翁佩军
凯络中国解决方案事业部总经理
作者： mmachina
林红霞 Linda Lin
传立中国首席运营官
MMA中国遇上西雅图-新零售研学之旅
在移动互联网盛行的当下，变化是以天为单位进行着。新零售就是一场运用互联网思维来主导的零售升级大战；伴随着新科技而生的新零售模式，不是靠改变陈列或装潢产生力量，影响的不止是线下店铺，也不仅仅是线上电商。新零售正带动着整个零售业，从消费升级慢慢转向体验升级，西雅图作为美国新零售之都，星巴克、Costco、Nordstrom以及国际新零售引跑者：亚马逊，都在西雅图诞生、成长，它们在国际新零售市场都占有举足轻重的地位。作为新零售人，不去一趟西雅图看看，怎么行？
您可以与中国新零售领军人物们在新零售之都西雅图共渡六天四夜的新零售研学之旅，共同体验：
1. 亚马逊总部深度游览——与亚马逊总部人员分享探讨中美新零售现状。
亚马逊首个无人零售店Amazon go——“拿了就走的”的技术是怎样实现的？
热带雨林里的办公体验——亚马逊的总部办公楼，西雅图的城市地标
Spheres
2. 真正的物有所值不是梦——体验美国最大的连锁会员仓储量贩店
Costco
3. 西雅图典藏咖啡烘焙店——体验全球第一家星巴克烘焙工坊
4. Nordstrom百货——从西雅图的一家鞋店起步，到现在已发展成为遍布美国的时尚百货店。
- 交流会——听中国新零售领军人物们分享市场经验，探索中国新零售市场未来。
研学目标
亚马逊新零售成功揭秘
中国新零售市场的未来发展
国际新零售市场的未来趋势
Day 1 9月4日 周二
上海出发到达西雅图
推荐航班：达美航空DL588 12:00-09:00
集合前往Amazon books，Amazon books是亚马逊建立的首家实体书店，你会发现书店内摆放书籍的方式很特别，每本书封面朝外陈列，而且并非被堆叠在一起，以方便顾客浏览。每本图书的下方都有一张黑色卡片，上面附有亚马逊网站客户的评分及书评，并且实体店利用了亚马逊数据宝库，更多出售评分较高的著作。
15:00西雅图威斯汀酒店办理入住
18:00欢迎晚宴
Day 2 9月5日 周三
参观亚马逊总部，由亚马逊员工带领参观Spheres办公区，球形建筑里面种植了来自世界各地的植物，种类多达4万种。在“热带雨林”里开会、办公，感受亚马逊员工独一无二的办公体验；
前往不远处的Amazon go，由亚马逊员工带领参观并讲述实现原理；
交流分享，与亚马逊新零售相关人员进行交流分享，与他们互动亚马逊的成长经历、企业文化、成功秘诀，并分享中美新零售市场现状。
下午前往Whole Foods参观并自助用餐。
分享会，MMA中国新零售代表为您和亚马逊员工们带来精彩绝伦的经验分享与案例故事。
Day 3 9月6日 周四
探索星巴克典藏烘焙工坊，上海星巴克烘焙工坊从去年年底开业以来，迎来了最高日营业额40万人民币的咖啡业零售巅峰。而早在2014年，星巴克在西雅图Capitol Hill开张了全球第一家原生态的烘焙品尝店，这是一个多感官的零售体验，在推广自己品牌的同时，星巴克也希望普及咖啡文化、烘焙技术和创新，来到这里的客户有最大机会了解到咖啡的来源、烘焙的过程，烘焙工坊是一个把创造、探索、咖啡、浪漫以及星巴克所有元素融合在一起的新零售门店。
前往Costco, 体验美国最大的连锁会员仓储量贩店，Costco努力保持经营性活动不赚钱的理念压低产品毛利润率，从而让利给消费者，吸引消费者进入会员体系，这种商业模式达成了真正的物美价廉，顾客可以在超市买到高质量最低价的新鲜产品，这增加了顾客的品牌忠诚度，从而更愿意续费。Costco的这种新零售模式也正在筹备着在中国的第一家门店，让我们赶在明年第一家Costco门店落户上海之前在它的发源地抢先体验吧。
课程分享会，晚餐后与同行的伙伴们交流两日参访感受，并分享国内新零售行业现状和前景。
Day 4 9月7日 周五
自由活动日（午晚餐自理）
推荐目的地：
派克市场：建造于1971年的全家第一家星巴克坐落于此，仍沿用着当年褐色美人鱼的logo以纪念总店的历史，来这儿买一杯与众不同的咖啡并在派克市场里享用各种当地美食吧。
Nordstrom百货：创立于1901年，它从一家西雅图的小鞋铺发展到现在遍布美国的时尚百货店，并且发展劲头迅猛，店数不断增加，也不断推出新的服务。Nordstrom在西好莱坞推出一间新型概念零售店，老牌百年百货也讲起了体验式新零售。
梅西百货：创立于1858年的梅西百货以优质的服务享誉全球，经久不衰，坐拥850间店面成为真正的全美连锁品牌。位于西雅图市中心的这家梅西百货，不仅地理位置优越，囊括的商品更是一应俱全。
Day 5 9月8日 周六
西雅图出发，9号到达上海
推荐航班：达美航空DL589 15:10-19:15+1
西雅图新零售研学之旅：9月4日至9月9日
MMA中国成员公司费用：32999元/位
非成员公司费用：45999元/位
所有费用包含如下：
• 亚马逊参观全程讲解
• 入住西雅图威斯汀酒店
• 当地全程包车接送（自由活动日除外）
费用不包含来回机票
同行人员
李倩玲，MMA中国联合主席，碚曦投资协作体创始人兼首席执行官
林红霞，MMA中国联合主席，传立中国首席运营官
蒋美兰，MMA中国新零售委员会主席， 安索帕集团公司费芮互动创始人&CEO
闵捷，MMA中国新零售委员会副主席，上海驿氪信息科技有限公司创始人&CEO
同行人员名单不断更新中…点击阅读原文查看更新
注：
1. 小规模出团，人数有限，优先考虑MMA中国成员。
2. MMA中国拥有西雅图之旅参与同行者的最后审查权。
暂定行程，不断更新优化中…
欢迎加入MMA中国，共同探索无线营销的更多可能性。请联系何少欣Ivy Ho或谭丽仪Alison Tam。
查询及报名：marketing@mmachina.cn
亿道（PerforMad）
亿道（PerforMad）是一站式ROI 优化平台，以广告主利益优先，通过领先的移动端追踪归因和优化技术，帮助App开发者最大化提升ROI。
介绍
亿道（PerforMad）是一站式ROI 优化平台，以广告主利益优先，通过领先的移动端追踪归因和优化技术，帮助App开发者最大化提升ROI。拥有Facebook和Google的一级代理资质，并整合80多家海外优质渠道，实现一站式跨渠道优化。多年全球移动应用推广经验，成功出海1000+App，海外投放国家超过225个，每月管理的海外投放预算超3000万美金。
About PerforMad
PerforMad is One-Stop platform for ROI optimization.
