许炜崇（Weichong Khor）凯络中国 数字前瞻负责人
许炜崇（Weichong Khor）
凯络中国 数字前瞻负责人
许炜崇负责领导数字谈判及数据驱动的受众购买业务，同时致力于开发以数字投放为主的新业务。
许炜崇的任命是凯络致力于成为中国领先的以数据驱动的新型受众传播代理公司的体现。拥有在硅谷、新加坡和上海的从业背景，许炜崇曾效力于科技创业公司，如在Brandtology担任北亚区域业务总监，并曾为睿域营销等代理商服务，为耐克、GAP和匡威等知名品牌制定社交媒体策略。
许炜崇毕业于新加坡国立大学和斯坦福大学。自2013年加入凯络以来，许炜崇一直活跃于受众营销的前沿，致力于使数字媒体成为客户策划的重心。在数字前瞻负责人的职位上，他发挥所长，借助程序化购买的手段，推动凯络客户业务效率及效果的提升，同时，致力于为客户推动广告验证的实施。
Weichong Khor is leading digital negotiation and data led audience buying, as well as playing a key role in the development of digital-focused clients.
Khor’s appointment underlines Carat’s commitment to being the leading data-led audience agency in China. With a background ranging across Silicon Valley, Singapore and Shanghai, Khor has successfully led tech start up businesses including Brandtology, where he served as the North Asia Regional Business Director, as well as agency experience including Razorfish, where he developed social strategies for brands such as NIKE, GAP and Converse.
Khor graduated from National University of Singapore and Stanford University. Working at Carat since 2013, Khor has pioneered the way businesses look at audience marketing, integrating digital into the heart of clients planning. He has built on this experience, working with Carat clients to drive efficiency and performance through the adoption of programmatic buying, as well as pushing for adoption of ad verification to clients.
关于凯络中国
凯络的使命是重新定义媒体。凭借对媒介融合的专业运用，凯络致力于为客户创造更大的商业价值。凯络成立于1966年，是全球首家媒介代理公司，隶属于电通安吉斯集团。凯络连续多次被RECMA评为全球最佳代理商，业务遍及全球150个国家，拥有超过一万名专业人才，为客户提供多样化的媒体解决方案。网址：carat.com
About Carat China
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1966 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 10,000 talented staff. For more information visit Carat.com.