分类： TEAM

魏玮（Benjamin Wei）

群邑移动营销 董事总经理

2015年重新带领群邑集团移动营销事业部，管理团队为集团各代理商提供移动营销各维度的支撑。包含数据、策划工具、策略工具、调研、产品创新、移动互联网创意制作、移动媒介策划、创意中心等。

2012年开始启动mLab创新实验室项目，并于2013年获得群邑亚太区eMMies和中华区Mpower的创新奖项。

2010年加入群邑中国，建立移动营销事业部，服务包括群邑旗下的MediaCom, Mindshare, MEC, Maxus以及集团内所有客户。

在加入群邑之前，曾经在亿动传媒任职从业务拓展、到媒介购买、谈判和广告网络产品等业务。更久之前曾就职于A4A为诺基亚在数字互动营销领域提供服务。

2000年继续就读于英国华威大学的国际关系学硕士，之后在布里斯托大学拿到了第二个市场营销学硕士学位。

1998年就读于北京外国语大学，后交换课程到英国就读华威大学，学习社会语言学和西方文化学，取得学士学位。

In 2015, a new integration of GroupM Mobile unit, providing all-in-one dimension mobile services to clients, includes mobile data acquisition and analysis, mobile media planning, mobile strategy generation, research, creativity, mobile intelligence and idea center.

In 2012, start up mLab Innovation project, which Benefited GroupM client innovation marketing capability. Recognition came GroupM Asia-Pacific eMMies awards as well as Mpower innovation awards in the Greater China region.

In 2010, joined GroupM China and founded the first GroupM Mobile team; facing all agencies: MediaCom, Mindshare, MEC, Maxus and all clients for pilot mobile marketing.

Prior joining GroupM, working at MadHouse and in charge of business development, media buying, negotiation, Ad network products. Also had working experience in 4A agency and providing services for Nokia digital marketing.

In 2000, obtained Master degree on International Relationship from University of Warwick, UK. Obtained the second Master degree on Marketing from University of Bristol.

In 1998, started studying in Beijing Foreign Studies University, later exchanging to University of Warwick to pursue Bachelor degree in Sociolinguistics and Western Culture Studies.

关于群邑

群邑是全球顶尖的媒体投资管理集团，是业内领先的传立、尚扬、竞立、迈势、Essence等媒介代理公司，以及专注于受众购买的媒体技术公司邑策的母公司，群邑的根本宗旨是最大限度地提升旗下媒介代理公司的综合实力，以母公司和协作者的角色，增强其包括媒介购买、内容创作、体育行销、数字媒体、财务及专业媒介工具开发等业务能力上的表现，始终致力于为客户及其他利益相关者打造市场优势。群邑是WPP集团的一员，并与WPP的数据投资管理集团凯度展开日益密切的合作。群邑与凯度在WPP集团的营收中占50%以上的份额。

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

杨美娟（Jenny Yang）

凯络中国 数据与策略董事总经理

杨美娟负责领导包括整合传播策划、数据与洞察、数字行销策略及客户解决方案在内的凯络专才团队，致力于推动客户业务的持续增长，为品牌创造更大的商业价值。

杨美娟在市场营销、媒介及创意代理界拥有二十年的从业经验。她在引领品牌策略及传播上展现了非凡的实力，成功为汽车、金融服务及消费品等各行业客户创造商业价值。同时，她还擅长数据洞察及分析，并高效管理不同职能团队，进行专业化资源的整合，为客户提供最佳传播解决方案。

在加入凯络前，杨美娟在爱点击iClick担任策略规划副总裁，并曾担任JWT奥维思首席品牌顾问和商务智能领导等职务。此外，她还曾效力于盛世长城、达彼思和博报堂，在服务标致、雪铁龙、强生、辉瑞、百事、可口可乐、高露洁、联合利华、玉兰油及苹果等客户和品牌上积累了丰富的经验。

Jenny Yang is leading Carat’s specialist teams including Convergence Planning, Data & Insights, Digital Strategy and Client Solutions, with a remit to drive continued growth and enhanced business value for clients.

