分类： 荣誉董事
邓广梼Michael Tang
邓广梼（Michael Tang）
互动通控股集团 总裁
邓博士在澳洲、香港及国内从事传播专业三十余年。曾于香港广告业工作十年，时任CitiAd广告公司总经理，后由澳洲Mojo/MDA收购并调派往澳洲悉尼总部工作十年，之后重返校园完成MBA学位。
1999年在上海接管“形象工场”（Image Factory），一年后由WPP集团并购，随后担任集团公司旗下的北京智威汤逊广告公司（JWT）董事总经理，两年后出任IPG集团的灵狮广告公司（Lowe Worldwide）中国区董事总经理，2004年开始任互动通控股集团总裁，中国领先的数字网络广告平台。2001年开始在北京大学新闻与传播学院任教，同时是北京大学新媒体营销传播(CCM)研究中心研究员。2015年北京大学传播学博士毕业。
President of hdtMEDIA Michael Tang has been serving in the communications industry for over 30 years and has experience working in mainland China, Hong Kong and Australia. He spent 10 years at CitiAd Hong Kong followed by 10 years at Mojo/MDA Australia Headquarters after it merged with CitiAd. Thereafter Michael Tang returned to school where he completed an MBA. In 1999 he took over Image Factory in Shanghai, which was bought by WPP one year after. Then he became Managing Director of JWT Beijing, and 2 years later became Managing Director of Lowe Worldwide China Area under IPG. In 2004 Michael Tang joined HDT Holdings Ltd. as President. He is currently a research scholar of Modern Advertising at Peking University where he guest lectures and works as a research scholar with the CMM Research Institute.
关于互动通
互动通控股集团创立于1999年，使命是引领中国数字媒体广告投放技术及服务站在世界的前沿！互动通旗下拥有数字广告平台hdtMEDIA、移动数字广告平台hdtMobile、程序化广告营销平台hdtDXP、优质媒体服务平台hdtSSP、数据管理平台hdtDMP和移动广告交易平台H2、程序化视频广告平台hdtOTV。
hdtMEDIA是中国领先的数字媒体广告投放平台，产品包括iCast、iFocus。hdtMEDIA于2002年推出中国第一支富媒体广告，是中国富媒体行业开拓者，市场中所有富媒体广告形式的创始者；占有60%以上的富媒体广告市场份额；携手中国所有门户网站、搜索引擎网站、90%以上的优质垂直媒体与视频资源，跨越互联网、移动互联网、数字电视等数字领域的媒体平台。
hdtMobile是值得高度信任的移动数字广告平台，为广告主提供一站 式、客制化的移动互联网整合营销方案。hdtMobile拥有互动通移动 广告交易平台H2接入的所有优质媒体流量，与主流SSP/Ad Exchange 成功对接，覆盖市场上的主流APP。
hdtDXP作为最早涉足实时竞价广告交易模式、最早接入主流交易平台与供应端平台，最先支持移动、视频和富媒体广告资源标准接入的程序化广告营销平台，长期致力于为品牌广告主、代理商提供快速、高效的广告媒介及人群购买、智能预算分配、精准人群展示和基于大数据挖掘的营销体验与服务，从而达到广告投放的可控、品牌安全、高回报、高效率与高透明度。
hdtSSP帮助媒体管理收入渠道，提高媒体收益，通过程序化购买为优质媒体更有效地拓展品牌广告资源。hdtDMP集成大量第一方和第三方数据，具有精准的市场细分和受众分析能力，高效进行数据管理与分析。H2为移动媒体提供一站式的流量管理服务，增加媒体的广告填充率，有效提高媒体的收益。hdtOTV通过各种程序化购买方式，为客户提供优质视频媒体资源及多元化广告形式。
李倩玲
（bessie-lee）wpp中国-首席执行官
李倩玲（Bessie Lee）
WPP中国 首席执行官
In April 2013, Ms. Lee assumed the role of CEO, WPP China. In this position, Ms. Lee is responsible for mobilizing WPP companies and resources across disciplines, for the benefit of both international and local clients. Further, Ms. Lee helps to identify new business opportunities, potential acquisitions and investments, as well as support the Group’s ongoing efforts to attract and retain the best talent in China.
Ms. Lee has worked in the media communications industry in Greater China for more than 20 years, across a number of WPP companies. Prior to her current role, Ms. Lee served as the CEO of GroupM China. During her seven-year tenure, GroupM’s media billings in the country tripled, and GroupM was named the number one media holding group in China in terms of billings, for five consecutive years from 2007 to 2012，according to RECMA.