Based on the Advertisers’ interest, we use advanced technologies of conversion attribution and cross-channel optimization to maximize the ROI for App developers.
We are qualified as a first-class agency of Facebook, Google and are integrated with more than 80 overseas channels for one-stop cross-channel optimization.
Having years of experience in global mobile application promotion and with access to mobile inventory across 225+ countries, we have helped promoting more than 1000 Apps successfully. The monthly budget of project management is over 30 million dollars.
阮长俊
首席执行官
阮长俊（Charlie Ruan）先生于2007年4月加入亿动广告传媒（Madhouse Inc.），负责业务拓展的相关工作。他对移动营销的市场拓展有敏锐的洞察力。在其带领下，公司移动广告品牌广告业务逐年翻番，始终占据国内移动营销品牌广告业务市场份额领头地位。2012年，他成功将公司的业务结构由单纯的国内品牌广告拓展至海外效果类推广，实现了连年销售业绩100％以上的增长，助力公司的国际化发展。
阮长俊（Charlie Ruan）先生拥有法国CEFAM商学院MBA学位，英国牛津布鲁克斯大学计算机硕士学位以及交通大学国际贸易学士学位。
Charlie Ruan
CEO
Mr. Charlie Ruan is currently the Chief Executive Officer of Madhouse Inc., the leading mobile ad platform company worldwide. He joined Madhouse in April 2007 and was responsible for business development. He has acute insight in the mobile marketing industry and under his leadership Madhouse’s revenue in terms of brand advertisers has achieved double-digit growth year-on-year, with the highest share in the domestic market. In 2012, he successfully expanded the business structure from solely serving brand advertisers to promoting app developers in overseas markets, helping to achieve 100% annual business growth and develop the company’s internationalization strategy.
Mr. Charlie Ruan completed his MBA Foundation Course from CEFAM in France and got his Master degree of MSc in Computing Course from Oxford Brookes University in UK after he graduated from Jiao Tong University with a Bachelor degree in International Business.
DotC United Group
DotC United Group 简称DUG
智连世界.探索不同
公司简介
DotC United Group 是一家通过创建和构造互联网平台来应对全球化挑战和简化出海过程的技术型公司。依托多年累积的本地化、数据驱动解决方案和多样化渠道经验，DotC United Group能够通过结构化和系统化的规划和执行，简化CTW(中国式出海)的进程，通过聚焦全球化过程中客户（企业和用户）的痛点，提供有竞争力的、差异化的产品和解决方案，为客户创造价值，实现多赢。
我们的产品包括
用户生态
DotC应用矩阵
前所未有覆盖特定受众群体
DotC应用矩阵拥有全球数亿自有用户，旗下各大应用产品致力于用最极简的设计为用户提供最优体验。
广告大数据
Avazu广告平台
覆盖全球的程序化广告解决方案
Avazu是全球最大的移动广告平台之一，同时也是程序化广告的先行者。Avazu为广告商提供一站式效果营销解决方案（按效果付费）, 也为开发者和发布商提供完善的变现产品。Avazu广告平台每天处理200亿次以上展示曝光，并且有能力通过自有的预测引擎来计算每秒100万次以上展示曝光(QPS) 的价值。旗下包括Avazu APX、Avazu aNative、Avazu DSP和Avazu Media Buying四大业务。
BI平台
数据安全与商业智能
BI平台定位于通过大数据的提取、分析和预测让用户在互联网上更精准更高效的花每一分钱，可通过技术来管理，追踪和防御潜在数据安全问题。
DotC United Group is a technology company which creates and architects internet platforms to tackle globalization challenges and simplify complexities in the globalization process. Utilizing years of experience in localization, data-driven solutions, and diversified distribution channels, DotC United Group services can simplify CTW (China to the World) process through structured and systematic planning and execution. We provide competitive and differentiated products and solutions by focusing on the pain points of the clients (companies and users) during globalization, and create values for clients to achieve a multi-win.
Our products include:
User Ecosystem
DotC APPS Matrix
Unique Audience & Unprecedented Reach
Affiliated to DotC United Group, Dotc APPS Matrix has a proprietary user base of overhundreds of millions of installs, and aims to better user experience via the simplest design.
Big Data & Programmatic Advertising
Avazu Advertising Platform
Programmatic Ad Solutions for Advertisers & Developers
Avazu is one of the leading mobile advertising platforms globally and an early adaptor of programmatic advertising technologies. Avazu provides advertisers a one-stop performance solution, and offers publishers and developers a full range of custom-made monetization products. Avazu’s ad platform has a coverage of over 20 billion ad impressions everyday, and is capable to process more than 1 million ad requests every second (QPS) with its proprietary prediction engines. Avazu owns Avazu APX, Avazu aNative, Avazu DSP and Avazu Media Buying.
BI Platform
Data Security and Business Intelligence
BI platform aims to extract, analyze and predict large sets of big data to make each ad spend dollar more efficient. It manages, tracks and prevents potential data security issues by technology.
