Bessie Lee is Founder and CEO of Withinlink, a China-based startup incubator and early- stage venture fund focused on marketing technology that supports China’s media communications industry.

With more than 30 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Ms. Lee draws upon an extensive network of thought leaders as well as a team of C-suite media and marketing executives, investment professionals and entrepreneurs, to offer extensive experience in business management and networks to fund and mentor startups and to create winners.

Prior to founding her own company, she was CEO of WPP China beginning in 2013, where she was responsible for 14,000 employees and more than $1 billion in annual revenue.

Ms. Lee also served as the CEO of GroupM China. During her seven-year tenure, GroupM’s media billings in the country tripled, and GroupM was named the number one media holding group in China in terms of billings for five consecutive years from 2007 to 2012, according to RECMA.

As one of the most experienced and highly respected individuals in China’s media and martech industry, Ms Lee’s professional success is reflected in the many hats she wears as a frequent media commentator, blogger and a highly sought-after international public speaker, having presented many times at Cannes Lions’ International Festival of Creativity, FT Future of Marketing, SXSW and TechCrunch China. Ms. Lee was the Innovation Jury President at the Spikes Asia Awards 2017 and a member of the Jury of Innovation Lions at Cannes Lions Festival of Creativity 2018.