Lydia Shen
Managing Director, China
Lydia is a marketing communications and public relations expert with over 18 years of experience serving many global multinational clients.
Before joining Devries, Lydia spent two years in investing and incubating startups, which either has unique technology or business model in big data, new media, new technology and E-commerce to accelerate the transformation of marketing industry.
She’s started up demanding new communications practices in the consumer, lifestyle, healthcare and technology sector, created internationally recognized award-winning campaigns and has managed large, high performing teams.
She is recognized in China for her expertise in building valuable brands across a wide range of industries. This includes extensive experience in branding, integrated marketing, public affairs, government relations, sustainability, event management; advertising, crisis and reputation management, thought leadership build-up, digital/social media engagement at both strategic and operational levels.