Jenny has two decades of experience across marketing, media and creative agencies. With strong track record, she has led brand strategy and communications to create business value in automobile, financial services and other consumer goods industries. She has developed a solid skill set across data interrogation and analytics, as well as managing multi-function teams.

Jenny joins Carat from iClick Interactive Advertising where she was VP of Strategy Planning. Prior to that she was Chief Brand Consultant and Head of Business Intelligence for JWT-Always. She had also worked for Saatchi & Saatchi, Bates141 Advertising and Hakuhodo Advertising, with a wealth of experience across multiple brands including Peugeot, Citroen, Johnson & Johnson, Pfizer, PepsiCo, Coca-Cola, Colgate, Unilever, Olay, Apple, etc.

关于凯络中国

凯络的使命是重新定义媒体。凭借对媒介融合的专业运用，凯络致力于为客户创造更大的商业价值。凯络成立于1966年，是全球首家媒介代理公司，隶属于电通安吉斯集团。凯络连续多次被RECMA评为全球最佳代理商，业务遍及全球150个国家，拥有超过一万名专业人才，为客户提供多样化的媒体解决方案。网址：carat.com

About Carat China

Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1966 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 10,000 talented staff. For more information visit Carat.com.

苏永刚（Tony Su）

蓬景数字 技术中心总经理

蓬景数字技术中心总经理苏永刚，北京大学计算机体系结构专业理学硕士。曾担任国家重大科技专项“核心电子器件、高端通用芯片及基础软件产品专项”课题负责人，并承担多项863、973项目。在计算机系统结构、云计算与虚拟化技术、海量数据处理与高并发业务处理等方面有超过10年的深入研究和丰富经验。

2014年，苏永刚加入蓬景数字，全面负责蓬景数字广告发布平台与数据分析平台的产品研发、运营工作。同年，苏永刚带领技术团队，仅用2个月时间便成功研发出蓬景数字奥丁（DSP）和世界树（DMP）平台，打开了蓬景数字移动精准营销业务的开端。2015-2016年，苏永刚在持续优化产品技术的基础上，还对公司团队管理、业务拓展等方面做出了突出的贡献。

专注技术研发的同时，苏永刚还多次在移动营销和大数据行业相关峰会上分享自己的见解，不断用技术的变革和观念的创新促进行业的发展。2015年11月，在中国电信举办的“中国企业大数据联盟（BDU）峰会”上，苏永刚提出的“从数据孤岛到数据群岛建设”等观点引起了行业的热烈讨论，现在正在被国内数家大型集团应用。

致力于移动营销和大数据技术研发的苏永刚，希望通过自己的研究和努力，为中国移动营销行业的发展贡献一份力量。

Su Yonggang has a master degree in Computer Architecture Science from Peking University. Su has been in charge of country’s special project core electronic devices, high-end generic chips and basic software products, and has participated national 863 and 973 projects. Su is very experienced in computer system structure, cloud computing, virtualization technology, mass data processing, and high concurrency processing fields.

In 2014, Su joined PXENE and he has responsibilities in the development and operation of advertising platform and data analysis platform. In the same year, Su and his team has successfully developed Odin (DSP) and World tree (DMP) platform within 2 months, leaded PXENE to an opening of mobile precision marketing. Su has continuously focused on the optimization of Odin and World tree platform from 2015 to 2016. At the same time, he has also made an outstanding contribution to the team management, business development and other aspects of PXENE.

Concentrating on technology research and development, Su repeatedly shared his views on mobile marketing and big data industry, constantly promoted industrial development by technological innovation. In November 2015, in the China Big Data Union (BDU) summit, which organized by the China Telecom, Su has brought the topic of “construction of the data Archipelago “, and it has caused a heated discussion and applied to domestic corporation.

