2016 MMA无线营销论坛

2016 MMA无线营销论坛

简介

“MMA无线营销论坛2016”在沪召开

由MMA中国区无线营销联盟联合主办的 MMA无线营销论坛2016 (The MMA Forum 2016 Shanghai)于9月2日在上海静安四季酒店盛大召开,吸引了来自中国移动营销行业的专业人士800余人。

MMA中国无线营销联盟联合主席郑香霖(腾讯公司副总裁)与蔡易承先生(精硕科技联合创始人总裁兼首席财务官)在论坛开始时为大会致欢迎辞,回顾了中国区无线营销联盟在过去一年所作出的成绩。

四年前MMA进入中国,这四年是中国移动营销发展最快的几年,移动用户从四个亿到现在接近8个亿,四年前整个中国移动广告市场的规模接近差不多一百亿,现在已经上了千亿级,发展速度非常惊人。

两位联合主席重申了MMA进入中国希望可以发挥桥梁的作用,将移动营销的全球视野在海外的实战与创新技术带来中国,帮助国内移动媒体代理商,提升移动广告营销在投放效率的效果。

MMA亚太区董事总经理 Rohit Dadwal随后发表了2016年移动营销的重要趋势,以宏观角度讲述了互联网行业最大的变化是消费者向移动端的转移,以及品牌和技术要跟着消费者走的观点。

会上,腾讯公司网络媒体事业群市场部副总经理谢国栋就“缔造移动媒体新形态”做了精彩的分享,在移动互联网连接一切的时代下,媒体发展的四大浪潮已经到来,万物皆媒、无边界网络、数据+、以及内容过剩、平台为王。前两个浪潮导致了内容数据量的过剩,也使得具备精准内容匹配能力的平台更加具有竞争力,在这样的趋势之下,腾讯顺应“内容为王”的大方向,布局全场景移动资讯平台。其中,腾讯新闻立足于权威和专业,而天天快报则定位于兴趣阅读,两者结合加上其他产品形成的垂直资讯矩阵,既能涵盖权威新闻解读,也符合兴趣娱乐阅读,消费者不同层面的资讯需求都得到满足。另外,在万物皆媒的纬度上,腾讯打造了企鹅自媒体平台,能够任何一个群众可以成为媒体的一部分,腾讯还打造了资讯内容机器人“Dream Writer”,也让程序成为媒体的一员。基于这些纬度的进展,通过像奥运会这样重大热点赛事的全方位媒体报道,腾讯不仅创造了最佳用户体验,也为广告主创造了最好的商业价值,形成了一个“平台、用户、广告主”三赢的局面。

高桥智隆(Robo Garage创始人兼首席执行官)在日本素有“机器人教父”之称;他为大家描述了这样一幅生活场景,在不远的五年后,智能化的人形机器人会完全融入到人们的生活当中,并就智能机器人会为大家带来的影响进行了分享。大会上介绍的拥有机器人外形的智能手机RoboHon从技术创新到功能体验等令人眼前一亮。

亿动广告传媒首席产品官黄凯文先生以及中国数字化营销与服务产业联盟秘书长肖逸民先生回顾了MMA中国广告标准及测量委员会所取得的成就,从最初推动移动营销被接受到目前已占据数字营销50%,在BAT等的努力下,MMA在移动营销的差异化、规模化等测量标准上已有各项进展,未来会关注更多测量标准,以尊重广告主的经济效益,触达更多的生态平衡与规范化。

接下来的圆桌讨论上,由宏盟媒体集团移动营销Airwave总经理符传志先生围绕网络移动和VR发布的店铺场景主持讨论,圆桌嘉宾来自于赛百味大中华区经理JJLim先生,李维斯大中华区市场总经理陈祖贻,丝芙兰产品拓展部经理蔡维娜,和xAD创始人兼全球首席执行官MrD。会上讨论以产品服务为基础,无论借助新技术如VR等或线上线下渠道等,改进消费者体验才是未来零售行业的方向。

作为全球场景营销领域的领导者,xAd在MMA论坛当天与AdMaster签署了一份战略合作协议,根据协议:双方将共同开发基于位置场景营销的数字广告营销闭环效果评估解决方案。该解决方案将会整合AdMaster广告监测和效果评估体系,并结合 xAd Blueprints 专利技术,帮助广告主针对移动广告投放和门店流量转化关系提供更加深入的数据分析。本次合作将成为国内首个打通移动广告营销与线下门店流量数据的创新里程碑。

移动载体在规模化方面怎么做大,或者把个性化的营销化,是广告主很关心的话题,主持人RKMani,凯络中国,国际客户董事总经理卡利迪董事总经理与丝芙兰副总裁Helen Zhou、阿里巴巴集团副总裁靖捷,筷子科技创始人及首席执行官陈万锋,谷歌大中华及韩国区数据洞察与解决方案总经理郭志明就个性化定义、推广案例如阿里奥利奥超级品牌日、个性化背后的数据及隐私开展了讨论。

个推作为国内领先的推送技术服务商,和一众营销巨鳄出现在MMA的移动营销会场,是缘于旗下的个灯产品。个推凭借推送产品积累的海量数据优势,于2015年宣布进军移动营销领域,并顺势推出基于大数据的场景化移动营销平台——个灯。在本届大会上也分享了个灯,其依托大数据用户画像和地理位置信息可以实现广告实时精准投放。

对于个性化营销规模化,触宝CEO王佳梁认为其背后所依托的数据不仅仅是用户画像中个体的属性,基于社交关系的营销也绝非微信等社交平台的专属。在未来,社交图谱将成为个性化营销中非常重要的部分。

会上,安索帕上海总经理罗安来,联合利华中国冰淇淋事业部资深品牌总监徐宇淙以及PHD移动策略总监伍颖礼以可爱多营销案例剖析了在受众群中,运用名人效应,策划以移动为核心,为手机设计和分享设计的数字体验。

由精硕科技的蔡易承主持关于直播的热们话题讨论,金佰利高级市场总监谢乐,一直播/秒拍/小咖秀全国渠道总监吴玮、微博商业运营总监洪力舟认为直播是大趋势,考虑到利益,直播既是广告平台又是平台。品牌应选与其调性相符合的主播与直播平台,从直播目的、消费者定性、评估标准和内容驱动上去做直播。

移动互联网的品牌安全和流量质量,由来自Morketing的副主编冯淇主持,嘉宾分别是来自宝洁的媒介副总裁徐樱丹,RTB China主编范秋华以及Adexchanger 主编张迪,以及亿动首席产品官黄凯文。讨论认为品牌安全这个问题原因有几点,一个是广告主KPI的压力还有以及是媒体不够开放,怎么解决这个问题,一方面是自律,一方面是让广告主看到安全带来的利益,依靠行业规范,甚至采用市场化的手段解决这些问题。

乐视生态营销全国商业运营中心总经理杲鹤川、复旦大学文化人类学博士郭莉,和邑策中国董事总经理张晓涓,就“小屏生态”移动营销新热点进行对话,提出生态营销的核心就是提供用户服务,在服务中不断深挖和洞察用户的需求。

群邑移动的董事总经理魏玮,与新生代市场监测机构副总裁宋松韵就母婴市场进行讨论。通过报告的数据洞察,以定型调研挖到更深的角度。得出最后的结论,现在我们看到怀孕之后没有人担心辐射问题了,所有人都疯狂使用手机,因为妈妈们时间更多了,对于新一代孕妈妈的群体,可以通过技术数据调研方法给广告主调研公司甚至媒体伙伴触达跟沟通这样的人群。孕妈妈怀孕有宝宝不是女方一个人的事情,是两个家庭动辄在一起的,这个家庭用什么方法跟他们沟通,和进行营销,是给到相关行业伙伴们的信息。

关于移动程序化效率为互动的融合,由安纳特中国董事总经理温道明主持,圆桌嘉宾有个推的副总裁陶源、腾讯的社交广告部副总经理张敏毅和优酷土豆销售运营中心总经理谈岩嵩、AppsFlyer亚洲区副总裁马健龙。圆桌上肯定了移动化趋势正在改变着用户的的生活方式与行为习惯,同时受众群习惯的转移会导致广告主营销方式发生变化,数字营销中移动的比重大部分都将在移动。

2016年度MMA无线营销 (The Smarties™) 金银铜三奖揭晓

MMA无线营销论坛上海是“MMA 论坛系列”的一部分,是聚集全球无线广告精英和高层决策者的顶级盛会。

本次论坛内容关注移动营销的未来,手机如何被有效应用于市场营销,分享经验,聚焦中国,关注海外。顶尖的营销开拓者们在现场讲述他们是如何把移动营销引入其庞大的营销策略;如何从广告主预算中分得更多移动营销经费;向移动广告监测和效果衡量标准化迈进;跨媒体营销中的移动绩效;商业与传媒在移动浪潮中的同步转型;分享国内外成功案例等。

本次论坛隆重揭晓了2016年度MMA无线营销 (The Smarties™) 金银铜三大奖项。详情如下:

演讲嘉宾

蔡易承
联合创始人总裁兼首席财务官 精硕科技

蔡维娜
产品拓展部经理 丝芙兰

陈祖贻
市场总经理 李维斯大中华区

Dipanshu “D” Sharma
创始人兼全球首席执行官 xAd

符传志
总经理 宏盟媒体集团

范秋华
主编 RTB China

冯淇
副主编 Morketing

杲鹤川
生态商业运营总经理 乐视

高桥智隆
创始人兼首席执行官 Robo Garage

郭莉
创始合伙人 CEO 上海睿丛文化

郭志明
教育证书委员会副主席 数据洞察与解决方案总经理 谷歌大中华及韩国区

黄凯文
首席产品官 亿动广告传媒(Madhouse)

洪力舟
微博商业运营总经理 新浪

靖捷
副总裁 阿里巴巴集团

JJ Lim
大中华区区域经理 赛百味

罗安来
董事总经理 安索帕 上海

马健龙
亚洲区副总裁 AppsFlyer

R.K.Mani
国际客户董事总经理 凯络中国

Rohit Dadwal
董事总经理 MMA亚太区

陶源
副总裁 个推

谈岩嵩
全国销售运营中心总经理 优酷土豆

王佳梁
联合创始人兼CEO 触宝科技

温道明
中国广告标准及测量委员会副主席
董事总经理 安纳特
Amnet,Amplifi

魏玮
市场研究委员会副主席群邑移动营销 董事总经理

伍颖礼
移动策略总监 PHD

吴玮
全国销售副总经理 一下科技 秒拍 小咖秀 一直播

谢国栋
网络媒体事业群市场部副总经理 腾讯公司

肖逸民
秘书长 中国数字化营销与服务产业联盟

徐宇淙
冰淇淋事业部资深品牌总监 联合利华(中国)

张晓涓
董事总经理 群邑中国旗下邑策、PBU及Plista

张敏毅
腾讯社交广告部副总经理 腾讯

郑香霖
中国无线营销联盟联合主席腾讯 副总裁

Overview

MMA Forum 2016 Shanghai and The Smarties China 2016 will be held on 2 September 2016.The MMA Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing. As a part of the MMA Forum series, MMA Forum in China has established itself as the premier event for marketers who want to fully embrace, utilize and execute marketing campaigns that truly allow them to meet and exceed their marketing objectives. Organized by MMA China, MMA Shanghai 2012 had 600 attendees and MMA Beijing 2013 over 800 attendees, 2014 over 700 attendees and 2015 over 800 attendees.

The Smarties is the world’s only global mobile marketing awards program recognizing and celebrating outstanding achievement within the industry for innovation, creativity and leadership. Started in 2005, The Smarties comes through North America, Latin America, Asia and Africa each year, and ends with a global awards gala in New Year. The Smarties China is organized by MMA China, already had success in past 4 years. MMA China wishes to recommend the excellent mobile marketing campaigns and productions in China to the global stage.

Speakers

Alvin Foo
Senior Brand Director Unilever Ice-cream Business Unit(China)

Andy Fan
Chief Editor RTB China

Benjamin Wei
Research Committee Vice Chair Managing Director GroupM Mobile

Benny XU
Senior Brand Director Unilever Ice-cream Business Unit(China)

Clement Huang
Chief Product Officer Madhouse Inc.

Denise Ng
Mobile Strategy Director PHD

Derek Kwok
Market Education & Certification Program Committee Vice Chair,Head of Data Solutions & Insights, Greater China & Korea, Google

Dipanshu “D” Sharma
Founder & Global CEO xAd

Ethan Tsai
Co-chair MMA china, Co-Founder President & CFOAdMaster

Fred Feng
Deputy Chief Editor Morketing

Gordon Xie
Deputy General Manager, Marketing Department, Online Media Group, Tencent

Harry Gao
General Manager of Commercial Operations LeEco

Jeremy Chan
Head of marketing Levi’s Greater China

Jet Jing
Group Vice President Alibaba

JJ Lim
Country Manager of Greater China Subway

Ken Hong
GM Weibo Commercial Operations Sina

Lawrence Wan
Mobile Advertising Guideline Committee Vice Chair, MD Amnet,Amplifi

Lily Guo
Founding partner and CEO Shanghai Ruicong Culture

Mickey Zhang
Director and General Manager Xaxis PBU and Plista, GroupM China

Michael Wong
Co-founder and CEO TouchPal

Minyi Zhang
Deputy General Manager Tencent Social Ads Tencent

Rohit Dadwal
Managing Director MMA Asia Pacific

R.K.Mani
Managing Director of International Clients Carat China

Rohan Lightfoot
Managing Director Isobar Shanghai

Ronen Mense
VP Asia AppsFlyer

Steven Chang
Co-chair MMA China,Vice President Tencent

Tomotaka Takahashi
Founder&CEO Robo Garage

Weina Cai
Product Development Manager SEPHORA

Wei Wu
National Channel DirectorYizhibo/Miaopai/Xiaokaxiu YiXia Technology

Winder Chen
Founder & CEO Kuaizi Technology

Yansong Tan
GM of National Sales Operation Center Youku Tudou

Yimin Xiao
Secretary General China Digital Marketing and Service Industry Union

Yuan Tao
Vice President GeTui

蔡易承

中国无线营销联盟联合主席

联合创始人总裁兼首席财务官 精硕科技

蔡易承(Ethan Tsai)现任 AdMaster(精硕科技)联合创始人、现任总裁兼首席财务官,主要负责公司的财务管理和运作、从全球战略发展的角度帮助公司评估项目价值和前景、公司发展策略规划、企业核心竞争力的识别和建立。

蔡易承于2010 年加入 AdMaster。他对大数据的应用与管理有着丰富的实战经验,尤其在数字广告、移动及跨多屏、社交媒体及电商等领域的数据应用和打通整合应用方面。 他擅长紧密结合市场发展方向,带领团队探索适合企业发展的商业运营模式。

蔡易承毕业于台湾大学,拥有金融学士学位。

Ethan Tsai

Co-chair MMA china

Co-Founder President & CFO AdMaster

Ethan is the Co-Founder, President and Chief Financial Officer at AdMaster. He is responsible for managing the company’s financial affairs as well as evaluating the viability and market outlook for new projects, developing the company’s growth strategy, and identifying and bolstering the company’s competitive advantages.

Ethan joined AdMaster in 2010 and brought with him a wealth of experience in the big data industry. He is particularly knowledgeable about big data integration as it relates to digital advertising, mobile and cross-screen marketing, social media, and e-commerce. He is also skilled at adapting AdMaster’s business model to take advantage of changes in the market.