石一
DotC United Group 创始人& CEO
石一是科技创业公司DotC United Group的创始人& CEO。目前旗下产品包括用户生态（DotC 应用矩阵）、广告大数据（覆盖全球的程序化广告解决方案的广告平台Avazu，数据安全与商业智能数据BI平台）。2014年，石一创立全球手游发行平台Teebik，专注海外移动游戏发行及运营，为国内外优质手游研发商提供专业化的运营平台及定制级的发行服务。2015年，石一将Avazu广告业务出售给A股上市公司天神娱乐（002354），Avazu广告业务仍继续由石一本人管理。2017年，石一将Avazu私有化，投资注入DotC United Group。同时，DotC United Group入选2017年全球独角兽企业行列。石一本人已经三次荣登福布斯亚洲和中国30位30岁以下创业者榜单，《财富》2016 “中国40位40岁以下商界精英榜”，以及《胡润》2017 “30X30创业领袖”。
Yi Shi
DotC United Group.
Founder & CEO
Yi Shi is the founder & CEO of technology company DotC United Group. The company is a spin-off of Avazu Holding (which is still owned by Shi) and owns now User Ecosystem（DotC APPS Matrix）、Big Data & Programmatic Advertising（mobile advertising platform Avazu, business intelligence platform）.In 2014, Shi founded Teebik which focuses on global mobile game publishing and operating, providing professional operation platform and customized publishing services to high quality mobile game developers at home and abroad. In 2015, Shi sold Avazu’s advertising assets to Shenzhen-listed gaming company Zeus Entertainment (002354) to realize a reverse merger IPO onto China’s A-Share, and he continued to oversee Avazu’s advertising operations. In 2017, he privatized Avazu from A-Share and injected all its assets into DotC United Group. As the same time，DotC United Group was recognized as “unicorn”.Shi is recognized 3 times by Forbes as one of China’s and Asia’s top 30 under 30 entrepreneurs, made to 2016 Fortune China 40 Under 40, and Hurun 30 Under 30 for China 2017.
AdTiming
AdTiming是全球优质的智能移动营销平台，推出新一代移动广告变现聚合平台，帮助用户发现移动广告最佳展示时机，实现多元跨终端精准投放。
介绍
AdTiming是全球优质的智能移动营销平台，推出新一代移动广告变现聚合平台，汇聚全球最优势的营销资源，为国内外企业以及开发者提供高效的移动端营销解决方案及专业服务，版主企业最大化移动广告变现收益，抓住营销时机。目前AdTiming合作伙伴已超500家。 AdTiming现已覆盖200多个国家和地区，通过分析海量媒体、人群、创意数据，自建20,000+用户标签数据库，精准定向用户，发现移动广告最佳展示时机，实现多元跨终端精准投放。通过移动营销、大数据解决方案、技术服务等推动中国企业国际化进程，打造全球范围的移动营销产业链。
AdTiming is the world’s excellent intelligent mobile marketing platform, providing excellent solutions to worldwide mobile developers and brands. We provide the best intelligent mobile marketing solutions in the age of Big Data, and help more Chinese companies go global with our strength in mobile marketing, big data solutions and technical services. AdTiming has traffic from over 200 countries and regions and build more than 20,000 audience tags, helping advertisers find the best of ad timing and precisely target audience through analyzing tons of traffic sources, audiences and creatives. For publishers and developers, with our light and stable SDK powered by our DMP, you can enjoy a better eCPM and fill rate at ease.
杨欢欢
AdTiming首席执行官
毕业于中国传媒大学
2007年进入互联网行业，经历互联网视频、教育、移动化等多波浪潮，十余年互联网经验，并且对互联网教育、知识变现、商业产品、广告行业有独到的见解。2011-2017年担任亿玛在线助理总裁兼合伙人，主导公司互联网在线视频、知识付费、广告网络、DSP等多种产品，其中“亿起发”已成为中国电商效果营销领域知名产品。
2017年加入Adtiming担任CEO，负责整个公司的整体运营。
Leo Yang
AdTiming CEO
Graduated from the Communication University Of China Leo has been in the Internet industry since 2007, and has experienced the development waves of Internet video, Internet education and mobilization. With over a decade’s experience, Leo has unique understanding on the Internet education, knowledge monetization, commercial products and advertising industry. Leo has been the Assistant President and Partner of EMAR Mobile from 2011 to 2017, leading the business of Internet online video, knowledge monetization, ad networks, DSP among many other products. “YIQIFA”, one of the project he led, has developed into a well-known performance marketing product in Chinese e-commerce circle. Leo joined AdTiming as CEO in 2017, and he’s responsible for the overall operation of the company.
可口可乐饮料（上海）有限公司
可口可乐是全球最大的软饮料公司之一，拥有超过500个饮料品牌，每天为全球的人们提供怡神畅爽的饮品。
介绍
可口可乐是全球最大的软饮料公司之一，拥有超过500个饮料品牌，每天为全球的人们提供怡神畅爽的饮品。除全球最有价值品牌可口可乐外，可口可乐公司还拥有超过12个每个价值均超过10亿美元的品牌。通过全球庞大的分销系统，使200多个国家的消费者每日享用超过16亿杯可口可乐产品。可口可乐自1979年重返中国，至2009年10月，已建立39家装瓶厂，目前是可口可乐全球第三大市场。
Coca-Cola (Shanghai) Beverage Ltd.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands. We are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. In China, we’ve established 39 Bottling plants since back to China in Year 1979 and so far China is the 3rd largest market in Coca-Cola global system.
杨曼曼
媒介和互动营销总监
1994年加入广告行业，先后任职于多家4A公司担任媒介策划和购买，2001年加入可口可乐（中国）饮料有限公司，现任媒介和互动营销总监。
Michelle Yang
Director of Media and iMarketing
As a media veteran, Michelle Yang started her career in media since Y1994 with D, Y&R advertising agency. She then spent 7 years in different 4A agencies, responsible for media planning and buying. In Y2001, she joined Coca-Cola（China） Beverage ltd, now she is head of media and iMarketing, in charge of traditional and new media.
