Council

Steven Chang

Co-chair MMA China

Vice President Tencent

As Corporate Vice President of Tencent, Steven is in charge of online media marketing solutions and advertising business of Online Media Group (OMG), with a special eye on the alignment of Tencent Video, Mobile, Portal and Social Advertising.

Before joining Tencent in 2014, Steven had acquired extensive experience in Hong Kong, Taiwan, and China, where he was recognized as an important leader in advertising industry. In 1995, at the age of 28, he became the youngest media director in Hong Kong to be elected Chairman of the Committee for 4A Agencies. In 1996, as one of the founders of Zenith Optimedia, he played a key role in the company's office and team setup and developed a wide array of international and local clients, including well-known brands in FMCG, Aviation, Finance, IT and other industries. In 2010, he was appointed CEO of Zenith Optimedia Greater China, responsible for company development in mainland China, Hong Kong and Taiwan.

Ethan Tsai

Co-chair MMA China

Co-Founder President & CFO AdMaster

Ethan is the Co-Founder, President and Chief Financial Officer at AdMaster. He is responsible for managing the company’s financial affairs as well as evaluating the viability and market outlook for new projects, developing the company’s growth strategy, and identifying and bolstering the company’s competitive advantages.

Ethan joined AdMaster in 2010 and brought with him a wealth of experience in the big data industry. He is particularly knowledgeable about big data integration as it relates to digital advertising, mobile and cross-screen marketing, social media, and e-commerce. He is also skilled at adapting AdMaster’s business model to take advantage of changes in the market.

Before joining AdMaster, Ethan started a number of new businesses in Taiwan, Japan and South Korea in a variety of industries such as healthcare, finance and technology. A devoted serial entrepreneur, Ethan would wait until each business became successful before moving on to the next one.

Ethan has a bachelor’s degree in finance from National Taiwan University.

Joshua Maa

Mobile Advertising Guideline Committee Chair

CEO & Founder Madhouse inc.

Joshua Maa is the Founder and Chief Executive Officer of Madhouse Inc., China's largest and most intelligent mobile ad network, with offices in Shanghai, Beijing, Guangzhou and 3 cities in India. Joshua Maa is the Founding Member and Board Director of MMA APAC (Mobile Marketing Association, Asia Pacific Region), and the Co-Chair of Global Mobile Advertising Committee. He is also the Co-founder and Board Member of MMA China, and the Head of Mobile Advertising Guideline Committee. Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the Wireless Business & Operations and International Business Development teams, and helped Tom become the largest Wireless Value-Added Service Provider by revenue in China in 2005. Before TOM Online, Joshua was the Founding CEO of Rock Mobile Corporation, Greater China's leading Mobile Music Entertainment Service Provider. Joshua has over 20 years of managerial experience in Greater China’s New Media, entertainment, and Consumer Marketing industries.

Lawrence Wan

Mobile Advertising Guideline Committee Vice Chair

MD Amnet,Amplifi

Lawrence heads Amnet China, the programmatic trading desk unit under Dentsu Aegis Network China (DAN)

He is a Chinese Canadian who’s worked across North America and Greater China for over 16 years. His experience spans across leading 4A agency groups in pioneering digital marketing roles to deliver value for global and local brands.

Previously, Lawrence was also the Managing Director at iProspect China, search and performance marketing agency under the DAN. Before joining DAN, he was the Principal Consultant at Effisis Digital. There, he was advising on business and product incubation for various fast-growing digital media start-ups. Other digital marketing roles included Managing Director of GroupM e-Business Solutions in China, General Manager of Digital at Omnicom Media Group (OMG) China, Business Manager at PCCW Directories, Effisis, HK’s first pay-per-click contextual search ad network, Euro RSCG Interaction HK, and Modem Media.

Jessie Yang

Market Education & Certification Program Committee Chair

General Manager Inmobi China

Jessie is the General Manager of InMobi Greater China with overall responsibilities to lead and scale up InMobi’s business in China including Taiwan and Hong Kong. She brings extensive experience in mobile ecosystem with proven track record in general management and business operations in China.

Prior to InMobi, Jessie was the GM of Business Development and VP of Operations of TOM Group in charge of mobile internet business development and new media business.Before TOM Group, she was COO of Sky Flying Media Group in charge of overall business.She also was worked at McKinsey & Company as Senior Engagement Manager covering TMT sector.

Jessie holds a MBA degree from MIT Sloan School of Management.

Derek Kwok

Market Education & Certification Program Committee Vice Chair

Head of Data Solutions & Insights Greater China & Korea, Google

Derek Kwok is the Head of Data Solutions & Insights, Greater China & Korea of Google, overseeing all DoubleClick platform solutions, Google Analytic 360, and data insights in the region. Derek has more than 20 years of advertising and media experience. From 1996-2011 Derek worked at the leading media agency ZenithOptimedia and became its Managing Director in China since 2004. In 2010, ZenithOptimedia became the largest media agency in China (Source: RECMA). In September 2011 Derek joined Yoyi Digital as its COO and launched the first DSP (Demand-side Platform) which supported RTB (Real-time Bidding) in China, and sparked the programmatic market. In August 2014, Derek joined Google to further accelerate data-driven programmatic in Greater China. Derek has been honored the China’s Digital A-List in 2014 to 2016 for 3 consecutive years by Campaign Asia-Pacific.

Jeffery Ding

Research Committee Chair

CEO OMP

Graduated from Shanghai Jiao Tong University, 1999

Achieved EMBA degree in CEIBS, 2015

Enter the online advertising industry in 2000. With more than 14 years of experience in digital marketing communication and management as the earliest a batch of China into the network one of the pioneers of the online advertising. Put forward the “digital strategy marketing communication” concept in 2011.