Before joining AdMaster, Ethan started a number of new businesses in Taiwan, Japan and South Korea in a variety of industries such as healthcare, finance and technology. A devoted serial entrepreneur, Ethan would wait until each business became successful before moving on to the next one.

Ethan has a bachelor’s degree in finance from National Taiwan University.

陈万锋

创始人兼首席执行官 筷子科技

拥有将近十余年丰富国际品牌管理经验以及数字营销经验。

2005年加入宝洁,至2011年任个人洗护品类品牌经理以及国际品牌总监,业务涉及全球5个主要市场。在任期间,带领国际团队深入各市场了解家庭消费者,建立新一代的品牌架构,指导10年新产品发展计划,以及品牌发展战略,并参与新兴市场(非洲以及拉美)的市场扩张。
2011年-2013年担任宝洁中国首位数字媒体运营及创新总监。主导宝洁数字媒体运营,包括视频,展示,搜索,社交各媒体投放策略和运营优化。负责探索包括全网电商,大数据,移动营销等崭新领域的创新实践。
2013年8月调任博朗品牌中国区市场总监,带领团队建立数字品牌生态运营系统,在短短六个月内,博朗品牌知名度在主要城市实现双位数增长,电商销售同比超过2.5 倍,市占率多年来首次攀升。在10个月间带领博朗一跃成为宝洁中国旗下第二大电商品牌,并一举超过松下成为国内电动剃须刀第二大品牌。
2014年4月任途牛旅游网任营销中心副总经理,整合途牛营销中心与无线中心运营 。
2014年7月投身程序化媒体任筷子科技CEO,发展创新程序化创意平台以及技术。

Winder Chen

Founder & CEO Kuaizi Technology

Winder Chen has over 11 years of rich experience in brand building and digital marketing and marketing technology development.
Winder joined P&G Greater China in 2005, he started off in the Personal Care sector for local market, leading an equity winning brand with dominant market share and in 2009 promoted to led 5 global markets. He led a global team to immerse into the consumer lives of different markets and built the new brand architecture and 10 years innovation roadmap and brand strategy, and also is involved into new market expansion like Africa and LATAM.
In 2011-2013, Winder took the role of Marketing Director for Digital Media & Innovations for P&G Greater China, in which he oversaw total P&G digital media operations, including video, display, search and social investment strategy and operation optimization, plus active explorations for P&G in big data, mobile marketing etc, during when P&G has risen to FMCG’s leading digital player.
In Apr 2014, Winder became GM of Tuniu.com(NASDAQ). In just 3 months he integrated the entire operations of Tuniu’s Marketing organization and Mobile team.
In July 2014, Winder became Founder and CEO of Kuaizi Technology devoted into development of AI Creative Platform and technology aiming to transform the creative efficiency, effectiveness and insights of digital marketing.

蔡维娜

产品拓展部经理 丝芙兰

负责丝芙兰亚洲地区的创新业务和品牌宣传。有10年法国和中国美妆,时尚和奢侈品行业的业务经验。

Weina Cai

Product Development Manager SEPHORA

Weina is in charge of Asia innovation and branding at Sephora with 10 years experiences in luxury/fashion/beauty in France and China.

陈祖贻

市场总经理 李维斯大中华区

陈祖贻生于香港,后辗转于香港,台湾和加拿大三地。有超过15年的关于中国市场的工作经验。他热爱网球,音乐,旅行,电子产品,同时还是一名业余鼓手。

Jeremy Chan

Head of marketing Levi’s Greater China

Born in Hong Kong and grew up partly in Hong Kong, Taiwan, and Canada, Jeremy has worked on the China market for over 15 years. He loves Tennis, Music, Travel, and electronic products and is also an amateur drummer.

Dipanshu “D” Sharma

创始人兼全球首席执行官 xAd

Dipanshu “D” Sharma 于 2009 年创办 xAd,旨在引领公司成为场景营销领域的领导者。今天,xAd 已被公认为首个全球位置营销市场平台,为全世界 超过150 万家广告主提供服务。作为一名无畏的领导者和创始人,D 密切参与企业日常运作的每一个环节(从产品规划和市场战略到技术实施和销售拓展),同时还能确保团队有时间享用他从世界各地精选的葡萄酒。

在创办 xAd 之前,D 在 Nokia 从事技术开发工作,接触到了早期通过移动设备和短程无线电访问互联网的技术。早在 2000 年,D 就创办了 V-Enable,它是 SIRI 语音搜索技术的先导。D 还联合创办了多家公司,包括 RockeTalk(印度第五大移动流量网站)和 Kadonk(排名第一的 Microsoft 项目查看器)。D 获得的荣誉包括 TeleFusion 的“年度技术领军人物”(2003 年)称号、SiliconIndia 的“移动行业的 10 大 CEO”(2013 年)称号及 Ernst & Young 的“年度企业家”提名(2014 年)。D 目前是 Kadonk、WikiSeer、TwinPrime 和 Mobile Marketing Association 董事会的全球董事。

Dipanshu “D” Sharma

Founder & Global CEO xAd

Dipanshu “D” Sharma founded xAd in 2009 to lead the industry in mobile location. Today xAd is known as the first global location marketplace, serving 1.5 million advertisers worldwide. As a fearless leader and founder, D is closely involved with every aspect of the organization’s daily operations, from product planning and market strategy, to technology execution and sales development – all while ensuring the team takes the time to enjoy some of his choice wine selections from all over the world.

Prior to xAd, D spent time developing technology at Nokia that involved early access to the internet via mobile devices and short range radio. In early 2000, D founded V-Enable which was an early pre-cursor to SIRI voice search technology. D is also responsible for co-founding several companies including RockeTalk — India’s fifth-largest mobile-traffic site — and Kadonk — the top Microsoft Project Viewer. D’s credentials also include TeleFusion’s “Technology Leader of the Year” (2003), SiliconIndia’s “Top 10 CEO’s for Mobile (2013), and a finalist for Ernst & Young’s “Entrepreneur of the Year” (2014). D currently sits on the board of directors for Kadonk, WikiSeer, TwinPrime and the Mobile Marketing Association as a global board member.

符传志

总经理 宏盟媒体集团

符传志目前领导着宏盟媒体集团旗下的移动营销专有服务部门Airwave,负责为宏盟媒体所有客户推进和整合移动战略。

符传志是一名资深的网络及移动媒体高层和企业家,拥有20余年的行业经验,其中7 年是在中国。他在加入宏盟媒体集团之前是谷歌中国移动业务的主管。

在之前的13年中,他在其它包括诺基亚在内的科技和媒体公司担任过各种管理层职务。他于1997 年创立自己的公司,并连续三年被德勤列为高科技高成长500 强。符传志曾为多个著名品牌如欧莱雅、香奈儿、LVMH、宝洁、联合利华、可口可乐服务,帮助他们推动在中国的一些早期移动媒体营销活动。

Alvin Foo

Head of Airwave Omnicom Media Group China

Alvin currently leads Airwave China, a Mobile Media Special Business Unit within OMG. Alvin is currently driving and integrating mobile strategy for all clients.

Alvin is a senior internet and mobile media executive and entrepreneur with 20 years of experience in Asia Pacific with the last 8 years spent in China. Prior to OMG, he was the Head of Mobile for Google Greater China.

In the 13 years prior, Alvin had held various leadership roles with other technology & media companies including Nokia and also started his own technology company in 1997 and it was later listed under Fast 500 in APAC for 3 consecutive years by Deloitte Touche Tohmatsu.

范秋华

主编 RTB China

互联网广告科技媒体RTBChina.com及《中国程序化广告技术产业地图》主编。RTBChina持续专注于报道和分析中国程序化广告生态体系的行业动态、投融资及相关技术发展情况。他有超过10年的互联网技术企业管理经验和产品技术应用经验。

Andy Fan

Chief Editor RTB China

Andy Fan is the chief editor of RTBChina.com, a technology media focusing on the development of programmatic advertising industry in China, which reports trade news, investment events and technology development. He is also the editor of the widely used “China Programmatic Advertising Technology Landscape” chart. He has over 10 years of management experience in Internet technology companies in both general management and product development.

冯淇

副主编 Morketing

负责公司内容管理、新产品布局、业务规划等重要工作。冯淇毕业于中国传媒大学,获得广告学硕士的学位。他先后在国际广告杂志社、广告门等行业媒体负责采编工作,完整经历了从传统纸媒、网络媒体以及如今的移动互联网媒体形态的发展演进进程。期间,他先后负责莫比国际广告奖推广、戛纳国际创意节报道等重大项目的执行工作,并独立编辑管理广告门英文版。此外,他曾在新浪等多家互联网公司担任市场部要职。

Fred Feng

Deputy Chief Editor Morketing

Fred Feng takes the charge of content management, new product development, business strategy and other important tasks. Fred has graduated from Communication University of China, with a master’s degree in Advertising in 2007. After graduation, Fred has worked in some trade media such as International Advertising Press and Adquan being an editor. The experience made him go through the progress from traditional media, web media till mobile media. During the whole process, Fred has taken the role of promotion for Mobius International Awards, reporting on Canneslions International Festival, the daily news update of the English version of Adquan.com. Besides, Fred has been in the marketing department in Sina and other internet companies.

杲鹤川

生态商业运营总经理 乐视

乐视生态商业运营部门总负责人,负责商业策略研究,资源管理,价格审核,集团谈判,通案策划,商业植入开发等8个分支部门。

2000年进入互联网行业,就职实华开电子商务集团,PCHOME集团,中天通信产业集团,是中国第一批互联网人。2005年投身4A集团,参与了恒美,安吉斯,阳狮集团的互联网营销团队创始和运营理论的建立,曾在搜狐、百度任职营销管理工作,拥有丰富的代理媒体的跨界职业经验。

Harry Gao

General Manager of Commercial Operations LeEco

Honor & Awards

2014 Agency of the year (Carat)

2011 Agency of the Year Campaign Magazine(Starcom)

2011 Service Team of Year world by Oracle global ( As Oracle Team Lead)

2010 Sohu outstanding strategist awards ( Personal)

2009 Agency of the Year Campaign Magazine (PHD in OMG)

2009 One show Gold Awards (HP My computer My stage integration campaign )

Harry is the head of the Commercial Operations Department at LeEco. He is responsible for 8 branch departments, including commercial planning research, resources management, price auditing, group negotiations, case planning and development of commercial placements etc.

Harry has worked in the internet business since 2000. He has held positions at Shihuakai E-Commerce group, PCHOME group and Zhongtian Communication Industrial Group. He is one of China’s first Internet pioneers. In 2005, Harry joined the 4A group, and helped to establish the internet marketing teams and operational theory for DDB, Andreas and Publicis Groupe. He has also worked as a marketing manager at Sohu and Baidu. He has extensive cross-industry experience in agencies and media.

Honors & Awards

2014 Agency of the year (Carat)

2011 Agency of the Year Campaign Magazine (Starcom)

2011 Service Team of Year world by Oracle global ( As Oracle Team Lead)

2010 Sohu outstanding strategist awards (Personal)

2009 Agency of the Year Campaign Magazine (PHD in OMG)

2009 One show Gold Awards (HP My computer My stage integration campaign)

高桥智隆

创始人兼首席执行官 Robo Garage

Robo Garage创立人和CEO,东京大学副教授,大阪电气通信大学客座教授。创造、设计独一无二的原创人形机器人专家,明星产品有:曾经去过太空的“Kirobo”,机器人手机“RoBoHoN”,全球畅销款机器人“Robi”,以及吉尼斯纪录保持者“Evolta”机器人。
获奖履历:《时代杂志》2004年最佳设计,《科技生活》杂志“33位改变未来的人物”,机器人”Evolta“和”Kirobo“有三项吉尼斯世界纪录,2004-2008年”机器人世界杯“冠军。

Tomotaka Takahashi

Founder&CEO Robo Garage

Founder and CEO of Robo Garage, Research Associate Professor of The University of Tokyo, Visiting Professor of Osaka Electro-Communication University. Creates, designs, and invents unique and original Humanoids including robot astronaut “Kirobo”, robot smartphone “RoBoHoN”, the world best seller “Robi”, and Guinness record holder “Evolta”.

Awards: TIME magazine ‘Coolest Inventions 2004’, Popular Science magazine ‘33 persons changing the future’, 3 Guinness world records for Evolta and Kirobo, and Robo-cup world champion 2004-2008.

郭莉

创始合伙人 CEO 上海睿丛文化

复旦大学人类学博士,上海社会科学院社会学硕士。

曾任牛津国际研究(德国)高级咨询师,牛津国际研究(中国)总经理,复旦大学当代人类社会生活研究中心高级研究员。

现任复旦大学商业人类学教学研究基地主任。

在德国、加拿大、中国累积超过15年社会研究、市场研究、文化符号研究经历,拥有丰富管理咨询经验。深受社会学、人类学长期专业培养与熏陶,同时具有多年商业实战经验。曾作为高级研究员参与联合国大型调研项目多次,具有丰富的定性研究经验。

长期从事快速消费品、奢侈品、汽车、服装等诸多品类的研究咨询工作,是消费者行为与动机研究、文化结构解释及趋势洞察的专家,在市场定位、品牌定位、品牌建设与升级、品牌沟通等商业策略制定颇有建树。

服务客户包括麦当劳、西铁城、保乐利加旗下多款品牌、欧莱雅、可口可乐、凯迪拉克等上百家国内外知名企业,也包括广东旅游局、上海世博委员会等大型政府机构。

Lily Guo

Founding partner and CEO Shanghai Ruicong Culture

Lily gained her doctor of anthropology from Fudan University, and Master of Science in Sociology from the Shanghai Academy of Social Sciences,

She was formerly a senior consultant at Oxford Research International (Germany), General Manager of Oxford Research International (China), and a Senior Researcher at the Center for Contemporary China Social Life at Fudan University.

She is currently director of the Business Anthropology Teaching and Research Base at Fudan University.

Lily has more than 15 years of experience in social studies, market research and cultural symbols research in Germany, Canada and China. She also has extensive management consulting experience. Influenced by her extensive professional training in sociology and anthropology, she has many years of business experience. She has worked as a senior researcher for many United Nations research projects, and has extensive experience in qualitative research.

She has also acted as a researcher and consultant for the fast moving consumer goods, luxury, automobile and fashion industries, studying consumer behavior and motivations, and has considerable expertise in market positioning, brand positioning, brand building and upgrading and brand communication policy making.

Her clients include McDonald’s, Citizen, multiple Pernod Ricard brands, l’Oréal, Coca Cola, Cadillac and hundreds of other Chinese and foreign well-known companies. She has also worked with the Guangdong Tourism Bureau, and major government bodies such as the Committee of the Shanghai World Expo.