Ms. Lee is recognized as one of the most experienced and highly respected individuals in China’s media industry, and is a frequent commentator and public speaker. Ms. Lee has received a number of awards for her contributions to the media industry, including China’s Business Mulan Award, from China Entrepreneur (2012); Media Person of the Year, from Communication University of China (2010); Media Person with Major Contribution to the Industry by China Advertising (2010); China’s top 10 most creative media professionals by the China Economic Newspaper Association (2007); and China’s top business women leaders by the All-China Women’s Federation (2006).
An avid tennis fan, Ms. Lee is also a member of the Women’s Tennis Association Global Advisory Council, where she advises the association on advertising, publicity and marketing in the Asia-Pacific region, particularly in China. Ms. Lee also was named a member of the World Economic Forum’s Global Agenda Council on Women’s Empowerment 2010. Ms. Lee holds a Master’s degree in communications at the Illinois State University, USA. Ms. Lee is based in Shanghai.
关于WPP
WPP是全球最大的传播服务集团，营业额达 730 亿美元，收入为 190 亿美元。通过旗下的运 营公司，WPP 集团提供全方位的广告和市场营销服务。服务内容包括：广告与媒体投资管 理；数据投资管理；公共关系与公共事务；品牌塑造与视觉识别；医疗保健传播；直效营销， 数字营销，促销与关系营销及专家整合传播。WPP 在 112 个国家设有 3000 多个办公室，拥 有近 190,000 名员工（包括联营企业）。了解更多信息，请访问 www.wpp.com。
WPP 被戛纳国际创意节评为 2015 年度最佳控股公司，这是 WPP 连续第五年获此殊荣。同 时，WPP 也被艾菲实效排行榜（Effie Effectiveness Index）评为 2015 年度全球最具实效控股公 司，这是 WPP 连续第四年获此殊荣。艾菲实效排行榜旨在表彰在营销传播方面取得卓著成效 的企业。2016 年，WPP 再次（连续第二年）被 Warc100 评为全球最佳控股公司。
About WPP
WPP is the world’s largest communications services group with billings of US$73 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs nearly 190,000 people (including associates and investments) in over 3,000 offices across 112 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity for the fifth year running. WPP was also named, for the fourth consecutive year, the World’s Most Effective Holding Company in the 2015 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2016 WPP was recognised by Warc 100 as the World’s Top Holding Company (second year running).
郑香霖Steven Chang
Steven Chang 郑香霖
腾讯公司副总裁
现任腾讯公司副总裁，全面负责腾讯网络媒体事业群的广告系统业务，专注于腾讯视频、移动、门户、以及社交等在线媒体的广告业务整合，为品牌商提供基于腾讯全媒体平台，更优化的市场营销解决方案。
加盟腾讯前，郑香霖在亚太区包括香港、台湾和中国多地担任管理职务，并在广告媒介领域享有盛名。1995年他作为香港最年轻的媒体总监(28岁) 担任香港4A广告公司委员会主席，1996年作为实力传播中国创始人之一负责建立办公室、组建团队并且开始开发大量国际及本土大客户，覆盖快消、航空、金融以及IT等各行业知名品牌。他自2010年起任实力传播大中华区CEO，负责中国大陆、香港和台湾三地的业务，成为中国广告行业的重要领军人物。
郑香霖经常受邀在亚太区行业大会演讲，包括TED China, Campaign Media 360峰会, 尼尔森中国消费者360论坛, SNS 大会，摩根斯坦利中国峰会互联网专场等，曾多次被评为最佳演讲人。此外，他还经常在香港及中国主持瑞信互联网论坛并做演讲，兼任多个广告节包括新加坡媒体大奖评委会成员，中国ROI节评委会主席和2015 香港4A金帆奖主席。郑香霖也很乐于分享，多年来经常接受中国及国际行业媒体包括Ad Age和Campaign及财经类媒体“亚洲华尔街日报”及“中国日报”的采访。郑香霖这几年对于移动互联网的营销，创意及技术方面特别关注，也坚信这是互联网发展的一大趋势及中国互联网高速发展的一大特色。
郑香霖同时身兼多个高校包括香港中文大学市场学系的客座教授；自2009年起，成为中央电视台广告部的唯一一位来自4A公司的策略顾问。
自2004年起，郑香霖所获的广告界殊荣不胜枚举，具体包括：2014凤凰网原生营销研究院专家， 2013中国广告人物 , 2012-14成功营销中国创新营销100人，中国十大广告人物、年度十大网络营销领袖、年度传媒人物，百度特级认证特聘专家等。他带领实力传播赢得多项业内大奖：R3-CAA最佳媒介代理公司，最具投资回报媒介代理公司等，并带领公司位列2010年RECMA排名首位。
郑香霖拥有美国西北大学凯洛格商学院 – 香港科技大学联合颁发的EMBA学位。
Steven Chang
Tencent
Vice President
As Corporate Vice President of Tencent, Steven is in charge of online media marketing solutions and advertising business of Online Media Group (OMG), with a special eye on the alignment of Tencent Video, Mobile, Portal and Social Advertising.