Su Yonggang hopes to make more contribution to the China Mobile marketing industry by his experience and efforts in the field.

关于蓬景数字

蓬景数字成立于2014年5月，是中国领先的移动互联网营销产品及大数据服务提供商。公司现有员工150余人，核心技术团队拥有北京大学、中科院、北航、英国Birmingham大学等专业机构的学术支持。数据来源方面已与中国电信全国地区、中国联通主要省份的移网（3G/4G）、固网数据对接。基于此，蓬景数字自主创立“奥丁”(DSP)和“世界树”(DMP)平台，保证了客户营销目标的圆满完成。秉承创新理念，蓬景数字相继推出了PMB（优质媒体私有化程序购买）、固网家庭画像、公共卫生舆情分析等新产品及服务，以不断拓展大数据的应用价值。

2014年11月，蓬景数字作为理事单位参与组建国内最大的数据联盟机构—中国企业大数据联盟（BDU），从而跻身国内大数据行业领先梯队。近一年，蓬景数字先后加入中国广告协会、中国电子信息产业集团数据服务生态圈、MMA等国内外行业顶尖机构，并先后斩获了金鼠标、长城奖·广告主奖、TMA等行业权威奖项，自身实力获得了业内外的广泛认可。

About PXENE

Power Xene Digital Technology Co., Ltd was founded in May 2014, is a leading mobile precision marketing and big data service providers in China. There are more than 150 staffs in PXENE, and the core engineers are from top universities, such as Peking University, the Chinese Academy of Sciences, and Birmingham universities etc. The data source of PXENE is mobile network (3G/4G), wire-networks of China Telecom national region, China Unicom’s major provinces. Based on that, PXENE developed Odin (DSP) and World Tree (DMP) platform independently, ensures the success of clients marketing objectives. Adhering to the concept of innovation, PXENE launched PMB (Priority Media Buying), fixed family portraits, public opinions of health and other new products and services, to expand the application value of big data.

In November 2014, PXENE as a governing unit to participated in the form of the largest data alliance institution in China – China Big Data Union (BDU), which let PXENE become a leading company in domestic data industry. In the past year, PXENE has joined China Advertising Association, Information service ecosystem of China Electronics Corporation, Mobile Marketing Association (MMA) and other international industry institutions. At the same time, PXENE has won many industry authority Awards, such as Gold mouse, China Advertising Great-wall Awards, top mobile awards (TMA) etc. Its strength has been widely recognized.

许炜崇（Weichong Khor）

凯络中国 数字前瞻负责人

许炜崇负责领导数字谈判及数据驱动的受众购买业务，同时致力于开发以数字投放为主的新业务。

许炜崇的任命是凯络致力于成为中国领先的以数据驱动的新型受众传播代理公司的体现。拥有在硅谷、新加坡和上海的从业背景，许炜崇曾效力于科技创业公司，如在Brandtology担任北亚区域业务总监，并曾为睿域营销等代理商服务，为耐克、GAP和匡威等知名品牌制定社交媒体策略。

许炜崇毕业于新加坡国立大学和斯坦福大学。自2013年加入凯络以来，许炜崇一直活跃于受众营销的前沿，致力于使数字媒体成为客户策划的重心。在数字前瞻负责人的职位上，他发挥所长，借助程序化购买的手段，推动凯络客户业务效率及效果的提升，同时，致力于为客户推动广告验证的实施。

Weichong Khor is leading digital negotiation and data led audience buying, as well as playing a key role in the development of digital-focused clients.

Khor’s appointment underlines Carat’s commitment to being the leading data-led audience agency in China. With a background ranging across Silicon Valley, Singapore and Shanghai, Khor has successfully led tech start up businesses including Brandtology, where he served as the North Asia Regional Business Director, as well as agency experience including Razorfish, where he developed social strategies for brands such as NIKE, GAP and Converse.

