PHD
作为横跨直播、纸媒、数字、移动端、社交和传统媒体领域的全球性媒介策划和购买创新者，品迪（PHD）被Eurobest和Cristal评为“年度最佳媒介网络”。
公司简介
作为横跨直播、纸媒、数字、移动端、社交和传统媒体领域的全球性媒介策划和购买创新者，品迪（PHD）被Eurobest和Cristal评为“年度最佳媒介网络”。
作为世界第一家以策略为主导的媒介代理机构，品迪于1990年成立于伦敦，现已在世界范围内设立超过80家办公室，拥有4000多名员工。凭借着思想领导和创新的企业文化以及“精益求精”的企业理念，品迪已成为世界上成长最快的媒介传播代理机构之一，在2016年RECMA全球新业务表现榜单上排名首位。
品迪于2006年来到中国，因其在客户服务领域所开展的创新性工作得到了全球普遍认可, 主要客户包括联合利华、 爱茉莉、大众汽车集团、保时捷、宾利、迪士尼、汇丰银行和惠普，品迪中国被Campaign杂志评选为2010、2012、2013、2016、2017、和2018年度的“中国年度代理商”。
品迪公司隶属于宏盟媒体集团(www.omnicommediagroup.com)，是宏盟媒体集团(NYSE: OMC)的一家子公司。
About PHD
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. The network currently holds the title of Media Network of the Year with Eurobest and the Cristal Awards.
PHD has over 4,000 staff working in over 80 offices worldwide, having been founded in London in 1990 as the first planning-led media agency. Built on a culture of thought leadership, innovation and creativity, with a philosophy of “Finding a Better Way”, PHD is today one of the world’s fastest growing media and communication agency networks, placing 1st in RECMA’s 2016 global new business performance league table.
PHD China launched in 2006, quickly establishing a reputation for delivering innovative solutions for clients such as Unilever, AMOREPACIFIC, Volkswagen Group, Porsche, Bentley, Disney, HSBC and HP, and was named Greater China Media Agency of Year in 2010, 2012, 2013, 2016, 2017 and 2018 by Campaign magazine.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
Anna Chitty
PHD中国 首席执行总经理
Anna Chitty是PHD中国的执行总经理，她主要负责联合利华大中华区的广告业务以及PHD中国的商业发展。Anna以OMD中国的管理合伙人身份加入OMG集团，在她的任期内，Anna帮助OMG吸纳了包括百事、东风雪铁龙&标致、英特尔、达能、联合利华在内的一系列蓝筹客户，完成了当时中国金额最大的媒体招标。
拥有超过20年的新西兰、澳大利亚、中国和美国市场的工作经验，Anna在各大国内和国际性颁奖礼中斩获颇丰。她被Campaign杂志评选为2010大中华区年度最佳媒介策划人/最佳买家、2010年度中国媒体经理人评选第18位，并被Campaign选为2014年亚太地区营销界最值得关注的20位女性之一，她还担任了2015年戛纳国际广告节的评委。
Anna Chitty
CEO of PHD China
Anna Chitty is a globally recognized senior media practitioner who has worked across multiple markets. With more than 20 years of experience, Anna joined the OMG family in 2006, where she helped land blue-chip clients including Pepsi Foods and Beverages, Dongfeng Citroen & Peugeot, Intel, Danone, and Unilever, the largest media pitch ever in China at the time.
Anna’s leadership reflects on how she fosters talent, grows teams and manages projects, nurturing an agency of forward-thinking individuals that together, support the business development of PHD China’s offices. Recognized by local and international award shows, she was named Greater China’s Media Planner/Buyer of the Year and winner of Campaign Asia’s Women Leading Change Award 2018.