Before joining Tencent in 2014, Steven had acquired extensive experience in Hong Kong, Taiwan, and China, where he was recognized as an important leader in advertising industry. In 1995, at the age of 28, he became the youngest media director in Hong Kong to be elected Chairman of the Committee for 4A Agencies. In 1996, as one of the founders of ZenithOptimedia, he played a key role in the company’s office and team setup and developed a wide array of international and local clients, including well-known brands in FMCG, Aviation, Finance, IT and other industries. In 2010, he was appointed CEO of ZenithOptimedia Greater China, responsible for company development in mainland China, Hong Kong and Taiwan.
Steven speaks regularly at industry conferences in the Asia region and has been selected best speaker many times at such prestigious events as TED China, Nieson Consumer 360, 360 Media Conference, SNS Conference, and the Internet Session of Morgan Stanley China Summit. In addition, he frequently hosts or speaks at the Credit Swiss Internet Sessions in Hong Kong and China, and is the judge for many ad festivals such as the Singapore Media Award, and has served as Chairman of the Judge Panel for the ROI Festival in China as well as Chairman of 2015 HK4As Kam Fan Award. Steven is also frequently interviewed by industry trade titles in China and internationally, including Ad Age and Campaign, and business titles such as the Asia Wall Street Journal and China Daily. Steven attaches importance to mobile marketing, creativity and technology in particular in recent years, and fully convinced that mobile Internet represents future trend and key characteristic of Internet development in China.
Steven is Adjunct Professor at universities in China and Hong Kong, including the Department of Marketing at Hong Kong Chinese University, and has been one of the few 4As Strategic Consultants of CCTV since 2009.
Steven has also garnered a number of advertising awards, including 2014 Marketing Influencer of ifeng.com, 2013 Ad Person, 2012-14 VMarketing China Top 100 Marketers, Top 10 Ad Persons of China, Top 10 Digital Marketers of China, Media Person of the Year, and 4As Premium Distinguished Expert of Baidu. Steven led ZenithOptimedia to become Best Agency of the Year from R3-CAA, Best Agency of the ROI Festival, and No. 1 in RECMA in 2010.
Steven holds an EMBA degree jointly issued by Kellogg-HKUST of Management, Northwestern University (ranked No.1 worldwide by the Financial Times five times) and Hong Kong University of Science and Technology.
汪慧玲Arlene Ang
汪慧玲Arlene Ang
MMA中国荣誉董事
大中华区副总裁 谷歌数字化营销解决方案
汪慧玲曾任浩腾媒体中国首席执行官。在此之前，她担任宏盟媒体集团中国互动媒体首席执行官一职，负责集团的互动媒体专有部门。
超过20年的广告从业经验，涉足传统广告、数字、客户关系管理、社交和移动领域。
1999年，建立了一家数字营销代理机构AdXplorer，随后在亚太地区开设了8个办事处。2004年她将公司出售后，加入了阳狮集团帮助其旗下阳狮脉达发展数字营销业务。2年内，带领阳狮脉达在亚太区设立了5个办事处。
蔡易承Ethan Tsai
蔡易承 Ethan Tsai
联合创始人总裁兼首席财务官
精硕科技
蔡易承2010年联合创办精硕科技, 主要负责企业策略规划，扩建客户及合作伙伴群体，以及建立管理团队及服务标准。成功带领团队获得知名风险投资金沙江创业的融资。并在公司业务拓展方面以每年4-5倍的速度稳步增长。目前公司服务超过300家广告主，其中包括雅诗兰黛、麦当劳、一汽大众、宝洁、海尔、飞利浦和伊利。精硕科技已经发展成为国内最大的专业独立第三方全流程监测评估服务提供商。蔡易承1997年-2008年，曾在台湾、日本、韩国等地的医疗行业、金融行业、医药行业、互联网行业创业多次。随后，成功运作了商用不动产的互联网租用、买卖项目；BBS商业化运作项目；高端艺术品管理项目。专长商务模型设计、财务管理以及业务拓展。
Ethan co-founded AdMaster in 2010 and was responsible for corporate strategy, client and partnership development, management structure and service standard. Soon he led his team to acquire investment from GSR Venture. He is also improving AdMaster’s business by establishing long-term relationship with over 300 leading enterprises, such as Estée Lauder, McDonald’s, Volkswagen, P&G, Haier, Phillips and Yili, which helps AdMaster’s revenue grow by about 500% annually. Now AdMaster has become China’s largest independent 3rd party service provider for integrated ad monitoring and evaluation. From 1997 to 2008, started his own business in medical treatment, finance and internet in regions such as Taiwan, Japan, Singapore and South Korea with significant accomplishments. During his career, he accumulated rich experience in medical and beauty projects, commercial real-estate internet leasing and trade, BBS commercialization, high-end artwork management, and other market research projects. His specialties lie in business model design, financial management and business development.