Khor graduated from National University of Singapore and Stanford University. Working at Carat since 2013, Khor has pioneered the way businesses look at audience marketing, integrating digital into the heart of clients planning. He has built on this experience, working with Carat clients to drive efficiency and performance through the adoption of programmatic buying, as well as pushing for adoption of ad verification to clients.

关于凯络中国

凯络的使命是重新定义媒体。凭借对媒介融合的专业运用，凯络致力于为客户创造更大的商业价值。凯络成立于1966年，是全球首家媒介代理公司，隶属于电通安吉斯集团。凯络连续多次被RECMA评为全球最佳代理商，业务遍及全球150个国家，拥有超过一万名专业人才，为客户提供多样化的媒体解决方案。网址：carat.com

About Carat China

Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1966 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 10,000 talented staff. For more information visit Carat.com.

温道明（Lawrence Wan）

电通安吉斯集团安纳特中国区 董事总经理

现任电通安吉斯集团安纳特中国区董事总经理, 加拿大籍华裔，在北美和大中华区积累了超过18年的行业经验。他的经验包括从领导4A代理公司开拓数字营销到为全球和本土品牌带来价值。2016年凭借程序化购买领域的突出成就入选Campaign 杂志主办的中国区“Digital A-List”名人堂。

此前曾是DAN旗下搜索营销代理公司——安布思沛中国董事总经理，在加入DAN之前，曾担任Effisis Digital的首席顾问，为各种快速增长的数字媒体初创企业进行业务及产品孵化的广告服务。担任过的其他高级职务包括群邑中国的董事总经理，中国宏盟媒体集团（OMG）数字业务前任总经电讯盈科总监、Effisis、香港灵智互动-香港首个按次付费点击的文本搜索广告网络，以及现代传媒。

作为积极的数字营销传播者，参与过行业活动并发表演说于AD:Tech , CAA, CASBAA, DCCI, DSZR,金投赏，SES. 同时在Campaign杂志，Ad Age 和AdExchanger.cn发表文章为行业做出贡献。 2016年担任MMA中国移动广告标准委员会副秘书长。

Lawrence heads Amnet China, the programmatic buying unit under Dentsu Aegis Network China (DAN). He is a Chinese Canadian who’s worked across North America and Greater China for over 18 years. His experience spans across leading 4A agency groups in pioneering digital marketing roles to deliver value for global and local brands.

Previously, Lawrence was also the Managing Director at iProspect China, search and performance marketing agency under the DAN. Before joining DAN, he was the Principal Consultant at Effisis Digital. Other digital marketing roles included Managing Director of GroupM e-Business Solutions in China, General Manager of Digital at Omnicom Media Group (OMG) China, Business Manager at PCCW Directories, Effisis, HK’s first pay-per-click contextual search ad network, Euro RSCG Interaction HK, and Modem Media.

He is an active digital marketing evangelist, participating in industry events at AD:Tech, DSZR, ROI Festival, and SES. He has worked as Vice Chair of Mobile Advertising Standards Committee at Mobile Marketing Association (MMA) China in 2016 and has been named in Campaign Asia’s China Digital A-List.

关于安纳特

Amnet是电通安吉斯媒体集团旗下的程序化交易平台， 团队由超过500名程序化购买行业精英和数据分析专家组成，在全球超过37个国家运营。2013年安纳特进入中国市场，现已成为中国领先的程序化交易平台，通过结合前沿的需求方平台技术(DSP)和创新的消费者洞察工具， 为电通安吉斯集团客户提供实时竞价、程序化直采、私有竞价和优质私有广告交易在内的全面解决方案. 2016年Amnet荣获Campaign Asia-Pacific主办的亚太区年度程序化购买公司Programmatic Agency of the Year）银奖。

About Amnet

Amnet is Dentsu Aegis Network’s programmatic group, with over 550+ programmatic experts, and across 40+ markets. Amnet China was founded in 2013. Amnet operates a consistent and innovative technology, operations, and people stack that can deliver success on a local, regional and global basis. Supported by the Amnet Audience Center, our global proprietary data management platform, Amnet specialists work with each Dentsu Aegis Network agency to deliver programmatic solutions that are seamless, and unified with broader communication goals. Amnet team has been awarded Asia Pacific Programmatic Agency of the year 2016 – Silver.