InMobi
InMobi是一家全球化的移动广告平台，专注于为移动营销人士提供ROI最大化的移动广告。
介绍
InMobi是一家全球化的移动广告平台，专注于为移动营销人士提供ROI最大化的移动广告。作为一家移动优先并且专注移动的广告平台，InMobi正引领着新一代的广告体验，包括基于人工智能优化引擎的视频广告。
InMobi平台帮助品牌和效果广告主以及App开发者与用户在生活圈的不同阶段进行互动，将每一个移动时刻都转化为提升互动与收益的机会。2016年2月，美国著名三大财经商业杂志之一《Fast Company》发布的“2016全球50家最创新公司”排行榜中，InMobi与Facebook、Apple、GE等公司同期入选，名列第15位。如今，InMobi能够触达全球超过15亿的独立移动设备，并且正在重新定义移动互联生态圈的商业模式。
想了解更多信息，请访问 http://china.inmobi.com/
About InMobi China
InMobi is a global mobile advertising platform that specializes in maximizing the ROI for mobile marketers. A mobile-first and mobile-only platform, InMobi has been pioneering the next generation of ad experiences, including video advertising, on the back of deep learning based optimization engines.
InMobi platforms help brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized by Fast Company as one of The Most Innovative Companies in 2016, InMobi reaches over 1.5 billion unique mobile devices worldwide, and is redefining business models for the mobile ecosystem. For more information, visit http://china.inmobi.com/
杨娟
大中华区总经理
杨娟全面负责公司在中国大陆、香港和台湾地区的经营策略、市场营销、销售以及业务开发等工作。
杨娟在TMT行业拥有丰富的营销、销售和运营经验。在2012年5月加入InMobi之前，她曾先后担任天骏传媒集团（Sky Flying Media Group）首席运营官和TOM集团执行副总裁、业务开发部总经理，分别负责公司整体业务、移动互联网和新媒体业务的开发。此外，她曾在麦肯锡咨询公司（McKinsey & Company）担任要职，为中国及亚太区电信、媒体和技术行业的客户提供经营策略、市场营销及销售、运营完善等方面的服务。
杨娟拥有麻省理工大学斯隆商学院（MIT Sloan School of Management）工商管理硕士学位。
Jessie YANG
General Manager, InMobi Greater China
Jessie is the General Manager of InMobi Greater China with overall responsibilities to lead and scale up InMobi’s business in China including Taiwan and Hong Kong. She brings extensive experience in mobile ecosystem with proven track record in general management and business operations in China.
Prior to InMobi, Jessie was the GM of Business Development and VP of Operations of TOM Group in charge of mobile internet business development and new media business. Before TOM Group, she was COO of Sky Flying Media Group in charge of overall business. She also was worked at McKinsey & Company as Senior Engagement Manager covering TMT sector.
Jessie holds a MBA degree from MIT Sloan School of Management.
凯帝珂 Kinetic
凯帝珂，行业领先的场景营销专家
我们旨在创造整合的场景解决方案，联结和激发在移动中的消费者。
介绍
凯帝珂，行业领先的场景营销专家
我们旨在创造整合的场景解决方案，联结和激发在移动中的消费者。
我们的愿景：
为品牌开启场景营销的新未来。
我们的使命：
用智慧、技术和创意，为品牌创造独一无二的内容，从而通过有效的平台与移动中的受众进行有效沟通。
About Kinetic
Kinetic, the world’s leading expert in engaging people on the move,
brings the new context to life through our connected solutions
Our vision:
To bring forward the future of contextual communication for brands.
Our mission:
Use intelligence, technology and creativity to create unique content for brands to communicate with valuable audiences on the move through effective platform.
何浩铭 （莫非）
凯帝珂中国 产品智能事业部总经理
2017中国十大户外策略师
美国神经语言协会认证训练师
国际PMI项目管理师
ICF国际企业教练
20年商业策略及广告市场研究经验。专注于创新营销在户外场景的营销策略和创意技术的落地；
他所领导的产品智能事业部包含了数据管理、市场研究、知识管理、PR & Marketing 及新产品开发，为凯帝珂客户及市场商业伙伴们提供最前沿、创新的营销研究和产品化的营销解决方案。他所带领的团队服务过电信、互联网、汽车、奢侈品、快消、美妆、服装及工业品类等多种国内外客户，并广受客户肯定。
Murphy Ho
General Manager, Product Intelligence, Kinetic China
TOP 10 OOH Strategists of China, 2017
Certificated NLP master trainer
Project Management Professional certification, PMI
ICF Professional Certificated Coach
With more than 20 years experiences on business strategy and market research, Murphy focuses on realizing the marketing strategies and innovative technology application under OOH circumstances.
The Product Intelligence team he led, including data management, market research, knowledge management, PR & Marketing and new product development, provides the most advancing marketing and productizing solutions for clients and business partners. He and his team are well acknowledged by domestic / international clients from telecom, internet, AUTO, luxuries, FMCG, cosmetics, clothing, industrials industries.
传立中国
传立媒体是一家全球性的媒介代理公司，媒体承揽量超过$345亿美金（来源：RECMA）。传立在全球有超过7000名员工，在北美、拉丁美洲、欧洲、中东、非洲和亚太地区的86个国家设有116处办公室。
介绍
传立媒体是一家全球性的媒介代理公司，媒体承揽量超过$345亿美金。传立在全球有超过7000名员工，在北美、拉丁美洲、欧洲、中东、非洲和亚太地区的86个国家设有116处办公室。基于速度、团队协作和颠覆常规，传立致力于为客户品牌及企业打造有竞争力的优势营销。传立是群邑的成员。群邑是WPP旗下世界领先的媒介投资管理机构，WPP 集团是全球领先的传播服务集团。
欲了解更多信息，请访问：www.mindshareworld.com 或关注传立公众号：Mindshare_China
ABOUT MINDSHARE
Mindshare is a global media agency network with billings in excess of US$31.4 billion. The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa andAsia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
For more information, please visit: www.mindshareworld.com and follow us on WeChat: Mindshare_China
王开元
董事总经理，传立中国
作为一个拥有全面知识和经验的团队负责人兼策略师，王开元在营销，数字媒体，传统媒体，创意内容，技术，社交和效果类媒体方面具有丰富的经验。 他是传立中国年轻的领导者，对中国数字环境和媒介趋势拥有极强的洞察力。
王开元服务的客户包括百胜集团，耐克，通用磨坊，阿里巴巴，OPPO等。
他负责制定和实施整合性的年度媒介沟通策略，整合从战略到执行的营销活动，并为客户拓展在线视频，移动，电子商务，效果营销，游戏等领域的数字渠道。
Carey Wang
Managing DIrector, Mindshare China
Carey Wang is an all-around team leader and strategist, delivering expertise in marketing, media, creative content, technology, social and performance. Working at Mindshare China, Carey leads some of the world’s top brands with rich insights into China’s digital landscape and trends. Carey’s clients include Yum! China, Nike, General Mills, Alibaba, OPPO, and more. Carey is responsible for developing and implementing annual plans, as well as integrating communication campaigns from ideation to execution. He has also led his clients’ digital transformation journey across online video, mobile, performance, social, eCommerce, and gaming.