郭志明

教育证书委员会副主席

数据洞察与解决方案总经理 谷歌大中华及韩国区

郭志明现为谷歌大中华和韩国区数据洞察与解决方案总经理,负责谷歌大中华和韩国区DoubleClick、Google Analytics 360、以及数据洞察。郭志明从事广告营销行业已经有20多年的经验。在1996年-2011年郭志明在中国领先的媒介代理公司实力传播工作,2004年郭志明成为实力中国区的董事总经理,2010年实力传播成为中国最大的媒介代理公司(资料来源:RECMA)。在2011年9月,郭志明加入了广告技术公司悠易互通并成为公司的首席运营官。在2012年3月悠易互通发布了中国第一个支持实时竞价(Real-time Bidding 或 RTB)的需求方平台(Demand-side Platform 或 DSP),开展了中国的程序化市场。在2014年8月,郭志明加入了谷歌,进一步推动大中华区内的数据驱动程序化发展。郭志明在2014-2016连续三年荣登Campaign亚太中国区Digital A-List名人堂

Derek Kwok

Market Education & Certification Program Committee Vice Chair

Head of Data Solutions & Insights Greater China & Korea, Google

Derek Kwok is the Head of Data Solutions & Insights, Greater China & Korea of Google, overseeing all DoubleClick platform solutions, Google Analytic 360, and data insights in the region. Derek has more than 20 years of advertising and media experience. From 1996-2011 Derek worked at the leading media agency ZenithOptimedia and became its Managing Director in China since 2004. In 2010, ZenithOptimedia became the largest media agency in China (Source: RECMA). In September 2011 Derek joined Yoyi Digital as its COO and launched the first DSP (Demand-side Platform) which supported RTB (Real-time Bidding) in China, and sparked the programmatic market. In August 2014, Derek joined Google to further accelerate data-driven programmatic in Greater China. Derek has been honored the China’s Digital A-List in 2014 to 2016 for 3 consecutive years by Campaign Asia-Pacific.

黄凯文

首席产品官 亿动广告传媒(Madhouse)

黄凯文先生现任亿动广告传媒(Madhouse)首席产品官。亿动广告传媒(Madhouse)是领先的移动广告平台公司和移动营销服务商,立足中国和印度两大新兴市场。

加入亿动广告传媒(Madhouse)之前,黄凯文先生任职美国雅虎(Yahoo)公司程序化购买平台产品总监,带领他的团队成功研发了雅虎最新的跨渠道DSP以及受众数据平台(aka Ad Manager Plus)。

加入美国雅虎(Yahoo)之前,他还曾在聚逸(Gree)公司担任全球广告平台产品总监,负责全球第二大手机游戏公司的App推广和盈利平台。

黄凯文先生也曾有多次参与创业公司的经验。自2005年起至今9年间,一直为硅谷华人创业论坛担任“创投孵化导师”,为立志创业的硅谷华人提供专业的指导意见和解决方案。

黄凯文先生毕业于加州理工大学,拥有学士学位并获得校长荣誉(President’s Honor)。

Clement Huang

Chief Product Officer Madhouse Inc.

Clement Huang is Chief Product Officer at Madhouse Inc., a leading mobile advertising platform and service company with steady growth both in China and India.

Prior to Madhouse, Clement worked at Yahoo USA, where he led the product team of ads and data platform and was responsible for building and managing the product team to create Yahoo’s new Programmatic Buying Platform.

Before Yahoo, Clement was the product leader of global ad platform at GREE, the world’s second largest mobile social gaming network.

Meanwhile, he has been consulting for Silicon Valley China Entrepreneurship Forum (SVCEF) since 2005, giving startup mentorship on product strategies to new business owners in the US.

Clement graduated from California Polytechnic State University in 1997 with President’s Honor.

洪力舟

微博商业运营总经理 新浪

Ken于2012年4月加入新浪,担任新浪微博营销策略总经理。他主要负责提升微博平台对品牌广告主和代理公司的营销价值。他已帮助多家跨国公司、国内大型企业及广告代理机构制定各种社会化媒体营销方案,包括社交广告、社交客户关系管理以及社交商务等项目。同时,他还负责微博的客户市场工作,代表微博在行业重要会议上分享数字/社会化/移动营销的创新理念和策略。2014年,Ken被任命为商业运营总经理,除了继续担任以前的职务外,他还负责商业产品运营,热点营销,优选服务商管理,以及商业数据服务。

在2010年6月至2012年4月期间,Ken担任世界顶级网络代理商睿域营销和狄杰斯大中国区董事总经理,负责公司整体战略和运营管理两个核心机构的日常运作。他曾服务大量国际客户,协助如耐克,联合利华,欧莱雅,卡地亚,新西兰旅游局和许多其他客户,制定数字化战略和创新营销方案。加入狄杰斯前他是睿域营销西雅图总部副总裁,负责战略,分析及创新营销。

Ken拥有斯泰森大学金融管理学士学位,以及佛罗里达大学的工商管理硕士学位。

Ken Hong

GM Weibo Commercial Operations Sina

In April 2012, Ken joined Sina Weibo as the GM of Weibo Marketing Strategy, helping Sina develop its popular Weibo platform into a powerful marketing platform for advertisers and agencies. Since then, he has worked with MNCs, large Chinese enterprises and advertising agencies on various social media marketing programs including Social Advertising, Social CRM and Social Commerce. In 2014, his role was expanded to Weibo Commercial Operations. He is now also responsible for Commercial Products Operations, Platform-Event Marketing Solutions, Customer Insight Group the Brand advertisers’ PR/Marketing function and a frequent speaker at various industry conferences.

Between June 2010 and April 2012, Ken was the China Managing Director for Razorfish & Digitas, two of the top digital agency networks in the world. He sets the overall strategy and manages the day-to-day operations for both agencies. He takes an active role in helping clients like Nike, Unilever, L’Oreal, Cartier, Tourisam New Zealand and many others defining digital strategy and developing innovative marketing programs. Previously, Ken was the VP of Strategy, Analytics and Innovation with the Razorfish Seattle office.

Ken holds a BBA degree in Finance from Stetson University and a MBA degree from University of Florida.

靖捷

副总裁 阿里巴巴集团

毕业于南京大学计算机科学与技术系,理学学士/工学硕士。1998年加入宝洁公司市场部,先后服务于飘柔,佳洁士,SK-II,Olay和帮宝适等品牌业务,并领导打造全球行业领先的购物者/零售营销和数字生意模式及组织,成为宝洁大中华区品牌运营副总裁。2012年加入中粮集团,先后任职品牌管理部总经理,方便食品品类管理部总经理和负责中国食品电商业务。2015年加入阿里巴巴,成为阿里巴巴集团副总裁。

Jet Jing

Group Vice President Alibaba

Jet Jing joined Alibaba Group as Vice President in 2015.

Before that, Jet ever served as the General Manager of Brand Management division, General Manager of Convenience Foods in COFCO (China National Cereals, Oils and Foodstuffs Corporation), and was in charge of the E-commerce business of China Foods Limited.

In 1998—2012, Jet worked in P&G (Guangzhou) Ltd.. He served various brands such as Rejoice, Crest, SK-II, Olay and Pampers,led to design and establish the leading edge shopper marketing, in-store operation and digital business models and teams,and made his way to the Vice President,Brand Operations of P&G Greater China.

Jet received his master’s degree in Computer Science from Nanjing University.

JJ Lim

大中华区区域经理 赛百味

JJ Lim 是马来西亚人,在上海生活了18年。JJ长期从事食品配料,装备分销,休闲娱乐和饮食服务行业,之前在麦当劳,The Coffee Bean 以及热带风暴水上乐园供职。目前担任Subway大中华区区域经理一职,管理约750家店铺。他一般会在夏季的周末打板球,之前是马来西亚板球运动代表。

JJ Lim

Country Manager of Greater China Subway

JJ Lim is a Malaysian living in Shanghai, China and for about 18 years now. JJ served in food ingredient and equipment distribution, leisure entertainment and food service industry and previously served brands like McDonald’s, The Coffee Bean and Dino Beach water park.

Currently holds the Country Manager of Greater China overseeing about 750 retail shops for Subway. He plays sports (cricket) during summer weekends and formerly represented his country in this sports.

罗安来

董事总经理 安索帕 上海

罗安来在广告行业拥有20年从业经验,他曾在英国及美国居住,并在中国居住长达9年。他拥有服务国际性品牌的丰富经验,涵盖运动品牌、年轻品牌、奢侈品、酒类、手机、航空以及媒体等行业。

Rohan Lightfoot

Managing Director Isobar Shanghai

Rohan has worked in advertising for more than 20 years. He has lived in the UK, US and China and has been in China for 9 years. He has worked with some of the world’s most famous brands and his areas of expertise include sport, youth, luxury goods, alcohol, mobile phones, airlines and media.

马健龙

亚洲区副总裁 AppsFlyer

马健龙在2014年7月加入AppFlyer以来加速了其在亚洲地区的发展。他的视角给无线营销人员带来了一套可以让他们衡量并分析用户的采购规律并做出周到的抉择的行业领先的工具。

Ronen Mense

VP Asia AppsFlyer

Ronen Mense joined AppsFlyer in July 2014 to accelerate its growth across the Asia region. His vision is to provide mobile marketers with an industry leading set of tools that enable them to measure and analyze their user acquisition funnel and make informed decisions.

R.K.Mani

国际客户董事总经理 凯络中国

Mani在亚太区4A代理领域有超过14年丰富的从业经验,其中8年深耕中国市场,致力于推动变革与创新。期间他成功地管理了包括阿迪达斯、亿滋、博柏利、荷兰美素集团、乐高、宝洁、强生、百事、葛兰素史克及大众汽车在内的众多品类的客户。

2013年3月Mani加入中国电通安吉斯集团,出任媒介投资管理副总裁,策略性地推动媒介投资效率的提升。2014年1月,鉴于他对本土消费者的深入理解以及将其与日益全球化的市场背景相结合的出色能力,Mani被擢升为凯络中国国际客户董事总经理。

由于他的杰出表现,Mani被Campaign评为2015年度亚太”40位40岁以下精英”,并夺得2015年Campaign“大中华区年度最佳客户负责人”称号亚军。

R.K.Mani

Managing Director of International Clients Carat China

With over 14 years of experience garnered across 4A Agencies in APAC, 8 of which have been spent in China, Mani continues to build a reputation for driving change and innovation. He has successfully managed clients from diverse categories including adidas, Mondelez, Burberry, FrieslandCampina, Lego, P&G, Johnson & Johnson, PepsiCo, GSK and Volkswagen.

In March 2013 Mani was invited to join the Dentsu Aegis Network as a strategic lead to drive trading efficacy. Recognized for his ability to contextualize deep local consumer understanding within the framework of an increasingly globalized market, he was promoted to Managing Director of International Clients for Carat China in Jan 2014.

Mani stood out as Campaign’s 40 under 40 for 2015 and was awarded runner up of Greater China Account Person of the Year in the 2015 Campaign Greater China Agency of the Year Awards.

Rohit Dadwal

董事总经理 MMA亚太区

Rohit Dadwal 是无线营销联盟 (MMA) 亚太地区的董事总经理,任职于新加坡MMA亚太区总部,负责管理MMA在亚太地区的运营与各项活动。

Rohit 在移动市场经济、垂直市场、数字市场营销、客户隐私和政府规定等方面有着丰富的专业知识。凭借其在网络、数字及移动行业的高活跃度和超过17年的丰富经验,Rohit 是MMA 区域成长起到至关重要的一员。他不仅与许多业界重要人物建立了合作关系,还树立起了 MMA 在无线营销行业的国际权威性。

在接管 MMA 亚太地区事务以前,Rohit 任职于微软出任平台以及移动服务总监一职长达9年时间,在此期间也做为 MMA 国际和亚太地区的董事会成员身份为 MMA 的成长做出了卓越的贡献。此前,Rohit 也同印度巴蒂-英国电信 ISP 服务和印度最大的网络供应商 VSNL 的子公司 IPSII 有过合作。

Rohit 作为数字广告联盟 (DDA) 的董事会成员、菲律宾的互联网和移动营销协会、 IDBYTE 的顾问,同时兼顾MMA 众多会员公司的顾问 。

Rohit Dadwal

Managing Director MMA Asia Pacific

Rohit Dadwal is the Managing Director of the Mobile Marketing Association (MMA) Asia Pacific Limited. Rohit oversees the MMA’s activities in Asia Pacific, managing the operations out of its regional headquarters in Singapore.

Rohit has extensive expertise in the economics of mobile, direct and digital marketing, consumer privacy and the government regulation of markets. A highly visible industry advocate with over 17 years of experience in the internet, digital and mobile spheres, Rohit has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders, and positioning MMA as the authoritative global voice in the mobile marketing and advertising industry.

Prior to taking charge of MMA’s APAC activities, Rohit spent 9 years working with Microsoft where he served as the Director of Platform and Mobile Services and contributed to the growth of MMA as a Global and APAC board member. In the past, Rohit has also worked with Bharti- British Telecom ISP services – India and with IPSII, an affiliate of VSNL, the largest internet service provider in India.

An enthusiastic evangelist of mobile marketing, Rohit sits on the board of the Digital Advertising Alliance (DAA) and is an Advisor for the Internet and Mobile Marketing Association of the Philippines (IMMAP) and IDBYTE. Rohit also sits on numerous corporate advisory boards of MMA’s member companies.

陶源

副总裁 个推

拥有十余年广告行业经验,曾担任数家一线移动互联网公司营销VP。

现全面负责个推广告营销业务,全方位统筹客户管理并推进战略合作。

Yuan Tao

Vice President GeTui

Has more than 10 years’ experience in internet marketing

Rich experience in product and business management

Marketing VP of several top internet companies in the past

谈岩嵩

全国销售运营中心总经理 优酷土豆

谈岩嵩在互联网行业从业20多年,见证了互联网视频行业的兴起与发展。作为优酷全国销售运营中心总经理,对于广告资源的发展与规划以及运营等方面拥有丰富经验,并对视频行业的发展具有深刻的理解。

Yansong Tan

GM of National Sales Operation Center Youku Tudou

Mr. Tan has been indulged in the Internet Industry for over than twenty years, witnessed the uprising and development of Online video industry. As the General Manager of Youku’s National Sales Operation Center, he has more than abundant experience of advertising resource planning, management and operation, along with his expertise insights on the development of online video industry.

王佳梁

联合创始人兼CEO 触宝科技

王佳梁毕业于上海交通大学,获得电子工程系硕士学位。目前任触宝科技联合创始人兼任CEO。

王佳梁于2005年加入微软亚太研发集团,担任项目经理,负责Windows服务器与开发工具等相关产品的开发与设计。

2008年,王佳梁联合创立了触宝科技。触宝科技(www.chubao.cn) 旗下拥有两款产品:触宝输入法和触宝电话,2款产品全球用户超过6亿,并且拥有120项技术专利。同时触宝科技是荣获GSMA全球移动创新大奖的唯一的亚洲公司,也曾荣获TechCrunch Disrupt六强。为此,王佳梁曾赢得达沃斯世界经济论坛“全球杰出青年”称号。今年12月,王佳梁获评“上海IT青年十大新锐”。

目前三星、中兴、华为、小米、HTC、Sony、等50多家手机厂商均是触宝科技的深度合作伙伴。触宝科技是中国移动互联网创业公司中,为数不多实现盈利的应用开发者,也是中国初创企业赢得海外市场的典范。

Michael Wong

Co-founder and CEO TouchPal

Michael Wong is co-founder and CEO of TouchPal. He used to win the Davos World Outstanding Youth and recently awarded Shanghai Top 10 IT Youths.

After he acquired his Master degree of Electronic Engineering from Shanghai Jiao Tong University, Wong started to serve for Microsoft ARD as project manager in 2005, in charge of development and design of Windows server and relative products.

In 2008, Wong and his partners founded TouchPal together. TouchPal Contacts and TouchPal Keyboard are two main products of TouchPal, owning over 600,000,000 users worldwide and 120 patents issued and pending. With users’ support and products’ excellence, TouchPal won 2009 GSMA Mobile Innovation Global Award and was in the top 6 finalist of 2011 TechCrunch Disrupt.

