安索帕 Isobar

安索帕（Isobar）是一家全球数字代理商，我们通过创造性地使用数字技术，帮助企业和品牌实现转型。安索帕是电通安吉斯（电通全资子公司）的一员。

关于安索帕中国集团（Isobar China Group）

安索帕中国集团在北京、上海和武汉设有办公室，涵盖安索帕（Isobar）、欧安派（OMP – Linked by Isobar）、费芮互动（VeryStar – Linked by Isobar）及Isobar Commerce四个品牌。安索帕中国集团荣获2019 Campaign大中华区年度整合营销代理商银奖，是2018年金投赏年度数字媒介代理公司和2019及2017年金投赏最佳数字创意代理商。2011至2017年间，安索帕中国集团曾6次荣获Campaign中国区年度最佳数字代理商，且连续六年荣获《中国广告》数字广告公司年度大奖。

更多信息，请参考https://www.isobar.com/cn/zh/

About Isobar China Group

Isobar is a global digital agency transforming businesses and brands through the creative use of digital. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

Isobar China Group has three hubs in Beijing, Shanghai, and Wuhan. Isobar China Group also includes Isobar, OMP – Linked by Isobar, VeryStar – Linked by Isobar, and Isobar Commerce. Isobar China Group won Silver of Campaign Greater China Integrated Marketing Agency of the Year 2019, Digital Media Agency of the Year 2018, and 2019 & 2017 Digital Creative Agency of the Year at the ROI Festival. From 2011 to 2017, Isobar China Group was awarded Digital Agency of the Year in Campaign China and won the China Advertising Digital Award for six consecutive years.

http://www.isobar.com/cn/en/

许菁文 Tammy Sheu

首席执行官

安索帕中国集团

作为安索帕中国集团首席执行官，许菁文负责强化安索帕整体数字化转型的价值主张，以创意导向、数据驱动和技术赋能，进一步加强安索帕中国集团作为客户的体验代理商的定位。

许菁文认为，数字经济颠覆了传统的消费者 – 品牌关系。为了实现差异化和增长，今天的企业需要创造超越产品价值的体验，并以此激活品牌目标和客户忠诚度。作为安索帕中国集团的首席执行官，她的工作重点也将放在帮助客户提升体验，推动数字化转型方面。

许菁文在大中华地区拥有超过20年专业的营销传播经验，是业内为数不多的深谙互联网生态、代理商运营以及品牌建设的资深专家。2019年加入安索帕之前，许菁文曾任职于腾讯，并先后担任集团市场与公关部总经理以及腾讯云副总裁职位，专注于资源整合、生态营销与品牌塑造等工作。在任职腾讯期间，她将过往经验与互联网业务结合，不断探索新的市场打法。曾带领团队成功推出“互联网公益日”这一明星项目，同时也在探索中实践产业互联网与消费互联网相结合的智慧零售之道。在此之前，她还曾服务于奥美、智威汤逊、葛瑞等世界知名4A广告公司并担任高管职位，对于组织转型和人才培育有着丰富的经验和独特的见解。

许菁文毕业于台湾大学中文系，并拥有香港科技大学高层管理人员工商管理硕士学位。

Tammy Sheu

Chief Executive Officer

Isobar China Group

As the Chief Executive Officer of Isobar China Group, Tammy Sheu is tasked with enhancing Isobar’s overall digital transformation proposition, and empowering the agency to be the Experience Agency of Record by delivering experiences that are idea-led, data-driven, and tech-enabled.

Tammy believes that digital economy has disrupted traditional consumer-brand relationships. To differentiate and grow, today businesses need to activate brand purpose and customer loyalty by creating experiences that deliver value beyond the product. As the Chief Executive Officer of Isobar China Group, Tammy will concentrate on delivering experience-led solution and service for clients’ digital transformation.

Tammy Sheu has more than 20 years of marketing communications experience in the Greater China region. She is one of the few senior experts who understands China’s Internet ecosystem, agency operations and brand building. Prior to joining Isobar in 2019, Tammy was Vice President of Tencent Cloud and General Manager of Tencent Corporate Marketing and Public Relations, focusing on resource integration, ecological marketing, and branding. She is passionate about digital and exploring new marketing approaches, and her energy led the team to successfully launching China Internet Charity Day. She is also passionate about smart retail solutions that combine consumer-centric strategy with technology.

Prior to Tencent, Tammy worked in top global 4A advertising agencies including Ogilvy, JWT and Grey, in senior management positions. She has extensive experience and unique insights into organization transformation and talent development initiatives.

Tammy graduated from Chinese Literature department of National Taiwan University and got EMBA degree from Hong Kong University of Science and Technology.