联合利华中国
联合利华是世界上最大的日用消费品公司之一。畅销全球170多个国家和地区，产品覆盖食品、家庭护理及个人护理产品。
介绍
联合利华(Unilever China)是世界上最大的日用消费品公司之一。我们的14个品类的400个品牌畅销全球170多个国家和地区，产品覆盖食品、家庭护理及个人护理产品。每天有20亿人在世界各地使用联合利华的产品。联合利华在华累计投资约10亿美元，并引进了100多项先进的专利技术。旗下品牌奥妙、中华、力士、旁氏、清扬、夏士莲、凌仕、立顿、家乐以及和路雪等，已成为广受喜爱的品牌。联合利华大中华区总部位于上海，并在上海成立了其全球六大研发中心之一的联合利华全球研发中心（上海）。联合利华中国直接雇佣了大约5,000多名中国员工，间接提供了20,000个就业机会。
About Unilever
Unilever is one of the world’s biggest consumer product companies. With 400 brands spanning 14 categories of home, personal care and foods products in over 170 countries, no other company touches so many people’s lives in so many different ways. On any given day, two billion people use our products. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life. The breadth of Unilever’s involvement in China has added up to US$1 billion in investment, and the introduction of over 100 advanced technologies. Our brand portfolio, including OMO, Zhonghua, Lux, Pond’s, Clear, Hazeline, Lynx, Lipton, Knorr and Wall’s, is much loved and trusted by Chinese consumers. Now, Unilever has set up in Shanghai its Greater China headquarters and Unilever R&D Center Shanghai, one of its six global research centers.
刘盛雪
副总裁，电子商务及数字营销
刘盛雪女士于香港中文大学毕业后加入联合利华香港公司。 她在联合利华工作的这些年里，分别任职于销售，市场以及行政管理等部门。2003年，她被任命为联合利华香港分公司总经理。2008开始她同时负责中国台湾及香港的业务。2009年7月，刘盛雪女士被任命为食品品牌建设副总裁，负责中国大陆地区的食品及冰淇淋业务。最近，她被任命为电子商务及数字营销副总裁，负责北亚地区的相关业务。
Dorcas LAU
Vice President, Digital Marketing & E-commerce
Dorcas started her career in Unilever after graduated from The Chinese University of Hong Kong. Throughout her years in Unilever, she has held various positions in Customer Development, Marketing and General Management. In 2003, she was appointed as Managing Director for Unilever Hong Kong and, in 2008, she expanded her role to cover the Taiwan business as well. In July 2009, Dorcas moved to Mainland China to take up the role of Marketing Vice President for the Foods and Ice-cream business in China. Recently, she is appointed as the Vice President Digital Marketing and eCommerce for the North Asia region.
尼尔森
尼尔森（纽约证券交易所股票代码:NLSN）是全球化的监测和数据分析公司，提供最全面和值得信赖的消费者洞察以及全球市场状况。我
公司简介
尼尔森（纽约证券交易所股票代码:NLSN）是全球化的监测和数据分析公司，提供最全面和值得信赖的消费者洞察以及全球市场状况。我们的研究方法整合了尼尔森独有的数据和其他数据来源，助力全球客户更好地理解当前的市场状况，判断未来趋势以及基于研究洞察提出最佳应对策略。在过去90多年的时间里，尼尔森秉承高度科学的严谨和创新精神，持续发展新的方法，解决媒体，广告，零售以及快消等行业面临的重要挑战。尼尔森是标普500企业之一，我们的业务活动遍及全球100多个国家和地区，覆盖全世界90%的人口。更多详情，请登录www.nielsen.com。
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Justin Sargent
尼尔森中国区总裁
领导尼尔森中国的 业务运营和发展。
拥有超过二十年的全球市场和跨国公司管理经验,尤其在 为媒体和零售行业的客户提供有效的营销战略和执行方面 有着深刻而独特的见解。期间他跨领域担任了多种高层领 导职务,在所担任的—系列领导职位和专注于客户关系的 角色中,Justin都展现出卓越的领导力和超凡的客户管理 领导力。
在担任尼尔森中国区总裁职位之前,Justin曾任尼尔森太 平洋市场的首席执行官一职,在此期间成功带领团队实现 业务高速增长,并将尼尔森全球最大的合作伙伴之一雀巢 赢回尼尔森,此外,他还历任尼尔森印度的总经理、尼尔 森英国和爱尔兰的集团董事总经理、以及尼尔森悉尼零售 执行总监等职位。
Justin Sargent is the President of Nielsen China.
Having joined Nielsen in 1993, Justin has over two decades of global experience, working in various analytics and management roles across key markets.
Justin took the reins of the Nielsen Pacific business early in 2016, after relocating from Geneva where for two and a half years he was the Global Client Business Partner for one of Nielsen’s biggest global clients, Nestlé. Prior to this Justin led the Nielsen business in key roles such as Managing Director of Nielsen India, Group Managing Director of Nielsen UK and Ireland, and Retail Executive Director in Sydney.
Justin has tremendous experience advising many of the world’s leading companies on sales and marketing strategy and execution, across both media audience measurement and retail industry measurement.,
群邑
群邑是全球顶尖的媒体投资管理集团，是业内领先的传立、尚扬、竞立、迈势等媒介代理公司，以及专注于受众购买的媒体技术公司邑策的母公司。
介绍
群邑是全球顶尖的媒体投资管理集团，是业内领先的传立、尚扬、竞立、迈势等媒介代理公司，以及专注于受众购买的媒体技术公司邑策的母公司，群邑的根本宗旨是最大限度地提升旗下媒介代理公司的综合实力，以母公司和协作者的角色，增强其包括媒介购买、内容创作、体育行销、数字媒体、财务及专业媒介工具开发等业务能力上的表现，始终致力于为客户及其他利益相关者打造市场优势。群邑是WPP集团的一员，并与WPP的数据投资管理集团凯度展开日益密切的合作。群邑与凯度在WPP集团的营收中占50%左右的份额。
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together GroupM and Kantar account for almost 50% of WPP’s group revenues of nearly US $19 billion.