Most well-known brands, such as HTC, Sony, Alcatel, Huawei and ZTE, preload TouchPal as their default keyboard to improve user experience.

温道明

中国广告标准及测量委员会副主席

董事总经理 安纳特Amnet,Amplifi

温道明负责安纳特中国,电通安吉斯集团中国旗下的程序化交易平台。

他是加拿大籍华裔,在北美和大中华区积累了超过16年的行业经验。他的经验包括从领导4A代理公司开拓数字营销到为全球和本土品牌带来价值。

此前,他也曾是DNA旗下搜索营销代理公司——安布思沛中国董事总经理,在加入DNA之前,他曾担任Effisis Digital的首席顾问,为各种快速增长的数字媒体初创企业进行业务及产品孵化的广告服务。他也是电子商务解决代理商群邑中国的董事总经理,中国宏盟媒体集团(OMG)数字业务前任总经理。担任过的其他高级职务包括电讯盈科总监、Effisis、香港灵智相互动-香港首个按次付费点击的文本搜索广告网络,以及现代传媒。

作为积极的数字营销传播者,他参与行业活动并发表演说于AD:Tech , CAA, CASBAA, DCCI, DSZR,金投赏,SES,同时在Campaign杂志,Ad Age 和AdExchanger.cn发表文章为行业做出贡献。

Lawrence Wan

Mobile Advertising Guideline Committee Vice Chair

MD Amnet,Amplifi

Lawrence heads Amnet China, the programmatic trading desk unit under Dentsu Aegis Network China (DAN)

He is a Chinese Canadian who’s worked across North America and Greater China for over 16 years. His experience spans across leading 4A agency groups in pioneering digital marketing roles to deliver value for global and local brands.

Previously, Lawrence was also the Managing Director at iProspect China, search and performance marketing agency under the DAN. Before joining DAN, he was the Principal Consultant at Effisis Digital. There, he was advising on business and product incubation for various fast-growing digital media start-ups. Other digital marketing roles included Managing Director of GroupM e-Business Solutions in China, General Manager of Digital at Omnicom Media Group (OMG) China, Business Manager at PCCW Directories, Effisis, HK’s first pay-per-click contextual search ad network, Euro RSCG Interaction HK, and Modem Media.

Active digital marketing evangelist, participating in industry events speaking at AD:Tech, CAA, CASBAA, DCCI, DSZR, ROI Festival, and SES, along with regularly contributing to industry trade press including Campaign Magazine, Ad Age and AdExchanger.cn.

魏玮

市场研究委员会副主席

移动营销董事总经理 群邑

2015年重新带领群邑集团移动营销事业部,管理团队为集团各代理商提供移动营销各维度的支撑。包含数据、策划工具、策略工具、调研、产品创新、移动互联网创意制作、移动媒介策划、创意中心等。

2012年开始启动mLab创新实验室项目,并于2013年获得群邑亚太区eMMies和中华区Mpower的创新奖项。

2010年加入群邑中国,建立移动营销事业部,服务包括群邑旗下的MediaCom, Mindshare, MEC, Maxus以及集团内所有客户。

在加入群邑之前,曾经在亿动传媒任职从业务拓展、到媒介购买、谈判和广告网络产品等业务。更久之前曾就职于A4A为诺基亚在数字互动营销领域提供服务。

2000年继续就读于英国华威大学的国际关系学硕士,之后在布里斯托大学拿到了第二个市场营销学硕士学位。

1998年就读于北京外国语大学,后交换课程到英国就读华威大学,学习社会语言学和西方文化学,取得学士学位。

Benjamin Wei

Research Committee Vice Chair
Managing Director GroupM Mobile

In 2015, a new integration of GroupM Mobile unit, providing all-in-one dimension mobile services to clients, includes mobile data acquisition and analysis, mobile media planning, mobile strategy generation, research, creativity, mobile intelligence and idea center.

In 2012, start up mLab Innovation project, which Benefited GroupM client innovation marketing capability. Recognition came GroupM Asia-Pacific eMMies awards as well as Mpower innovation awards in the Greater China region.

In 2010, joined GroupM China and founded the first GroupM Mobile team; facing all agencies: MediaCom, Mindshare, MEC, Maxus and all clients for pilot mobile marketing.

Prior joining GroupM, working at MadHouse and in charge of business development, media buying, negotiation, Ad network products. Also had working experience in 4A agency and providing services for Nokia digital marketing.

In 2000, obtained Master degree on International Relationship from University of Warwick, UK. Obtained the second Master degree on Marketing from University of Bristol.

In 1998, started studying in Beijing Foreign Studies University, later exchanging to University of Warwick to pursue Bachelor degree in Sociolinguistics and Western Culture Studies.

伍颖礼

动策略总监 PHD

伍颖礼女士自2004年起在中国工作,在过去10年与中国移动行业共同成长。

伍女士积累了横跨移动初创公司到移动媒体平台的丰富经验,服务着国际餐饮、快消和汽车品牌客户。

在PHD专注于移动创新和技术,为客户提供移动策略和商业解决方案。

Denise Ng

Mobile Strategy Director PHD

Denise has been working in China since 2004. With 10 years of mobile marketing experience from working at various mobile start ups to ad platforms, servicing multinational F&B, FMCG, and Auto brands, she brings forth a strategic and business approach for PHD’s clients, focusing in mobile innovation and technology.

吴玮

全国销售副总经理 一下科技 秒拍 小咖秀 一直播

分管全国渠道商务合作供应商,主要负责制定渠道战略,销售政策,产品定价。

根据市场反馈和建议,优化现有产品和运营的市场化结构,是一下科技三款产品市场化和商务运营合理化的重要支撑。

06-13年就职于乐途旅游网——SINA旅游 副总裁,主管与旅游产业结合的大客户销售、服务、策划、运营,后参与贝恩资本入股;

13-15年爱丽时尚集团副总裁,主管销售、策划、服务、运营,后参与广博股份入股;

15-16年海航集团旗下喜乐航销售副总裁——航空互联网,主管销售、策划、运营、产品,新三板独立上市;

擅长市场分析,运营计划,产品推演,毕业于中国农业大学。

Wei Wu

National Channel Director Yizhibo/Miaopai/Xiaokaxiu YiXia Technology

Supervises the national channel business cooperation suppliers, mainly responsible for establishing channel strategies, sales policy and product pricing.

The foundation for the marketing and commercial rationalising of the three products by YiXia Technology is the optimising the marketing structure of existing products and operation according to market feedback and advices.

06–13 Lotour Travel Sites — Vice President of Sina Tourism. In charge of major account sales, services, planning and operations associated with tourism, later participated in the stake in of Bain Capital shares;

13 – 15, Vice President of Ariel Fashion Group, in charge of sales, planning, service, operations, later participated in the stake in of Guangbo;

15 – 16, Sales Vice President of HNA associated Xilehang – Inflight Internet, in charge of sales, planning, operations and products, independently listed on the National Equities Exchange and Quotations.

Specialises in market analysing, operations planning and product deducting. Graduated from the China Agricultural University.

谢国栋

网络媒体事业群市场部副总经理 腾讯公司

谢国栋在腾讯公司网络媒体事业群(简称OMG)任市场部副总经理,负责OMG在线媒体业务针对用户、广告主及行业的市场与品牌管理等工作。

加入腾讯前,曾长期在可口可乐公司、三星电子和暴雪娱乐等业内领先企业担任市场部门或业务部门负责人。早在2005年曾在可口可乐公司领导了快速消费品行业内第一个数码互动营销,之后亦策划多次创新的营销实践,实现公司品牌上和业务上的突破。在可口可乐公司工作的16年时间里,他曾有4年任业务部门负责人,通过营销创新和产品创新实现营收及利润的双逆转。

谢国栋在上海交通大学管理学院获得理科学士学位,并在中欧工商管理学院获得EMBA学位。

Gordon Xie

Deputy General Manager, Marketing Department, Online Media Group, Tencent

Gordon Xie is Deputy General Manager of Marketing Department under Online Media Group (OMG) of Tencent. He is in charge of marketing and brand management of OMG’s online media business towards users, advertisers and the industry.

Before joining Tencent, he was leading marketing or business departments of several industry leaders, including Coca-Cola, Samsung and Blizzard Entertainment. As early as in 2005 when he worked at Coca-Cola, he led the very first digital interactive marketing campaign of FMCG industry. After that, he pioneered a series of innovative marketing practices and successfully grew the brand and business. He also led a business department for 4 years in his 16 years’ journey in Coca-Cola, and successfully turned around a struggling business in both revenue and profit via marketing innovations and product innovations.

He graduated as a Bachelor of Science from College of Economics and Management, Shanghai Jiao Tong University and received his EMBA degree from China Europe International Business School (CEIBS).

肖逸民

秘书长 中国数字化营销与服务产业联盟

长期在媒体、互联网数据、行业协会组织等领域的从业经历,从而积累了在媒体与数字营销行业、广告主等产业各链以及政府相关管理部门丰厚人脉。

致力于以标准促进产业进步与生态健康,直接推动着数字化营销技术标准在国家层面的制定、立项。

Yimin Xiao

Secretary General China Digital Marketing and Service Industry Union

Experienced in the field of media, Internet data, industry trade associations and other organisations, accumulated lucrative contacts in the digital media and marketing industry, advertisers and other industrial chain and various relevant government departments.

Committed to promoting industry standards progress and ecological well-being, directly contributed to the development and establishment of technical standards for digital marketing at the national level.

徐宇淙

冰淇淋事业部资深品牌总监 联合利华(中国)

作为联合利华(中国)冰淇淋事业部的资深品牌总监,我的快乐源自于当人们享受着我们的冰淇淋的时候,好几百万张脸上洋溢出的微笑。每年,我们提供着大家喜爱的冰淇淋新产品,好玩的广告宣传,让人心情愉快,享受更美好的生活。除了在冰淇淋品牌的经验之外,我也从事过家乐调味品、立顿茶和金纺衣服柔顺剂的市场部工作。我的工作旅程跨越了亚洲和欧洲,同时今年是我在联合利华服务的第16年。

Benny XU

Senior Brand Director Unilever Ice-cream Business Unit(China)

As Senior Brand Director of Unilever ice cream business unit, my happiness from millions of smile in Chinese people’s face when they enjoy our ice cream. Every year, we deliver beloved ice cream innovation and communication campaign, to make people feel good and get more out of life. Besides ice cream experience, I worked for Knorr savory, Lipton tea and Comfort fabric conditioner, during rotation. My journey is crossing Asia and Europe, and it is my 16th year in Unilever.

张晓涓

董事总经理 群邑中国旗下邑策、PBU及Plista

负责管理群邑中国所有的陈固化购买业务,帮助优化和整合集团内部资源,为客户提供卓越的程序化服务。在任职邑策中国董事总经理期间,组建了一支精英团队,她明确界定了邑策在中国的业务模式,实现运营流程标准化;将邑策专有的数据管理平台邑宝Turbine成功引入中国。

Mickey Zhang

Director and General Manager Xaxis PBU and Plista, GroupM China

Ms. Zhang was responsible for programmatic buying of GroupM China, providing clients with excellent programmatic services. During her tenure as managing director of Xaxis, she has built a distinctive team and clarified Xaxis’s business model in China, resulting in the standardization of operation procedures. Turbine, a data management platform exclusively owned by Xaxis, was also brought in China.

张敏毅

腾讯社交广告部副总经理 腾讯

张敏毅先生于2009年加入腾讯公司,至2014年在公司战略发展部任职,主要参与并负责公司支付业务、社交网络平台和开放平台的战略规划及相关内外部战略合作项目。2014年至今担任腾讯社交广告部副总经理职位,负责腾讯社交广告的商业运营及战略规划,并继续兼任战略发展部助理总经理职务。2012年至2015年张敏毅担任腾讯公司商业分析职业发展通道会长。

加入腾讯前,张敏毅先生先后于UBI Soft,美国E.S.E. Inc以及瑞士Swisslog公司中国分部任职,负责商业拓展,咨询项目管理等职位。

张敏毅先生拥有上海交通大学自动化专业学士学位并在2007-2009年就读于中欧国际工商学院,获得MBA学历。在读MBA期间获得一等奖学金,教务长奖以及优秀毕业生等荣誉。

Minyi Zhang

Deputy General Manager Tencent Social Ads Tencent

Mr. Zhang Minyi joined Tencent in 2009, and worked in Strategy Development Department. During his tenure, Mr. Zhang was mainly responsible for corporate payment business, strategic planning and related internal and external strategic cooperation projects of social networking platforms and open platforms. From 2014 till present, Mr. Zhang was in the position of deputy general manager of Tencent Social Ads. He is now mainly responsible for business operations and strategic planning of Tencent Social Ads, and continues to be in the role of assistant general manager of Strategy Development Department. From 2012 to 2015, Mr. Zhang was the president of Tencent Business Analysis Career Development Association.

Before joining Tencent, Mr. Zhang has worked in UBI Soft, E.S.E. Inc US and Swisslog China office, responsible for business development, consulting and project management.

Mr. Zhang Minyi graduated from Shanghai Jiaotong University Professional with a Bachelor Degree of Automation. He was in China Europe International Business School from 2007 to 2009, and received MBA degree with honors of First Prize Scholarship, Dean Award and Outstanding Graduate.

郑香霖

中国无线营销联盟联合主席

副总裁 腾讯公司

现任腾讯公司副总裁,全面负责腾讯网络媒体事业群的广告系统业务,专注于腾讯视频、移动、门户、以及社交等在线媒体的广告业务整合,为品牌商提供基于腾讯全媒体平台,更优化的市场营销解决方案。

加盟腾讯前,郑香霖在亚太区包括香港、台湾和中国多地担任管理职务,并在广告媒介领域享有盛名。1995年他作为香港最年轻的媒体总监(28岁) 担任香港4A广告公司委员会主席,1996年作为实力传播中国创始人之一负责建立办公室、组建团队并且开始开发大量国际及本土大客户,覆盖快消、航空、金融以及IT等各行业知名品牌。他自2010年起任实力传播大中华区CEO,负责中国大陆、香港和台湾三地的业务,成为中国广告行业的重要领军人物。

郑香霖经常受邀在亚太区行业大会演讲,包括TED China, Campaign Media 360峰会, 尼尔森中国消费者360论坛, SNS 大会,摩根斯坦利中国峰会互联网专场等,曾多次被评为最佳演讲人。此外,他还经常在香港及中国主持瑞信互联网论坛并做演讲,兼任多个广告节包括新加坡媒体大奖评委会成员,中国ROI节评委会主席和2015 香港4A金帆奖主席。郑香霖也很乐于分享,多年来经常接受中国及国际行业媒体包括Ad Age和Campaign及财经类媒体“亚洲华尔街日报”及“中国日报”的采访。郑香霖这几年对于移动互联网的营销,创意及技术方面特别关注,也坚信这是互联网发展的一大趋势及中国互联网高速发展的一大特色。

郑香霖同时身兼多个高校包括香港中文大学市场学系的客座教授;自2009年起,成为中央电视台广告部的唯一一位来自4A公司的策略顾问。

自2004年起,郑香霖所获的广告界殊荣不胜枚举,具体包括:2014凤凰网原生营销研究院专家, 2013中国广告人物 , 2012-14成功营销中国创新营销100人,中国十大广告人物、年度十大网络营销领袖、年度传媒人物,百度特级认证特聘专家等。他带领实力传播赢得多项业内大奖:R3-CAA最佳媒介代理公司,最具投资回报媒介代理公司等,并带领公司位列2010年RECMA排名首位。

郑香霖拥有美国西北大学凯洛格商学院 – 香港科技大学联合颁发的EMBA学位。

Steven Chang

Co-chair MMA China

Vice President Tencent

As Corporate Vice President of Tencent, Steven is in charge of online media marketing solutions and advertising business of Online Media Group (OMG), with a special eye on the alignment of Tencent Video, Mobile, Portal and Social Advertising.

