

Chief Marketing Officer
Youku Tudou Inc.

Mr. Dong joined Youku in 2006 and has since served as Director of Business Development, General Manager of Eastern China, and Vice President of Sales. In 2013, he was promoted to Chief Marketing Officer, overseeing Youku Tudou’s national direct and agency sales teams and sales-related planning and support operations.

Prior to joining Youku, he spent four years at Sohu.com. In addition to more than 10 years of Internet industry experience and a specialty in Internet video marketing, he holds an MBA from Zhejiang University.

于光东

高级副总裁
奇虎360

负责360公司网址导航、手机卫士、搜索、商业化产品、销售、电商和营销中心等团队。在他的带领下,用户量不断刷新、屡创新高,并远超同类网站,他的团队做出的创新也成为行业学习模仿的对象。如今,在不断变革的互联网时局下,遵循360公司对创新和开放的追求,正在为行业和用户带来越来越深远的影响。

Guangdong Yu

Guangdong Yu has been senior vice president in 360 Co.,LTD since March 2014 and is primarily responsible for our Internet products and product and service commercialization. He was vice president from 2011 to 2013, focusing on the development of Internet products, included search products, and commercialization, especially the DianJing advertisement platform and network, and the innovative “content as ads” integrated marketing system are built around the gigantic internet user traffic, simultaneously the sales team and the supporting team are formulated. Mr. Yu served as the head of our website navigation department ,the department was founded in 2009. The earthquake hit the website navigation industry with our initiative and changes in 2010. The formulation of website navigation platform made us the No.1 leader of the industry in 2012. The innovation continued by introducing personalized recommendations in 2013. Mr. Yu was the founder of Sales Center of the Company and served as the general manager from 2006 to 2009. Prior to joining us, Mr. Yu was a sales director at TOM.com from 2003 to 2006. From 2001 to 2003, Mr. Yu worked at the market department of LG Electronics Inc. Mr. Yu received his bachelor’s degree in international finance from Beijing College of Finance in 2001.

曾良

副总裁
百度

曾良先生,百度副总裁,分管大客户销售部、营销咨询部和百度营销研究院,致力于推动企业在营销媒体战略中充分发挥互联网广告的作用和有效运用大数据带来的精准营销。

身为IT和互联网行业的资深高管,曾良的职场生涯聚焦在IT和互联网行业的业务拓展、营销与经营管理,他在中国和海外市场都具备领导多样化团队并高速增长业务的丰富成功经验。加入百度以前,曾良担任微软(Microsoft)大中华区副总裁,全面负责微软在大中华地区针对政府、教育、医疗等重点行业的战略、业务拓展和运营。

Liang ZENG

Vice President
Baidu Inc.

Mr. Liang Zeng serves as Vice President of Baidu Inc. and oversees key account sales, search engine marketing and Baidu Marketing Research Institute. He is an IT and Internet industry executive with a successful track record in leading diverse team to grow business in multiple countries.

Before joining Baidu, Liang worked for Microsoft as a member of the Greater China Region (GCR) Senior Leadership Team and was responsible for driving the sales, marketing and services of government, education and healthcare industry for China, Hong Kong and Taiwan. Before Microsoft, Liang worked in Kingdee International Software Group, where he held different executive positions, including Sr. VP of Sales and Marketing, Chief Marketing Officer, President of Kingdee Asia Pacific. Liang started his IT career at MicroStrategy (a NASDAQ-listed business intelligence software vendor) in its US headquarter.

Liang received both his MBA and his MS in Engineering from Georgia Institute of Technology, USA. In addition, he holds another MS in Engineering degree from Tsinghua University in Beijing.

