Withinlink is a China-based startup incubator and strategic venture fund focused on marketing technology for China’s advertising, media, and communications industries.
凭借置身大中华地区媒体传播行业长达三十余年并先后供职于 WPP 集团旗下多家公司的工作经历, 李倩玲女士丰富的人脉和资源积聚了行业内最顶尖的精英, 包括媒体和市场营销管理层、投资人、企业家等,她带领的顾问团队将为新兴企业提供商业策略指导、行业资源拓展等全方位的协助,助力成长。
在成立碚曦投资协作体之前,李倩玲女士从 2013 年起曾担任 WPP 集团中国区首席执行官,旗下员工多达一万四千名,其集团中国区年收入超过十亿美金。李倩玲女士也曾担任群邑集团中国首席执行官。在任职的七年中,她成功带领群邑集团在中国的业务实现三倍增长,RECMA 数据显示, 群邑集团自 2007 年至 2012 年连续五年媒介承揽额高居首位,以营业额计,是中国最大的媒介投资管理机构。
作为中国传媒界和营销科技界的领军人物之一,李倩玲女士经常受邀在国际场合发表评论、参加演讲,曾多次作为演讲嘉宾参与戛纳国际创意节、金融时报Future of Marketing峰会以及SXSW和 TechCrunch中国国际创新峰会。她先后担任2017年Spikes Asia亚洲创意广告节创新类奖项评审主席、2018年戛纳国际创意节创新狮奖项评审。
作为中国营销创新联盟(Mobile Marketing Association)的创始人之一,李倩玲女士于2017年至 2018年连任MMA中国营销创新联盟联合主席,带领MMA在拥有最多移动互联网人口的中国市场推动无线营销行业的发展。
Founder and CEO of Withinlink
Bessie Lee is Founder and CEO of Withinlink, a China-based startup incubator and early- stage venture fund focused on marketing technology that supports China’s media communications industry.
With more than 30 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Ms. Lee draws upon an extensive network of thought leaders as well as a team of C-suite media and marketing executives, investment professionals and entrepreneurs, to offer extensive experience in business management and networks to fund and mentor startups and to create winners.
Prior to founding her own company, she was CEO of WPP China beginning in 2013, where she was responsible for 14,000 employees and more than $1 billion in annual revenue.
Ms. Lee also served as the CEO of GroupM China. During her seven-year tenure, GroupM’s media billings in the country tripled, and GroupM was named the number one media holding group in China in terms of billings for five consecutive years from 2007 to 2012, according to RECMA.
As one of the most experienced and highly respected individuals in China’s media and martech industry, Ms Lee’s professional success is reflected in the many hats she wears as a frequent media commentator, blogger and a highly sought-after international public speaker, having presented many times at Cannes Lions’ International Festival of Creativity, FT Future of Marketing, SXSW and TechCrunch China. Ms. Lee was the Innovation Jury President at the Spikes Asia Awards 2017 and a member of the Jury of Innovation Lions at Cannes Lions Festival of Creativity 2018.
Ms Lee is a co-founder of the Mobile Marketing Association in China. In 2017 and 2018, she was elected co-chair to lead the association on key industry issues in a market with the highest mobile Internet population in the world.