徐俊 (Patrick Xu)
群邑中国首席执行官
WPP中国首席执行官
徐俊先生于2014年始任群邑中国首席执行官，负责群邑集团及旗下媒介代理公司在中国的运营、业务拓展及战略发展。 2017年5月，他获擢升兼任WPP中国首席执行官，集中统筹WPP在中国各品牌间的横向协作，确保集团更有效整合业务资源、推动合作伙伴关系的建立、满足员工需求，从而为本土及全球客户提供更优质的服务。
徐俊先生在销售、商务及管理方面拥有20余年的丰厚经验。他于1992年加入宝洁公司开启了其职业生涯；后于2000年加入达能中国担任销售总监，该公司随后于2008年被卡夫食品收购，自此，他被委任为卡夫食品中国销售总监。在加入群邑中国之前，他就职于亿滋国际，担任香港、新加坡和台湾地区总经理，驻任香港。
徐俊在发掘市场机遇、制定长期业务发展策略、加速业务增长、企业整合与组织革新转型方面拥有丰富的经验且业绩卓著。凭借其独到的战略视角、敏锐的市场洞察力、卓越的大型团队管理才能，他帮助公司成功实现业务增长并大幅提升市场份额。
徐俊于1992年毕业于上海交通大学国际贸易专业，获理科学士学位，并于2012年获得新加坡管理大学EMBA高级工商管理硕士学位。
徐俊现驻任上海。
阳狮媒体 Publicis Media
阳狮媒体（Publicis Media）是阳狮集团旗下的四个业务模块之一。
介绍
阳狮媒体（Publicis Media）是阳狮集团旗下的四个业务模块之一。阳狮媒体拥有星传媒体（Starcom）、实力媒体（Zenith）、乐必扬（DigitasLBi）、精锐媒体（Spark Foundry）、突破传播（Blue 449）和Performics 六个全球品牌，连同数字营销优先、数据驱动的专家团队一起，为客户提供卓越价值并助其实现业务革新。通过遍布全球100多个国家和地区的23,500多名员工，阳狮媒体致力于帮助客户坐享现代媒体所带来的商机。
About Publicis Media
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.
张敬鸾
阳狮媒体大中华区首席执行官
张敬鸾女士于2016年正式履任阳狮媒体大中华区首席执行官，为阳狮媒体确立了以整合数据，技术和创新为核心的战略方向。这一战略为阳狮媒体突破性地赢得了包括阿里巴巴、VISA在内的等重要客户，同时也在同行中最早与腾讯、阿里巴巴达成了全球战略伙伴合作。
Bertilla
CEO of Publicis Media Greater China
Bertilla was appointed CEO for Publicis Media Greater China in 2016, setting the strategic direction for the agency focused around the convergence of data, technology and creativity. This approach has led to a number of game-changing wins to include Alibaba, DiDi Chuxing and VISA, as well as industry-first global strategic partnerships with both Tencent and Alibaba.
Madhouse
亿动广告传媒（Madhouse Inc.）是目前全球最大的独立移动广告平台公司。公司于2006年成立，一直专注于移动端广告的程序化解决方案，帮助客户优化移动营销的投入和扩大海外市场。 Founded in 2006, Madhouse Inc. is now the largest independent mobile ad platform company worldwide. Focused exclusively on mobile programma
介绍
亿动广告传媒（Madhouse Inc.）于2006年成立，一直专注于移动端广告的程序化解决方案，帮助客户优化移动营销的投入和扩大海外市场。
亿动广告传媒不仅帮助品牌广告主在中国市场与目标受众深度沟通，建立品牌知名度和增强消费者购买意向，也为移动应用开发者在全球范围内提供移动营销解决方案，为其产品招募更多高质量的用户。
亿动广告传媒在中国设立三处办公室，拥有员工超过260人。
About Madhouse Inc.
Founded in 2006, Madhouse Inc. is a independent mobile ad platform company. Focused exclusively on mobile programmatic, the company aims to optimize mobile marketing investment for the clients. It not only helps brand advertisers to engage target audience, build brand awareness, enhance purchase intention and increase customer loyalty in China, but also provides solutions for mobile app marketers to acquire quality users globally. Madhouse has more than 260 employees and three offices across China.
马良骏
创始人兼董事会主席
马良骏（Joshua Maa）先生是亿动广告传媒（Madhouse Inc.）的创始人兼董事会主席。亿动广告传媒（Madhouse Inc.）是中国移动广告行业的领跑者。
马良骏（Joshua Maa）先生同时还是中国营销创新联盟（MMA China）的联合创始人、董事会成员和旗下移动广告标准与测量委员会主席，负责制定和发布移动广告标准，并促进在业界的推广和应用。
在创办亿动广告传媒（Madhouse Inc.）前，马良骏（Joshua Maa）先生曾任Tom Online 执行副总裁，主管无线业务运营及国际业务发展，成功地将Tom在线成长为中国营收最高的无线增值服务提供商。
在加入Tom在线之前，马良骏（Joshua Maa）先生创办了大中华区领先的无线音乐娱乐服务提供商滚石移动并出任创始CEO。
Joshua Maa
Founder and Chairman
Joshua Maa is the Founder and Chairman of Madhouse Inc., the mobile ad platform company since 2006. He is also the co-founder and board member of MMA China, and the Chairman of Mobile Ad Standards & Measurement Guideline Committee. He is dedicated to draft and establish mobile ad standards and guidelines and help to promote them in practice for all the participants in China market.
Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the Wireless Business & Operations and International Business Development teams, and helped Tom become the largest Wireless Value-Added Service Provider by revenue in China in 2005.
Before TOM Online, Joshua was the Founding CEO of Rock Mobile Corporation, Greater China’s leading Mobile Music Entertainment Service Provider.