Before joining Tencent in 2014, Steven had acquired extensive experience in Hong Kong, Taiwan, and China, where he was recognized as an important leader in advertising industry. In 1995, at the age of 28, he became the youngest media director in Hong Kong to be elected Chairman of the Committee for 4A Agencies. In 1996, as one of the founders of ZenithOptimedia, he played a key role in the company’s office and team setup and developed a wide array of international and local clients, including well-known brands in FMCG, Aviation, Finance, IT and other industries. In 2010, he was appointed CEO of ZenithOptimedia Greater China, responsible for company development in mainland China, Hong Kong and Taiwan.

Steven speaks regularly at industry conferences in the Asia region and has been selected best speaker many times at such prestigious events as TED China, Nieson Consumer 360, 360 Media Conference, SNS Conference, and the Internet Session of Morgan Stanley China Summit. In addition, he frequently hosts or speaks at the Credit Swiss Internet Sessions in Hong Kong and China, and is the judge for many ad festivals such as the Singapore Media Award, and has served as Chairman of the Judge Panel for the ROI Festival in China as well as Chairman of 2015 HK4As Kam Fan Award. Steven is also frequently interviewed by industry trade titles in China and internationally, including Ad Age and Campaign, and business titles such as the Asia Wall Street Journal and China Daily. Steven attaches importance to mobile marketing, creativity and technology in particular in recent years, and fully convinced that mobile Internet represents future trend and key characteristic of Internet development in China.

Steven is Adjunct Professor at universities in China and Hong Kong, including the Department of Marketing at Hong Kong Chinese University, and has been one of the few 4As Strategic Consultants of CCTV since 2009.

Steven has also garnered a number of advertising awards, including 2014 Marketing Influencer of ifeng.com, 2013 Ad Person, 2012-14 VMarketing China Top 100 Marketers, Top 10 Ad Persons of China, Top 10 Digital Marketers of China, Media Person of the Year, and 4As Premium Distinguished Expert of Baidu. Steven led ZenithOptimedia to become Best Agency of the Year from R3-CAA, Best Agency of the ROI Festival, and No. 1 in RECMA in 2010.

Steven holds an EMBA degree jointly issued by Kellogg-HKUST of Management, Northwestern University (ranked No.1 worldwide by the Financial Times five times) and Hong Kong University of Science and Technology.

论坛首席合作伙伴 Principal Partner

腾讯网络媒体事业群

www.qq.com

腾讯网络媒体事业群致力于为亿万用户打造丰富的、世界级的内容。目前,腾讯网络媒体事业群负责运营腾讯集团旗下的在线媒体服务与平台,包括在移动端拥有几亿月活跃用户的“腾讯视频”、中国最受欢迎的移动新闻客户端“腾讯新闻”以及其它相关服务。用户可通过电脑和移动设备获取腾讯网络媒体事业群的多元化服务。

Tencent Online Media Group

www.qq.com

The mission of Tencent Online Media Group is to deliver enriched world class content to its broad user base. OMG operates Tencent’s online media services and platforms, including the video-streaming platform Tencent Video, which is visited by hundreds of millions of users via their mobile devices on a monthly basis; the online news portal Tencent News, which is the most popular news app in China, and other related services. This diverse range of services are all available via PC and mobile devices.

演讲合作伙伴 PRESENTING PARTNER

乐视

乐视生态营销中心承担乐视全生态资源的对外广告营销销售及客户运营职能,并支持乐视生态内部各业务线在全生态平台上的广告营销及运营。2015年,生态营销中心在行业首创 (B+B)2C生态营销模式,助力乐视生态的营销收入增幅连续两年领跑中国视频媒体,真正开辟了生态营销的元年。未来,乐视生态营销中心将在全球化、生态化、场景化、平台化以及产业化上布局升级,成为加速乐视生态全球化的一股重要力量。

LeEco

LeEco’s EcoMarketing Center is responsible for advertising, marketing, sales and customer operations across the Le Ecosystem. It supports business lines in advertising, sales and operations on a full-ecosystem platform. In 2015, the EcoMarketing Center developed the industry’s first (B+B)2C eco-marketing model, taking LeEco into the lead among China’s video media for two consecutive years in terms of marketing revenue and marking year zero for eco-marketing. In future, the EcoMarketing Center will be an important force driving the globalization of the Le Ecosystem through scenario, platform and industry upgrades.

论坛全程合作伙伴 Gold Partner

AppsFlyer

www.appsflyer.com

AppsFlyer 凭借其公平透明的归因分析技术,全心全意服务于广大广告商客户,成功树立了移动监测行业的标杆。更重要的是,我们始终恪守承诺,全力保障客户数据的保密性和安全性,也正因为这一点,使我们赢得了 2000 多家广告平台和分析合作伙伴的信任,成功实现彼此的整合。我们保证绝不向任何第三方平台出售数据。

在这一美好的愿景下, AppsFlyer 成功吸引了业内优秀人才的加盟,携手推动行业的未来发展。我们营造的团队环境充满活力,促进了产品和公司的发展,并开启了永无止境的学习之旅。我们相信这种氛围将成为创新和实践的催化剂,最终引领我们开发出业界领先的分析平台。

深知移动广告行业目前还处在初始阶段,每个团队成员都以饱满的精神状态和战胜挑战的精神投入工作。他们对在 AppsFlyer 的开创性工作充满期待。

AppsFlyer

www.appsflyer.com

AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 2,000 integrated media partners. As a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution.

Our real-time dashboard, NativeTrackTM and OneLink smart deeplinking, provide advertisers the tools they need to achieve the optimal return on their marketing dollars. AppsFlyer currently serves more than 10,000 advertisers, measures more than $4 billion in annual mobile ad spend and tracks more than 250 billion mobile actions every month. Noteworthy clients include Playtika, IHG, Alibaba, Baidu, Trivago, Macy’s, Samsung, and HBO.

论坛合作伙伴 Silver Partner

xAd

www.xad.com

xAd是全球场景营销的领导者。目前有90%的零售交易仍然发生在线下渠道,我们相信利用位置信息反映的洞察可以帮助零售企业更好地推动销售。通过利用移动终端现在和过去的位置信息,xAd可以根据市场、品牌甚至是行业细分中特定竞争对手来提供到店访问人群的深度分析。通过一手的数据和洞察,xAd可以更准确捕捉到最相关的时间点来推送品牌信息,提供给消费者更个性化、更有价值的移动广告体验,从而更好影响消费者的购买决策,并提高店内人流量和销售转换。每个月,xAd通过已经获得专利的场景营销解决方案可以接收超过5,000亿次的移动广告请求,在全球超过1亿的销售触点影响3.25亿受众,而这一切将为营销人员带来前所未有的规模效应。在xAd的帮助下,营销人员终于可以将线上活动和线下销售数据打通了!

xAd

www.xad.com

xAd is the global leader in location intelligence that drives sales – unlocking opportunity in the 90% of retail transactions that are still completed offline. By leveraging a mobile device’s current or past location data, xAd can provide in-store visitation insights by market, brand and even by specific competitors. It is through this first party data and intelligence that xAd can interpret the most relevant moments to introduce a brand’s message, providing a more personalized and meaningful mobile ad experience to consumers while impacting the point of decision – driving in-store foot traffic and sales. Each month, xAd’s patented location solutions help marketers reach unprecedented scale with access to over 500 billion meaningful mobile moments, 325 million people at nearly 100 million unique places and points of interest globally. With xAd, marketers can finally close the gap between online activities and offline sales.

个推

www.getui.com

个推是基于大数据的移动互联网服务提供商,旗下拥有个推推送、个推大数据、个灯数据营销平台等众多产品。个推推送产品经过数年积累,拥有超过10亿的移动终端和100亿的SDK累积覆盖量。

个推大数据具备独有的冷、热、温大数据分析技术,目前已广泛运用于移动互联网、智慧旅游、精准营销、灾难预警、房地产开发等领域。

个灯(aBeacon)是基于大数据的场景化移动营销平台,依托大数据用户画像和地理位置信息,实现广告实时精准投放。

GeTui

www.getui.com

GeTui is a big data mobile Internet service provider, who has GeTui push, GeTui big data, aBeacon data marketing platform and many other products. After years, GeTui has covered more than 1000 million mobile devices with more than 10 billion SDK cumulative coverage in total. GeTui dedicates to boost industry values through data.

GeTui big data utilizes the unique cold, hot, and warm data analysis technology to produce industry reports, user portrait reports and other data implementations.

aBeacon data marketing platform utilizes big data user profile and location information to achieve accurate advertising. aBeacon aims to create a brand new mobile marketing approach.

触宝

www.chubao.cn

触宝科技成立于2008年8月,总部设立在上海,现在已拥有硅谷、旧金山、北京、深圳多处办公室。触宝科技已获得红杉资本领投的6500万美元C轮融资。2011年,触宝被评选为“红鲱鱼亚洲创新百强”, 同时,也是第一家在MWC(世界移动通信大会)上,荣获“全球移动创新大奖”的亚洲公司。并多次被TechCrunch,Engadget等海外知名媒体报道。2015年, 触宝被谷歌授予顶尖开发者“Top Developer”的称号。

触宝科技旗下两款产品,分别是:触宝输入法、触宝电话。触宝电话拥有用户超过2亿,日活跃用户超过5600万的全能型通讯类App。触宝输入法在全球拥有4.5亿用户,产品支持100多种语言,覆盖130多个国家与地区。

目前,触宝科技与三星、华为、小米、HTC、锤子等50多家知名厂商达成战略合作。同时和支付宝、饿了么、58赶集、陆金所等服务商建立紧密联系。

触宝科技员工超过200人,管理层半数以上来自微软、英特尔、BCG、NTT Data等知名跨国公司。72%的校招员工来自清华、上海交大、复旦、浙大等高等学府;42%的社招员工来自于百度、腾讯、京东、搜狐、EMC、IBM 、Google等互联网知名企业。

TouchPal

www.chubao.cn

Founded in 2008, TouchPal dedicates itself to improving the usability, functionality and overall value of mobile devices via the innovative software it designs and brings to the market.

TouchPal Keyboard is one of the most popular 3rd-party keyboard apps in the world. It has over 400 million users and supports more than 100 languages. It ranks the No.1 third party keyboard in Google Play, and it is the first 3rd-party keyboard running on iOS Most well-known brands, such as HTC, Sony, Alcatel, Huawei and ZTE, preload TouchPal as their default keyboard to improve user experience.

TouchPal Contacts is another award-winning app that helps user make phone calls, manage contacts and search yellow pages. It can also display caller ID for unknown business numbers, block spam calls and filter spam text messages.

TouchPal built its competency based on innovation. It was the winner of 2009 GSMA Mobile Innovation Global Award, the winner of 2010 QPrize China, and the top 6 finalist of 2011 TechCrunch Disrupt. It has over 120 patents issued and pending worldwide.

胸牌和挂绳赞助 Lanyard&Badges

乐视

乐视生态营销中心承担乐视全生态资源的对外广告营销销售及客户运营职能,并支持乐视生态内部各业务线在全生态平台上的广告营销及运营。2015年,生态营销中心在行业首创 (B+B)2C生态营销模式,助力乐视生态的营销收入增幅连续两年领跑中国视频媒体,真正开辟了生态营销的元年。未来,乐视生态营销中心将在全球化、生态化、场景化、平台化以及产业化上布局升级,成为加速乐视生态全球化的一股重要力量。

LeEco

LeEco’s EcoMarketing Center is responsible for advertising, marketing, sales and customer operations across the Le Ecosystem. It supports business lines in advertising, sales and operations on a full-ecosystem platform. In 2015, the EcoMarketing Center developed the industry’s first (B+B)2C eco-marketing model, taking LeEco into the lead among China’s video media for two consecutive years in terms of marketing revenue and marking year zero for eco-marketing. In future, the EcoMarketing Center will be an important force driving the globalization of the Le Ecosystem through scenario, platform and industry upgrades.

笔和记录本赞助 Pen and Pad

Madhouse

Founded in Shanghai in 2006, Madhouse is a leading mobile advertising platform and service company. Focused exclusively on mobile data-driven programmatic, the company aims to optimize mobile marketing investment and expand international audience for the clients. It not only helps brand advertisers engage target audience, build brand awareness, enhance purchase intention and increase customer loyalty in China, but also provides solutions for mobile app marketers to acquire high quality users globally. Madhouse expanded into India in 2012 and has become the largest mobileadvertising company in the market. It has more than 240 employees in seven offices across China,Taiwan and India.

亿动广告传媒

亿动广告传媒是一家领先的移动广告平台公司和移动营销服务商。公司于2006年在上海成立,一直专注于移动端广告的程序化解决方案,帮助客户优化移动营销的投入和扩大海外市场。亿动广告传媒不仅帮助品牌广告主在中国市场与目标受众深度沟通,建立品牌知名度和增强消费者购买意向,也为移动应用开发者在全球范围内提供移动营销解决方案,为其产品招募更多高质量的用户。公司于2012年成功进入印度市场并发展成为了印度国内最大的移动广告公司。亿动广告传媒目前在中国和台湾地区,以及印度已设立七处办公室,拥有员工超过240人。

资料入袋 Tote Insert

DOMOB

Domob, the most famous mobile DSP platform from China, is the only marketing partner with Facebook in Mainland China. It serves the global advertisers with tech-driven programmatic purchasing, service-driven brand marketing, big media buying, and one-stop oversea marketing solution.

Domob DSP is a mobile advertising exchange with large procurement volume. We have more than billion daily active users, including information flow, video, banner and varies advertising sources. We provide precise audience targeting at scale and frequency control. Through OCPO model, Domob offers stable cost control and access to high quality users. Domob DSP leads the mobile advertising industry by creating high quality brand marketing and effective marketing ROI.