上海明天广场JW万豪酒店,上海市黄浦区南京西路399号

JW Marriot Hotel Shanghai at Tomorrow Square,NO.399 Nanjingxi Rd, Huangpu District, Shanghai

营销策略类——品牌影响力

营销策略类——互动营销

营销策略类——客户关系管理(CRM)

营销策略类——社会影响力

媒体策略类——跨媒体整合

媒体策略类——跨移动整合

媒体策略类——移动App/网站

媒体策略类——移动社交

应用技术类——移动技术创新

应用技术类——广告形式创新

应用技术类——电商创新

应用技术类——O2O创新

2015 MMA无线营销大奖在沪揭晓

(2015年8月14日,上海)——2015年度MMA无线营销大奖 (The Smarties™) 的终审结果今日在上海揭晓,共评选出金奖12枚,银奖9枚,铜奖11枚,公司大奖3枚和特别奖1枚。

本次大奖自五月启动以来,共收集到报奖案例272件。由初审评委经过一周的线上评审,角逐出入围案例72件。来自MMA中国无线营销联盟董事会,广告代理商和知名媒体的代表共11人参与了终审,阳狮集团中国区主席兼首席创意官郑以萍女士受邀担任评审主席。

郑以萍女士在颁奖典礼上通过VCR高度赞扬了本次大赛的案例水平,她表示“移动是广告主不可缺席的领域,也是为了营销发展的方向。”

作为世界上唯一一个表彰无线营销创新和发展的全球性奖项,MMA无线营销大奖 (The Smarties™)涵盖全球奖项和区域奖项,旨在表彰致力于移动营销事业并取得优秀成绩的广告主,广告代理公司,媒体主以及移动营销服务和技术供应商,进一步推动移动营销事业的持续向前和健康发展。

The Smarties™2015 中国无线营销大奖获奖名单
排名 案例名称 申报单位 广告主
类别A :营销策略-品牌影响力
金奖 安踏跑步生日 新网迈 安踏体育用品
银奖 KFC – World Cup 肯德基-世界杯 传立媒体 百胜中国
铜奖 大众汽车“E见就来电”试乘试驾活动 竞立媒体 大众汽车中国
类别B:营销策略-互动营销
金奖 飘柔“真爱时刻”大比拼 亿动广告传媒 宝洁
银奖 叫上趣多多,一起甩无聊 安索帕&腾讯 卡夫
铜奖 百事“动起来,就现在” 腾讯 百事
杜蕾斯美术馆 环时互动 利洁时
类别C :营销策略-客户关系管理(CRM)
全部从缺
类别D:营销策略-社会影响力
金奖 2015康师傅优悦 点点滴滴优水悦人心活动 意淩安索帕&腾讯 康师傅
银奖 被社交传播激活的社会公益-PETA#用买卖制止买卖# VML TEEIN PETA
铜奖 从缺
类别E :媒体策略-跨媒体整合
金奖 可口可乐乔雅咖啡列车摇出惊喜篇 Cheil鹏泰 可口可乐中国
银奖 L’Oreal Men Expert – Cool Running 欧莱雅男士天天酷跑 传立媒体 欧莱雅
Nike Light of Speed 传立媒体 耐克
铜奖 Visa#去我不一样的旅行# OMD visa
类别F:媒体策略-跨移动整合
金奖 康师傅绿茶开学季移动传播项目 多盟 康师傅
平安一账通&微信游戏跨界整合营销 新网迈 中国平安
银奖 从缺
铜奖 从缺
类别G:媒体策略-移动APP/网站
金奖 从缺
银奖 从缺
铜奖 Nike N+TC World’s Largest Selfie 传立媒体 耐克
三星NOTE4“寒冷的冬天,写出浓浓的暖意” 腾讯 三星
特别奖 杜蕾斯美术馆 环时互动 利洁时
类别H:媒体策略-移动社交
金奖 长荣航空-空中台湾 意淩安索帕 长荣航空
能交流的条形码——绿箭微信扫码领流量送表情合作 腾讯 箭牌中国
银奖 从缺
铜奖 必胜宅急送-DIY我的任性比萨 意淩安索帕 百胜中国
类别I:技术应用-移动技术创新
金奖 联合利华【扫码行动,重造产品使命】 VML TEEIN 联合利华
银奖 全中国一起摇 奇虎360 奇虎360
铜奖 阿里大数据助力美素佳儿——打破“真实的谎言”,实现“真人”购买 阿里妈妈&欧安派 富仕兰食品贸易(上海)
类别J:技术应用-广告形式创新
金奖 Nike Air Quality Index 耐克空气污染指数 传立媒体 耐克
欧克利 – 一“镜”之隔 阿里妈妈 欧克利
银奖 从缺
铜奖 Nike Women一步之摇,只为更赞 腾讯 耐克
类别K:技术应用-电商创新
金奖 从缺
银奖 一汽丰田RAV4 &淘宝电商O2O案例 电众数码 一汽丰田
多芬“致闺蜜”数字营销整合案例 PHD 联合利华
铜奖 从缺
类别L:技术应用-O2O创新
金奖 麦当劳樱花甜筒跑酷之旅 百度 麦当劳中国
银奖 麦当劳新麻麻黑甜筒上市数字互动营销战役 新网迈 麦当劳中国
铜奖 MINI携手Uber玩转成都 凯络 MINI
优衣库搭出色O2O2O整合营销 欧安派 优衣库
公司类
最佳广告主 康师傅、耐克
最佳营销公司 传立媒体
金奖:12枚,银奖:9枚,铜奖:11枚,公司大奖:3枚;特别奖:1枚

