Overview

MMA Forum 2016 Shanghai and The Smarties China 2016 will be held on 2 September 2016.The MMA Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing. As a part of the MMA Forum series, MMA Forum in China has established itself as the premier event for marketers who want to fully embrace, utilize and execute marketing campaigns that truly allow them to meet and exceed their marketing objectives. Organized by MMA China, MMA Shanghai 2012 had 600 attendees and MMA Beijing 2013 over 800 attendees, 2014 over 700 attendees and 2015 over 800 attendees.

The Smarties is the world's only global mobile marketing awards program recognizing and celebrating outstanding achievement within the industry for innovation, creativity and leadership. Started in 2005, The Smarties comes through North America, Latin America, Asia and Africa each year, and ends with a global awards gala in New Year. The Smarties China is organized by MMA China, already had success in past 4 years. MMA China wishes to recommend the excellent mobile marketing campaigns and productions in China to the global stage.

Speakers

• Alvin Foo Senior Brand Director Unilever Ice-cream Business Unit(China)
• Andy Fan Chief Editor RTB China
• Benjamin Wei Research Committee Vice Chair Managing Director GroupM Mobile
• Benny XU Senior Brand Director Unilever Ice-cream Business Unit(China)
• Clement Huang Chief Product Officer Madhouse Inc.
• Denise Ng Mobile Strategy Director PHD

• Derek Kwok Market Education & Certification Program Committee Vice Chair,Head of Data Solutions & Insights, Greater China & Korea, Google
• Dipanshu “D” Sharma Founder & Global CEO xAd
• Ethan Tsai Co-chair MMA china, Co-Founder President & CFO AdMaster
• Fred Feng Deputy Chief Editor Morketing
• Gordon Xie Deputy General Manager, Marketing Department, Online Media Group, Tencent
• Harry Gao General Manager of Commercial Operations LeEco
• Jeremy Chan Head of marketing Levi’s Greater China
• Jet Jing Group Vice President Alibaba
• JJ Lim Country Manager of Greater China Subway
• Ken Hong GM Weibo Commercial Operations Sina
• Lawrence Wan Mobile Advertising Guideline Committee Vice Chair, MD Amnet,Amplifi
• Lily Guo Founding partner and CEO Shanghai Ruicong Culture
• Mickey Zhang Director and General Manager Xaxis PBU and Plista, GroupM China
• Michael Wong Co-founder and CEO TouchPal
• Minyi Zhang Deputy General Manager Tencent Social Ads Tencent
• Rohit Dadwal Managing Director MMA Asia Pacific
• R.K.Mani Managing Director of International Clients Carat China
• Rohan Lightfoot Managing Director Isobar Shanghai
• Ronen Mense VP Asia AppsFlyer
• Steven Chang Co-chair MMA China,Vice President Tencent
• Tomotaka Takahashi Founder&CEO Robo Garage
• Weina Cai Product Development Manager SEPHORA
• Wei Wu National Channel Director Yizhibo/Miaopai/Xiaokaxiu YiXia Technology
• ​Winder Chen Founder & CEO Kuaizi Technology
• Yansong Tan GM of National Sales Operation Center Youku Tudou
• Yimin Xiao Secretary General China Digital Marketing and Service Industry Union
• Yuan Tao Vice President GeTui