多盟

中国最强移动DSP平台

中国区唯一Facebook Marketing Partner

以技术驱动的程序化购买、服务驱动的品牌营销、大型媒体采买及一站式出海营销,服务于全球广告主。

多盟.必得DSP是移动交易所接入丰富,采购流量较大的移动DSP,日覆盖活跃用户过亿,囊括信息流、视频、插屏等多种广告资源。为品牌广告主提供规模化精准的人群覆盖及频次控制;通过最优竞价(OCPC)模型,为效果广告主提供稳定的成本控制及高质量的用户获取。多盟DSP以替客户创造品效合一的高ROI而领先于全行业。

现场展位 Tabletop Exhibitor

OMD

OMD China is a leading marketing communications specialist that delivers business-oriented media investment strategies and solutions. At OMD, we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results. At OMD China, we lead international and local brands through the dynamic marketplace towards extraordinary growth. Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

浩腾媒体

浩腾媒体是提供品牌营销策略及媒体投资解决方案的领先机构。在浩腾媒体,我们致力于客户的业务增长。 我们的目标始于矢志不渝的客户承诺,并为其提供更敏锐的洞察、更赋创意的构想以及取得更显著的成效。我们致力于引领众多国际和本土品牌并助力其成就卓越的业务增长。探索全球获得最多殊荣的媒介代理商的灵感来源,以及这些强大的洞察、构想及成效如何助力品牌赢得更多的成功。

赞助方案总览

MMA 无线营销论坛赞助项目

MMA 无线营销论坛赞助项目

标准赞助权益–所有类别的赞助均可享有以下回报:
1.在官方活动网站展示赞助商logo及公司简介(100字内)
2.在MMA中国官方微信和微博发布赞助商logo及公司简介(100字内)
3.在活动现场引导标识上展示赞助商logo
4.在活动指南上展示赞助商logo
5.在活动现场口播赞助商名称
6.在活动后报告/邮件中展示赞助商logo

论坛首席合作伙伴(仅1席)
¥238,000 MMA Member Price
1.一位高层加入本次活动的顾问团
2.一位高层在主会场舞台发表论坛开场致辞,时间为5分钟(致辞人和内容需由MMA确认)
3.一位高层参与组织一场圆桌讨论,可担任讨论嘉宾或主持人(嘉宾人选和讨论主题需由MMA确认)
4.论坛主舞台背景板上展示logo (排在首位)
5.在会场入口放置1个易拉宝(物料由赞助商提供)
6.在会场外桌面展示区放置宣传资料或赠品(物料由赞助商提供)
7.在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
8.赠送11张论坛门票
9.赠送15张门票给赞助商邀请的品牌广告主(需由MMA确认),给予赞助商邀请的其他参会者7.5折门票优惠
10.在MMA Asia Pacific Year Book 2015中赠送给赞助商一页广告
11.以及标准赞助权益

演讲合作伙伴(2席)
¥198,000 MMA Member Price
1.一位高层加入本次活动的顾问团
2.一位高层参与组织一场圆桌讨论,可担任讨论嘉宾(嘉宾人选和讨论主题需由MMA确认)
3.在活动指南上的议程中,在参与的panel边上展示logo
4.论坛主舞台背景板上展示logo
5.在会场入口放置1个易拉宝(物料由赞助商提供)
6.在会场外桌面展示区放置宣传资料或赠品(物料由赞助商提供)
7.在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
8.赠送9张论坛门票
9.赠送10张门票给赞助商邀请的品牌广告主(需由MMA确认),给予赞助商邀请的其他参会者8折门票优惠
10.在MMA Asia Pacific Year Book 2015中赠送给赞助商一页广告
11.以及标准赞助权益

论坛全程合作伙伴(2席)
¥168,000 MMA Member Price
1.一位高层可担任圆桌讨论嘉宾或主持人(嘉宾人选和讨论主题需由MMA确认)
2.一次茶歇赞助(上午或下午)
3.论坛主舞台背景板上展示logo
4.在会场入口放置1个易拉宝(物料由赞助商提供)
5.在会场外桌面展示区放置宣传资料或赠品(物料由赞助商提供)
6.在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
7.赠送8张论坛门票
8.赠送5张门票给赞助商邀请的品牌广告主(需由MMA确认),给予赞助商邀请的其他参会者8.5折门票优惠
9.在MMA Asia Pacific Year Book 2015中赠送给赞助商半页广告
10.以及标准赞助权益

论坛合作伙伴(4席)
¥138,000 MMA Member Price
1.一位高层可担任圆桌讨论嘉宾(嘉宾人选和讨论主题需由MMA确认)
2.论坛主舞台背景板上展示logo
3.在会场外桌面展示区放置宣传资料或赠品(物料由赞助商提供)
4.在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
5.赠送6张论坛门票
6.以及标准赞助权益

注册合作伙伴(仅1席)
¥72,000 MMA Member Price
1.—在线注册页面和论坛现场签到背景板上展示赞助商logo
2.在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
3.可指定在签到处的其他赞助形式,比如放置宣传资料/易拉宝等(需由MMA确认)
4.赠送3张论坛门票
5.以及标准赞助权益

VIP午宴赞助(仅1席)
¥72,000 MMA Member Price
1.可在午宴区域放置带有赞助商logo的桌上用品、企业标牌或其他广告品(物料由赞助商提供,需由MMA确认)
2.在午宴餐券上展示赞助商logo
3.可在午宴区域通道处或入口处放置易拉宝(物料由赞助商提供)
4.可指定在午宴区域内的赞助形式(由MMA确认)
5.赠送3张论坛门票
6.以及标准赞助权益

茶歇赞助(上午1席&下午1席)
¥49,000 MMA Member Price
1.可在茶歇区域放置带有赞助商logo的杯子、纸巾,企业标牌或其他广告品(物料由赞助商提供,需由MMA确认)
2.茶歇区体现品牌赞助标志
3.赠送2张论坛门票
4.以及标准赞助权益

WI-FI 赞助(仅1席)
¥82,000 MMA Member Price
1.在发送给参会者的邮件中告知网络登录信息并放置赞助商logo(由MMA编写并发送)
2.在活动指南中放置网络登录信息和赞助商logo
3.可指定其他网络赞助形式(由MMA确认)
4.赠送4张论坛门票
5.以及标准赞助权益

移动充电站赞助(2席)
¥49,000 MMA Member Price
1.赞助商可定制移动充电站(由赞助商设计制作,需由MMA确认)
2.赠送2张论坛门票
3.以及标准赞助权益

胸牌和挂绳赞助(仅1席)
¥88,000 MMA Member price
1.在挂绳上展示赞助商logo
2.在胸牌背面展示赞助商logo
3.赠送4张论坛门票
4.以及标准赞助权益

赠品发送(2)
¥27,000 MMA Member price
1.赞助商宣传页或赠品 (仅限一份)放置在参会者座椅上(早上开场前或午后开场前)
2.赠送1张论坛门票
3.以及标准赞助权益

椅背赞助(上午1席&下午1席)
¥88,000 MMA Member price
1.赞助商定制参会者的椅背(由赞助商设计和制作,需由MMA确认)
2.赠送4张论坛门票
3.以及标准赞助权益

资料入袋(4席)
¥16,500 MMA Member price
1.赞助商宣传页或赠品放入会议资料袋中
2.赠送1张论坛门票
3.以及标准赞助权益

笔和记录本赞助(仅1席)
¥33,000 MMA Member price
1.赞助商提供参会者使用的笔和记录本
2.赠送2张论坛门票
3.以及标准赞助权益

现场展位(6 to 8席)
¥33,000 MMA Member price
1.在紧邻会场区域提供给赞助商1张标准展示桌和2把椅子,赞助商可自行装饰
2.赠送2张论坛门票
3.以及标准赞助权益

首席合作伙伴(仅1席)
¥108,000 MMA Member price
1.一位高层在颁奖礼上发表3分钟致辞(发言嘉宾由MMA确认)
2.一位高层颁发一个奖项(所颁奖项由MMA确定)
3.舞台背景板上展示赞助商logo
4.可提供终审会场
5.在终审会场,可提供企业宣传页、赠品等
6.可赞助终审评委晚宴
7.在会场入口放置1 个易拉宝(物料由赞助商提供)
8.在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
9.赠送5张论坛门票
10.以及标准赞助权益

颁奖礼合作伙伴(仅1席)
¥88,000 MMA Member price
1.一位高层颁发一个奖项(所颁奖项由MMA确定)
2.舞台背景板上展示赞助商logo
3.参与组织颁奖礼表演(与MMA合作)
4.在会场入口放置1个易拉宝(物料由赞助商提供)
5.在活动资料袋内放置甲方的宣传页或赠品(物料由赞助商提供)
6.赠送4张论坛门票
7.以及标准赞助权益

赞助联系
Sammi.Gong (86)13816545230 sammi.gong@mmaglobal.com
Cathy Cao (86)13601795187 cathycao@madhouse-inc.com

OPPOTUNINTIES

CATEGORIES OF SPONSORSHIP PACKAGE

STANDARD PARTNERSHIP BENEFITS FOR ALL LEVELS
1、Company logo on official event website with 100 word company description
2、Company logo with 100 word company description post in MMA China WeChat and Weibo
3、Company logo on appropriate onsite signage
4、Company logo in Forum Guide
5、Verbal acknowledgement of partnership by MMA Forum
6、Logo inclusion in post event emails

PRINCIPAL PARTNER (only 1)
¥238,000 MMA Member Price
1、A company executive sits on the event Advisory Board to help guide the conference agenda
2、A company executive delivers a 3-5 minute co-scripted introduction on the main stage at the start of day one of the conference (written with and approved by the MMA)
3、Collaboration with the MMA on a panel session with a company executive participating as a panelist/moderator – MMA has final approval on speakers and topic
4、On stage logo placement
5、One Roll up (prepared & provided by the partner) located outside of show entrance
6、Tabletop display area, located outside of show entrance
7、Full-page collateral piece or giveaway (prepared & provided by the partner) in event conference tote
8、Eleven (11) complimentary MMAF event registrations
9、Discount code, 25%, to invite partners to event, 15 tickets for MMA approved brand partners
10、One Full Page Advertisement in MMA Asia Pacific Year Book 2015
11、Plus Standard Partnership Benefits

PRESENTING PARTNER (Up to 2)
¥198,000 MMA Member Price
1、A company executive sits on the event Advisory Board to help guide the conference agenda
2、Collaboration with the MMA on a panel session with a company executive participating as a panelist – MMA has final approval on speakers and topic
3、Partner logo to be printed next to panel on agenda in the event guide
4、On stage logo placement
5、One Roll up (prepared & provided by the partner) located outside of show entrance
6、Tabletop display area, located outside of show entrance
7、Full-page collateral piece or giveaway (prepared and provided by the partner) in event conference tote
8、Nine (9) complimentary MMAF event registrations
9、Discount code, 20%, to invite partners to event, 10 tickets for MMA approved brand partners
10、One Full Page Advertisement in MMA Asia Pacific Year Book 2015
11、Plus Standard Partnership Benefits

GOLD PARTNER (Up to 2)
¥168,000 MMA Member Price
1、A company executive participates as a panellist on a panel session – MMA has final approval on speakers
2、One Tea Break partnership (morning/afternoon)
3、On stage logo placement
4、One Roll up (prepared & provided by the partner) located outside of show entrance
5、Tabletop display area, located outside of show entrance
6、Full-page collateral piece or giveaway (prepared and provided by Partner) in conference tote
7、Eight (8) complimentary MMAF event registrations
8、Discount code, 15%, to invite partners to event, 5 tickets for MMA approved brand partners
9、Half Page Advertisement in MMA Asia Pacific Year Book 2015
10、Plus Standard Partnership Benefits

SILVER PARTNER (Up to 4)
¥138,000 MMA Member Price
1、A company executive participates as a panellist on a panel session – MMA has final approval on speakers
2、On stage logo placement
3、Tabletop display area, located outside of show entrance
4、Full-page collateral piece (prepared and provided by partnering company) in conference tote
5、Five (6) complimentary MMAF event registrations
6、Plus Standard Partnership Benefits

REGISTRATION PARTNER (only 1)
¥72,000 MMA Member Price
1、Company logo prominently displayed on onsite registration signage and online registration page
2、Full-page collateral piece or giveaway (prepared and provided by partnering company) in conference tote
3、Supporting Partner designation (approved by the MMA)
4、Three (3) complimentary MMAF event registrations
5、Plus Standard Partnership Benefits

LUNCH PARTNER (only 1)
¥72,000 MMA Member Price
1、Opportunity to provide logo-imprinted cups, napkins, signage and/or additional branding (collateral provided by partner; approved by the MMA)
2、One literature or collateral piece placed during lunch
3、Logo printed on the lunch ticket
4、Supporting Partner designation (approved by the MMA)
5、Three (3) complimentary MMAF event registrations
6、Plus Standard Partnership Benefits

TEA BREAK PARTNER (1 Morning & 1 Afternoon)
¥49,000 MMA Member Price
1、Opportunity to provide logo-imprinted cups, napkins, signage and/or additional branding (collateral provided by partner; approved by the MMA)
2、Company branded signage for the breaks
3、Two (2) complimentary MMAF event registrations
4、Plus Standard Partnership Benefits

WI-FI PARTNER (only 1)
¥82,000 MMA Member Price
1、E-mail to event attendees with Internet access instructions for the day partnered with prominently placed partner logo (message created & sent by MMA)
2、Access instructions in program guide for Internet use with partner logo (created by MMA)
3、Supporting Partner designation (approved by the MMA)
4、Four (4) complimentary MMAF event registrations
5、Plus Standard Partnership Benefits

MOBILE DEVICE CHARGING STATION (up to 2)
¥49,000 MMA Member Price
1、Branded mobile device charging station on site(created by partner; approved by the MMA)
2、Two (2) complimentary MMAF event registrations
3、Plus Standard Partnership Benefits

LANYARD & BADGES (only1)
¥88,000 MMA Member price
1、Company branded lanyards for all attendees
2、Company design prominently displayed on back of attendee name badge
3、Four (4) complimentary MMAF event registrations
4、Plus Standard Partnership Benefits

IN SESSION DISTRIBUTION (2)
¥27,000 MMA Member price
1、Company collateral or a giveaway placed on seats during general session (in morning or after lunch)
2、One (1) complimentary MMAF event registrations
3、Plus Standard Partnership Benefits

SEATS ADVERTISING (1 Morning & 1 Afternoon)
¥88,000 MMA Member price
1、Brand the seat-covers for all attendees (provided by partner)
2、Four (4) complimentary MMAF event registrations
3、Plus Standard Partnership Benefits

TOTE INSERT (4)
¥16,500 MMA Member price
1、Company collateral or a giveaway included in conference tote
2、One (1) complimentary MMAF event registrations
3、Plus Standard Partnership Benefits

PEN AND PAD (only1)
¥33,000 MMA Member price
1、Pens and notepads with company logo (provided by partner) to be distributed to all attendees
2、Two (2) complimentary MMAF event registrations
3、Plus Standard Partnership Benefits

TABLETOP EXHIBITOR (6 to 8)
¥33,000 MMA Member price
1、Standard draped one table and two chairs provided for your display
2、Two (2) complimentary MMA Forum event registrations
3、Plus Standard Partnership Benefits

PREMIER PARTNER (only1)
¥108,000 MMA Member price
1、A company executive delivers a 3 minute introduction on the Smarties China ceremony (approved by the MMA)
2、1 Award Presenter – award TBD (approved by the MMA)
3、On stage logo placement
4、Opportunity to provide the final judging room
5、On the judging sites logo placement, and opportunity to place full page collateral pieces or giveaway (provided by sponsoring company) in the final judging room
6、Judging dinner sponsorship
7、One roll up (prepared and provided by sponsoring company) located outside of event show entrance
8、Full-page collateral piece or giveaway (prepared and provided by sponsoring company) in event conference tote
9、Five (5) complimentary MMAF event registrations
10、Plus Standard Sponsorship Benefits

CEREMONY PARTNER (only1)
¥88,000 MMA Member price
1、1 Award Presenter – award TBD (approved by the MMA)
2、On stage logo placement
3、Collaboration with the MMA on the shows
4、One roll up (prepared and provided by the partner) located outside of event show entrance
5、Full-page collateral piece or giveaway (prepared and provided by the partner) in event conference tote
6、Four (4) complimentary MMAF event registrations
7、Plus Standard Sponsorship Benefits

Contact info
Sammi.Gong (86)13816545230 sammi.gong@mmaglobal.com
Cathy Cao (86)13601795187 cathycao@madhouse-inc.com

郑香霖

中国无线营销联盟联合主席

副总裁 腾讯公司

郑香霖现任腾讯公司副总裁,全面负责腾讯网络媒体事业群的广告系统业务,专注于腾讯视频、移动、门户、以及社交等在线媒体的广告业务整合,为品牌商提供基于腾讯全媒体平台,更优化的市场营销解决方案。

加盟腾讯前,郑香霖在亚太区包括香港、台湾和中国多地担任管理职务,并在广告媒介领域享有盛名。1995年他作为香港最年轻的媒体总监(28岁) 担任香港4A广告公司委员会主席,1996年作为实力传播中国创始人之一负责建立办公室、组建团队并且开始开发大量国际及本土大客户,覆盖快消、航空、金融以及IT等各行业知名品牌。他自2010年起任实力传播大中华区CEO,负责中国大陆、香港和台湾三地的业务,成为中国广告行业的重要领军人物。

Steven Chang

Co-chair MMA China

Vice President Tencent

As Corporate Vice President of Tencent, Steven is in charge of online media marketing solutions and advertising business of Online Media Group (OMG), with a special eye on the alignment of Tencent Video, Mobile, Portal and Social Advertising.