陈建豪Tony Chen
陈建豪 Tony Chen
安布思沛中国区CEO
北亚区数字绩效品牌CEO
集团中国区首席创新官
MMA中国荣誉董事
陈建豪是中国数字营销领域最富盛名的演讲者和专栏作者。他不仅是国内各主要数字营销论坛的重要演讲人，还在戛纳广告节、Spikes广告节等国际广告盛事中担任演讲嘉宾。
陈建豪被中国领先的财经媒体《第一财经周刊》评为2013年商业创新50人之一。作为 《中欧商业评论》的专栏撰稿人，他还致力于推广移动营销在中国的发展以及相关业内标准的制订。
陈建豪善于创新，在客户与代理商两方面积累了20年的数字创新、媒体、商业及运营经验将成为他担任集团中国区首席创新官的宝贵优势，他将和集团的高管团队紧密协作，专注于新领域的开发，如大数据、内容、O2O、电子商务及以消费者为核心的技术，为集团在未来的市场中握得先机。
在加入电通安吉斯集团之前，他供职于谷歌中国，担任中国区副总裁。陈建豪曾任职于戴尔中国直销总经理、eBay 大中华区市场部副总裁和雅虎中国运营副总裁。
陈建豪毕业于纽约大学，获传播学硕士学位。同时他还获得复旦大学 EMBA 高级工商管理硕士学位。
Tony Chen
CEO of iProspect China,
CEO of Digital Performance Brands North Asia
Chief Innovation Officer of DAN China
Tony is one of the most sought-after speakers on the topic of digital marketing in
China. In addition to delivering keynotes at nearly all major China digital events,
Tony has addressed international audiences at Cannes Lions and Spikes Asia.
Tony, who was named as one of the top 50 Business Innovators in 2013 by CBN
Weekly. He also authored a regular column for CEIBS Business Review
on digital marketing in China.
No stranger to innovation, Tony has 20 years of rich experience in digital innovation, media, commercial and operations on both client and agency sides. This invaluable knowledge will be leveraged in his role as Chief Innovation Officer of DAN China to drive innovation across the group as he works in conjunction with senior management to identify future opportunities in key areas such as data, content, O2O, e-commerce and consumer-centric technologies, etc.
Tony joins DAN from Google China where he was Chief Digital Evangelist in China. Before that, he was General Manager for Dell direct business in Greater China; Marketing VP for eBay China and VP of Operations for Yahoo! China.
Tony has a master’s degree in Communications from New York University and an
EMBA degree from Fudan University.
李桂芬KF Lee
李桂芬 KF Lee
首席执行官
安吉斯媒体集团大中华区
李桂芬有二十多年广告与媒体代理公司经验，协助许多客户有效进行广告营销、媒体沟通及品牌经营，成效卓著。2006年升任安吉斯媒体大中华区CEO，负责中国大陆、香港与台湾市场的经营发展，提供客户以消费者为核心的品牌全媒体传播服务。
李桂芬于2010年获颁”安吉斯媒体全球最佳成就奖”与”2010年度中国广告业杰出女性奖”。她曾经连续3年（2005-2007）获颁”台湾最佳媒体代理商经理人”荣衔；2007年获得第二届广告节”杰出媒体代理经营人奖”；在2009年中国经典传播大奖获得“年度经典传播领袖奖”。
安吉斯媒体集团是媒体专业服务的创始者，于英国伦敦上市公司，服务网遍布全球97个国家，147个城市；连续11年为全球成长最快的传播集团。安吉斯媒体集团在大中华区的服务公司包括：凯络媒体（Carat），伟视捷媒体（Vizeum），知世安索帕数字营销（isobar），安布思沛(iProspect)搜索引擎营销，和博视达户外传播（Posterscope），服务网遍及北京、上海、广州、深圳、武汉、香港及台北，总员工人数1,000以上。