邓广梼（Michael Tang）

互动通控股集团 总裁

邓博士在澳洲、香港及国内从事传播专业三十余年。曾于香港广告业工作十年，时任CitiAd广告公司总经理，后由澳洲Mojo/MDA收购并调派往澳洲悉尼总部工作十年，之后重返校园完成MBA学位。
1999年在上海接管“形象工场”（Image Factory），一年后由WPP集团并购，随后担任集团公司旗下的北京智威汤逊广告公司（JWT）董事总经理，两年后出任IPG集团的灵狮广告公司（Lowe Worldwide）中国区董事总经理，2004年开始任互动通控股集团总裁，中国领先的数字网络广告平台。2001年开始在北京大学新闻与传播学院任教，同时是北京大学新媒体营销传播(CCM)研究中心研究员。2015年北京大学传播学博士毕业。

President of hdtMEDIA Michael Tang has been serving in the communications industry for over 30 years and has experience working in mainland China, Hong Kong and Australia. He spent 10 years at CitiAd Hong Kong followed by 10 years at Mojo/MDA Australia Headquarters after it merged with CitiAd. Thereafter Michael Tang returned to school where he completed an MBA. In 1999 he took over Image Factory in Shanghai, which was bought by WPP one year after. Then he became Managing Director of JWT Beijing, and 2 years later became Managing Director of Lowe Worldwide China Area under IPG. In 2004 Michael Tang joined HDT Holdings Ltd. as President. He is currently a research scholar of Modern Advertising at Peking University where he guest lectures and works as a research scholar with the CMM Research Institute.

关于互动通

互动通控股集团创立于1999年，使命是引领中国数字媒体广告投放技术及服务站在世界的前沿！互动通旗下拥有数字广告平台hdtMEDIA、移动数字广告平台hdtMobile、程序化广告营销平台hdtDXP、优质媒体服务平台hdtSSP、数据管理平台hdtDMP和移动广告交易平台H2、程序化视频广告平台hdtOTV。

hdtMEDIA是中国领先的数字媒体广告投放平台，产品包括iCast、iFocus。hdtMEDIA于2002年推出中国第一支富媒体广告，是中国富媒体行业开拓者，市场中所有富媒体广告形式的创始者；占有60%以上的富媒体广告市场份额；携手中国所有门户网站、搜索引擎网站、90%以上的优质垂直媒体与视频资源，跨越互联网、移动互联网、数字电视等数字领域的媒体平台。

hdtMobile是值得高度信任的移动数字广告平台，为广告主提供一站 式、客制化的移动互联网整合营销方案。hdtMobile拥有互动通移动 广告交易平台H2接入的所有优质媒体流量，与主流SSP/Ad Exchange 成功对接，覆盖市场上的主流APP。

hdtDXP作为最早涉足实时竞价广告交易模式、最早接入主流交易平台与供应端平台，最先支持移动、视频和富媒体广告资源标准接入的程序化广告营销平台，长期致力于为品牌广告主、代理商提供快速、高效的广告媒介及人群购买、智能预算分配、精准人群展示和基于大数据挖掘的营销体验与服务，从而达到广告投放的可控、品牌安全、高回报、高效率与高透明度。

hdtSSP帮助媒体管理收入渠道，提高媒体收益，通过程序化购买为优质媒体更有效地拓展品牌广告资源。hdtDMP集成大量第一方和第三方数据，具有精准的市场细分和受众分析能力，高效进行数据管理与分析。H2为移动媒体提供一站式的流量管理服务，增加媒体的广告填充率，有效提高媒体的收益。hdtOTV通过各种程序化购买方式，为客户提供优质视频媒体资源及多元化广告形式。