Before joining Tencent in 2014, Steven had acquired extensive experience in Hong Kong, Taiwan, and China, where he was recognized as an important leader in advertising industry. In 1995, at the age of 28, he became the youngest media director in Hong Kong to be elected Chairman of the Committee for 4A Agencies. In 1996, as one of the founders of Zenith Optimedia, he played a key role in the company’s office and team setup and developed a wide array of international and local clients, including well-known brands in FMCG, Aviation, Finance, IT and other industries. In 2010, he was appointed CEO of Zenith Optimedia Greater China, responsible for company development in mainland China, Hong Kong and Taiwan.

蔡易承

中国无线营销联盟联合主席

联合创始人总裁兼首席财务官 精硕科技

蔡易承(Ethan Tsai)现任 AdMaster(精硕科技)联合创始人、现任总裁兼首席财务官,主要负责公司的财务管理和运作、从全球战略发展的角度帮助公司评估项目价值和前景、公司发展策略规划、企业核心竞争力的识别和建立。

蔡易承于2010 年加入 AdMaster。他对大数据的应用与管理有着丰富的实战经验,尤其在数字广告、移动及跨多屏、社交媒体及电商等领域的数据应用和打通整合应用方面。 他擅长紧密结合市场发展方向,带领团队探索适合企业发展的商业运营模式。

蔡易承毕业于台湾大学,拥有金融学士学位。

Ethan Tsai

Co-chair MMA china

Co-Founder President & CFO AdMaster

Ethan is the Co-Founder, President and Chief Financial Officer at AdMaster. He is responsible for managing the company’s financial affairs as well as evaluating the viability and market outlook for new projects, developing the company’s growth strategy, and identifying and bolstering the company’s competitive advantages.

Ethan joined AdMaster in 2010 and brought with him a wealth of experience in the big data industry. He is particularly knowledgeable about big data integration as it relates to digital advertising, mobile and cross-screen marketing, social media, and e-commerce. He is also skilled at adapting AdMaster’s business model to take advantage of changes in the market.

Before joining AdMaster, Ethan started a number of new businesses in Taiwan, Japan and South Korea in a variety of industries such as healthcare, finance and technology. A devoted serial entrepreneur, Ethan would wait until each business became successful before moving on to the next one.

Ethan has a bachelor’s degree in finance from National Taiwan University.

马良骏

中国广告标准及测量委员会主席

首席执行官&创始人 亿动广告传媒

马良骏是亿动广告传媒(Madhouse)的创始人和首席执行官,亿动广告传媒(Madhouse)是领先的移动广告平台公司和移动营销服务商,立足中国和印度两大新兴市场。

马良骏同时还是全球移动营销协会(MMA)亚太区的理事会成员,其中国区域的联合创始人、理事会成员和移动广告标准及测量委员会秘书长,负责制定和发布移动广告标准,并在业界被广泛应用。

在创办亿动广告传媒(Madhouse)前,马良骏曾任Tom在线执行副总裁,主管无线业务运营及国际业务发展。

马良骏在大中华区的新媒体、娱乐和消费者营销行业拥有超过21年的管理经验。

Joshua Maa

Mobile Advertising Guideline Committee Chair

CEO & Founder Madhouse inc.

Joshua Maa is the Founder and Chief Executive Officer of Madhouse Inc., China’s largest and most intelligent mobile ad network, with offices in Shanghai, Beijing, Guangzhou and 3 cities in India. Joshua Maa is the Founding Member and Board Director of MMA APAC (Mobile Marketing Association, Asia Pacific Region), and the Co-Chair of Global Mobile Advertising Committee. He is also the Co-founder and Board Member of MMA China, and the Head of Mobile Advertising Guideline Committee. Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the Wireless Business & Operations and International Business Development teams, and helped Tom become the largest Wireless Value-Added Service Provider by revenue in China in 2005. Before TOM Online, Joshua was the Founding CEO of Rock Mobile Corporation, Greater China’s leading Mobile Music Entertainment Service Provider. Joshua has over 20 years of managerial experience in Greater China’s New Media, entertainment, and Consumer Marketing industries.

温道明

中国广告标准及测量委员会副主席

董事总经理 安纳特Amnet,Amplifi

温道明负责安纳特中国,电通安吉斯集团中国旗下的程序化交易平台。

加拿大籍华裔,在北美和大中华区积累了超过16年的行业经验。包括从领导4A代理公司开拓数字营销到为全球和本土品牌带来价值。

此前,他也曾是DNA旗下搜索营销代理公司——安布思沛中国董事总经理,在加入DNA之前,他曾担任Effisis Digital的首席顾问,为各种快速增长的数字媒体初创企业进行业务及产品孵化的广告服务。他也是电子商务解决代理商群邑中国的董事总经理,中国宏盟媒体集团(OMG)数字业务前任总经理。担任过的其他高级职务包括电讯盈科总监、Effisis、香港灵智相互动-香港首个按次付费点击的文本搜索广告网络以及现代传媒。

Lawrence Wan

Mobile Advertising Guideline Committee Vice Chair

MD Amnet,Amplifi

Lawrence heads Amnet China, the programmatic trading desk unit under Dentsu Aegis Network China (DAN)

He is a Chinese Canadian who’s worked across North America and Greater China for over 16 years. His experience spans across leading 4A agency groups in pioneering digital marketing roles to deliver value for global and local brands.

Previously, Lawrence was also the Managing Director at iProspect China, search and performance marketing agency under the DAN. Before joining DAN, he was the Principal Consultant at Effisis Digital. There, he was advising on business and product incubation for various fast-growing digital media start-ups. Other digital marketing roles included Managing Director of GroupM e-Business Solutions in China, General Manager of Digital at Omnicom Media Group (OMG) China, Business Manager at PCCW Directories, Effisis, HK’s first pay-per-click contextual search ad network, Euro RSCG Interaction HK, and Modem Media.

杨娟

教育证书委员会主席

中国区总经理 Inmobi

杨娟主要负责领导和拓展Inmobi在中国的业务。她不仅拥有丰富的商业运营经验和被证明的卓越领导能力,而且还在移动互联网生态系统建设方面具备深厚的背景。加盟InMobi之前,Jessie曾任Tom集团商务拓展总经理和运营副总裁,主要负责移动互联网业务拓展和新媒体业务。在加入Tom集团之前,她是天骏传媒集团(Sky Flying Media Group)的首席运营官,负责公司的整体业务。她曾在麦肯锡咨询公司 (McKinsey &Company) 担任要职,为中国及亚太区电信、媒体和技术行业的客户提供经营策略、市场营销及销售、运营完善等方面的咨询服务。Jessie拥有麻省理工大学斯隆商学院(MIT Sloan School of Management)工商管理硕士学位。

Jessie Yang

Market Education & Certification Program Committee Chair

General Manager Inmobi China

Jessie is the General Manager of InMobi Greater China with overall responsibilities to lead and scale up InMobi’s business in China including Taiwan and Hong Kong. She brings extensive experience in mobile ecosystem with proven track record in general management and business operations in China.

Prior to InMobi, Jessie was the GM of Business Development and VP of Operations of TOM Group in charge of mobile internet business development and new media business.Before TOM Group, she was COO of Sky Flying Media Group in charge of overall business.She also was worked at McKinsey & Company as Senior Engagement Manager covering TMT sector.

Jessie holds a MBA degree from MIT Sloan School of Management.

郭志明

教育证书委员会副主席

数据洞察与解决方案总经理 谷歌大中华及韩国区

郭志明现为谷歌大中华和韩国区数据洞察与解决方案总经理,负责谷歌大中华和韩国区DoubleClick、Google Analytics 360、以及数据洞察。郭志明从事广告营销行业已经有20多年的经验。在1996年-2011年郭志明在中国领先的媒介代理公司实力传播工作,2004年郭志明成为实力中国区的董事总经理,2010年实力传播成为中国最大的媒介代理公司(资料来源:RECMA)。在2011年9月,郭志明加入了广告技术公司悠易互通并成为公司的首席运营官。在2012年3月悠易互通发布了中国第一个支持实时竞价(Real-time Bidding 或 RTB)的需求方平台(Demand-side Platform 或 DSP),开展了中国的程序化市场。在2014年8月,郭志明加入了谷歌,进一步推动大中华区内的数据驱动程序化发展。郭志明在2014-2016连续三年荣登Campaign亚太中国区Digital A-List名人堂

Derek Kwok

Market Education & Certification Program Committee Vice Chair

Head of Data Solutions & Insights Greater China & Korea, Google

Derek Kwok is the Head of Data Solutions & Insights, Greater China & Korea of Google, overseeing all DoubleClick platform solutions, Google Analytic 360, and data insights in the region. Derek has more than 20 years of advertising and media experience. From 1996-2011 Derek worked at the leading media agency ZenithOptimedia and became its Managing Director in China since 2004. In 2010, ZenithOptimedia became the largest media agency in China (Source: RECMA). In September 2011 Derek joined Yoyi Digital as its COO and launched the first DSP (Demand-side Platform) which supported RTB (Real-time Bidding) in China, and sparked the programmatic market. In August 2014, Derek joined Google to further accelerate data-driven programmatic in Greater China. Derek has been honored the China’s Digital A-List in 2014 to 2016 for 3 consecutive years by Campaign Asia-Pacific.

丁峻峰

市场研究委员会主席

首席执行官 欧安派

1999年毕业于上海交大;中欧国际工商管理学院EMBA2013级;

2001年进入网络广告行业,是中国最早一批进入网络广告界的开拓者之一,拥有超过14年的互联网营销策略传播及管理经验;2011年在业界提出“互联网战略营销传播”理念;

2003年创办欧安派(OMP),2012年,带领欧安派加入全球最顶尖的媒体集团之一——电通安吉斯媒体集团,成为旗下安索帕集团一员。

2011-2014,连续4年入选《中国创新营销100人》。

2014-2015《成功营销》中国内容营销大奖评审;2014《中国广告杂志》中国新广告作品大赛评审;2014-2015艾菲奖大中华区评审

Jeffery Ding

Research Committee Chair

CEO OMP

Graduated from Shanghai Jiao Tong University, 1999

Achieved EMBA degree in CEIBS, 2015

Enter the online advertising industry in 2000. With more than 14 years of experience in digital marketing communication and management as the earliest a batch of China into the network one of the pioneers of the online advertising. Put forward the “digital strategy marketing communication” concept in 2011.

Established OMP company in 2003 and leading them officially joined one of the most competitive and influential media group in the world–Dentsu Aegis Network in 2012,became a wholly-owned subsidiary of Isobar which is sub-brand of DAN.

To be included in the “China innovation marketing 100 leaders” 2011-2014

2014-2015 China Content Marketing Awards Judge of “V-Marketing”2014 Chinese New Ad Contest Judge of “China Advertising”

2014-2015 Effie awards Greater China Judge

魏玮

市场研究委员会副主席

移动营销董事总经理 群邑

2015年重新带领群邑集团移动营销事业部,管理团队为集团各代理商提供移动营销各维度的支撑。包含数据、策划工具、策略工具、调研、产品创新、移动互联网创意制作、移动媒介策划、创意中心等。

2012年开始启动mLab创新实验室项目,并于2013年获得群邑亚太区eMMies和中华区Mpower的创新奖项。

2010年加入群邑中国,建立移动营销事业部,服务包括群邑旗下的MediaCom, Mindshare, MEC, Maxus以及集团内所有客户。

在加入群邑之前,曾经在亿动传媒任职从业务拓展、到媒介购买、谈判和广告网络产品等业务。更久之前曾就职于A4A为诺基亚在数字互动营销领域提供服务。

2000年继续就读于英国华威大学的国际关系学硕士,之后在布里斯托大学拿到了第二个市场营销学硕士学位。

1998年就读于北京外国语大学,后交换课程到英国就读华威大学,学习社会语言学和西方文化学,取得学士学位。

Benjamin Wei

Research Committee Vice Chair
Managing Director GroupM Mobile

In 2015, a new integration of GroupM Mobile unit, providing all-in-one dimension mobile services to clients, includes mobile data acquisition and analysis, mobile media planning, mobile strategy generation, research, creativity, mobile intelligence and idea center.

In 2012, start up mLab Innovation project, which Benefited GroupM client innovation marketing capability. Recognition came GroupM Asia-Pacific eMMies awards as well as Mpower innovation awards in the Greater China region.

In 2010, joined GroupM China and founded the first GroupM Mobile team; facing all agencies: MediaCom, Mindshare, MEC, Maxus and all clients for pilot mobile marketing.

Prior joining GroupM, working at MadHouse and in charge of business development, media buying, negotiation, Ad network products. Also had working experience in 4A agency and providing services for Nokia digital marketing.

In 2000, obtained Master degree on International Relationship from University of Warwick, UK. Obtained the second Master degree on Marketing from University of Bristol.

In 1998, started studying in Beijing Foreign Studies University, later exchanging to University of Warwick to pursue Bachelor degree in Sociolinguistics and Western Culture Studies.

李桂芬

中国董事及荣誉董事

网络中国区董事长 电通安吉斯

李桂芬在广告和媒体传播领域从业近30 年,在协助客户开展品牌沟通、制定媒体投资战略及解决方案方面拥有卓越而广泛的经验。 2000 年加入凯络台湾,2006 年,她升任安吉斯媒体大中华区首席执行官,负责中国大陆与台湾市场的经营发展。在她的领导之下,安吉斯媒体旗下5 大全球品牌在两大市场均表现优异。通过一系列战略性兼并和收购项目,安吉斯媒体的数字营销规模已居中国大陆和台湾地区之首。李桂芬凭借其杰出的表现于2010 年荣获安吉斯媒体颁发的“2010 星表现奖”, 于2005 年至2007 年连续三年获得”台湾最佳媒体代理商经理人”头衔。李桂芬是中国无线营销联盟的联合创始人之一。

KF Lee

MMA China Board & Honorary Board Members

Chairwoman Dentsu Aegis Network China

KF Lee has approximately 30 years’ experience in the advertising and media communication field, with broad expertise in helping clients with brand communication as well as media investment strategies and solutions. KF joined Carat Taiwan in 2000. In 2006, KF was promoted to CEO Aegis Media Greater China, in charge Mainland China and Taiwan. Under her leadership, 5 Aegis global brands have strong presence in both markets. Through aggressive M&A programs, Aegis Media has built its digital scale to the number one position in Mainland China and Taiwan. KF was awarded the “2010 Star Performer Award” by Aegis Media for her outstanding business performance. KF also received “The Best Manager of the Year – Media Agency” for 3 consecutive years in 2005, 2006 and 2007. KF is also the co-founder of Mobile Marketing Association (MMA) China.