“MMA无线营销论坛2015”在沪召开

SMoX报告首次在华发布

(2015年8月14日,上海)——由MMA中国区无线营销联盟与亿动广告传媒(Madhouse)联合主办的 MMA无线营销论坛2015 (The MMA Forum 2015 Shanghai)今日在上海盛大召开,吸引了来中国移动营销行业的专业人士600余人。

MMA中国无线营销联盟联合主席李桂芬(电通安吉斯集团中国区董事长)与陈建豪先生(谷歌中国区副总裁)在论坛开始时为大会致欢迎辞,回顾了中国区无线营销联盟在过去一年所作出的成绩。

MMA全球无线营销联盟首席执行官Greg Stuart在大会上首次揭秘MMA最新研究报告——Smart Mobile Cross Marketing Effectiveness(简称SMoX.me)。这份报告不仅采集了在跨媒体营销中移动媒体的真实效果,还分析了如何在不增加预算的情况下优化跨媒体的广告投放策略来提高投资回报率。

SMoX.me以直观的方式,让广告主可以衡量其在移动媒体上的每一分钱所产生的效果,并且看到各媒体渠道在何处达到其ROI的峰值。

作为SMoX.me中国区的参与者,可口可乐全球移动事业总监Tom Daly也发表了主题演讲并与Greg对话,第一次对外公布了可口可乐的跨移动媒体营销绩效报告的数据和成果,用数据佐证了移动在营销活动所起到的“催化剂”作用。

MMA中国区无线营销联盟广告标准及测量委员会秘书长,亿动广告传媒(Madhouse)创始人兼首席执行官马良骏先生,还与与会嘉宾分享了MMA中国广告标准通过国家信标委立项审批的喜讯。

联合利华北亚区媒介总监David Porter,星创视界(宝岛眼镜)董事长间首席执行官王智民,大众点评市场营销副总裁黄驰,乐视网生态营销及客户运营中心营销副总裁谭婧颖等也出席了大会并发表演讲和参与讨论。此外,还有来自不同行业的40多家广告主也参与了本次大会。

MMA无线营销论坛上海是“MMA 论坛系列”的一部分,是聚集全球无线广告精英和高层决策者的顶级盛会。本次论坛内容关注移动营销的未来,手机如何被有效应用于市场营销,分享经验,聚焦中国,关注海外。顶尖的营销开拓者们在现场讲述他们是如何把移动营销引入其庞大的营销策略;如何从广告主预算中分得更多移动营销经费;向移动广告监测和效果衡量标准化迈进;跨媒体营销中的移动绩效;商业与传媒在移动浪潮中的同步转型;分享国内外成功案例等。

