Head of Airwave Omnicom Media Group China
Alvin currently leads Airwave China, a Mobile Media Special Business Unit within OMG. Alvin is currently driving and integrating mobile strategy for all clients.
Alvin is a senior internet and mobile media executive and entrepreneur with 20 years of experience in Asia Pacific with the last 8 years spent in China. Prior to OMG, he was the Head of Mobile for Google Greater China.
In the 13 years prior, Alvin had held various leadership roles with other technology & media companies including Nokia and also started his own technology company in 1997 and it was later listed under Fast 500 in APAC for 3 consecutive years by Deloitte Touche Tohmatsu.
Chief Editor RTB China
Andy Fan is the chief editor of RTBChina.com, a technology media focusing on the development of programmatic advertising industry in China, which reports trade news, investment events and technology development. He is also the editor of the widely used “China Programmatic Advertising Technology Landscape” chart. He has over 10 years of management experience in Internet technology companies in both general management and product development.
Research Committee Vice Chair
Managing Director GroupM Mobile
In 2015, a new integration of GroupM Mobile unit, providing all-in-one dimension mobile services to clients, includes mobile data acquisition and analysis, mobile media planning, mobile strategy generation, research, creativity, mobile intelligence and idea center.
In 2012, start up mLab Innovation project, which Benefited GroupM client innovation marketing capability. Recognition came GroupM Asia-Pacific eMMies awards as well as Mpower innovation awards in the Greater China region.
In 2010, joined GroupM China and founded the first GroupM Mobile team; facing all agencies: MediaCom, Mindshare, MEC, Maxus and all clients for pilot mobile marketing.
Prior joining GroupM, working at MadHouse and in charge of business development, media buying, negotiation, Ad network products. Also had working experience in 4A agency and providing services for Nokia digital marketing.
In 2000, obtained Master degree on International Relationship from University of Warwick, UK. Obtained the second Master degree on Marketing from University of Bristol.
In 1998, started studying in Beijing Foreign Studies University, later exchanging to University of Warwick to pursue Bachelor degree in Sociolinguistics and Western Culture Studies.
Senior Brand Director Unilever Ice-cream Business Unit(China)
As Senior Brand Director of Unilever ice cream business unit, my happiness from millions of smile in Chinese people’s face when they enjoy our ice cream. Every year, we deliver beloved ice cream innovation and communication campaign, to make people feel good and get more out of life. Besides ice cream experience, I worked for Knorr savory, Lipton tea and Comfort fabric conditioner, during rotation. My journey is crossing Asia and Europe, and it is my 16th year in Unilever.
Chief Product Officer Madhouse Inc.
Clement Huang is Chief Product Officer at Madhouse Inc., a leading mobile advertising platform and service company with steady growth both in China and India.
Prior to Madhouse, Clement worked at Yahoo USA, where he led the product team of ads and data platform and was responsible for building and managing the product team to create Yahoo’s new Programmatic Buying Platform.
Before Yahoo, Clement was the product leader of global ad platform at GREE, the world’s second largest mobile social gaming network.
Meanwhile, he has been consulting for Silicon Valley China Entrepreneurship Forum (SVCEF) since 2005, giving startup mentorship on product strategies to new business owners in the US.
Clement graduated from California Polytechnic State University in 1997 with President’s Honor.
Mobile Strategy Director PHD
Denise has been working in China since 2004. With 10 years of mobile marketing experience from working at various mobile start ups to ad platforms, servicing multinational F&B, FMCG, and Auto brands, she brings forth a strategic and business approach for PHD’s clients, focusing in mobile innovation and technology.
Market Education & Certification Program Committee Vice Chair
Head of Data Solutions & Insights Greater China & Korea, Google
Derek Kwok is the Head of Data Solutions & Insights, Greater China & Korea of Google, overseeing all DoubleClick platform solutions, Google Analytic 360, and data insights in the region. Derek has more than 20 years of advertising and media experience. From 1996-2011 Derek worked at the leading media agency ZenithOptimedia and became its Managing Director in China since 2004. In 2010, ZenithOptimedia became the largest media agency in China (Source: RECMA). In September 2011 Derek joined Yoyi Digital as its COO and launched the first DSP (Demand-side Platform) which supported RTB (Real-time Bidding) in China, and sparked the programmatic market. In August 2014, Derek joined Google to further accelerate data-driven programmatic in Greater China. Derek has been honored the China’s Digital A-List in 2014 to 2016 for 3 consecutive years by Campaign Asia-Pacific.
Founder & Global CEO xAd
Dipanshu “D” Sharma founded xAd in 2009 to lead the industry in mobile location. Today xAd is known as the first global location marketplace, serving 1.5 million advertisers worldwide. As a fearless leader and founder, D is closely involved with every aspect of the organization’s daily operations, from product planning and market strategy, to technology execution and sales development – all while ensuring the team takes the time to enjoy some of his choice wine selections from all over the world.
Prior to xAd, D spent time developing technology at Nokia that involved early access to the internet via mobile devices and short range radio. In early 2000, D founded V-Enable which was an early pre-cursor to SIRI voice search technology. D is also responsible for co-founding several companies including RockeTalk — India’s fifth-largest mobile-traffic site — and Kadonk — the top Microsoft Project Viewer. D’s credentials also include TeleFusion’s “Technology Leader of the Year” (2003), SiliconIndia’s “Top 10 CEO’s for Mobile (2013), and a finalist for Ernst & Young’s “Entrepreneur of the Year” (2014). D currently sits on the board of directors for Kadonk, WikiSeer, TwinPrime and the Mobile Marketing Association as a global board member.
Co-chair MMA china
Co-Founder President & CFO AdMaster
Ethan is the Co-Founder, President and Chief Financial Officer at AdMaster. He is responsible for managing the company’s financial affairs as well as evaluating the viability and market outlook for new projects, developing the company’s growth strategy, and identifying and bolstering the company’s competitive advantages.
Ethan joined AdMaster in 2010 and brought with him a wealth of experience in the big data industry. He is particularly knowledgeable about big data integration as it relates to digital advertising, mobile and cross-screen marketing, social media, and e-commerce. He is also skilled at adapting AdMaster’s business model to take advantage of changes in the market.
Before joining AdMaster, Ethan started a number of new businesses in Taiwan, Japan and South Korea in a variety of industries such as healthcare, finance and technology. A devoted serial entrepreneur, Ethan would wait until each business became successful before moving on to the next one.
Ethan has a bachelor’s degree in finance from National Taiwan University.
Deputy Chief Editor Morketing
Fred Feng takes the charge of content management, new product development, business strategy and other important tasks. Fred has graduated from Communication University of China, with a master’s degree in Advertising in 2007. After graduation, Fred has worked in some trade media such as International Advertising Press and Adquan being an editor. The experience made him go through the progress from traditional media, web media till mobile media. During the whole process, Fred has taken the role of promotion for Mobius International Awards, reporting on Canneslions International Festival, the daily news update of the English version of Adquan.com. Besides, Fred has been in the marketing department in Sina and other internet companies.
Deputy General Manager, Marketing Department, Online Media Group, Tencent
Gordon Xie is Deputy General Manager of Marketing Department under Online Media Group (OMG) of Tencent. He is in charge of marketing and brand management of OMG’s online media business towards users, advertisers and the industry.
Before joining Tencent, he was leading marketing or business departments of several industry leaders, including Coca-Cola, Samsung and Blizzard Entertainment. As early as in 2005 when he worked at Coca-Cola, he led the very first digital interactive marketing campaign of FMCG industry. After that, he pioneered a series of innovative marketing practices and successfully grew the brand and business. He also led a business department for 4 years in his 16 years’ journey in Coca-Cola, and successfully turned around a struggling business in both revenue and profit via marketing innovations and product innovations.
He graduated as a Bachelor of Science from College of Economics and Management, Shanghai Jiao Tong University and received his EMBA degree from China Europe International Business School (CEIBS).
General Manager of Commercial Operations LeEco
Honor & Awards
2014 Agency of the year (Carat)
2011 Agency of the Year Campaign Magazine（Starcom）
2011 Service Team of Year world by Oracle global ( As Oracle Team Lead)
2010 Sohu outstanding strategist awards ( Personal)
2009 Agency of the Year Campaign Magazine (PHD in OMG)
2009 One show Gold Awards (HP My computer My stage integration campaign )
Harry is the head of the Commercial Operations Department at LeEco. He is responsible for 8 branch departments, including commercial planning research, resources management, price auditing, group negotiations, case planning and development of commercial placements etc.
Harry has worked in the internet business since 2000. He has held positions at Shihuakai E-Commerce group, PCHOME group and Zhongtian Communication Industrial Group. He is one of China's first Internet pioneers. In 2005, Harry joined the 4A group, and helped to establish the internet marketing teams and operational theory for DDB, Andreas and Publicis Groupe. He has also worked as a marketing manager at Sohu and Baidu. He has extensive cross-industry experience in agencies and media.
Honors & Awards
2014 Agency of the year (Carat)
2011 Agency of the Year Campaign Magazine (Starcom)
2011 Service Team of Year world by Oracle global ( As Oracle Team Lead)
2010 Sohu outstanding strategist awards (Personal)
2009 Agency of the Year Campaign Magazine (PHD in OMG)
2009 One show Gold Awards (HP My computer My stage integration campaign)
Head of marketing Levi’s Greater China
Born in Hong Kong and grew up partly in Hong Kong, Taiwan, and Canada, Jeremy has worked on the China market for over 15 years. He loves Tennis, Music, Travel, and electronic products and is also an amateur drummer.
Group Vice President Alibaba
Jet Jing joined Alibaba Group as Vice President in 2015.
Before that, Jet ever served as the General Manager of Brand Management division, General Manager of Convenience Foods in COFCO (China National Cereals, Oils and Foodstuffs Corporation), and was in charge of the E-commerce business of China Foods Limited.
In 1998—2012, Jet worked in P&G (Guangzhou) Ltd.. He served various brands such as Rejoice, Crest, SK-II, Olay and Pampers，led to design and establish the leading edge shopper marketing, in-store operation and digital business models and teams，and made his way to the Vice President，Brand Operations of P&G Greater China.
Jet received his master’s degree in Computer Science from Nanjing University.
Country Manager of Greater China Subway
JJ Lim is a Malaysian living in Shanghai, China and for about 18 years now. JJ served in food ingredient and equipment distribution, leisure entertainment and food service industry and previously served brands like McDonald's, The Coffee Bean and Dino Beach water park.
Currently holds the Country Manager of Greater China overseeing about 750 retail shops for Subway. He plays sports (cricket) during summer weekends and formerly represented his country in this sports.
GM Weibo Commercial Operations Sina
In April 2012, Ken joined Sina Weibo as the GM of Weibo Marketing Strategy, helping Sina develop its popular Weibo platform into a powerful marketing platform for advertisers and agencies. Since then, he has worked with MNCs, large Chinese enterprises and advertising agencies on various social media marketing programs including Social Advertising, Social CRM and Social Commerce. In 2014, his role was expanded to Weibo Commercial Operations. He is now also responsible for Commercial Products Operations, Platform-Event Marketing Solutions, Customer Insight Group the Brand advertisers’ PR/Marketing function and a frequent speaker at various industry conferences.
Between June 2010 and April 2012, Ken was the China Managing Director for Razorfish & Digitas, two of the top digital agency networks in the world. He sets the overall strategy and manages the day-to-day operations for both agencies. He takes an active role in helping clients like Nike, Unilever, L’Oreal, Cartier, Tourisam New Zealand and many others defining digital strategy and developing innovative marketing programs. Previously, Ken was the VP of Strategy, Analytics and Innovation with the Razorfish Seattle office.
Ken holds a BBA degree in Finance from Stetson University and a MBA degree from University of Florida.
Mobile Advertising Guideline Committee Vice Chair
MD Amnet,Amplifi
Lawrence heads Amnet China, the programmatic trading desk unit under Dentsu Aegis Network China (DAN)
He is a Chinese Canadian who’s worked across North America and Greater China for over 16 years. His experience spans across leading 4A agency groups in pioneering digital marketing roles to deliver value for global and local brands.
Previously, Lawrence was also the Managing Director at iProspect China, search and performance marketing agency under the DAN. Before joining DAN, he was the Principal Consultant at Effisis Digital. There, he was advising on business and product incubation for various fast-growing digital media start-ups. Other digital marketing roles included Managing Director of GroupM e-Business Solutions in China, General Manager of Digital at Omnicom Media Group (OMG) China, Business Manager at PCCW Directories, Effisis, HK’s first pay-per-click contextual search ad network, Euro RSCG Interaction HK, and Modem Media.
Active digital marketing evangelist, participating in industry events speaking at AD:Tech, CAA, CASBAA, DCCI, DSZR, ROI Festival, and SES, along with regularly contributing to industry trade press including Campaign Magazine, Ad Age and AdExchanger.cn.
Founding partner and CEO Shanghai Ruicong Culture
Lily gained her doctor of anthropology from Fudan University, and Master of Science in Sociology from the Shanghai Academy of Social Sciences,
She was formerly a senior consultant at Oxford Research International (Germany), General Manager of Oxford Research International (China), and a Senior Researcher at the Center for Contemporary China Social Life at Fudan University.
She is currently director of the Business Anthropology Teaching and Research Base at Fudan University.
Lily has more than 15 years of experience in social studies, market research and cultural symbols research in Germany, Canada and China. She also has extensive management consulting experience. Influenced by her extensive professional training in sociology and anthropology, she has many years of business experience. She has worked as a senior researcher for many United Nations research projects, and has extensive experience in qualitative research.
She has also acted as a researcher and consultant for the fast moving consumer goods, luxury, automobile and fashion industries, studying consumer behavior and motivations, and has considerable expertise in market positioning, brand positioning, brand building and upgrading and brand communication policy making.
Her clients include McDonald's, Citizen, multiple Pernod Ricard brands, l'Oréal, Coca Cola, Cadillac and hundreds of other Chinese and foreign well-known companies. She has also worked with the Guangdong Tourism Bureau, and major government bodies such as the Committee of the Shanghai World Expo.
Director and General Manager Xaxis PBU and Plista, GroupM China
Ms. Zhang was responsible for programmatic buying of GroupM China, providing clients with excellent programmatic services. During her tenure as managing director of Xaxis, she has built a distinctive team and clarified Xaxis’s business model in China, resulting in the standardization of operation procedures. Turbine, a data management platform exclusively owned by Xaxis, was also brought in China.
Co-founder and CEO TouchPal
Michael Wong is co-founder and CEO of TouchPal. He used to win the Davos World Outstanding Youth and recently awarded Shanghai Top 10 IT Youths.
After he acquired his Master degree of Electronic Engineering from Shanghai Jiao Tong University, Wong started to serve for Microsoft ARD as project manager in 2005, in charge of development and design of Windows server and relative products.
In 2008, Wong and his partners founded TouchPal together. TouchPal Contacts and TouchPal Keyboard are two main products of TouchPal, owning over 600,000,000 users worldwide and 120 patents issued and pending. With users’ support and products’ excellence, TouchPal won 2009 GSMA Mobile Innovation Global Award and was in the top 6 finalist of 2011 TechCrunch Disrupt.
Most well-known brands, such as HTC, Sony, Alcatel, Huawei and ZTE, preload TouchPal as their default keyboard to improve user experience.
Deputy General Manager Tencent Social Ads Tencent
Mr. Zhang Minyi joined Tencent in 2009, and worked in Strategy Development Department. During his tenure, Mr. Zhang was mainly responsible for corporate payment business, strategic planning and related internal and external strategic cooperation projects of social networking platforms and open platforms. From 2014 till present, Mr. Zhang was in the position of deputy general manager of Tencent Social Ads. He is now mainly responsible for business operations and strategic planning of Tencent Social Ads, and continues to be in the role of assistant general manager of Strategy Development Department. From 2012 to 2015, Mr. Zhang was the president of Tencent Business Analysis Career Development Association.
Before joining Tencent, Mr. Zhang has worked in UBI Soft, E.S.E. Inc US and Swisslog China office, responsible for business development, consulting and project management.
Mr. Zhang Minyi graduated from Shanghai Jiaotong University Professional with a Bachelor Degree of Automation. He was in China Europe International Business School from 2007 to 2009, and received MBA degree with honors of First Prize Scholarship, Dean Award and Outstanding Graduate.
Managing Director MMA Asia Pacific
Rohit Dadwal is the Managing Director of the Mobile Marketing Association (MMA) Asia Pacific Limited. Rohit oversees the MMA’s activities in Asia Pacific, managing the operations out of its regional headquarters in Singapore.
Rohit has extensive expertise in the economics of mobile, direct and digital marketing, consumer privacy and the government regulation of markets. A highly visible industry advocate with over 17 years of experience in the internet, digital and mobile spheres, Rohit has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders, and positioning MMA as the authoritative global voice in the mobile marketing and advertising industry.
Prior to taking charge of MMA’s APAC activities, Rohit spent 9 years working with Microsoft where he served as the Director of Platform and Mobile Services and contributed to the growth of MMA as a Global and APAC board member. In the past, Rohit has also worked with Bharti- British Telecom ISP services - India and with IPSII, an affiliate of VSNL, the largest internet service provider in India.
An enthusiastic evangelist of mobile marketing, Rohit sits on the board of the Digital Advertising Alliance (DAA) and is an Advisor for the Internet and Mobile Marketing Association of the Philippines (IMMAP) and IDBYTE. Rohit also sits on numerous corporate advisory boards of MMA’s member companies.
Managing Director of International Clients Carat China
With over 14 years of experience garnered across 4A Agencies in APAC, 8 of which have been spent in China, Mani continues to build a reputation for driving change and innovation. He has successfully managed clients from diverse categories including adidas, Mondelez, Burberry, FrieslandCampina, Lego, P&G, Johnson & Johnson, PepsiCo, GSK and Volkswagen.
In March 2013 Mani was invited to join the Dentsu Aegis Network as a strategic lead to drive trading efficacy. Recognized for his ability to contextualize deep local consumer understanding within the framework of an increasingly globalized market, he was promoted to Managing Director of International Clients for Carat China in Jan 2014.
Mani stood out as Campaign’s 40 under 40 for 2015 and was awarded runner up of Greater China Account Person of the Year in the 2015 Campaign Greater China Agency of the Year Awards.
Managing Director Isobar Shanghai
Rohan has worked in advertising for more than 20 years. He has lived in the UK, US and China and has been in China for 9 years. He has worked with some of the world’s most famous brands and his areas of expertise include sport, youth, luxury goods, alcohol, mobile phones, airlines and media.
VP Asia AppsFlyer
Ronen Mense joined AppsFlyer in July 2014 to accelerate its growth across the Asia region. His vision is to provide mobile marketers with an industry leading set of tools that enable them to measure and analyze their user acquisition funnel and make informed decisions.
Co-chair MMA China
Vice President Tencent
As Corporate Vice President of Tencent, Steven is in charge of online media marketing solutions and advertising business of Online Media Group (OMG), with a special eye on the alignment of Tencent Video, Mobile, Portal and Social Advertising.
Before joining Tencent in 2014, Steven had acquired extensive experience in Hong Kong, Taiwan, and China, where he was recognized as an important leader in advertising industry. In 1995, at the age of 28, he became the youngest media director in Hong Kong to be elected Chairman of the Committee for 4A Agencies. In 1996, as one of the founders of ZenithOptimedia, he played a key role in the company's office and team setup and developed a wide array of international and local clients, including well-known brands in FMCG, Aviation, Finance, IT and other industries. In 2010, he was appointed CEO of ZenithOptimedia Greater China, responsible for company development in mainland China, Hong Kong and Taiwan.
Steven speaks regularly at industry conferences in the Asia region and has been selected best speaker many times at such prestigious events as TED China, Nieson Consumer 360, 360 Media Conference, SNS Conference, and the Internet Session of Morgan Stanley China Summit. In addition, he frequently hosts or speaks at the Credit Swiss Internet Sessions in Hong Kong and China, and is the judge for many ad festivals such as the Singapore Media Award, and has served as Chairman of the Judge Panel for the ROI Festival in China as well as Chairman of 2015 HK4As Kam Fan Award. Steven is also frequently interviewed by industry trade titles in China and internationally, including Ad Age and Campaign, and business titles such as the Asia Wall Street Journal and China Daily. Steven attaches importance to mobile marketing, creativity and technology in particular in recent years, and fully convinced that mobile Internet represents future trend and key characteristic of Internet development in China.
Steven is Adjunct Professor at universities in China and Hong Kong, including the Department of Marketing at Hong Kong Chinese University, and has been one of the few 4As Strategic Consultants of CCTV since 2009.
Steven has also garnered a number of advertising awards, including 2014 Marketing Influencer of ifeng.com, 2013 Ad Person, 2012-14 VMarketing China Top 100 Marketers, Top 10 Ad Persons of China, Top 10 Digital Marketers of China, Media Person of the Year, and 4As Premium Distinguished Expert of Baidu. Steven led ZenithOptimedia to become Best Agency of the Year from R3-CAA, Best Agency of the ROI Festival, and No. 1 in RECMA in 2010.