陈建豪

中国董事及荣誉董事

安布思沛中国区CEO

北亚区数字绩效品牌CEO

集团中国区首席创新官

陈建豪是中国数字营销领域最富盛名的演讲者和专栏作者。他不仅是国内各主要数字营销论坛的重要演讲人,还在戛纳广告节、Spikes广告节等国际广告盛事中担任演讲嘉宾。

陈建豪被中国领先的财经媒体《第一财经周刊》评为2013年商业创新50人之一。作为 《中欧商业评论》的专栏撰稿人,他还致力于推广移动营销在中国的发展以及相关业内标准的制订。

陈建豪善于创新,在客户与代理商两方面积累了20年的数字创新、媒体、商业及运营经验将成为他担任集团中国区首席创新官的宝贵优势,他将和集团的高管团队紧密协作,专注于新领域的开发,如大数据、内容、O2O、电子商务及以消费者为核心的技术,为集团在未来的市场中握得先机。

在加入电通安吉斯集团之前,他供职于谷歌中国,担任中国区副总裁。陈建豪曾任职于戴尔中国直销总经理、eBay 大中华区市场部副总裁和雅虎中国运营副总裁。

陈建豪毕业于纽约大学,获传播学硕士学位。同时他还获得复旦大学 EMBA 高级工商管理硕士学位。

Tony Chen

MMA China Board & Honorary Board Members

CEO iProspect China

CEO Digital Performance Brands North Asia

Chief Innovation Officer DAN China

Tony is one of the most sought-after speakers on the topic of digital marketing in

China. In addition to delivering keynotes at nearly all major China digital events,

Tony has addressed international audiences at Cannes Lions and Spikes Asia.

Tony, who was named as one of the top 50 Business Innovators in 2013 by CBN

Weekly. He also authored a regular column for CEIBS Business Review

on digital marketing in China.

No stranger to innovation, Tony has 20 years of rich experience in digital innovation, media, commercial and operations on both client and agency sides. This invaluable knowledge will be leveraged in his role as Chief Innovation Officer of DAN China to drive innovation across the group as he works in conjunction with senior management to identify future opportunities in key areas such as data, content, O2O, e-commerce and consumer-centric technologies, etc.

Tony joins DAN from Google China where he was Chief Digital Evangelist in China. Before that, he was General Manager for Dell direct business in Greater China; Marketing VP for eBay China and VP of Operations for Yahoo! China.

Tony has a master’s degree in Communications from New York University and an

EMBA degree from Fudan University.

邓广梼

中国董事及荣誉董事

总裁 互动通控股集团

北京大学新闻与传播学院外聘教师

在中国大陆、香港及澳洲从事传播专业超过三十年。曾于香港广告业工作十年,时任CitiAd广告公司后由澳洲Mojo/MDA收购并调派往澳洲悉尼总部工作十年,之后重返校园完成MBA学位。1999年在上海接管“形象工厂”(Image Factory),一年后由WPP集团并购,随后担任集团公司的北京智威汤逊广告公司(JWT)董事总经理,两年后负责IPG集团的灵狮广告公司(Lowe Worldwide)中国区董事总经理,2014年出任互动通控股集团总裁,中国领先的数字网络广告平台。

Michael Tang

MMA China Board & Honorary Board Members

President HDT Holdings Ltd.

President of hdtMEDIA Michael Tang has been serving in the communications industry for over 30 years and has experience working in mainland China, Hong Kong and Australia. He spent 10 years at CitiAd Hong Kong followed by 10 years at Mojo/MDA Australia Headquarters after it merged with CitiAd. Thereafter Michael Tang returned to school where he completed an MBA. In 1999 he took over Image Factory in Shanghai, which was bought by WPP one year after. Then he became Managing Director of JWT Beijing, and 2 years later became Managing Director of Lowe Worldwide China Area under IPG. In 2004 Michael Tang joined HDT Holdings Ltd. as President. He is currently a research scholar of Modern Advertising at Peking University where he guest lectures and works as a research scholar with the CMM Research Institute.

汪慧玲

中国董事及荣誉董事

总监 谷歌数字化营销解决方案大中华区

汪慧玲现任谷歌数字化营销解决方案大中华区总监,帮助大中华区广告主利用谷歌各项产品取得成功。在此之前,她是浩腾媒体中国区首席执行官,成功地带领公司从传统媒体转型成为整合媒体的媒介公司。汪慧玲拥有20多年广告相关经验,由品牌管理到CRM丶由社交媒体到移动广告。

汪慧玲曾服务于宏盟媒体集团丶阳狮集团等。她在1999年创立了互动传媒代理公司AdXplorer,业务覆盖亚太地区。

汪慧玲毕业於新加坡国立大学,并在赫尔大学取得硕士学位。她也热心於推动中国数字化,也是全球移动营销协会和I-Com Global的成员之一。汪慧玲被《广告时代》评为2014年“中国最值得瞩目女性”之一。

Arlene Ang

MMA China Board & Honorary Board Members

Director Google Marketing Solutions , Greater China

Arlene currently leads Google Marketing Solutions in Greater China, helping advertisers get the most out of Google products. Prior to joining Google, she was the CEO of OMD China, with a remit to transform a traditional media agency to one offering an integrated solutions. Arlene has over 20 years of advertising experience ranging from branding to digital, CRM, social and mobile.

Arlene has also served as a senior executive at Omnicom Media Group and Publicis. In 1999, she tried her hand at entrepreneurship and started AdXplorer, a digital marketing agency, and built the business out across the Asia Pacific region.

Arlene graduated from the National University of Singapore and obtained her masters from the University of Hull. She has a keen interest to develop the China digital ecosystem and is a member of Mobile Marketing Association and I-Com Global, the world’s leading summit for marketing, data and measurement. In 2014, Arlene was one of the Honorees for AdAge “Women to Watch” China.

上海静安区威海路500号四季酒店1楼(近石门一路)

Four Seasons Hotel Shanghai at NO.500 Weihai Rd, Jing’an District,Shanghai

营销策略类——品牌影响力

营销策略类——互动营销

营销策略类——社会影响力

媒体策略类——跨媒体整合

媒体策略类——跨移动整合

媒体策略类——移动App/网站

媒体策略类——移动社交

应用技术类——移动技术创新

应用技术类——广告形式创新

应用技术类——电商创新

应用技术类——O2O创新

“MMA无线营销论坛2016”在沪召开

由MMA中国区无线营销联盟联合主办的 MMA无线营销论坛2016 (The MMA Forum 2016 Shanghai)于9月2日在上海静安四季酒店盛大召开,吸引了来自中国移动营销行业的专业人士800余人。

MMA中国无线营销联盟联合主席郑香霖(腾讯公司副总裁)与蔡易承先生(精硕科技联合创始人总裁兼首席财务官)在论坛开始时为大会致欢迎辞,回顾了中国区无线营销联盟在过去一年所作出的成绩。

四年前MMA进入中国,这四年是中国移动营销发展最快的几年,移动用户从四个亿到现在接近8个亿,四年前整个中国移动广告市场的规模接近差不多一百亿,现在已经上了千亿级,发展速度非常惊人。

两位联合主席重申了MMA进入中国希望可以发挥桥梁的作用,将移动营销的全球视野在海外的实战与创新技术带来中国,帮助国内移动媒体代理商,提升移动广告营销在投放效率的效果。

MMA亚太区董事总经理 Rohit Dadwal随后发表了2016年移动营销的重要趋势,以宏观角度讲述了互联网行业最大的变化是消费者向移动端的转移,以及品牌和技术要跟着消费者走的观点。

会上,腾讯公司网络媒体事业群市场部副总经理谢国栋就“缔造移动媒体新形态”做了精彩的分享,在移动互联网连接一切的时代下,媒体发展的四大浪潮已经到来,万物皆媒、无边界网络、数据+、以及内容过剩、平台为王。前两个浪潮导致了内容数据量的过剩,也使得具备精准内容匹配能力的平台更加具有竞争力,在这样的趋势之下,腾讯顺应“内容为王”的大方向,布局全场景移动资讯平台。其中,腾讯新闻立足于权威和专业,而天天快报则定位于兴趣阅读,两者结合加上其他产品形成的垂直资讯矩阵,既能涵盖权威新闻解读,也符合兴趣娱乐阅读,消费者不同层面的资讯需求都得到满足。另外,在万物皆媒的纬度上,腾讯打造了企鹅自媒体平台,能够任何一个群众可以成为媒体的一部分,腾讯还打造了资讯内容机器人“Dream Writer”,也让程序成为媒体的一员。基于这些纬度的进展,通过像奥运会这样重大热点赛事的全方位媒体报道,腾讯不仅创造了最佳用户体验,也为广告主创造了最好的商业价值,形成了一个“平台、用户、广告主”三赢的局面。

高桥智隆(Robo Garage创始人兼首席执行官)在日本素有“机器人教父”之称;他为大家描述了这样一幅生活场景,在不远的五年后,智能化的人形机器人会完全融入到人们的生活当中,并就智能机器人会为大家带来的影响进行了分享。大会上介绍的拥有机器人外形的智能手机RoboHon从技术创新到功能体验等令人眼前一亮。

亿动广告传媒首席产品官黄凯文先生以及中国数字化营销与服务产业联盟秘书长肖逸民先生回顾了MMA中国广告标准及测量委员会所取得的成就,从最初推动移动营销被接受到目前已占据数字营销50%,在BAT等的努力下,MMA在移动营销的差异化、规模化等测量标准上已有各项进展,未来会关注更多测量标准,以尊重广告主的经济效益,触达更多的生态平衡与规范化。

接下来的圆桌讨论上,由宏盟媒体集团移动营销Airwave总经理符传志先生围绕网络移动和VR发布的店铺场景主持讨论,圆桌嘉宾来自于赛百味大中华区经理JJLim先生,李维斯大中华区市场总经理陈祖贻,丝芙兰产品拓展部经理蔡维娜,和xAD创始人兼全球首席执行官MrD。会上讨论以产品服务为基础,无论借助新技术如VR等或线上线下渠道等,改进消费者体验才是未来零售行业的方向。

作为全球场景营销领域的领导者,xAd在MMA论坛当天与AdMaster签署了一份战略合作协议,根据协议:双方将共同开发基于位置场景营销的数字广告营销闭环效果评估解决方案。该解决方案将会整合AdMaster广告监测和效果评估体系,并结合 xAd Blueprints 专利技术,帮助广告主针对移动广告投放和门店流量转化关系提供更加深入的数据分析。本次合作将成为国内首个打通移动广告营销与线下门店流量数据的创新里程碑。

移动载体在规模化方面怎么做大,或者把个性化的营销化,是广告主很关心的话题,主持人RKMani,凯络中国,国际客户董事总经理卡利迪董事总经理与丝芙兰副总裁Helen Zhou、阿里巴巴集团副总裁靖捷,筷子科技创始人及首席执行官陈万锋,谷歌大中华及韩国区数据洞察与解决方案总经理郭志明就个性化定义、推广案例如阿里奥利奥超级品牌日、个性化背后的数据及隐私开展了讨论。

个推作为国内领先的推送技术服务商,和一众营销巨鳄出现在MMA的移动营销会场,是缘于旗下的个灯产品。个推凭借推送产品积累的海量数据优势,于2015年宣布进军移动营销领域,并顺势推出基于大数据的场景化移动营销平台——个灯。在本届大会上也分享了个灯,其依托大数据用户画像和地理位置信息可以实现广告实时精准投放。

对于个性化营销规模化,触宝CEO王佳梁认为其背后所依托的数据不仅仅是用户画像中个体的属性,基于社交关系的营销也绝非微信等社交平台的专属。在未来,社交图谱将成为个性化营销中非常重要的部分。

会上,安索帕上海总经理罗安来,联合利华中国冰淇淋事业部资深品牌总监徐宇淙以及PHD移动策略总监伍颖礼以可爱多营销案例剖析了在受众群中,运用名人效应,策划以移动为核心,为手机设计和分享设计的数字体验。

由精硕科技的蔡易承主持关于直播的热们话题讨论,金佰利高级市场总监谢乐,一直播/秒拍/小咖秀全国渠道总监吴玮、微博商业运营总监洪力舟认为直播是大趋势,考虑到利益,直播既是广告平台又是平台。品牌应选与其调性相符合的主播与直播平台,从直播目的、消费者定性、评估标准和内容驱动上去做直播。

移动互联网的品牌安全和流量质量,由来自Morketing的副主编冯淇主持,嘉宾分别是来自宝洁的媒介副总裁徐樱丹,RTB China主编范秋华以及Adexchanger 主编张迪,以及亿动首席产品官黄凯文。讨论认为品牌安全这个问题原因有几点,一个是广告主KPI的压力还有以及是媒体不够开放,怎么解决这个问题,一方面是自律,一方面是让广告主看到安全带来的利益,依靠行业规范,甚至采用市场化的手段解决这些问题。

乐视生态营销全国商业运营中心总经理杲鹤川、复旦大学文化人类学博士郭莉,和邑策中国董事总经理张晓涓,就“小屏生态”移动营销新热点进行对话,提出生态营销的核心就是提供用户服务,在服务中不断深挖和洞察用户的需求。

群邑移动的董事总经理魏玮,与新生代市场监测机构副总裁宋松韵就母婴市场进行讨论。通过报告的数据洞察,以定型调研挖到更深的角度。得出最后的结论,现在我们看到怀孕之后没有人担心辐射问题了,所有人都疯狂使用手机,因为妈妈们时间更多了,对于新一代孕妈妈的群体,可以通过技术数据调研方法给广告主调研公司甚至媒体伙伴触达跟沟通这样的人群。孕妈妈怀孕有宝宝不是女方一个人的事情,是两个家庭动辄在一起的,这个家庭用什么方法跟他们沟通,和进行营销,是给到相关行业伙伴们的信息。

关于移动程序化效率为互动的融合,由安纳特中国董事总经理温道明主持,圆桌嘉宾有个推的副总裁陶源、腾讯的社交广告部副总经理张敏毅和优酷土豆销售运营中心总经理谈岩嵩、AppsFlyer亚洲区副总裁马健龙。圆桌上肯定了移动化趋势正在改变着用户的的生活方式与行为习惯,同时受众群习惯的转移会导致广告主营销方式发生变化,数字营销中移动的比重大部分都将在移动。

2016年度MMA无线营销 (The Smarties™) 金银铜三奖揭晓

MMA无线营销论坛上海是“MMA 论坛系列”的一部分,是聚集全球无线广告精英和高层决策者的顶级盛会。

本次论坛内容关注移动营销的未来,手机如何被有效应用于市场营销,分享经验,聚焦中国,关注海外。顶尖的营销开拓者们在现场讲述他们是如何把移动营销引入其庞大的营销策略;如何从广告主预算中分得更多移动营销经费;向移动广告监测和效果衡量标准化迈进;跨媒体营销中的移动绩效;商业与传媒在移动浪潮中的同步转型;分享国内外成功案例等。

本次论坛隆重揭晓了2016年度MMA无线营销 (The Smarties™) 金银铜三大奖项。详情如下: