MMA Forum 2014 Was Successfully Held in Shanghai

(14 August 2014, Shanghai)–MMA Forum 2014 which was co-organized by MMA China and Madhouse in shanghai today attracted a large number of professionals of the mobile marketing industry in China.

MMA Forum Shanghai, as a part of the “MMA Events”, is the top event aggregation of global mobile advertising elite and top decision makers. The forum focused on the future of mobile marketing, how mobile phones can be used effectively in marketing, experience sharing, focused on China and overseas. The top marketing pioneers presented how they put the mobile marketing into its huge marketing strategies; how to share more mobile marketing budgets from advertisers’ budgets; move forward to advertising monitoring and measurement standardization; evaluate the performance of cross media marketing; transform in the business and media world; shared successful cases of China and overseas.

At the beginning of the meeting, the Co-Chairs of MMA China, KF Lee (Chairwoman, Dentsu Aegis Network China) and Tony Chen (Chief Digital Officer China and Taiwan, GroupM China) welcomed all the attendees and reviewed the achievements of MMA China in the past year.

Scott Beaumont, President of Google Greater China shared the Google’s China consumer Insights which both clients and agencies should pay attention to. The mobile innovations in China which could be unique for China today will inspire the world in the future.

David Porter, Media Director of Unilever North Asia, took a fresh and creative view on China mobile marketing from the other side – from the perspective of publishers, media platforms and even mobile specialist companies. The agency and their clients are coming together to discuss about their insights and learn on what it takes to grab a chunk of the Mobile advertiser’s budget – like from Unilever. And how to get advertisers in China to shift their budgets from traditional media or even from other digital media towards Mobile media. The dialogue guests shared their China Mobile marketing experience on analyzing advertisers’ mobile marketing concepts from creative, effectiveness measurement and innovation aspects by telling their own stories.

Joshua Maa (Founder & Chief Executive Officer, Madhouse Inc.), Mobile Advertising Standards & Measurement Committee Chair of MMA China presented the new development on the standard of mobile advertising material and the industry measurement guidance. In the panel discussion, they discussed about advertiser’s key focus on the mobile, shared feelings about the more measurement standardized industry and outlook and expectations for 2014-2015.

Rohit Dadwal, Managing Director of MMA Asia Pacific Limited, shared MMA SMoX.me (Smart Mobile Cross Marketing Effectiveness ) Research Findings with all the guests. This major research study delivers real data on mobile’s impact in the marketing mix as well as how people can optimize cross media resulting in a higher ROI without increasing your campaign budget. This is first time ever that marketers can finally measure the impact of even one cent spent on mobile media, as well as provide a looking glass into where your brand hits diminishing returns cross-media.

About MMA China

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. MMA China was launched in April 2011 to serve for the fast growing mobile marketing industry in China. By working closely with service carriers, application developers, brands, agencies and other important partners, the MMA China aims to build a sustainable ecosystem for the mobile marketing industry in China and to be the leading association for nation-wide consultation on key industry issues including measurement and metrics, mobile advertising guidelines, codes of conduct and consumer best practices.

Media Contact:

Maggie Qin

Marketing Manager, MMA China

+86 138 1766 2029

maggie.qin@mmaglobal.com