北京力美广告有限公司
北京力美广告有限公司是一家由美国顶级投资机构IDG在中国投资的专业移动营销解决方案公司，总部设在北京。
介绍
北京力美广告有限公司是一家由美国顶级投资机构IDG在中国投资的专业移动营销解决方案公司，总部设在北京。现有力美广告平台、力美企业宝、贝壳应用等多项移动互联网产品，是一家拥有国际化广告创意团队和专业技术开发实力的移动营销解决方案提供商。力美已成为腾讯、新浪等主流移动门户网站的最大移动广告代理公司。力美瞄准中国9亿手机用户，拥有强大的数据库系统，致力于为大型企业和高端客户提供移动互联网营销解决方案和个性化的APP定制服务，为中小型企业提供精准的广告投放平台和手机WAP（APP）站的建立和运营。力美（Limei)公司总部设在北京，在上海、广州、深圳、武汉、成都、厦门、青岛均设有分部，旗下投资有7家专业移动互联网技术开发公司。
About Limei
Limei is an IDG invested professional mobile marketing solutions provider. We have an internationalized creative team and an expert group of technical developers to back them up. With many years of devoted focus in the mobile marketing industry, we provide sophisticated proposals to solve all forms of client requests. With IMS, IMN, Beike Apps and many other mobile Internet product offerings, we strive to become one stop technical and creative solutions provider for marketers to turn to. As the biggest mobile advertising space agency in China, with major partnerships with big names such as Tencent and Sina, we also promise most effective marketing effects. Currently, Limei has more than 260 employees. Albeit based in Beijing, we also have branches spread out in most big cities of China, including Shanghai, Shenzhen, Guangzhou, Chengdu, Fuzhou, Wuhan and Qingdao. We have also invested in seven other mobile Internet developing firms.
舒义
首席执行官
舒义2010年成立北京力美广告传媒，带领团队在业务模式、产品设计、公司管理、团队建设和资本运作等层面取得了飞速发展，成长为国内最大的移动营销解决方案公司，他本人也连续两年荣获《财富》（《FORTUNE》中文版）“中国40位40岁以下的商界精英”,《福布斯》杂志（《Forbes》中文版）“30位30岁以下创业者”，南方周末“中国娇子青年领袖”等荣誉。
Yi Shu
CEO
Shuyi founded Limei Advertising and Media Co, in 2010 and successfully grew the company to China’s largest mobile marketing solutions agency. Shuyi was named to “Top 40 Under 40 Business Leaders” by Fortune China and “Top 30 Under 30 Entrepreneurs” by Forbes China.
安索帕 Isobar
安索帕（Isobar）是一家全球数字代理商，我们通过创造性地使用数字技术，帮助企业和品牌实现转型。安索帕是电通安吉斯（电通全资子公司）的一员。
关于安索帕中国集团（Isobar China Group）
安索帕（Isobar）是一家全球数字代理商，我们通过创造性地使用数字技术，帮助企业和品牌实现转型。安索帕是电通安吉斯（电通全资子公司）的一员。
安索帕中国集团在北京、上海和武汉设有办公室，涵盖安索帕（Isobar）、欧安派（OMP – Linked by Isobar）、费芮互动（VeryStar – Linked by Isobar） 及Isobar Commerce四个品牌。安索帕中国集团荣获2019 Campaign大中华区年度整合营销代理商银奖，是2018年金投赏年度数字媒介代理公司和2019及2017年金投赏最佳数字创意代理商。2011至2017年间，安索帕中国集团曾6次荣获Campaign中国区年度最佳数字代理商，且连续六年荣获《中国广告》数字广告公司年度大奖。
更多信息，请参考https://www.isobar.com/cn/zh/
About Isobar China Group
Isobar is a global digital agency transforming businesses and brands through the creative use of digital. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.
Isobar China Group has three hubs in Beijing, Shanghai, and Wuhan. Isobar China Group also includes Isobar, OMP – Linked by Isobar, VeryStar – Linked by Isobar, and Isobar Commerce. Isobar China Group won Silver of Campaign Greater China Integrated Marketing Agency of the Year 2019, Digital Media Agency of the Year 2018, and 2019 & 2017 Digital Creative Agency of the Year at the ROI Festival. From 2011 to 2017, Isobar China Group was awarded Digital Agency of the Year in Campaign China and won the China Advertising Digital Award for six consecutive years.
许菁文 Tammy Sheu
首席执行官
安索帕中国集团
作为安索帕中国集团首席执行官，许菁文负责强化安索帕整体数字化转型的价值主张，以创意导向、数据驱动和技术赋能，进一步加强安索帕中国集团作为客户的体验代理商的定位。
许菁文认为，数字经济颠覆了传统的消费者 – 品牌关系。为了实现差异化和增长，今天的企业需要创造超越产品价值的体验，并以此激活品牌目标和客户忠诚度。作为安索帕中国集团的首席执行官，她的工作重点也将放在帮助客户提升体验，推动数字化转型方面。
许菁文在大中华地区拥有超过20年专业的营销传播经验，是业内为数不多的深谙互联网生态、代理商运营以及品牌建设的资深专家。2019年加入安索帕之前，许菁文曾任职于腾讯，并先后担任集团市场与公关部总经理以及腾讯云副总裁职位，专注于资源整合、生态营销与品牌塑造等工作。在任职腾讯期间，她将过往经验与互联网业务结合，不断探索新的市场打法。曾带领团队成功推出“互联网公益日”这一明星项目，同时也在探索中实践产业互联网与消费互联网相结合的智慧零售之道。在此之前，她还曾服务于奥美、智威汤逊、葛瑞等世界知名4A广告公司并担任高管职位，对于组织转型和人才培育有着丰富的经验和独特的见解。
许菁文毕业于台湾大学中文系，并拥有香港科技大学高层管理人员工商管理硕士学位。
Tammy Sheu
Chief Executive Officer
Isobar China Group
As the Chief Executive Officer of Isobar China Group, Tammy Sheu is tasked with enhancing Isobar’s overall digital transformation proposition, and empowering the agency to be the Experience Agency of Record by delivering experiences that are idea-led, data-driven, and tech-enabled.