中国区无线营销联盟

MMA中国区无线营销联盟是全球性非营利组织“移动营销协会”(Mobile Marketing Association, MMA)的中国分支机构。MMA中国无线营销联盟致力于推广中国移动营销行业的发展:制定适应中国市场的移动广告标准;培养并促进品牌商,代理商,移动媒体及电信运营商对移动营销的认知和相互合作;携手第三方的调研机构建立第三方广告效果监测,为移动营销产业创造公证、有效的评估工具;不定期发布关于中国市场的移动营销白皮书和调研报告;组织和举办针对移动营销的高峰论坛,介绍国外移动市场的最新资讯、技术及营销发展动态;对在中国移动营销领域表现突出的广告活动和其代理商和广告主进行表彰。

媒体联络

Amanda Guan
MMA中国无线营销联盟 会员& 项目经理

手机: +86 13918135478

邮件: amanda.guan@mmaglobal.com

MMAF 2015 is held in Shanghai with the launch of SMoX China report

(August 14, 2015, Shanghai)—–The MMA Forum 2015 Shanghai, which is co-organized by Madhouse, was successfully held in Shanghai, attracting more than 600 experts and professionals in mobile marketing industry.

At the beginning of the meeting, the Co-Chairs of MMA China, KF Lee (Chairwoman, Dentsu Aegis Network China) and Tony Chen (Chief Digital Evangelist, Google China) welcomed all the attendees and reviewed the achievements of MMA China in the past year.

Greg Stuart, CEO of MMA Global, released the official SMoX.me (Smart Mobile Cross Marketing Effectiveness) research findings at the forum. This report delivers real data on mobile’s impact in the marketing mix as well as how people can optimize cross media resulting in a higher ROI without increasing campaign budget.

As the report’s participant and sponsor in China market, Tom Daly, Group Director-Global Connection, Coca-Cola, delivered a keynote speech and had a dialogue with Stuart, sharing the company’s Chinese New Year campaign data and mobile performance with the attendees for the first time.

Joshua Maa (Founder and CEO of Madhouse), Mobile Advertising Standards & Measurement Committee Chair of MMA China, announced at the forum that MMA standards had adapted by China National Information Standardization Committee.

David Porter, Media Director, Unilever North Asia, Jim Wang, Chairman & Chief Executive Officer, NOVA VISION (Baodao Optical), Jerry Huang, Vice President of Marketing, Dianping.com and Karen Tan, Vice President of Eco-marketing and Customer Operation Center, Letv also attended the forum.

MMA Forum Shanghai, as a part of the “MMA Events”, is the top event aggregation of global mobile advertising elite and top decision makers. The forum focused on the future of mobile marketing, how mobile phones can be used effectively in marketing, experience sharing, focused on China and overseas. The top marketing pioneers presented how they put the mobile marketing into its huge marketing strategies; how to share more mobile marketing budgets from advertisers’ budgets; move forward to advertising monitoring and measurement standardization; evaluate the performance of cross media marketing; transform in the business and media world; shared successful cases of China and overseas.

About MMA China

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. MMA China was launched in April 2011 to serve for the fast growing mobile marketing industry in China. By working closely with service carriers, application developers, brands, agencies and other important partners, the MMA China aims to build a sustainable ecosystem for the mobile marketing industry in China and to be the leading association for nation-wide consultation on key industry issues including measurement and metrics, mobile advertising guidelines, codes of conduct and consumer best practices.

Media Contact:

Amanda Guan

Membership & Projects Manager MMA China

+86 13918135478

amanda.guan@mmaglobal.com

MMA发布与可口可乐合作的最新SMoX报告

中国市场数据证明移动在跨媒体营销中的重要作用

(2015年8月14日,上海和纽约)—— 全球无线营销联盟MMA(Mobile Marketing Association)今日在MMA中国无线营销论坛上发布最新的SMoX报告(Smart Mobile Cross Marketing Effectiveness)。本次,MMA通过与可口可乐合作,根据其在中国农历新年的跨媒体营销活动,分析得出结论:在不改变广告预算的情况下,只需调整移动的份额即可以大幅提高营销效果。报告数据显示,最理想的移动份额(占所有预算而非数字部分的预算)应该在8%-15%之间。

在与Marketing Evolution和Millward Brown Digital的共同合作下,SMoX报告旨分析移动对比其他所有媒体所能带给广告主在经济效益上的差异。这也是第一次,有一份确实有效的报告能从数据上向广告主展示移动在跨媒体营销中所起到的效力。本次报告的结论与之前MMA在美国与AT&T, Coca-Cola, MasterCard 和Walmart合作结果一样。另外,MMA还在美国,中国,英国,土耳其和巴西进行了其他的相关研究。

“可口可乐一直致力于发展全球最具创新意识和最有效的市场营销活动,因此我们必须完全的理解和掌控移动营销所能给予我们未来发展的能力,”可口可乐全球移动事业总监Tom Daly表示。

“根据在中国以及美国市场的研究结果,我们开始看到移动已经向营销者展开了一条通往未来的发展之路。在营销效率和效果上,我们都得到了可以说服自己的事实。”

可口可乐调研报告的结果:

  • 移动对于ROI的贡献接近TV的两倍,其对于销售的驱动效力是其他渠道平均数据的两倍。
  • 移动投入占总预算的8%时,能够带动7%的利润,而当这个占比到达15%时,则能带动16%的利润增长。
  • 移动视频广告的效果要优于TV和其他数字视频(3倍左右)。这个数字比美国市场的数据还要高得多。
  • 移动的展示广告能够有效提高购买意向,而移动社交则能同时提高受众参与度和购买意向。

总之,SMoX报告的结论告诉我们,最理想的移动广告占比应该占全广告预算的15%。这样便能在不增加广告预算的前提下,大幅度提高销售,增加两位数百分比的利润。

“虽然消费者行为和广告主在移动端的投入之间所存在的失衡,已经成为一个显而易见的问题。但如今有了一份真实的,不容辩驳的报道来让广告主不得不正视这个问题,”MMA全球无线营销联盟的CEO Greg Stuart表示。

“我们非常感谢可口可乐能够不遗余力地探索广告投入和实际收益之间的投资回报率,也很庆幸能够这样先锋的广告主能够认同消费者行为的改变,并对移动营销深入洞察。”

中国的报告也进一步佐证了SMoX在美国地区所得出的结论,即移动能效力能够贯穿消费者购买的整个筛漏。 另外,SMoX报告也向广告主显示了,如何将移动端的广告执行做到最佳。

MMA亚太区董事总经理Rohit Dadwal表示,“通过确凿有效的数据,SMoX与可口可乐联合推出的报告体现了移动在跨媒体营销中的效力和移动在中国市场的发展潜力。这和我们在美国市场所得出的结论一致,而且效果更佳突出。”

“报告为广告主重新分配和优化他们的广告预算提供了数据支撑。有了正确的移动广告预算分配,能够让实际的销售提高两位数的百分比。作为行业协会,我们应当帮助广告主通过最有效的渠道实现最好的营销效果,并且跟上消费者行为的变化,更好的理解移动的力量。”

SMoX报告的方法论

SMoX建立了一个跨媒体间,将移动和其他渠道效果进行对比的数字模型。这个算法已经通过了Advertising Research Foundation (ARF) 的审核确认。

关于MMA中国区无线营销联盟

MMA中国区无线营销联盟是全球性非营利组织“移动营销协会”(Mobile Marketing Association, MMA)的中国分支机构。MMA中国无线营销联盟致力于推广中国移动营销行业的发展:制定适应中国市场的移动广告标准;培养并促进品牌商,代理商,移动媒体及电信运营商对移动营销的认知和相互合作;携手第三方的调研机构建立第三方广告效果监测,为移动营销产业创造公证、有效的评估工具;不定期发布关于中国市场的移动营销白皮书和调研报告;组织和举办针对移动营销的高峰论坛,介绍国外移动市场的最新资讯、技术及营销发展动态;对在中国移动营销领域表现突出的广告活动和其代理商和广告主进行表彰。

媒体联络:

Amanda Guan
MMA中国无线营销联盟 会员& 项目经理

手机: +86 13918135478

邮件: amanda.guan@mmaglobal.com

The MMA Unveils Latest Results From Multi-Year, Global Cross Marketing Effectiveness Research (SMoX), Conducted with The Coca-Cola Company in China

Study proves mobile is the most efficient driver of sales in the marketing mix

Shanghai and New York – August 14, 2015 – The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year. Results released today at the MMA Shanghai Forum confirm that marketers would significantly improve their overall campaign performance without increasing budget, by simply raising mobile spend. According to the study, the optimal spend for mobile (based on total campaign spend, not just digital) is between 8-15%.

Conducted in combination with Marketing Evolution and Millward Brown Digital, SMoX assesses the economic value of mobile compared to traditional marketing channels and provides brand marketers, for the very first time, empirical evidence on the impact of mobile in the marketing mix. The results from this latest study are consistent with results from other recently released studies in the U.S. with AT&T, Coca-Cola, MasterCard and Walmart. Additional studies are being conducted in U.S, China, UK, Turkey and Brazil.

“Because we strive to develop the world’s most innovative and effective marketing, we knew we had to fully understand and leverage mobile’s ability to drive the future growth of our business,” said Tom Daly, Group Director, Global Connections, at The Coca-Cola Company. “Based on the results for China, as well as the study we conducted in the U.S., we have begun to see a number of truths about mobile that provide a clear path forward, especially around marketing effectiveness. We now have the facts we needed.”

A Closer Look at the Coca-Cola Results:

  • Mobile offered nearly double the ROI over TV and was twice as efficient in driving sales compared to the campaign on average
  • Mobile at 8% of total budget drives 7% of the profit and mobile at 15% drives 16%
  • Mobile video emerged as significantly more effective compared to both TV and digital video (around 3X). This was a greater increase than even than the strong trends seen for mobile video in the U.S. studies.
  • Mobile display drove purchase intent, while mobile social drove both purchase intent and engagement

In conclusion, SMoX showed that the optimized mobile spend level is 15%, impacting sales even further and producing a double-digit profit increase.

“The market has acknowledged that there is a deep chasm between consumer behavior and what brands are currently spending on mobile, but now there is real, indisputable proof on the value of mobile to a brand’s business goals,” said Greg Stuart, CEO of the MMA. “We applaud Coke for their leadership and commitment to figuring out the true ROI of their marketing spend and aligning to consumers’ dramatic move to mobile for content, community and commerce.”

The results from China reinforce the findings of the other U.S. SMoX studies—that mobile is a key driver of business results across the entire purchasing funnel. Additionally the SMoX study highlights that mobile when executed with best practices impacts performance even further.

“With empirical data, the SMoX study with Coca Cola in China demonstrates the impact of mobile on a business and its competitive opportunity in this region, similar to what we have learnt in the United States – but with even better results,” said Rohit Dadwal, Managing Director of the MMA in Asia Pacific. “It is a great data set for marketers to reassess and optimize their spending with the most impactful allocations in their marketing mix, while leveraging mobile with double digit spend. As an industry it is time we learnt the effectiveness of the channel to aid marketers with their ambitions, and kept pace with consumers to understand the power of mobile.”

SMoX Study Methodology

SMoX applies Marketing Evolution’s unique cross-media attribution modeling approach, leveraging new techniques to provide a granular read on mobile and other media. Marketing Evolution’s methodology has been independently reviewed by the Advertising Research Foundation (ARF).

About the Mobile Marketing Association (MMA)

The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate – Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oréal, MasterCard, McDonalds, Microsoft, Mondelez International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com.