北京数字精准广告有限公司
北京数字精准广告有限公司(简称数字精准),是国内首家基于精准地理位置数据库的智能营销平台,专注于移动广告、效果营销和大数据服务。
介绍
北京数字精准广告有限公司(简称数字精准),是国内首家基于精准地理位置数据库的智能营销平台,专注于移动广告、效果营销和大数据服务。自有的 “精准投”AI智能广告投放平台,采用AI智能投放算法,智能匹配广告预算,参与最有效出价,大幅提升广告投放效果,让每一分广告预算都更有价值。
数字精准依托业内独创的设备反作弊技术,以真实设备为基础甄别无效流量,驱动营销效率提质增效,还原广告本来价值。
数字精准业务已覆盖教育培训、金融理财、企业办公、房产家居、在线旅游等十余个行业,独有的精细化POI地理位置库将大场景营销向近场营销推进,使广告更贴近目标用户生活,帮助广告主挖掘更多商业价值。截止2018年6月,已累计覆盖8亿+移动去重设备,覆盖超过95%安卓设备。
Beijing Digital Plus Advertising Co.,Ltd.
Beijing Digital Plus Advertising Company (Digital Plus), is the first Ai-intelligent marketing platform which is based on accurate geographic location database in China, professionally focuses on mobile advertising, effective marketing and big data services. Digital Advertising Platform (DAP), the intelligent and accurate advertising platform, adopting the smart advertising algorithm, intelligently matches the advertising budget, participates the most effective bidding, improves the effectiveness of advertising, gets more valuable from advertising investments.
Relying on the technological analysis tool which effectively solves the problem of anti-cheating in paid promotion, Digital Plus could improve marketing effectiveness, restore the value of advertisement.
The companies’ business scopes more than 10 industries such as education, financials, office industry, real estate and home industry, online travel, etc. We built the largest big data for mobile devices’location in China which could promote big scene marketing to near-field marketing, make ads closer to target customers, let advertisers explore more business value. By June 2018, DAP has covered more than 800 million deduplicated mobile devices, and the coverage of Android devices is over 95%.
杨从安:
CEO
毕业于清华大学;
20年互联网从业经验,最近8年专注于程序化广告与移动互联网;
拥有敏锐的市场嗅觉,丰富的公司管理经验;
项目的策划人,以及单独出资者;
荣获2017年“海英人才”专项荣誉。
Congan Yang
CEO
- Graduated from Department of Automation, Tsinghua University.
- Focus on the Internet for 20 years, focus on the Programmed advertising and Mobile Internet for the last 8 years.
- Keen market sense, Rich company management experience.
- Founded “Beijing Digital Plus Advertising Co.,Ltd.”; Individual contribution.
- Won the Special honor of “Haiying talent”in 2017.