Steven holds an EMBA degree jointly issued by Kellogg-HKUST of Management, Northwestern University (ranked No.1 worldwide by the Financial Times five times) and Hong Kong University of Science and Technology.
Founder&CEO Robo Garage
Founder and CEO of Robo Garage, Research Associate Professor of The University of Tokyo, Visiting Professor of Osaka Electro-Communication University. Creates, designs, and invents unique and original Humanoids including robot astronaut “Kirobo”, robot smartphone “RoBoHoN”, the world best seller “Robi”, and Guinness record holder “Evolta”.
Awards: TIME magazine ‘Coolest Inventions 2004’, Popular Science magazine ‘33 persons changing the future’, 3 Guinness world records for Evolta and Kirobo, and Robo-cup world champion 2004-2008.
Product Development Manager SEPHORA
Weina is in charge of Asia innovation and branding at Sephora with 10 years experiences in luxury/fashion/beauty in France and China.
National Channel Director Yizhibo/Miaopai/Xiaokaxiu YiXia Technology
Supervises the national channel business cooperation suppliers, mainly responsible for establishing channel strategies, sales policy and product pricing.
The foundation for the marketing and commercial rationalising of the three products by YiXia Technology is the optimising the marketing structure of existing products and operation according to market feedback and advices.
06--13 Lotour Travel Sites -- Vice President of Sina Tourism. In charge of major account sales, services, planning and operations associated with tourism, later participated in the stake in of Bain Capital shares;
13 - 15, Vice President of Ariel Fashion Group, in charge of sales, planning, service, operations, later participated in the stake in of Guangbo;
15 - 16, Sales Vice President of HNA associated Xilehang - Inflight Internet, in charge of sales, planning, operations and products, independently listed on the National Equities Exchange and Quotations.
Specialises in market analysing, operations planning and product deducting. Graduated from the China Agricultural University.
Founder & CEO Kuaizi Technology
Winder Chen has over 11 years of rich experience in brand building and digital marketing and marketing technology development.
Winder joined P&G Greater China in 2005, he started off in the Personal Care sector for local market, leading an equity winning brand with dominant market share and in 2009 promoted to led 5 global markets. He led a global team to immerse into the consumer lives of different markets and built the new brand architecture and 10 years innovation roadmap and brand strategy, and also is involved into new market expansion like Africa and LATAM.
In 2011-2013, Winder took the role of Marketing Director for Digital Media & Innovations for P&G Greater China, in which he oversaw total P&G digital media operations, including video, display, search and social investment strategy and operation optimization, plus active explorations for P&G in big data, mobile marketing etc, during when P&G has risen to FMCG’s leading digital player.
In Apr 2014, Winder became GM of Tuniu.com(NASDAQ). In just 3 months he integrated the entire operations of Tuniu’s Marketing organization and Mobile team.
In July 2014, Winder became Founder and CEO of Kuaizi Technology devoted into development of AI Creative Platform and technology aiming to transform the creative efficiency, effectiveness and insights of digital marketing.
GM of National Sales Operation Center Youku Tudou
Mr. Tan has been indulged in the Internet Industry for over than twenty years, witnessed the uprising and development of Online video industry. As the General Manager of Youku's National Sales Operation Center, he has more than abundant experience of advertising resource planning, management and operation, along with his expertise insights on the development of online video industry.
Secretary General China Digital Marketing and Service Industry Union
Experienced in the field of media, Internet data, industry trade associations and other organisations, accumulated lucrative contacts in the digital media and marketing industry, advertisers and other industrial chain and various relevant government departments.
Committed to promoting industry standards progress and ecological well-being, directly contributed to the development and establishment of technical standards for digital marketing at the national level.
Vice President GeTui
Has more than 10 years’ experience in internet marketing
Rich experience in product and business management
Marketing VP of several top internet companies in the past
Mobile Marketing Association (MMA) 是全球著名的行业组织，旨在推动无线营销行业在全球范围内的发展。
目前在北美、欧洲、中东、非洲、拉美、亚太等地区设有分支机构，其超过700家的会员公司来自全球四十多个国家和地区，业务涉及无线营销生态系统的各个领域，包括广告、手机设备制造、运营、零售、软件提供、服务等。
2011年4月，MMA 进入中国，MMA China中国无线营销联盟在上海成立。
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