About CTR

CTR Market Research is a joint venture between China International Television Corporation (CITVC) and Kantar Group. We are committing to integrate China’s localized experience with advanced technologies in the world to provide comprehensive market trend analysis as well as value-added insight. Through continuous survey and customized research, we share our in-depth understanding of the business climate with our clients to make better marketing decisions. Our services run across various fields of expertise, including media management, brand and communication strategies, consumer insight and so on. We have notably the authoritative third party status and relevant monetary products in fields of 360-degree marketing and monitoring, consumers’ buying and using behavior measurement, media and consumer behaviors and media valuation. Our strengths and advantages can be further applied to the media convergence, customization of audience, smart TVs, cross-platform communication and other marketing areas.

Our network of survey and monitoring covers 500 cities in China, with our online survey community containing 2 million samples and about 200,000 PC and mobile devices having installed our behavior monitoring software. We take the lead by our research models and technologies in brand communication, consumer insight as well as Internet and advertising monitoring. As one of the first qualified foreign-related survey agencies approved by the National Bureau of Statistics of China, CTR participated in the drafting of two national standards for market survey industry, GB / T26315 and GB / T26316. Internationally, we have been certified by ISO9001 and acted in line with the ISO20252 which provides standards for the market survey industry. With all our efforts and achievements, we have been identified as the high-tech enterprise of Beijing Municipality for many years in a row.

For further information, please visit our official website at www.ctrchina.cn, or follow our official account on WeChat (ID: chinainsight).

About Withinlink

Withinlink is a China-based startup incubator and strategic venture fund focused on marketing technology for China’s advertising, media, and communications industries. 

About Verystar ​

Verystar Linked by Isobar(Verystar) was founded in 2011 by an experienced international management team in Shanghai, which is now affiliated to the Dentsu Aegis Network’s Isobar Group. As a formal authentication of WeChat payment and Alipay, it focuses on innovation and research and development in mobile marketing, O2O, social media and mobile e-commerce.

Verystar provides services to many well-known customers, including Uniqlo, Starbucks, Innisfree，Decathlon, Pizza Hut and KFC; takes place of the lead position in China’s rapidly expanding mobile marketing and online commerce market.

The self media system of Verystar manage two hundred million fans and deal with interactive data over hundreds million times per week.

About Beijing ByteDance Technology Co., Ltd.

Beijing ByteDance Technology Co., Ltd. was founded in March 2012. The company’s main product “Toutiao” is an artificial intelligence (AI) powered app that recommends personalized information to its users. By analyzing user interactions with content on the platform, Toutiao’s algorithms generate content lists tailored for each user, thereby differentiating from traditional methods of information distribution.

Since Toutiao’s launch in the market, it has won a remarkable market share and remained as a leading app in Apple’s App Store. To date, more than 1,200,000 individuals and organizations have started their ToutiaoHao accounts, a self-publishing new media platform within the app.

ABOUT YOYI DIGITAL

Yoyi Digital is a global leader in AI driven marketing solutions and recognized internationally as a platform with constant innovation and consistent marketing effectiveness. Yoyi Digital has built a leading team with expertise in data science and machine learning technologies. Leading the advancement of the Martech industry in China, Yoyi Digital prides itself in helping brands fulfill their multi-screen, multi-function, multi-audience needs.

Yoyi Digital launched the market’s first AI driven programmatic platform YOYI PLUS and CDP user management platform YOYI DataBank. By integrating all platforms and technologies, Yoyi Digital is currently the only one-stop intelligent marketing platform to truly realize cross-screen strategies: PC, Mobile, Video, OTT and DOOH in China’s market. YOYI has executed over 1000 successful campaigns for both branding and performance focused clients, including Dyson, Unilever, Toyota, Tiffany, Hilton, Mobil, Supor, Danone.

Yoyi Digital is based in Beijing with branches in Shanghai and Guangzhou.

About KuYun

Who are we

The January of 2013 is a common month seen from the whole history of human being.

KuYun Interaction was founded at that time. Partners who believed in “being non-follower” built up the company.

Looking backward, the mobile Internet was raging like high waves.

However, we made a forward-looking decision: family entertainment could be our starting line on a path of dream.

With the support of the starting line, we flew in full swing toward multi-screen omnimedia.

We have no intention to dare to change the world. However, we want to prove ourselves with our foresight and action.

Intelligent technology is the sole method to be used to change the old pattern and is able to create brand new commercial values.

What are we doing

KuYun Interaction is a trailblazer and pacesetter in the new generation of big data platform regarding TV media. And it is the first technology company in the sector which can provide omnimedia data service. We boast over 100 patent technologies. By employing these AI and big data technologies, we can provide clients with big data platform service and intelligent marketing service which revolve around our users’ KID.

In terms of big data concerning TV media, we grip the absolute leading position. Up to December, 2018, we  have covered 80% TV terminal brands and boasted an accumulation of nearly 900 million users’ KIDs. We  have provided TV media big data service for over 400 TV stations (including 7 major satellite TV stations), top 10  film and television content production companies and advertisers, all of which are our eco-partners.

On this basis, we have pushed forward a new strategy that we will restructure big data of media, users and enterprises with users’ KID as the core. Firstly, we will continue our advantages in big data regarding TV media. In the meantime, we will accelerate the pace in restructuring and digital outdoor media; in addition, we have established strategic cooperation with partners, such as Baidu, Alibaba and Sina, to forge a leading omnimedia big data platform in the sector. Finally, we will dedicate our efforts to break barriers between omnimedia big data and real-time big data of enterprises, which can practically help enterprises to realize intelligent marketing and business decisions.

In the era of AI, we master the real-time big data of users, which is the new currency in the era of intelligent marketing. It will not only profoundly influence the business decisions of enterprises, but also upend the opaque and unreal data pattern, so as to drive new impetus into the whole sector.

Our vision and mission is to build a fair, transparent and highly efficient omnimedia ecology by means of AI technology.

At present, KuYun Interaction owns over 200 staff, among whom technology research staff account for 50%. Our core team members own over ten-year experience in sectors like Internet, broadcast and television, and marketing. Except our headquarter in Beijing, we also have branches in Wuhan, Shenzhen, Tianjin and Shanghai.