Tammy believes that digital economy has disrupted traditional consumer-brand relationships. To differentiate and grow, today businesses need to activate brand purpose and customer loyalty by creating experiences that deliver value beyond the product. As the Chief Executive Officer of Isobar China Group, Tammy will concentrate on delivering experience-led solution and service for clients’ digital transformation.
Tammy Sheu has more than 20 years of marketing communications experience in the Greater China region. She is one of the few senior experts who understands China’s Internet ecosystem, agency operations and brand building. Prior to joining Isobar in 2019, Tammy was Vice President of Tencent Cloud and General Manager of Tencent Corporate Marketing and Public Relations, focusing on resource integration, ecological marketing, and branding. She is passionate about digital and exploring new marketing approaches, and her energy led the team to successfully launching China Internet Charity Day. She is also passionate about smart retail solutions that combine consumer-centric strategy with technology.
Prior to Tencent, Tammy worked in top global 4A advertising agencies including Ogilvy, JWT and Grey, in senior management positions. She has extensive experience and unique insights into organization transformation and talent development initiatives.
Tammy graduated from Chinese Literature department of National Taiwan University and got EMBA degree from Hong Kong University of Science and Technology.
腾讯社交广告
腾讯社交广告是腾讯集团核心的广告业务单元，承载了微信、QQ、QQ空间等领先的社交平台，以及其他腾讯旗下精品、丰富的广告场景。
介绍
腾讯社交广告是腾讯集团核心的广告业务单元，承载了微信、QQ、QQ空间等领先的社交平台，以及其他腾讯旗下精品、丰富的广告场景。腾讯社交广告致力于帮助广告主实现精准的用户触达、多样的用户互动、持续的效果提升与衡量，满足品牌与效果等不同类型的推广需求，助力品牌与商业目标的实现。同时，腾讯社交广告通过数据和营销能力的开放，与流量方、技术合作伙伴等第三方展开合作，构建开放共赢的生态体系，共同推动数字营销行业发展。
About Tencent Social Ads
Tencent Social Ads is the core advertising business unit of Tencent, covering leading social platforms such as WeChat, QQ, Qzone, and other selected and extensive advertising scenarios under Tencent. Tencent Social Ads is committed to help advertisers approach users in an accurate way and interact with users in diversified manners, in an attempt to maintain better advertising effects and continued measurement. Moreover, it can meet the different requirements for brand promotion, profile enhancement, and also facilitate the fulfillment of brand and business objectives. Meanwhile, Tencent Social Ads, by virtue of its open data and marketing capabilities, cooperates with third parties such as data traffic monitors and technical partners to build an open and win-win ecosystem and to jointly accelerate the development of digital marketing industry.
爱奇艺
网罗了全球广大的年轻用户群体，积极推动产品、技术、内容、营销等全方位创新
介绍
爱奇艺，于2010年4月22日正式上线，推崇的品质、青春、时尚的品牌内涵如今已深入人心，网罗了全球广大的年轻用户群体，积极推动产品、技术、内容、营销等全方位创新。 2018年3月29日，爱奇艺于纳斯达克上市，股票代码IQ。 目前，爱奇艺已成功构建了包含游戏、动漫画、小说、IP衍生品、线下娱乐等业务在内、连接人与服务的娱乐内容生态，引领视频网站商业模式的多元化发展。
陈宏嘉
爱奇艺高级副总裁
拥有多年国际4A广告及媒介投资管理集团资历及丰富的品牌营销、传播管理及媒介投资管理经验。随后加入爱奇艺，目前担任爱奇艺市场部高级副总裁负责管理市场营销及内容宣推等相关业务。
电通安吉斯集团（Dentsu Aegis Network）
数字时代领先的传播集团，凭借一流且专业的媒体、数字和创意传播服务，致力于为客户创新品牌成功之道
介绍
http://www.dentsuaegisnetwork.com.cn/
电通安吉斯集团是电通集团的一部分，凭借旗下十大全球性传播品牌 – 凯络、电通、dentsu X、安布思沛、安索帕、麦利博文、美库尔、MKTG、博视得和伟视捷，以及其他来自于多市场运作的专业品牌，电通安吉斯集团致力于为客户提供最高水准的媒体、数字和创意传播服务，实现创新品牌成功之道的愿景。电通安吉斯集团总部位于伦敦，业务遍及全球145个国家和地区，拥有超过40,000名专业人才，为客户提供一系列独具创新的产品与服务。
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.
山岸纪宽
电通安吉斯集团中国区首席执行官
山岸纪宽先生目前担任电通安吉斯集团中国区首席执行官，负责制定电通安吉斯集团中国业务和文化的可持续性发展战略，确保为客户提供创新并极具竞争优势的解决方案，同时实现卓越的业务和员工表现。在此之前，山岸纪宽先生担任电通集团中国及北亚地区首席执行官。
山岸纪宽先生于1982年在日本电通株式会社开始职业生涯，拥有超过30年广告和传播的丰富经验。在专注于客户业务战略分析十多年之后，2000年起山岸纪宽先生担任电通战略经营策划局部长，并于2008年升任电通战略经营策划局局长，在此期间山岸纪宽先生主要负责电通与IPO和IR相关的业务以及战略提案、资本措施等一系列与经营紧密相关的业务。
2016年初，山岸纪宽被任命为电通集团执行官。
MOTOHIRO YAMAGISHI
Chief Executive Officer, Dentsu Aegis Network China
Motohiro Yamagishi was Chief Executive Officer of Dentsu Network China and North Asia prior to taking the helm at Dentsu Aegis Network China. As CEO his responsibilities include developing a sustainable business strategy and culture for Dentsu Aegis Network China, while ensuring exceptional business and people performance built on innovation and cutting-edge client solutions
Mr. Yamagishi began his career at Dentsu Inc. in 1982 and in the ensuing 30+ years has gained rich experience in communications and advertising. After more than 10 years focusing on the analysis of clients’ business strategies, in 2000 he was appointed Manager of Strategic Business Planning Division of Dentsu and was subsequently promoted to Director of the same division. During that period, Mr. Yamagishi was primarily responsible for Dentsu’s corporate business strategy including IPO &IR, strategic proposals and capital management, and overseas business development.
In early 2016, Mr. Yamagishi was named executive officer of Dentsu Inc.