Established OMP company in 2003 and leading them officially joined one of the most competitive and influential media group in the world–Dentsu Aegis Network in 2012,became a wholly-owned subsidiary of Isobar which is sub-brand of DAN.

To be included in the “China innovation marketing 100 leaders” 2011-2014

2014-2015 China Content Marketing Awards Judge of “V-Marketing”2014 Chinese New Ad Contest Judge of “China Advertising”

2014-2015 Effie awards Greater China Judge

Benjamin Wei

Research Committee Vice Chair
Managing Director GroupM Mobile

In 2015, a new integration of GroupM Mobile unit, providing all-in-one dimension mobile services to clients, includes mobile data acquisition and analysis, mobile media planning,mobile strategy generation, research, creativity, mobile intelligence and idea center.

In 2012, start up mLab Innovation project, which Benefited GroupM client innovation marketing capability. Recognition came GroupM Asia-Pacific eMMies awards as well as Mpower innovation awards in the Greater China region.

In 2010, joined GroupM China and founded the first GroupM Mobile team; facing all agencies: MediaCom, Mindshare, MEC, Maxus and all clients for pilot mobile marketing.

Prior joining GroupM, working at MadHouse and in charge of business development, media buying, negotiation, Ad network products. Also had working experience in 4A agency and providing services for Nokia digital marketing.

In 2000, obtained Master degree on International Relationship from University of Warwick, UK. Obtained the second Master degree on Marketing from University of Bristol.

In 1998, started studying in Beijing Foreign Studies University, later exchanging to University of Warwick to pursue Bachelor degree in Sociolinguistics and Western Culture Studies.

KF Lee

MMA China Board & Honorary Board Members

Chairwoman Dentsu Aegis Network China

KF Lee has approximately 30 years' experience in the advertising and media communication field, with broad expertise in helping clients with brand communication as well as media investment strategies and solutions. KF joined Carat Taiwan in 2000. In 2006, KF was promoted to CEO Aegis Media Greater China, in charge Mainland China and Taiwan. Under her leadership, 5 Aegis global brands have strong presence in both markets. Through aggressive M&A programs, Aegis Media has built its digital scale to the number one position in Mainland China and Taiwan. KF was awarded the “2010 Star Performer Award” by Aegis Media for her outstanding business performance. KF also received “The Best Manager of the Year – Media Agency” for 3 consecutive years in 2005, 2006 and 2007. KF is also the co-founder of Mobile Marketing Association (MMA) China.

Tony Chen

MMA China Board & Honorary Board Members

CEO iProspect China

CEO Digital Performance Brands North Asia

Chief Innovation Officer DAN China

Tony is one of the most sought-after speakers on the topic of digital marketing in

China. In addition to delivering keynotes at nearly all major China digital events,

Tony has addressed international audiences at Cannes Lions and Spikes Asia.

Tony, who was named as one of the top 50 Business Innovators in 2013 by CBN

Weekly. He also authored a regular column for CEIBS Business Review

on digital marketing in China.

No stranger to innovation, Tony has 20 years of rich experience in digital innovation, media, commercial and operations on both client and agency sides. This invaluable knowledge will be leveraged in his role as Chief Innovation Officer of DAN China to drive innovation across the group as he works in conjunction with senior management to identify future opportunities in key areas such as data, content, O2O, e-commerce and consumer-centric technologies, etc.

Tony joins DAN from Google China where he was Chief Digital Evangelist in China. Before that, he was General Manager for Dell direct business in Greater China; Marketing VP for eBay China and VP of Operations for Yahoo! China.

Tony has a master’s degree in Communications from New York University and an

EMBA degree from Fudan University.

Michael Tang

MMA China Board & Honorary Board Members

President HDT Holdings Ltd.

President of hdtMEDIA Michael Tang has been serving in the communications industry for over 30 years and has experience working in mainland China, Hong Kong and Australia. He spent 10 years at CitiAd Hong Kong followed by 10 years at Mojo/MDA Australia Headquarters after it merged with CitiAd. Thereafter Michael Tang returned to school where he completed an MBA. In 1999 he took over Image Factory in Shanghai, which was bought by WPP one year after. Then he became Managing Director of JWT Beijing, and 2 years later became Managing Director of Lowe Worldwide China Area under IPG. In 2004 Michael Tang joined HDT Holdings Ltd. as President. He is currently a research scholar of Modern Advertising at Peking University where he guest lectures and works as a research scholar with the CMM Research Institute.

Arlene Ang

MMA China Board & Honorary Board Members

Director Google Marketing Solutions , Greater China

Arlene currently leads Google Marketing Solutions in Greater China, helping advertisers get the most out of Google products. Prior to joining Google, she was the CEO of OMD China, with a remit to transform a traditional media agency to one offering an integrated solutions. Arlene has over 20 years of advertising experience ranging from branding to digital, CRM, social and mobile.

Arlene has also served as a senior executive at Omnicom Media Group and Publicis. In 1999, she tried her hand at entrepreneurship and started AdXplorer, a digital marketing agency, and built the business out across the Asia Pacific region.

Arlene graduated from the National University of Singapore and obtained her masters from the University of Hull. She has a keen interest to develop the China digital ecosystem and is a member of Mobile Marketing Association and I-Com Global, the world’s leading summit for marketing, data and measurement. In 2014, Arlene was one of the Honorees for AdAge “Women to Watch” China.